--- title: "13 Hard Quotes By Jeff Bezos" description: "13 Hard quotes by Jeff Bezos. Plus more from Jeff Bezos and more Hard sayings from other authors." image: "https://sms4smile.com/quotes/i/613/jeff-bezos-1193_fun_work-hard-have-fun-and-make-history-3184_31841.jpg" --- > [Work hard, have fun and make history.](https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/613/jeff-bezos-1193_fun_work-hard-have-fun-and-make-history-3184_31841.jpg) > [It's hard to find things that won't sell online.](https://sms4smile.com/quotes/jeff-bezos/it-s-hard-to-find-things-that-won-t-sell-online/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/374/jeff-bezos-1193_business_it-s-hard-to-find-things-that-won-t-sell_2206152.jpg) > [Lowering prices is easy. Being able to afford to lower prices is hard.](https://sms4smile.com/quotes/jeff-bezos/lowering-prices-is-easy-being-able-to-afford-to-lower-prices-is-hard/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/640/jeff-bezos-1193_able_lowering-prices-is-easy-being-able-to-af_1859510.jpg) > [If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-not-doing-something-that-people-will-remark-on-then-it-s/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/8ff/jeff-bezos-1193_hard_if-you-re-not-doing-something-that-peopl_1148682.jpg) > [You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.](https://sms4smile.com/quotes/jeff-bezos/you-can-work-long-hard-or-smart-but-at-amazon-com-you-can-t-choose/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/a66/jeff-bezos-1193_amazon_you-can-work-long-hard-or-smart-but-at-a_2767808.jpg) > [Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.](https://sms4smile.com/quotes/jeff-bezos/cleverness-is-a-gift-kindness-is-a-choice-gifts-are-easy-they-re/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/833/jeff-bezos-1193_choices_cleverness-is-a-gift-kindness-is-a-choic_197613.jpg) > [A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.](https://sms4smile.com/quotes/jeff-bezos/a-brand-for-a-company-is-like-a-reputation-for-a-person-you-earn/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/637/jeff-bezos-1193_branding_a-brand-for-a-company-is-like-a-reputati_1157038.jpg) > [The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be…](https://sms4smile.com/quotes/jeff-bezos/the-thing-about-inventing-is-you-have-to-be-both-stubborn-and/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/8d5/jeff-bezos-1193_flexible_the-thing-about-inventing-is-you-have-to_2683394.jpg) > [When it comes to space, I see it as my job, I'm building infrastructure the hard way. I'm using my resources to…](https://sms4smile.com/quotes/jeff-bezos/when-it-comes-to-space-i-see-it-as-my-job-i-m-building-infrastructure/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/dd3/jeff-bezos-1193_building_when-it-comes-to-space-i-see-it-as-my-jo_2262540.jpg) > [If your payloads cost hundreds of millions of dollars, they actually cost more than the launch. It puts a lot of pressure…](https://sms4smile.com/quotes/jeff-bezos/if-your-payloads-cost-hundreds-of-millions-of-dollars-they-actually/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/e7e/jeff-bezos-1193_becomes_if-your-payloads-cost-hundreds-of-millio_533248.jpg) > [On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes:…](https://sms4smile.com/quotes/jeff-bezos/on-the-internet-companies-are-scale-businesses-characterized-by-high/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/6b7/jeff-bezos-1193_business_on-the-internet-companies-are-scale-busi_426087.jpg) > [What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is…](https://sms4smile.com/quotes/jeff-bezos/what-i-want-to-talk-to-you-about-today-is-the-difference-between/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/21e/jeff-bezos-1193_careful_what-i-want-to-talk-to-you-about-today-i_2441624.jpg) > [Amazon Pages and Amazon Upgrade leverage Amazon's existing 'Search Inside the Book' technology to give customers unusual flexibility in how they buy…](https://sms4smile.com/quotes/jeff-bezos/amazon-pages-and-amazon-upgrade-leverage-amazon-s-existing-search/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) [Image](https://sms4smile.com/quotes/i/f37/jeff-bezos-1193_amazon_amazon-pages-and-amazon-upgrade-leverage_2887733.jpg) ## Other authors on Hard ## More by Jeff Bezos > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The death knell for any enterprise is to glorify the past -- no matter how good it was.](https://sms4smile.com/quotes/jeff-bezos/the-death-knell-for-any-enterprise-is-to-glorify-the-past-no-matter/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [People who are right most of the time are people who change their minds often](https://sms4smile.com/quotes/jeff-bezos/people-who-are-right-most-of-the-time-are-people-who-change-their/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [The human brain is an incredible pattern-matching machine.](https://sms4smile.com/quotes/jeff-bezos/the-human-brain-is-an-incredible-pattern-matching-machine/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Work hard, have fun and make history.](https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't tolerate critics, don't do anything new or interesting.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-tolerate-critics-don-t-do-anything-new-or-interesting/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.](https://sms4smile.com/quotes/jeff-bezos/we-also-have-no-incentive-compensation-of-any-kind-and-the-reason-we/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.](https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I think the definition of a book is changing.](https://sms4smile.com/quotes/jeff-bezos/i-think-the-definition-of-a-book-is-changing/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-m-very-excited-about-with-new-shepard-which/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Maintain a firm grasp of the obvious at all times.](https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/hard/jeff-bezos/#itemlist", "name": "13 Hard Quotes By Jeff Bezos", "numberOfItems": 13, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Work hard, have fun and make history.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/613/jeff-bezos-1193_fun_work-hard-have-fun-and-make-history-3184_31841.jpg", "contentUrl": "https://sms4smile.com/quotes/i/613/jeff-bezos-1193_fun_work-hard-have-fun-and-make-history-3184_31841.jpg", "url": "https://sms4smile.com/quotes/i/613/jeff-bezos-1193_fun_work-hard-have-fun-and-make-history-3184_31841.jpg", "width": 1080, "height": 1080, "caption": "“Work hard, have fun and make history.” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "It's hard to find things that won't sell online.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/it-s-hard-to-find-things-that-won-t-sell-online/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/374/jeff-bezos-1193_business_it-s-hard-to-find-things-that-won-t-sell_2206152.jpg", "contentUrl": "https://sms4smile.com/quotes/i/374/jeff-bezos-1193_business_it-s-hard-to-find-things-that-won-t-sell_2206152.jpg", "url": "https://sms4smile.com/quotes/i/374/jeff-bezos-1193_business_it-s-hard-to-find-things-that-won-t-sell_2206152.jpg", "width": 1080, "height": 1080, "caption": "“It's hard to find things that won't sell online.” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "Lowering prices is easy. 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You earn reputation by trying to do hard things well.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/a-brand-for-a-company-is-like-a-reputation-for-a-person-you-earn/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/637/jeff-bezos-1193_branding_a-brand-for-a-company-is-like-a-reputati_1157038.jpg", "contentUrl": "https://sms4smile.com/quotes/i/637/jeff-bezos-1193_branding_a-brand-for-a-company-is-like-a-reputati_1157038.jpg", "url": "https://sms4smile.com/quotes/i/637/jeff-bezos-1193_branding_a-brand-for-a-company-is-like-a-reputati_1157038.jpg", "width": 1080, "height": 1080, "caption": "“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/the-thing-about-inventing-is-you-have-to-be-both-stubborn-and/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8d5/jeff-bezos-1193_flexible_the-thing-about-inventing-is-you-have-to_2683394.jpg", "contentUrl": "https://sms4smile.com/quotes/i/8d5/jeff-bezos-1193_flexible_the-thing-about-inventing-is-you-have-to_2683394.jpg", "url": "https://sms4smile.com/quotes/i/8d5/jeff-bezos-1193_flexible_the-thing-about-inventing-is-you-have-to_2683394.jpg", "width": 1080, "height": 1080, "caption": "“The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "When it comes to space, I see it as my job, I'm building infrastructure the hard way. I'm using my resources to put in place heavy lifting infrastructure so the next generation of people can have a dynamic, entrepreneurial explosion into space.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/when-it-comes-to-space-i-see-it-as-my-job-i-m-building-infrastructure/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/dd3/jeff-bezos-1193_building_when-it-comes-to-space-i-see-it-as-my-jo_2262540.jpg", "contentUrl": "https://sms4smile.com/quotes/i/dd3/jeff-bezos-1193_building_when-it-comes-to-space-i-see-it-as-my-jo_2262540.jpg", "url": "https://sms4smile.com/quotes/i/dd3/jeff-bezos-1193_building_when-it-comes-to-space-i-see-it-as-my-jo_2262540.jpg", "width": 1080, "height": 1080, "caption": "“When it comes to space, I see it as my job, I'm building infrastructure the hard way. I'm using my resources…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "If your payloads cost hundreds of millions of dollars, they actually cost more than the launch. It puts a lot of pressure on the launch vehicle not to change, to be very stable. Reliability becomes much more important than the cost. It's hard to get off of that equilibrium.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/if-your-payloads-cost-hundreds-of-millions-of-dollars-they-actually/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e7e/jeff-bezos-1193_becomes_if-your-payloads-cost-hundreds-of-millio_533248.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e7e/jeff-bezos-1193_becomes_if-your-payloads-cost-hundreds-of-millio_533248.jpg", "url": "https://sms4smile.com/quotes/i/e7e/jeff-bezos-1193_becomes_if-your-payloads-cost-hundreds-of-millio_533248.jpg", "width": 1080, "height": 1080, "caption": "“If your payloads cost hundreds of millions of dollars, they actually cost more than the launch. It puts a…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/on-the-internet-companies-are-scale-businesses-characterized-by-high/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6b7/jeff-bezos-1193_business_on-the-internet-companies-are-scale-busi_426087.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6b7/jeff-bezos-1193_business_on-the-internet-companies-are-scale-busi_426087.jpg", "url": "https://sms4smile.com/quotes/i/6b7/jeff-bezos-1193_business_on-the-internet-companies-are-scale-busi_426087.jpg", "width": 1080, "height": 1080, "caption": "“On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "What I want to talk to you about today is the difference between gifts and choices. 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Cleverness is a gift…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "Amazon Pages and Amazon Upgrade leverage Amazon's existing 'Search Inside the Book' technology to give customers unusual flexibility in how they buy and read books, .. In collaboration with our publishing partners, we're working hard to make the world's books instantly accessible anytime and anywhere.", "creator": { "@type": "Person", "name": "Jeff Bezos" }, "url": "https://sms4smile.com/quotes/jeff-bezos/amazon-pages-and-amazon-upgrade-leverage-amazon-s-existing-search/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f37/jeff-bezos-1193_amazon_amazon-pages-and-amazon-upgrade-leverage_2887733.jpg", "contentUrl": "https://sms4smile.com/quotes/i/f37/jeff-bezos-1193_amazon_amazon-pages-and-amazon-upgrade-leverage_2887733.jpg", "url": "https://sms4smile.com/quotes/i/f37/jeff-bezos-1193_amazon_amazon-pages-and-amazon-upgrade-leverage_2887733.jpg", "width": 1080, "height": 1080, "caption": "“Amazon Pages and Amazon Upgrade leverage Amazon's existing 'Search Inside the Book' technology to give…” — Jeff Bezos", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/hard/jeff-bezos/#webpage", "url": "https://sms4smile.com/quotes/about/hard/jeff-bezos/", "name": "Hard Quotes by Jeff Bezos", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/hard/jeff-bezos/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/613/jeff-bezos-1193_fun_work-hard-have-fun-and-make-history-3184_31841.jpg" }, "description": "13 Hard quotes by Jeff Bezos. 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