---
title: "1 Hard Sell Quotes By William Bernbach"
description: "1 Hard Sell quotes by William Bernbach. Plus more from William Bernbach and more Hard Sell sayings from other authors."
image: "https://sms4smile.com/quotes/i/d95/william-bernbach-11456_advertising_forget-words-like-hard-sell-and-soft-sel_27437.jpg"
---

> [Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never…](https://sms4smile.com/quotes/william-bernbach/forget-words-like-hard-sell-and-soft-sell-that-will-only-confuse-you/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

[Image](https://sms4smile.com/quotes/i/d95/william-bernbach-11456_advertising_forget-words-like-hard-sell-and-soft-sel_27437.jpg)

## More by William Bernbach

> [Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these…](https://sms4smile.com/quotes/william-bernbach/nothing-is-so-powerful-as-an-insight-into-human-nature-what/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something…](https://sms4smile.com/quotes/william-bernbach/forget-words-like-hard-sell-and-soft-sell-that-will-only-confuse-you/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or…](https://sms4smile.com/quotes/william-bernbach/all-of-us-who-professionally-use-the-mass-media-are-the-shapers-of/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably…](https://sms4smile.com/quotes/william-bernbach/just-because-your-ad-looks-good-is-no-insurance-that-it-will-get/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the…](https://sms4smile.com/quotes/william-bernbach/our-job-is-to-sell-our-clients-merchandise-not-ourselves-our-job-is/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [The difference between the forgettable and the enduring is artistry.](https://sms4smile.com/quotes/william-bernbach/the-difference-between-the-forgettable-and-the-enduring-is-artistry/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [In communications, familiarity breeds apathy.](https://sms4smile.com/quotes/william-bernbach/in-communications-familiarity-breeds-apathy/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.](https://sms4smile.com/quotes/william-bernbach/logic-and-over-analysis-can-immobilise-and-sterilize-an-idea-it-s/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [Today's smartest advertising style is tomorrow's corn.](https://sms4smile.com/quotes/william-bernbach/today-s-smartest-advertising-style-is-tomorrow-s-corn/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [In advertising, not to be different is virtually suicidal.](https://sms4smile.com/quotes/william-bernbach/in-advertising-not-to-be-different-is-virtually-suicidal/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick,…](https://sms4smile.com/quotes/william-bernbach/no-matter-how-skillful-you-are-you-can-t-invent-a-product-advantage/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research…](https://sms4smile.com/quotes/william-bernbach/there-is-no-such-thing-as-a-good-or-bad-ad-in-isolation-what-is-good/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [Our job is to bring the dead facts to life.](https://sms4smile.com/quotes/william-bernbach/our-job-is-to-bring-the-dead-facts-to-life/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [Advertising is the art of persuasion.](https://sms4smile.com/quotes/william-bernbach/advertising-is-the-art-of-persuasion/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we…](https://sms4smile.com/quotes/william-bernbach/we-are-so-busy-measuring-public-opinion-that-we-forget-we-can-mold-it/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

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