---
title: "1 Hard Concept Quotes By Grant David McCracken"
description: "1 Hard Concept quotes by Grant David McCracken. Plus more from Grant David McCracken and more Hard Concept sayings from other authors."
image: "https://sms4smile.com/quotes/i/acf/grant-david-mccracken-34426_creativity_often-creativity-comes-from-a-very-pragm_1194891.jpg"
---

> [Often creativity comes from a very pragmatic kind of "well, what if we try this. How about this." You set some parameters and then work through the variations. It's hard to see something as a concept. It literally comes out…](https://sms4smile.com/quotes/grant-david-mccracken/often-creativity-comes-from-a-very-pragmatic-kind-of-well-what-if-we/)

[Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/)

[Image](https://sms4smile.com/quotes/i/acf/grant-david-mccracken-34426_creativity_often-creativity-comes-from-a-very-pragm_1194891.jpg)

## More by Grant David McCracken

> [The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but…](https://sms4smile.com/quotes/grant-david-mccracken/the-world-of-the-consumer-the-sheer-innovation-and-dynamism-of-our/)

[Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/)

> [The University of Chicago is an astounding place. It's Yeshiva, a priesthood. It gives you an education, but more than that it gives you…](https://sms4smile.com/quotes/grant-david-mccracken/the-university-of-chicago-is-an-astounding-place-it-s-yeshiva-a/)

[Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/)

> [That culture is a a critical resource the organization ignores. Competely mystifying. The organization continues to act as if culture were dark matter, something…](https://sms4smile.com/quotes/grant-david-mccracken/that-culture-is-a-a-critical-resource-the-organization-ignores/)

[Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/)

> [The future is going to be stranger and more various and more dynamic than anything people can imagine now. We will be extraordiarily tested.…](https://sms4smile.com/quotes/grant-david-mccracken/the-future-is-going-to-be-stranger-and-more-various-and-more-dynamic/)

[Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/)

> [I think the corporations if it wants to be truly responses to the changes taking place in the world is going to have to…](https://sms4smile.com/quotes/grant-david-mccracken/i-think-the-corporations-if-it-wants-to-be-truly-responses-to-the/)

[Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/)

> [Often it takes more time to explain a task than to do it yourself, and when you do it yourself there is no data…](https://sms4smile.com/quotes/grant-david-mccracken/often-it-takes-more-time-to-explain-a-task-than-to-do-it-yourself-and/)

[Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/)

> [You need to begin where people are. You can't punt ideas or innovations in from the 40 yard line. And yes, the work should…](https://sms4smile.com/quotes/grant-david-mccracken/you-need-to-begin-where-people-are-you-can-t-punt-ideas-or/)

[Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/)

> [Often creativity comes from a very pragmatic kind of "well, what if we try this. How about this." You set some parameters and then…](https://sms4smile.com/quotes/grant-david-mccracken/often-creativity-comes-from-a-very-pragmatic-kind-of-well-what-if-we/)

[Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/)

> [Business schools do most things very well. They are just not comprehensive and what they miss are things like culture and creativity and a…](https://sms4smile.com/quotes/grant-david-mccracken/business-schools-do-most-things-very-well-they-are-just-not/)

[Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/)

> [Innovation got hip. It got cool. I prefer the people who investigate the world out a brute sense of curiosity, a fundamental sense of…](https://sms4smile.com/quotes/grant-david-mccracken/innovation-got-hip-it-got-cool-i-prefer-the-people-who-investigate/)

[Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/)

> [Keeping the ship on course will be the first and most difficult order of business. Everyone is going to be piloting their organization through…](https://sms4smile.com/quotes/grant-david-mccracken/keeping-the-ship-on-course-will-be-the-first-and-most-difficult-order/)

[Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/)

> [Most change initiatives either fail or fall far short of original expectations. More often than not, resistance is cultural in nature but the real…](https://sms4smile.com/quotes/grant-david-mccracken/most-change-initiatives-either-fail-or-fall-far-short-of-original/)

[Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/)

> [Finding the right people and giving power and letting them go find value in the world. That's got to be toughest. Really, its like…](https://sms4smile.com/quotes/grant-david-mccracken/finding-the-right-people-and-giving-power-and-letting-them-go-find/)

[Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/)

> [Now that everyone is reinventing and innovating, advantage goes to those who keep at it. We need to greet even success with humility.](https://sms4smile.com/quotes/grant-david-mccracken/now-that-everyone-is-reinventing-and-innovating-advantage-goes-to/)

[Grant David McCracken](https://sms4smile.com/quotes/author/grant-david-mccracken/)

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