---
title: "40 Happiness Quotes By Yuval Noah Harari"
description: "Happiness quotes by Yuval Noah Harari explore societal influence, fleeting pleasure, and community impact."
image: "https://sms4smile.com/quotes/i/441/yuval-noah-harari-100_consider_perhaps-it-is-also-wrong-to-consider-onl_598227.jpg"
---

> [“Perhaps it is also wrong to consider only the happiness of humans.”](https://sms4smile.com/quotes/yuval-noah-harari/perhaps-it-is-also-wrong-to-consider-only-the-happiness-of-humans/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/441/yuval-noah-harari-100_consider_perhaps-it-is-also-wrong-to-consider-onl_598227.jpg)

> [“When Epicurus defined happiness as the supreme good, he warned his disciples that it is hard work to be happy.”](https://sms4smile.com/quotes/yuval-noah-harari/when-epicurus-defined-happiness-as-the-supreme-good-he-warned-his-3/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/575/yuval-noah-harari-100_happiness_when-epicurus-defined-happiness-as-the-s_2070580.jpg)

> [“Without government planning, economic resources and scientific research, individuals will not get far in their quest for happiness.”](https://sms4smile.com/quotes/yuval-noah-harari/without-government-planning-economic-resources-and-scientific/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/253/yuval-noah-harari-100_economic-resources_without-government-planning-economic-res_81943.jpg)

> [“new cathedral. So perhaps happiness is synchronising one’s personal delusions of meaning with the prevailing collective delusions.”](https://sms4smile.com/quotes/yuval-noah-harari/new-cathedral-so-perhaps-happiness-is-synchronising-one-s-personal/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/7e8/yuval-noah-harari-100_delusions_new-cathedral-so-perhaps-happiness-is-sy_2540771.jpg)

> [“humans may be unable to do so. The coming technological bonanza will probably make it feasible to feed and support these useless…](https://sms4smile.com/quotes/yuval-noah-harari/humans-may-be-unable-to-do-so-the-coming-technological-bonanza-will/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/e80/yuval-noah-harari-100_happiness_humans-may-be-unable-to-do-so-the-coming_905048.jpg)

> [The basic human reaction to pleasure is not satisfaction, but rather craving for more. Hence, no matter what we achieve, it only…](https://sms4smile.com/quotes/yuval-noah-harari/the-basic-human-reaction-to-pleasure-is-not-satisfaction-but-rather/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/15b/yuval-noah-harari-100_achieve_the-basic-human-reaction-to-pleasure-is_2798702.jpg)

> [“In pursuit of health, happiness and power, humans will gradually change first one of their features and then another, and another, until…](https://sms4smile.com/quotes/yuval-noah-harari/in-pursuit-of-health-happiness-and-power-humans-will-gradually-change/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/f84/yuval-noah-harari-100_change_in-pursuit-of-health-happiness-and-power_838835.jpg)

> [“If I identify happiness with fleeting pleasant sensations, and crave to experience more and more of them, I have no choice but…](https://sms4smile.com/quotes/yuval-noah-harari/if-i-identify-happiness-with-fleeting-pleasant-sensations-and-crave/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/948/yuval-noah-harari-100_choice_if-i-identify-happiness-with-fleeting-pl_127069.jpg)

> [“science says that nobody is ever made happy by getting a promotion, winning the lottery or even finding true love. People are…](https://sms4smile.com/quotes/yuval-noah-harari/science-says-that-nobody-is-ever-made-happy-by-getting-a-promotion/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/9bf/yuval-noah-harari-100_happiness_science-says-that-nobody-is-ever-made-ha_1527411.jpg)

> [“Philosophers, priests and poets have brooded over the nature of happiness for millennia, and many have concluded that social, ethical and spiritual…](https://sms4smile.com/quotes/yuval-noah-harari/philosophers-priests-and-poets-have-brooded-over-the-nature-of/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/66a/yuval-noah-harari-100_happiness_philosophers-priests-and-poets-have-broo_1993705.jpg)

> [“However, if they believed the promise of everlasting bliss in the afterlife, they may well have viewed their lives as far more…](https://sms4smile.com/quotes/yuval-noah-harari/however-if-they-believed-the-promise-of-everlasting-bliss-in-the/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/ced/yuval-noah-harari-100_happiness_however-if-they-believed-the-promise-of_1300609.jpg)

> [“happiness is not the surplus of pleasant over unpleasant moments. Rather, happiness consists in seeing one’s life in its entirety as meaningful…](https://sms4smile.com/quotes/yuval-noah-harari/happiness-is-not-the-surplus-of-pleasant-over-unpleasant-moments/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/819/yuval-noah-harari-100_happiness_happiness-is-not-the-surplus-of-pleasant_2813151.jpg)

> [“Yet over the last few decades the tables have turned, and Bentham’s vision has been taken far more seriously. People increasingly believe…](https://sms4smile.com/quotes/yuval-noah-harari/yet-over-the-last-few-decades-the-tables-have-turned-and-bentham-s/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/9dc/yuval-noah-harari-100_happiness_yet-over-the-last-few-decades-the-tables_1126254.jpg)

> [“When the flames are completely extinguished, craving is replaced by a state of perfect contentment and serenity, known as nirvana (the literal…](https://sms4smile.com/quotes/yuval-noah-harari/when-the-flames-are-completely-extinguished-craving-is-replaced-by-a/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/be9/yuval-noah-harari-100_desire_when-the-flames-are-completely-extinguis_2797235.jpg)

> [“The right to the pursuit of happiness, originally envisaged as a restraint on state power, has imperceptibly morphed into the right to…](https://sms4smile.com/quotes/yuval-noah-harari/the-right-to-the-pursuit-of-happiness-originally-envisaged-as-a/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/199/yuval-noah-harari-100_basic-human-rights_the-right-to-the-pursuit-of-happiness-or_2860799.jpg)

> [“At the end of the eighteenth century the British philosopher Jeremy Bentham declared that the supreme good is ‘the greatest happiness of…](https://sms4smile.com/quotes/yuval-noah-harari/at-the-end-of-the-eighteenth-century-the-british-philosopher-jeremy/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/032/yuval-noah-harari-100_business-people_at-the-end-of-the-eighteenth-century-the_1295586.jpg)

> [“So perhaps happiness is synchronizing one's personal delusions of meaning with the prevailing collective delusions. As long as my personal narrative is…](https://sms4smile.com/quotes/yuval-noah-harari/so-perhaps-happiness-is-synchronizing-one-s-personal-delusions-of/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/65e/yuval-noah-harari-100_happiness_so-perhaps-happiness-is-synchronizing-on_687615.jpg)

> [“Success breeds ambition, and our recent achievements are now pushing humankind to set itself even more daring goals. Having secured unprecedented levels…](https://sms4smile.com/quotes/yuval-noah-harari/success-breeds-ambition-and-our-recent-achievements-are-now-pushing/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/d98/yuval-noah-harari-100_ambition_success-breeds-ambition-and-our-recent-a_2823195.jpg)

> [“So perhaps happiness is synchronising one’s personal delusions of meaning with the prevailing collective delusions. As long as my personal narrative is…](https://sms4smile.com/quotes/yuval-noah-harari/so-perhaps-happiness-is-synchronising-one-s-personal-delusions-of/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/a63/yuval-noah-harari-100_happiness_so-perhaps-happiness-is-synchronising-on_1862392.jpg)

> [“The problem, according to Buddhism, is that our feelings are no more than fleeting vibrations, changing every moment, like the ocean waves.…](https://sms4smile.com/quotes/yuval-noah-harari/the-problem-according-to-buddhism-is-that-our-feelings-are-no-more/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/6f1/yuval-noah-harari-100_buddhism_the-problem-according-to-buddhism-is-tha_1105664.jpg)

> [“When Epicurus defined happiness as the supreme good, he warned his disciples that it is hard work to be happy. Material achievements…](https://sms4smile.com/quotes/yuval-noah-harari/when-epicurus-defined-happiness-as-the-supreme-good-he-warned-his/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/69e/yuval-noah-harari-100_happiness_when-epicurus-defined-happiness-as-the-s_353017.jpg)

> [“The crucial importance of human expectations has far-reaching implications for understanding the history of happiness. If happiness depended only on objective conditions…](https://sms4smile.com/quotes/yuval-noah-harari/the-crucial-importance-of-human-expectations-has-far-reaching/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/ef1/yuval-noah-harari-100_happiness_the-crucial-importance-of-human-expectat_2607682.jpg)

> [“This Buddhist view of happiness has a lot in common with the biochemical view. Both agree that pleasant sensations disappear as fast…](https://sms4smile.com/quotes/yuval-noah-harari/this-buddhist-view-of-happiness-has-a-lot-in-common-with-the/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/97c/yuval-noah-harari-100_buddhism_this-buddhist-view-of-happiness-has-a-lo_912005.jpg)

> [“If happiness is determined by expectations, then two pillars of our society – mass media and the advertising industry – may unwittingly…](https://sms4smile.com/quotes/yuval-noah-harari/if-happiness-is-determined-by-expectations-then-two-pillars-of-our/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/3bd/yuval-noah-harari-100_happiness_if-happiness-is-determined-by-expectatio_295611.jpg)

> [“Having secured unprecedented levels of prosperity, health and harmony, and given our past record and our current values, humanity’s next targets are…](https://sms4smile.com/quotes/yuval-noah-harari/having-secured-unprecedented-levels-of-prosperity-health-and-harmony/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/6bc/yuval-noah-harari-100_death_having-secured-unprecedented-levels-of-p_2249107.jpg)

> [“There is only one historical development that has real significance. Today, when we finally realise that the keys to happiness are in…](https://sms4smile.com/quotes/yuval-noah-harari/there-is-only-one-historical-development-that-has-real-significance/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/65d/yuval-noah-harari-100_brave-new-world_there-is-only-one-historical-development_2907106.jpg)

> [“Some scholars compare human biochemistry to an air-conditioning system that keeps the temperature constant, come heatwave or snowstorm. Events might momentarily change…](https://sms4smile.com/quotes/yuval-noah-harari/some-scholars-compare-human-biochemistry-to-an-air-conditioning/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/ec5/yuval-noah-harari-100_big-city_some-scholars-compare-human-biochemistry_2962685.jpg)

> [“Countries measured their success by the size of their territory, the increase in their population and the growth of their GDP –…](https://sms4smile.com/quotes/yuval-noah-harari/countries-measured-their-success-by-the-size-of-their-territory-the/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/21c/yuval-noah-harari-100_founding-fathers_countries-measured-their-success-by-the_2503211.jpg)

> [“The prediction that in the twenty-first century humankind is likely to aim for immortality, bliss and divinity may anger, alienate or frighten…](https://sms4smile.com/quotes/yuval-noah-harari/the-prediction-that-in-the-twenty-first-century-humankind-is-likely/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/d4e/yuval-noah-harari-100_death_the-prediction-that-in-the-twenty-first_2155406.jpg)

> [“Liberal politics is based on the idea that the voters know best, and there is no need for Big Brother to tell…](https://sms4smile.com/quotes/yuval-noah-harari/liberal-politics-is-based-on-the-idea-that-the-voters-know-best-and/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/de5/yuval-noah-harari-100_action-film_liberal-politics-is-based-on-the-idea-th_3039151.jpg)

> [“Nobody is ever made happy by winning the lottery, buying a house, getting a promotion or even finding true love. People are…](https://sms4smile.com/quotes/yuval-noah-harari/nobody-is-ever-made-happy-by-winning-the-lottery-buying-a-house/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/a97/yuval-noah-harari-100_big-city_nobody-is-ever-made-happy-by-winning-the_1589086.jpg)

> [“Once we abandon the homo-centric world view in favour of a data-centric world view, human health and happiness may seem far less…](https://sms4smile.com/quotes/yuval-noah-harari/once-we-abandon-the-homo-centric-world-view-in-favour-of-a-data/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/26d/yuval-noah-harari-100_happiness_once-we-abandon-the-homo-centric-world-v_809115.jpg)

> [“If happiness is determined by expectations, then two pillars of our society – mass media and the advertising industry – may unwittingly…](https://sms4smile.com/quotes/yuval-noah-harari/if-happiness-is-determined-by-expectations-then-two-pillars-of-our-2/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/b1e/yuval-noah-harari-100_happiness_if-happiness-is-determined-by-expectatio_1273960.jpg)

> [Humans are extremely good in acquiring new power, but they are not very good in translating this power into greater happiness, which…](https://sms4smile.com/quotes/yuval-noah-harari/humans-are-extremely-good-in-acquiring-new-power-but-they-are-not/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/256/yuval-noah-harari-100_good_humans-are-extremely-good-in-acquiring-n_304666.jpg)

> [“Perhaps the key to happiness is neither the race nor the gold medal, but rather combining the right doses of excitement and…](https://sms4smile.com/quotes/yuval-noah-harari/perhaps-the-key-to-happiness-is-neither-the-race-nor-the-gold-medal/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/a18/yuval-noah-harari-100_gold-medal_perhaps-the-key-to-happiness-is-neither_1182665.jpg)

> [“Nobody is ever made happy by winning the lottery, buying a house, getting a promotion or even finding true love. People are…](https://sms4smile.com/quotes/yuval-noah-harari/nobody-is-ever-made-happy-by-winning-the-lottery-buying-a-house-2/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/eaa/yuval-noah-harari-100_buying-a-house_nobody-is-ever-made-happy-by-winning-the_3146835.jpg)

> [“When Epicurus defined happiness as the supreme good, he warned his disciples that it is hard work to be happy. Material achievements…](https://sms4smile.com/quotes/yuval-noah-harari/when-epicurus-defined-happiness-as-the-supreme-good-he-warned-his-2/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/9cc/yuval-noah-harari-100_happiness_when-epicurus-defined-happiness-as-the-s_1242450.jpg)

> [“Family and community seem to have more impact on our happiness than money and health. People with strong families who live in…](https://sms4smile.com/quotes/yuval-noah-harari/family-and-community-seem-to-have-more-impact-on-our-happiness-than/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/e4e/yuval-noah-harari-100_community_family-and-community-seem-to-have-more-i_397601.jpg)

> [“Rather, happiness consists in seeing one’s life in its entirety as meaningful and worthwhile. There is an important cognitive and ethical component…](https://sms4smile.com/quotes/yuval-noah-harari/rather-happiness-consists-in-seeing-one-s-life-in-its-entirety-as/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/72b/yuval-noah-harari-100_happiness_rather-happiness-consists-in-seeing-one_2931001.jpg)

> [“Family and community seem to have more impact on our happiness than money and health. People with strong families who live in…](https://sms4smile.com/quotes/yuval-noah-harari/family-and-community-seem-to-have-more-impact-on-our-happiness-than-2/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

[Image](https://sms4smile.com/quotes/i/4e4/yuval-noah-harari-100_family_family-and-community-seem-to-have-more-i_2057026.jpg)

## Other authors on Happiness

- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b007/author-dalai-lama-26000.jpg) Dalai Lama 194 quotes ](https://sms4smile.com/quotes/about/happiness/dalai-lama/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b010/author-frederick-lenz-36205.jpg) Frederick Lenz 192 quotes ](https://sms4smile.com/quotes/about/happiness/frederick-lenz/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b022/author-steve-maraboli-87325.jpg) Steve Maraboli 186 quotes ](https://sms4smile.com/quotes/about/happiness/steve-maraboli/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b001/author-ritu-ghatourey-5.jpg) Ritu Ghatourey 169 quotes ](https://sms4smile.com/quotes/about/happiness/ritu-ghatourey/)
- [Dada Bhagwan 131 quotes](https://sms4smile.com/quotes/about/happiness/dada-bhagwan/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b001/author-anurag-prakash-ray-38.jpg) Anurag Prakash Ray 126 quotes ](https://sms4smile.com/quotes/about/happiness/anurag-prakash-ray/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b019/author-paulo-coelho-74345.jpg) Paulo Coelho 118 quotes ](https://sms4smile.com/quotes/about/happiness/paulo-coelho/)
- [Lailah Gifty Akita 116 quotes](https://sms4smile.com/quotes/about/happiness/lailah-gifty-akita/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b001/author-nishan-panwar-14.jpg) Nishan Panwar 113 quotes ](https://sms4smile.com/quotes/about/happiness/nishan-panwar/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b005/author-bertrand-russell-17477.jpg) Bertrand Russell 104 quotes ](https://sms4smile.com/quotes/about/happiness/bertrand-russell/)
- [Samuel Johnson 102 quotes](https://sms4smile.com/quotes/about/happiness/samuel-johnson/)

## More by Yuval Noah Harari

> [“For similar reasons, archaic humans did not initiate any revolutions. As far as we can tell, changes in social patterns, the invention of new…](https://sms4smile.com/quotes/yuval-noah-harari/for-similar-reasons-archaic-humans-did-not-initiate-any-revolutions/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

> [“Today the main source of wealth is knowledge. And whereas you can conquer oil fields through war, you cannot acquire knowledge that way.”](https://sms4smile.com/quotes/yuval-noah-harari/today-the-main-source-of-wealth-is-knowledge-and-whereas-you-can/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

> [“How do you cause people to believe in an imagined order such as Christianity, democracy or capitalism? First, you never admit that the order…](https://sms4smile.com/quotes/yuval-noah-harari/how-do-you-cause-people-to-believe-in-an-imagined-order-such-as/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

> [I think the basic thing that happened is we have lost our story. Humans think in stories, and we try to make sense of…](https://sms4smile.com/quotes/yuval-noah-harari/i-think-the-basic-thing-that-happened-is-we-have-lost-our-story/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

> [“Whereas chimpanzees spend five hours a day chewing raw food, a single hour suffices for people eating cooked food. The advent of cooking enabled…](https://sms4smile.com/quotes/yuval-noah-harari/whereas-chimpanzees-spend-five-hours-a-day-chewing-raw-food-a-single/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

> [“the Chinese air-purification market is booming.”](https://sms4smile.com/quotes/yuval-noah-harari/the-chinese-air-purification-market-is-booming/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

> [“Whereas liberalism merged with the milder versions of nationalism to protect the unique experiences of each human community, evolutionary humanists such as Hitler identified…](https://sms4smile.com/quotes/yuval-noah-harari/whereas-liberalism-merged-with-the-milder-versions-of-nationalism-to/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

> [“Corporations, money and nations exist only in our imagination. We invented them to serve us; why do we find ourselves sacrificing our lives in…](https://sms4smile.com/quotes/yuval-noah-harari/corporations-money-and-nations-exist-only-in-our-imagination-we/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

> [“Small children in affluent societies often dislike showering, and it takes them years of education and parental discipline to adopt this supposedly attractive custom.…](https://sms4smile.com/quotes/yuval-noah-harari/small-children-in-affluent-societies-often-dislike-showering-and-it/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

> [“Ever more scholars see cultures as a kind of mental infection or parasite, with humans as its unwitting host. Organic parasites, such as viruses,…](https://sms4smile.com/quotes/yuval-noah-harari/ever-more-scholars-see-cultures-as-a-kind-of-mental-infection-or/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

> [“Soviet Communism was a fanatical and missionary religion. A devout Communist could not be a Christian or a Buddhist, and was expected to spread…](https://sms4smile.com/quotes/yuval-noah-harari/soviet-communism-was-a-fanatical-and-missionary-religion-a-devout/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

> [“Whereas religion asks us to believe in something, money asks us to believe that other people believe in something”](https://sms4smile.com/quotes/yuval-noah-harari/whereas-religion-asks-us-to-believe-in-something-money-asks-us-to/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

> [“Terrorists are like a fly that tries to destroy a china shop. The fly is so weak that it cannot budge even a single…](https://sms4smile.com/quotes/yuval-noah-harari/terrorists-are-like-a-fly-that-tries-to-destroy-a-china-shop-the-fly/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

> [“Yet what happens if the greedy shoemaker increases his profits by paying employees less and increasing their work hours? The standard answer is that…](https://sms4smile.com/quotes/yuval-noah-harari/yet-what-happens-if-the-greedy-shoemaker-increases-his-profits-by/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

> [“A natural order is a stable order. There is no chance that gravity will cease to function tomorrow, even if people stop believing in…](https://sms4smile.com/quotes/yuval-noah-harari/a-natural-order-is-a-stable-order-there-is-no-chance-that-gravity/)

[Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/happiness/yuval-noah-harari/#itemlist",
            "name": "40 Happiness Quotes By Yuval Noah Harari",
            "numberOfItems": 40,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Perhaps it is also wrong to consider only the happiness of humans.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/perhaps-it-is-also-wrong-to-consider-only-the-happiness-of-humans/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/441/yuval-noah-harari-100_consider_perhaps-it-is-also-wrong-to-consider-onl_598227.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/441/yuval-noah-harari-100_consider_perhaps-it-is-also-wrong-to-consider-onl_598227.jpg",
                            "url": "https://sms4smile.com/quotes/i/441/yuval-noah-harari-100_consider_perhaps-it-is-also-wrong-to-consider-onl_598227.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Perhaps it is also wrong to consider only the happiness of humans.” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "“When Epicurus defined happiness as the supreme good, he warned his disciples that it is hard work to be happy.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/when-epicurus-defined-happiness-as-the-supreme-good-he-warned-his-3/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/575/yuval-noah-harari-100_happiness_when-epicurus-defined-happiness-as-the-s_2070580.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/575/yuval-noah-harari-100_happiness_when-epicurus-defined-happiness-as-the-s_2070580.jpg",
                            "url": "https://sms4smile.com/quotes/i/575/yuval-noah-harari-100_happiness_when-epicurus-defined-happiness-as-the-s_2070580.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“When Epicurus defined happiness as the supreme good, he warned his disciples that it is hard work to be happy.” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Without government planning, economic resources and scientific research, individuals will not get far in their quest for happiness.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/without-government-planning-economic-resources-and-scientific/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/253/yuval-noah-harari-100_economic-resources_without-government-planning-economic-res_81943.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/253/yuval-noah-harari-100_economic-resources_without-government-planning-economic-res_81943.jpg",
                            "url": "https://sms4smile.com/quotes/i/253/yuval-noah-harari-100_economic-resources_without-government-planning-economic-res_81943.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Without government planning, economic resources and scientific research, individuals will not get far in…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "item": {
                        "@type": "Quotation",
                        "text": "“new cathedral. So perhaps happiness is synchronising one’s personal delusions of meaning with the prevailing collective delusions.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/new-cathedral-so-perhaps-happiness-is-synchronising-one-s-personal/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/7e8/yuval-noah-harari-100_delusions_new-cathedral-so-perhaps-happiness-is-sy_2540771.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/7e8/yuval-noah-harari-100_delusions_new-cathedral-so-perhaps-happiness-is-sy_2540771.jpg",
                            "url": "https://sms4smile.com/quotes/i/7e8/yuval-noah-harari-100_delusions_new-cathedral-so-perhaps-happiness-is-sy_2540771.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“new cathedral. So perhaps happiness is synchronising one’s personal delusions of meaning with the prevailing…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "item": {
                        "@type": "Quotation",
                        "text": "“humans may be unable to do so. The coming technological bonanza will probably make it feasible to feed and support these useless masses even without any effort from their side. But what will keep them occupied and content? People must do something, or they go crazy.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/humans-may-be-unable-to-do-so-the-coming-technological-bonanza-will/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e80/yuval-noah-harari-100_happiness_humans-may-be-unable-to-do-so-the-coming_905048.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/e80/yuval-noah-harari-100_happiness_humans-may-be-unable-to-do-so-the-coming_905048.jpg",
                            "url": "https://sms4smile.com/quotes/i/e80/yuval-noah-harari-100_happiness_humans-may-be-unable-to-do-so-the-coming_905048.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“humans may be unable to do so. The coming technological bonanza will probably make it feasible to feed and…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 6,
                    "item": {
                        "@type": "Quotation",
                        "text": "The basic human reaction to pleasure is not satisfaction, but rather craving for more. Hence, no matter what we achieve, it only increases our craving, not our satisfaction.",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/the-basic-human-reaction-to-pleasure-is-not-satisfaction-but-rather/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/15b/yuval-noah-harari-100_achieve_the-basic-human-reaction-to-pleasure-is_2798702.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/15b/yuval-noah-harari-100_achieve_the-basic-human-reaction-to-pleasure-is_2798702.jpg",
                            "url": "https://sms4smile.com/quotes/i/15b/yuval-noah-harari-100_achieve_the-basic-human-reaction-to-pleasure-is_2798702.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The basic human reaction to pleasure is not satisfaction, but rather craving for more. Hence, no matter what…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 7,
                    "item": {
                        "@type": "Quotation",
                        "text": "“In pursuit of health, happiness and power, humans will gradually change first one of their features and then another, and another, until they will no longer be human.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/in-pursuit-of-health-happiness-and-power-humans-will-gradually-change/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f84/yuval-noah-harari-100_change_in-pursuit-of-health-happiness-and-power_838835.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/f84/yuval-noah-harari-100_change_in-pursuit-of-health-happiness-and-power_838835.jpg",
                            "url": "https://sms4smile.com/quotes/i/f84/yuval-noah-harari-100_change_in-pursuit-of-health-happiness-and-power_838835.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“In pursuit of health, happiness and power, humans will gradually change first one of their features and then…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 8,
                    "item": {
                        "@type": "Quotation",
                        "text": "“If I identify happiness with fleeting pleasant sensations, and crave to experience more and more of them, I have no choice but to pursue them constantly.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/if-i-identify-happiness-with-fleeting-pleasant-sensations-and-crave/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/948/yuval-noah-harari-100_choice_if-i-identify-happiness-with-fleeting-pl_127069.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/948/yuval-noah-harari-100_choice_if-i-identify-happiness-with-fleeting-pl_127069.jpg",
                            "url": "https://sms4smile.com/quotes/i/948/yuval-noah-harari-100_choice_if-i-identify-happiness-with-fleeting-pl_127069.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If I identify happiness with fleeting pleasant sensations, and crave to experience more and more of them, I…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 9,
                    "item": {
                        "@type": "Quotation",
                        "text": "“science says that nobody is ever made happy by getting a promotion, winning the lottery or even finding true love. People are made happy by one thing and one thing only - pleasant sensations in their bodies”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/science-says-that-nobody-is-ever-made-happy-by-getting-a-promotion/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/9bf/yuval-noah-harari-100_happiness_science-says-that-nobody-is-ever-made-ha_1527411.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/9bf/yuval-noah-harari-100_happiness_science-says-that-nobody-is-ever-made-ha_1527411.jpg",
                            "url": "https://sms4smile.com/quotes/i/9bf/yuval-noah-harari-100_happiness_science-says-that-nobody-is-ever-made-ha_1527411.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“science says that nobody is ever made happy by getting a promotion, winning the lottery or even finding true…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 10,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Philosophers, priests and poets have brooded over the nature of happiness for millennia, and many have concluded that social, ethical and spiritual factors have as great an impact on our happiness as material conditions.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/philosophers-priests-and-poets-have-brooded-over-the-nature-of/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/66a/yuval-noah-harari-100_happiness_philosophers-priests-and-poets-have-broo_1993705.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/66a/yuval-noah-harari-100_happiness_philosophers-priests-and-poets-have-broo_1993705.jpg",
                            "url": "https://sms4smile.com/quotes/i/66a/yuval-noah-harari-100_happiness_philosophers-priests-and-poets-have-broo_1993705.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Philosophers, priests and poets have brooded over the nature of happiness for millennia, and many have…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 11,
                    "item": {
                        "@type": "Quotation",
                        "text": "“However, if they believed the promise of everlasting bliss in the afterlife, they may well have viewed their lives as far more meaningful and worthwhile than modern secular people, who in the long term can expect nothing but complete and meaningless oblivion.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/however-if-they-believed-the-promise-of-everlasting-bliss-in-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/ced/yuval-noah-harari-100_happiness_however-if-they-believed-the-promise-of_1300609.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/ced/yuval-noah-harari-100_happiness_however-if-they-believed-the-promise-of_1300609.jpg",
                            "url": "https://sms4smile.com/quotes/i/ced/yuval-noah-harari-100_happiness_however-if-they-believed-the-promise-of_1300609.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“However, if they believed the promise of everlasting bliss in the afterlife, they may well have viewed their…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 12,
                    "item": {
                        "@type": "Quotation",
                        "text": "“happiness is not the surplus of pleasant over unpleasant moments. Rather, happiness consists in seeing one’s life in its entirety as meaningful and worthwhile.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/happiness-is-not-the-surplus-of-pleasant-over-unpleasant-moments/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/819/yuval-noah-harari-100_happiness_happiness-is-not-the-surplus-of-pleasant_2813151.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/819/yuval-noah-harari-100_happiness_happiness-is-not-the-surplus-of-pleasant_2813151.jpg",
                            "url": "https://sms4smile.com/quotes/i/819/yuval-noah-harari-100_happiness_happiness-is-not-the-surplus-of-pleasant_2813151.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“happiness is not the surplus of pleasant over unpleasant moments. Rather, happiness consists in seeing one’s…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 13,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Yet over the last few decades the tables have turned, and Bentham’s vision has been taken far more seriously. People increasingly believe that the immense systems established more than a century ago to strengthen the nation should actually serve the happiness and well-being of individual citizens. We are not here to serve the state – it is here to serve us. The right to the pursuit of happiness, originally envisaged as a restraint on state power, has imperceptibly morphed into the right to happiness –”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/yet-over-the-last-few-decades-the-tables-have-turned-and-bentham-s/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/9dc/yuval-noah-harari-100_happiness_yet-over-the-last-few-decades-the-tables_1126254.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/9dc/yuval-noah-harari-100_happiness_yet-over-the-last-few-decades-the-tables_1126254.jpg",
                            "url": "https://sms4smile.com/quotes/i/9dc/yuval-noah-harari-100_happiness_yet-over-the-last-few-decades-the-tables_1126254.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Yet over the last few decades the tables have turned, and Bentham’s vision has been taken far more…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 14,
                    "item": {
                        "@type": "Quotation",
                        "text": "“When the flames are completely extinguished, craving is replaced by a state of perfect contentment and serenity, known as nirvana (the literal meaning of which is ‘extinguishing the fire’). Those who have attained nirvana are fully liberated from all suffering. They experience reality with the utmost clarity, free of fantasies and delusions. While they will most likely still encounter unpleasantness and pain, such experiences cause them no misery. A person who does not crave cannot suffer.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/when-the-flames-are-completely-extinguished-craving-is-replaced-by-a/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/be9/yuval-noah-harari-100_desire_when-the-flames-are-completely-extinguis_2797235.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/be9/yuval-noah-harari-100_desire_when-the-flames-are-completely-extinguis_2797235.jpg",
                            "url": "https://sms4smile.com/quotes/i/be9/yuval-noah-harari-100_desire_when-the-flames-are-completely-extinguis_2797235.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“When the flames are completely extinguished, craving is replaced by a state of perfect contentment and…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 15,
                    "item": {
                        "@type": "Quotation",
                        "text": "“The right to the pursuit of happiness, originally envisaged as a restraint on state power, has imperceptibly morphed into the right to happiness – as if human beings have a natural right to be happy, and anything which makes us dissatisfied is a violation of our basic human rights, so the state should do something about it.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/the-right-to-the-pursuit-of-happiness-originally-envisaged-as-a/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/199/yuval-noah-harari-100_basic-human-rights_the-right-to-the-pursuit-of-happiness-or_2860799.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/199/yuval-noah-harari-100_basic-human-rights_the-right-to-the-pursuit-of-happiness-or_2860799.jpg",
                            "url": "https://sms4smile.com/quotes/i/199/yuval-noah-harari-100_basic-human-rights_the-right-to-the-pursuit-of-happiness-or_2860799.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The right to the pursuit of happiness, originally envisaged as a restraint on state power, has imperceptibly…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 16,
                    "item": {
                        "@type": "Quotation",
                        "text": "“At the end of the eighteenth century the British philosopher Jeremy Bentham declared that the supreme good is ‘the greatest happiness of the greatest number’, and concluded that the sole worthy aim of the state, the market and the scientific community is to increase global happiness. Politicians should make peace, business people should foster prosperity and scholars should study nature, not for the greater glory of king, country or God – but so that you and I could enjoy a happier life.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/at-the-end-of-the-eighteenth-century-the-british-philosopher-jeremy/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/032/yuval-noah-harari-100_business-people_at-the-end-of-the-eighteenth-century-the_1295586.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/032/yuval-noah-harari-100_business-people_at-the-end-of-the-eighteenth-century-the_1295586.jpg",
                            "url": "https://sms4smile.com/quotes/i/032/yuval-noah-harari-100_business-people_at-the-end-of-the-eighteenth-century-the_1295586.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“At the end of the eighteenth century the British philosopher Jeremy Bentham declared that the supreme good…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 17,
                    "item": {
                        "@type": "Quotation",
                        "text": "“So perhaps happiness is synchronizing one's personal delusions of meaning with the prevailing collective delusions. As long as my personal narrative is in line with the narratives of the people around me, I can convince myself that my life is meaningful, and find happiness in that conviction.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/so-perhaps-happiness-is-synchronizing-one-s-personal-delusions-of/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/65e/yuval-noah-harari-100_happiness_so-perhaps-happiness-is-synchronizing-on_687615.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/65e/yuval-noah-harari-100_happiness_so-perhaps-happiness-is-synchronizing-on_687615.jpg",
                            "url": "https://sms4smile.com/quotes/i/65e/yuval-noah-harari-100_happiness_so-perhaps-happiness-is-synchronizing-on_687615.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“So perhaps happiness is synchronizing one's personal delusions of meaning with the prevailing collective…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 18,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Success breeds ambition, and our recent achievements are now pushing humankind to set itself even more daring goals. Having secured unprecedented levels of prosperity, health and harmony, and given our past record and our current values, humanity’s next targets are likely to be immortality, happiness and divinity.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/success-breeds-ambition-and-our-recent-achievements-are-now-pushing/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/d98/yuval-noah-harari-100_ambition_success-breeds-ambition-and-our-recent-a_2823195.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/d98/yuval-noah-harari-100_ambition_success-breeds-ambition-and-our-recent-a_2823195.jpg",
                            "url": "https://sms4smile.com/quotes/i/d98/yuval-noah-harari-100_ambition_success-breeds-ambition-and-our-recent-a_2823195.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Success breeds ambition, and our recent achievements are now pushing humankind to set itself even more…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 19,
                    "item": {
                        "@type": "Quotation",
                        "text": "“So perhaps happiness is synchronising one’s personal delusions of meaning with the prevailing collective delusions. As long as my personal narrative is in line with the narratives of the people around me, I can convince myself that my life is meaningful, and find happiness in that conviction. This is quite a depressing conclusion. Does happiness really depend on self-delusion?”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/so-perhaps-happiness-is-synchronising-one-s-personal-delusions-of/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a63/yuval-noah-harari-100_happiness_so-perhaps-happiness-is-synchronising-on_1862392.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/a63/yuval-noah-harari-100_happiness_so-perhaps-happiness-is-synchronising-on_1862392.jpg",
                            "url": "https://sms4smile.com/quotes/i/a63/yuval-noah-harari-100_happiness_so-perhaps-happiness-is-synchronising-on_1862392.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“So perhaps happiness is synchronising one’s personal delusions of meaning with the prevailing collective…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 20,
                    "item": {
                        "@type": "Quotation",
                        "text": "“The problem, according to Buddhism, is that our feelings are no more than fleeting vibrations, changing every moment, like the ocean waves. If five minutes ago I felt joyful and purposeful, now these feelings are gone, and I might well feel sad and dejected. So if I want to experience pleasant feelings, I have to constantly chase them, while driving away the unpleasant feelings. Even if I succeed, I immediately have to start all over again, without ever getting any lasting reward for my troubles.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/the-problem-according-to-buddhism-is-that-our-feelings-are-no-more/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/6f1/yuval-noah-harari-100_buddhism_the-problem-according-to-buddhism-is-tha_1105664.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/6f1/yuval-noah-harari-100_buddhism_the-problem-according-to-buddhism-is-tha_1105664.jpg",
                            "url": "https://sms4smile.com/quotes/i/6f1/yuval-noah-harari-100_buddhism_the-problem-according-to-buddhism-is-tha_1105664.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The problem, according to Buddhism, is that our feelings are no more than fleeting vibrations, changing…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 21,
                    "item": {
                        "@type": "Quotation",
                        "text": "“When Epicurus defined happiness as the supreme good, he warned his disciples that it is hard work to be happy. Material achievements alone will not satisfy us for long. Indeed, the blind pursuit of money, fame and pleasure will only make us miserable. Epicurus recommended, for example, to eat and drink in moderation, and to curb one’s sexual appetites. In the long run, a deep friendship will make us more content than a frenzied orgy. Epicurus outlined an entire ethic of dos and don’ts to guide people along the treacherous path to happiness.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/when-epicurus-defined-happiness-as-the-supreme-good-he-warned-his/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/69e/yuval-noah-harari-100_happiness_when-epicurus-defined-happiness-as-the-s_353017.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/69e/yuval-noah-harari-100_happiness_when-epicurus-defined-happiness-as-the-s_353017.jpg",
                            "url": "https://sms4smile.com/quotes/i/69e/yuval-noah-harari-100_happiness_when-epicurus-defined-happiness-as-the-s_353017.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“When Epicurus defined happiness as the supreme good, he warned his disciples that it is hard work to be…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 22,
                    "item": {
                        "@type": "Quotation",
                        "text": "“The crucial importance of human expectations has far-reaching implications for understanding the history of happiness. If happiness depended only on objective conditions such as wealth, health and social relations, it would have been relatively easy to investigate its history. The finding that it depends on subjective expectations makes the task of historians far harder. We moderns have an arsenal of tranquillisers and painkillers at our disposal, but our expectations of ease and pleasure, and our intolerance of inconvenience and discomfort, have increased to such an extent that we may well suffer from pain more than our ancestors ever did.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/the-crucial-importance-of-human-expectations-has-far-reaching/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/ef1/yuval-noah-harari-100_happiness_the-crucial-importance-of-human-expectat_2607682.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/ef1/yuval-noah-harari-100_happiness_the-crucial-importance-of-human-expectat_2607682.jpg",
                            "url": "https://sms4smile.com/quotes/i/ef1/yuval-noah-harari-100_happiness_the-crucial-importance-of-human-expectat_2607682.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The crucial importance of human expectations has far-reaching implications for understanding the history of…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 23,
                    "item": {
                        "@type": "Quotation",
                        "text": "“This Buddhist view of happiness has a lot in common with the biochemical view. Both agree that pleasant sensations disappear as fast as they arise, and that as long as people crave pleasant sensations without actually experiencing them, they remain dissatisfied. However, this problem has two very different solutions. The biochemical solution is to develop products and treatments that will provide humans with an unending stream of pleasant sensations, so we will never be without them. The Buddha’s suggestion was to reduce our craving for pleasant sensations, and not allow them to control our lives. According to Buddha, we can train our minds to observe carefully how all sensations constantly arise and pass. When the mind learns to see our sensations for what they are – ephemeral and meaningless vibrations – we lose interest in pursuing them. For”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/this-buddhist-view-of-happiness-has-a-lot-in-common-with-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/97c/yuval-noah-harari-100_buddhism_this-buddhist-view-of-happiness-has-a-lo_912005.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/97c/yuval-noah-harari-100_buddhism_this-buddhist-view-of-happiness-has-a-lo_912005.jpg",
                            "url": "https://sms4smile.com/quotes/i/97c/yuval-noah-harari-100_buddhism_this-buddhist-view-of-happiness-has-a-lo_912005.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“This Buddhist view of happiness has a lot in common with the biochemical view. Both agree that pleasant…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 24,
                    "item": {
                        "@type": "Quotation",
                        "text": "“If happiness is determined by expectations, then two pillars of our society – mass media and the advertising industry – may unwittingly be depleting the globe’s reservoirs of contentment. If you were an eighteen-year-old youth in a small village 5,000 years ago you’d probably think you were good-looking because there were only fifty other men in your village and most of them were either old, scarred and wrinkled, or still little kids. But if you are a teenager today you are a lot more likely to feel inadequate. Even if the other guys at school are an ugly lot, you don’t measure yourself against them but against the movie stars, athletes and supermodels you see all day on television, Facebook and giant billboards. So”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/if-happiness-is-determined-by-expectations-then-two-pillars-of-our/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/3bd/yuval-noah-harari-100_happiness_if-happiness-is-determined-by-expectatio_295611.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/3bd/yuval-noah-harari-100_happiness_if-happiness-is-determined-by-expectatio_295611.jpg",
                            "url": "https://sms4smile.com/quotes/i/3bd/yuval-noah-harari-100_happiness_if-happiness-is-determined-by-expectatio_295611.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If happiness is determined by expectations, then two pillars of our society – mass media and the advertising…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 25,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Having secured unprecedented levels of prosperity, health and harmony, and given our past record and our current values, humanity’s next targets are likely to be immortality, happiness and divinity. Having reduced mortality from starvation, disease and violence, we will now aim to overcome old age and even death itself. Having saved people from abject misery, we will now aim to make them positively happy. And having raised humanity above the beastly level of survival struggles, we will now aim to upgrade humans into gods, and turn Homo sapiens into Homo deus. The”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/having-secured-unprecedented-levels-of-prosperity-health-and-harmony/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/6bc/yuval-noah-harari-100_death_having-secured-unprecedented-levels-of-p_2249107.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/6bc/yuval-noah-harari-100_death_having-secured-unprecedented-levels-of-p_2249107.jpg",
                            "url": "https://sms4smile.com/quotes/i/6bc/yuval-noah-harari-100_death_having-secured-unprecedented-levels-of-p_2249107.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Having secured unprecedented levels of prosperity, health and harmony, and given our past record and our…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 26,
                    "item": {
                        "@type": "Quotation",
                        "text": "“There is only one historical development that has real significance. Today, when we finally realise that the keys to happiness are in the hands of our biochemical system, we can stop wasting our time on politics and social reforms, putsches and ideologies, and focus instead on the only thing that can make us truly happy: manipulating our biochemistry. If we invest billions in understanding our brain chemistry and developing appropriate treatments, we can make people far happier than ever before, without any need of revolutions. Prozac, for example, does not change regimes, but by raising serotonin levels it lifts people out of their depression. Nothing captures the biological argument better than the famous New Age slogan: ‘Happiness begins within.’ Money, social status, plastic surgery, beautiful houses, powerful positions – none of these will bring you happiness. Lasting happiness comes only from serotonin, dopamine and oxytocin.1 In Aldous Huxley’s dystopian novel Brave New World, published in 1932 at the height of the Great Depression, happiness is the supreme value and psychiatric drugs replace the police and the ballot as the foundation of politics. Every day, each person takes a dose of ‘soma’, a synthetic drug which makes people happy without harming their productivity and efficiency. The World State that governs the entire globe is never threatened by wars, revolutions, strikes or demonstrations, because all people are supremely content with their current conditions, whatever they may be. Huxley’s vision of the future is far more troubling than George Orwell’s Nineteen Eighty-Four. Huxley’s world seems monstrous to most readers, but it is hard to explain why. Everybody is happy all the time – what could be wrong with that?”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/there-is-only-one-historical-development-that-has-real-significance/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/65d/yuval-noah-harari-100_brave-new-world_there-is-only-one-historical-development_2907106.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/65d/yuval-noah-harari-100_brave-new-world_there-is-only-one-historical-development_2907106.jpg",
                            "url": "https://sms4smile.com/quotes/i/65d/yuval-noah-harari-100_brave-new-world_there-is-only-one-historical-development_2907106.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There is only one historical development that has real significance. Today, when we finally realise that the…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 27,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Some scholars compare human biochemistry to an air-conditioning system that keeps the temperature constant, come heatwave or snowstorm. Events might momentarily change the temperature, but the air-conditioning system always returns the temperature to the same set point. Some air-conditioning systems are set at 70 degrees Fahrenheit. Others are set at twenty degrees. Human happiness conditioning systems also differ from person to person. On a scale from one to ten, some people are born with a cheerful biochemical system that allows their mood to swing between levels six and ten, stabilising with time at eight. Such a person is quite happy even if she lives in an alienating big city, loses all her money in a stock-exchange crash and is diagnosed with diabetes. Other people are cursed with a gloomy biochemistry that swings between three and seven and stabilises at five. Such an unhappy person remains depressed even if she enjoys the support of a tight-knit community, wins millions in the lottery and is as healthy as an Olympic athlete. Indeed, even if our gloomy friend wins $50,000,000 in the morning, discovers the cure for both AIDS and cancer by noon, makes peace between Israelis and Palestinians that afternoon, and then in the evening reunites with her long-lost child who disappeared years ago - she would still be incapable of experiencing anything beyond level seven happiness. Her brain is simply not built for exhilaration, come what may.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/some-scholars-compare-human-biochemistry-to-an-air-conditioning/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/ec5/yuval-noah-harari-100_big-city_some-scholars-compare-human-biochemistry_2962685.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/ec5/yuval-noah-harari-100_big-city_some-scholars-compare-human-biochemistry_2962685.jpg",
                            "url": "https://sms4smile.com/quotes/i/ec5/yuval-noah-harari-100_big-city_some-scholars-compare-human-biochemistry_2962685.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Some scholars compare human biochemistry to an air-conditioning system that keeps the temperature constant…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 28,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Countries measured their success by the size of their territory, the increase in their population and the growth of their GDP – not by the happiness of their citizens. Industrialised nations such as Germany, France and Japan established gigantic systems of education, health and welfare, yet these systems were aimed to strengthen the nation rather than ensure individual well-being. Schools were founded to produce skilful and obedient citizens who would serve the nation loyally. At eighteen, youths needed to be not only patriotic but also literate, so that they could read the brigadier’s order of the day and draw up tomorrow’s battle plans. They had to know mathematics in order to calculate the shell’s trajectory or crack the enemy’s secret code. They needed a reasonable command of electrics, mechanics and medicine in order to operate wireless sets, drive tanks and take care of wounded comrades. When they left the army they were expected to serve the nation as clerks, teachers and engineers, building a modern economy and paying lots of taxes. The same went for the health system. At the end of the nineteenth century countries such as France, Germany and Japan began providing free health care for the masses. They financed vaccinations for infants, balanced diets for children and physical education for teenagers. They drained festering swamps, exterminated mosquitoes and built centralised sewage systems. The aim wasn’t to make people happy, but to make the nation stronger. The country needed sturdy soldiers and workers, healthy women who would give birth to more soldiers and workers, and bureaucrats who came to the office punctually at 8 a.m. instead of lying sick at home. Even the welfare system was originally planned in the interest of the nation rather than of needy individuals. When Otto von Bismarck pioneered state pensions and social security in late nineteenth-century Germany, his chief aim was to ensure the loyalty of the citizens rather than to increase their well-being. You fought for your country when you were eighteen, and paid your taxes when you were forty, because you counted on the state to take care of you when you were seventy.30 In 1776 the Founding Fathers of the United States established the right to the pursuit of happiness as one of three unalienable human rights, alongside the right to life and the right to liberty. It’s important to note, however, that the American Declaration of Independence guaranteed the right to the pursuit of happiness, not the right to happiness itself. Crucially, Thomas Jefferson did not make the state responsible for its citizens’ happiness. Rather, he sought only to limit the power of the state.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/countries-measured-their-success-by-the-size-of-their-territory-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/21c/yuval-noah-harari-100_founding-fathers_countries-measured-their-success-by-the_2503211.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/21c/yuval-noah-harari-100_founding-fathers_countries-measured-their-success-by-the_2503211.jpg",
                            "url": "https://sms4smile.com/quotes/i/21c/yuval-noah-harari-100_founding-fathers_countries-measured-their-success-by-the_2503211.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Countries measured their success by the size of their territory, the increase in their population and the…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 29,
                    "item": {
                        "@type": "Quotation",
                        "text": "“The prediction that in the twenty-first century humankind is likely to aim for immortality, bliss and divinity may anger, alienate or frighten any number of people, so a few clarifications are in order. Firstly, this is not what most individuals will actually do in the twenty-first century. It is what humankind as a collective will do. Most people will probably play only a minor role, if any, in these projects. Even if famine, plague and war become less prevalent, billions of humans in developing countries and seedy neighbourhoods will continue to deal with poverty, illness and violence even as the elites are already reaching for eternal youth and godlike powers. This seems patently unjust. One could argue that as long as there is a single child dying from malnutrition or a single adult killed in drug-lord warfare, humankind should focus all its efforts on combating these woes. Only once the last sword is beaten into a ploughshare should we turn our minds to the next big thing. But history doesn’t work like that. Those living in palaces have always had different agendas to those living in shacks, and that is unlikely to change in the twenty-first century.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/the-prediction-that-in-the-twenty-first-century-humankind-is-likely/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/d4e/yuval-noah-harari-100_death_the-prediction-that-in-the-twenty-first_2155406.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/d4e/yuval-noah-harari-100_death_the-prediction-that-in-the-twenty-first_2155406.jpg",
                            "url": "https://sms4smile.com/quotes/i/d4e/yuval-noah-harari-100_death_the-prediction-that-in-the-twenty-first_2155406.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The prediction that in the twenty-first century humankind is likely to aim for immortality, bliss and…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 30,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Liberal politics is based on the idea that the voters know best, and there is no need for Big Brother to tell us what is good for us. Liberal economics is based on the idea that the customer is always right. Liberal art declares that beauty is in the eye of the beholder. Students in liberal schools and universities are taught to think for themselves. Commercials urge us to ‘Just do it.’ Action films, stage dramas, soap operas, novels and catchy pop songs indoctrinate us constantly: ‘Be true to yourself’, ‘Listen to yourself’, ‘Follow your heart’. Jean-Jacques Rousseau stated this view most classically: ‘What I feel to be good – is good. What I feel to be bad – is bad.’ People who have been raised from infancy on a diet of such slogans are prone to believe that happiness is a subjective feeling and that each individual best knows whether she is happy or miserable. Yet this view is unique to liberalism. Most religions and ideologies throughout history stated that there are objective yardsticks for goodness and beauty, and for how things ought to be. They were suspicious of the feelings and preferences of the ordinary person. At the entrance of the temple of Apollo at Delphi, pilgrims were greeted by the inscription: ‘Know thyself!’ The implication was that the average person is ignorant of his true self, and is therefore likely to be ignorant of true happiness. Freud would probably concur.fn1 And so would Christian theologians. St Paul and St Augustine knew perfectly well that if you asked people about it, most of them would prefer to have sex than pray to God. Does that prove that having sex is the key to happiness? Not according to Paul and Augustine. It proves only that humankind is sinful by nature, and that people are easily seduced by Satan. From a Christian viewpoint, the vast majority of people are in more or less the same situation as heroin addicts. Imagine that a psychologist embarks on a study of happiness among drug users. He polls them and finds that they declare, every single one of them, that they are only happy when they shoot up. Would the psychologist publish a paper declaring that heroin is the key to happiness? The idea that feelings are not to be trusted is not restricted to Christianity. At least when it comes to the value of feelings, even Darwin and Dawkins might find common ground with St Paul and St Augustine. According to the selfish gene theory, natural selection makes people, like other organisms, choose what is good for the reproduction of their genes, even if it is bad for them as individuals. Most males spend their lives toiling, worrying, competing and fighting, instead of enjoying peaceful bliss, because their DNA manipulates them for its own selfish aims. Like Satan, DNA uses fleeting pleasures to tempt people and place them in its power.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/liberal-politics-is-based-on-the-idea-that-the-voters-know-best-and/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/de5/yuval-noah-harari-100_action-film_liberal-politics-is-based-on-the-idea-th_3039151.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/de5/yuval-noah-harari-100_action-film_liberal-politics-is-based-on-the-idea-th_3039151.jpg",
                            "url": "https://sms4smile.com/quotes/i/de5/yuval-noah-harari-100_action-film_liberal-politics-is-based-on-the-idea-th_3039151.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Liberal politics is based on the idea that the voters know best, and there is no need for Big Brother to…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 31,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Nobody is ever made happy by winning the lottery, buying a house, getting a promotion or even finding true love. People are made happy by one thing and one thing only – pleasant sensations in their bodies. A person who just won the lottery or found new love and jumps from joy is not really reacting to the money or the lover. She is reacting to various hormones coursing through her bloodstream and to the storm of electric signals flashing between different parts of her brain. Unfortunately for all hopes of creating heaven on earth, our internal biochemical system seems to be programmed to keep happiness levels relatively constant. There's no natural selection for happiness as such - a happy hermit's genetic line will go extinct as the genes of a pair of anxious parents get carried on to the next generation. Happiness and misery play a role in evolution only to the extent that they encourage or discourage survival and reproduction. Perhaps it's not surprising, then, that evolution has moulded us to be neither too miserable nor too happy. It enables us to enjoy a momentary rush of pleasant sensations, but these never last for ever. Sooner of later they subside and give place to unpleasant sensations. (...) Some scholars compare human biochemistry to an air-conditioning system that keeps the temperature constant, come heatwave or snowstorm. Events might momentarily change the temperature, but the air-conditioning system always returns the temperature to the same set point. Some air-conditioning systems are set at twenty-five degrees Celsius. Others are set at twenty degrees. Human happiness conditioning systems also differ from person to person. On a scale from one to ten, some people are born with a cheerful biochemical system that allows their mood to swing between levels six and ten, stabilising with time at eight. Such a person is quite happy even if she lives in an alienating big city, loses all her money in a stock-exchange crash and is diagnosed with diabetes. Other people are cursed with a gloomy biochemistry that swings between three and seven and stabilises at five. Such an unhappy person remains depressed even if she enjoys the support of a tight-knit community, wins millions in the lottery and is as healthy as an Olympic athlete (...) incapable of experiencing anything beyond level seven happiness. Her brain is simply not built for exhilaration, come what may. (...) Buying cars and writing novels do not change our biochemistry. They can startle it for a fleeting moment, but it is soon back to the set point.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/nobody-is-ever-made-happy-by-winning-the-lottery-buying-a-house/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a97/yuval-noah-harari-100_big-city_nobody-is-ever-made-happy-by-winning-the_1589086.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/a97/yuval-noah-harari-100_big-city_nobody-is-ever-made-happy-by-winning-the_1589086.jpg",
                            "url": "https://sms4smile.com/quotes/i/a97/yuval-noah-harari-100_big-city_nobody-is-ever-made-happy-by-winning-the_1589086.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Nobody is ever made happy by winning the lottery, buying a house, getting a promotion or even finding true…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 32,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Once we abandon the homo-centric world view in favour of a data-centric world view, human health and happiness may seem far less important.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/once-we-abandon-the-homo-centric-world-view-in-favour-of-a-data/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/26d/yuval-noah-harari-100_happiness_once-we-abandon-the-homo-centric-world-v_809115.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/26d/yuval-noah-harari-100_happiness_once-we-abandon-the-homo-centric-world-v_809115.jpg",
                            "url": "https://sms4smile.com/quotes/i/26d/yuval-noah-harari-100_happiness_once-we-abandon-the-homo-centric-world-v_809115.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Once we abandon the homo-centric world view in favour of a data-centric world view, human health and…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 33,
                    "item": {
                        "@type": "Quotation",
                        "text": "“If happiness is determined by expectations, then two pillars of our society – mass media and the advertising industry – may unwittingly be depleting the globe’s reservoirs of contentment.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/if-happiness-is-determined-by-expectations-then-two-pillars-of-our-2/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b1e/yuval-noah-harari-100_happiness_if-happiness-is-determined-by-expectatio_1273960.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/b1e/yuval-noah-harari-100_happiness_if-happiness-is-determined-by-expectatio_1273960.jpg",
                            "url": "https://sms4smile.com/quotes/i/b1e/yuval-noah-harari-100_happiness_if-happiness-is-determined-by-expectatio_1273960.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If happiness is determined by expectations, then two pillars of our society – mass media and the advertising…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 34,
                    "item": {
                        "@type": "Quotation",
                        "text": "Humans are extremely good in acquiring new power, but they are not very good in translating this power into greater happiness, which is why we are far more powerful than ever before but we don't seem to be much happier.",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/humans-are-extremely-good-in-acquiring-new-power-but-they-are-not/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/256/yuval-noah-harari-100_good_humans-are-extremely-good-in-acquiring-n_304666.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/256/yuval-noah-harari-100_good_humans-are-extremely-good-in-acquiring-n_304666.jpg",
                            "url": "https://sms4smile.com/quotes/i/256/yuval-noah-harari-100_good_humans-are-extremely-good-in-acquiring-n_304666.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Humans are extremely good in acquiring new power, but they are not very good in translating this power into…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 35,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Perhaps the key to happiness is neither the race nor the gold medal, but rather combining the right doses of excitement and tranquillity; but most of us tend to jump all the way from stress to boredom and back, remaining as discontented with one as with the other.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/perhaps-the-key-to-happiness-is-neither-the-race-nor-the-gold-medal/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a18/yuval-noah-harari-100_gold-medal_perhaps-the-key-to-happiness-is-neither_1182665.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/a18/yuval-noah-harari-100_gold-medal_perhaps-the-key-to-happiness-is-neither_1182665.jpg",
                            "url": "https://sms4smile.com/quotes/i/a18/yuval-noah-harari-100_gold-medal_perhaps-the-key-to-happiness-is-neither_1182665.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Perhaps the key to happiness is neither the race nor the gold medal, but rather combining the right doses of…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 36,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Nobody is ever made happy by winning the lottery, buying a house, getting a promotion or even finding true love. People are made happy by one thing and one thing only – pleasant sensations in their bodies.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/nobody-is-ever-made-happy-by-winning-the-lottery-buying-a-house-2/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/eaa/yuval-noah-harari-100_buying-a-house_nobody-is-ever-made-happy-by-winning-the_3146835.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/eaa/yuval-noah-harari-100_buying-a-house_nobody-is-ever-made-happy-by-winning-the_3146835.jpg",
                            "url": "https://sms4smile.com/quotes/i/eaa/yuval-noah-harari-100_buying-a-house_nobody-is-ever-made-happy-by-winning-the_3146835.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Nobody is ever made happy by winning the lottery, buying a house, getting a promotion or even finding true…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 37,
                    "item": {
                        "@type": "Quotation",
                        "text": "“When Epicurus defined happiness as the supreme good, he warned his disciples that it is hard work to be happy. Material achievements alone will not satisfy us for long. Indeed, the blind pursuit of money, fame and pleasure will only make us miserable. Epicurus recommended, for example, to eat and drink in moderation, and to curb one’s sexual appetites. In the long run, a deep friendship will make us more content than a frenzied orgy. Epicurus”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/when-epicurus-defined-happiness-as-the-supreme-good-he-warned-his-2/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/9cc/yuval-noah-harari-100_happiness_when-epicurus-defined-happiness-as-the-s_1242450.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/9cc/yuval-noah-harari-100_happiness_when-epicurus-defined-happiness-as-the-s_1242450.jpg",
                            "url": "https://sms4smile.com/quotes/i/9cc/yuval-noah-harari-100_happiness_when-epicurus-defined-happiness-as-the-s_1242450.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“When Epicurus defined happiness as the supreme good, he warned his disciples that it is hard work to be…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 38,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Family and community seem to have more impact on our happiness than money and health. People with strong families who live in tight-knit and supportive communities are significantly happier than people whose families are dysfunctional and who have never found (or never sought) a community to be part of.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/family-and-community-seem-to-have-more-impact-on-our-happiness-than/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e4e/yuval-noah-harari-100_community_family-and-community-seem-to-have-more-i_397601.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/e4e/yuval-noah-harari-100_community_family-and-community-seem-to-have-more-i_397601.jpg",
                            "url": "https://sms4smile.com/quotes/i/e4e/yuval-noah-harari-100_community_family-and-community-seem-to-have-more-i_397601.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Family and community seem to have more impact on our happiness than money and health. People with strong…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 39,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Rather, happiness consists in seeing one’s life in its entirety as meaningful and worthwhile. There is an important cognitive and ethical component to happiness. Our values make all the difference to whether we see ourselves as ‘miserable slaves to a baby dictator’ or as ‘lovingly nurturing a new life’.2 As Nietzsche put it, if you have a why to live, you can bear almost any how. A meaningful life can be extremely satisfying even in the midst of hardship, whereas a meaningless life is a terrible ordeal no matter how comfortable it is.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/rather-happiness-consists-in-seeing-one-s-life-in-its-entirety-as/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/72b/yuval-noah-harari-100_happiness_rather-happiness-consists-in-seeing-one_2931001.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/72b/yuval-noah-harari-100_happiness_rather-happiness-consists-in-seeing-one_2931001.jpg",
                            "url": "https://sms4smile.com/quotes/i/72b/yuval-noah-harari-100_happiness_rather-happiness-consists-in-seeing-one_2931001.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Rather, happiness consists in seeing one’s life in its entirety as meaningful and worthwhile. There is an…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 40,
                    "item": {
                        "@type": "Quotation",
                        "text": "“Family and community seem to have more impact on our happiness than money and health. People with strong families who live in tight-knit and supportive communities are significantly happier than people whose families are dysfunctional and who have never found (or never sought) a community to be part of. Marriage is particularly important. Repeated studies have found that there is a very close correlation between good marriages and high subjective well-being, and between bad marriages and misery.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Yuval Noah Harari"
                        },
                        "url": "https://sms4smile.com/quotes/yuval-noah-harari/family-and-community-seem-to-have-more-impact-on-our-happiness-than-2/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/4e4/yuval-noah-harari-100_family_family-and-community-seem-to-have-more-i_2057026.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/4e4/yuval-noah-harari-100_family_family-and-community-seem-to-have-more-i_2057026.jpg",
                            "url": "https://sms4smile.com/quotes/i/4e4/yuval-noah-harari-100_family_family-and-community-seem-to-have-more-i_2057026.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Family and community seem to have more impact on our happiness than money and health. People with strong…” — Yuval Noah Harari",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/happiness/yuval-noah-harari/#webpage",
            "url": "https://sms4smile.com/quotes/about/happiness/yuval-noah-harari/",
            "name": "Happiness Quotes by Yuval Noah Harari",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/happiness/yuval-noah-harari/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/441/yuval-noah-harari-100_consider_perhaps-it-is-also-wrong-to-consider-onl_598227.jpg"
            },
            "description": "Happiness quotes by Yuval Noah Harari explore societal influence, fleeting pleasure, and community impact.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/happiness/yuval-noah-harari/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/happiness/yuval-noah-harari/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Happiness",
                    "item": "https://sms4smile.com/quotes/about/happiness/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Yuval Noah Harari",
                    "item": "https://sms4smile.com/quotes/about/happiness/yuval-noah-harari/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```