--- title: "33 Habit Forming Quotes by 14 authors" description: "Browse 33 Habit Forming quotes by 14 authors. Discover the best Habit Forming sayings and thoughts." image: "https://sms4smile.com/quotes/i/c6f/w-c-fields-1625_drink_i-never-drink-water-i-m-afraid-it-will-b_2961610.png" --- > [I never drink water. I'm afraid it will become habit-forming.](https://sms4smile.com/quotes/w-c-fields/i-never-drink-water-i-m-afraid-it-will-become-habit-forming/) [W. C. Fields](https://sms4smile.com/quotes/author/w-c-fields/) [Image](https://sms4smile.com/quotes/i/c6f/w-c-fields-1625_drink_i-never-drink-water-i-m-afraid-it-will-b_2961610.png) > [There is nothing so habit-forming as money.](https://sms4smile.com/quotes/don-marquis/there-is-nothing-so-habit-forming-as-money/) [Don Marquis](https://sms4smile.com/quotes/author/don-marquis/) [Image](https://sms4smile.com/quotes/i/6cb/don-marquis-4181_forming_there-is-nothing-so-habit-forming-as-mon_2869437.png) > [Books are a habit-forming drug.](https://sms4smile.com/quotes/agatha-christie/books-are-a-habit-forming-drug/) [Agatha Christie](https://sms4smile.com/quotes/author/agatha-christie/) [Image](https://sms4smile.com/quotes/i/cb7/agatha-christie-154_book_books-are-a-habit-forming-drug-1225166_1225166.jpg) > [“Warning...well-loved stories are habit forming...”](https://sms4smile.com/quotes/nanette-l-avery/warning-well-loved-stories-are-habit-forming/) [Nanette L. Avery](https://sms4smile.com/quotes/author/nanette-l-avery/) [Image](https://sms4smile.com/quotes/i/2a4/nanette-l-avery-21317_books_warning-well-loved-stories-are-habit-for_2363493.jpg) > [Losing is like smoking. It's habit forming.](https://sms4smile.com/quotes/puggy-pearson/losing-is-like-smoking-it-s-habit-forming/) [Puggy Pearson](https://sms4smile.com/quotes/author/puggy-pearson/) [Image](https://sms4smile.com/quotes/i/4e3/puggy-pearson-60868_habit_losing-is-like-smoking-it-s-habit-formin_2188653.jpg) > [“8. Habit Testing and Where To Look For Habit-Forming Opportunities”](https://sms4smile.com/quotes/nir-eyal/8-habit-testing-and-where-to-look-for-habit-forming-opportunities/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/a1a/nir-eyal-1258_habit_8-habit-testing-and-where-to-look-for-ha_3047947.jpg) > [To quit between tee and green is more habit-forming than drinking a highball before breakfast.](https://sms4smile.com/quotes/sam-snead/to-quit-between-tee-and-green-is-more-habit-forming-than-drinking-a/) [Sam Snead](https://sms4smile.com/quotes/author/sam-snead/) [Image](https://sms4smile.com/quotes/i/7d1/sam-snead-9856_breakfast_to-quit-between-tee-and-green-is-more-ha_2634297.jpg) > [Fortunately, good posture - like poor posture - is habit forming.](https://sms4smile.com/quotes/denise-austin/fortunately-good-posture-like-poor-posture-is-habit-forming/) [Denise Austin](https://sms4smile.com/quotes/author/denise-austin/) [Image](https://sms4smile.com/quotes/i/91c/denise-austin-3240_good_fortunately-good-posture-like-poor-postu_651550.png) > [Cocaine isn't habit forming. I should know, I've been using it for years](https://sms4smile.com/quotes/tallulah-bankhead/cocaine-isn-t-habit-forming-i-should-know-i-ve-been-using-it-for-years/) [Tallulah Bankhead](https://sms4smile.com/quotes/author/tallulah-bankhead/) [Image](https://sms4smile.com/quotes/i/9a3/tallulah-bankhead-8506_cocaine_cocaine-isn-t-habit-forming-i-should-kno_1018426.jpg) > [“Habit-forming technologies start changing behavior by first cueing users with a call-to-action.”](https://sms4smile.com/quotes/nir-eyal/habit-forming-technologies-start-changing-behavior-by-first-cueing/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/57b/nir-eyal-1258_habits_habit-forming-technologies-start-changin_2875751.jpg) > [Everything is habit-forming, so make sure what you do is what you want to be doing.](https://sms4smile.com/quotes/wilt-chamberlain/everything-is-habit-forming-so-make-sure-what-you-do-is-what-you-want/) [Wilt Chamberlain](https://sms4smile.com/quotes/author/wilt-chamberlain/) [Image](https://sms4smile.com/quotes/i/27c/wilt-chamberlain-14895_doing_everything-is-habit-forming-so-make-sure_207548.jpg) > [Cocaine habit-forming? Of course not. I ought to know. I've been using it for years.](https://sms4smile.com/quotes/tallulah-bankhead/cocaine-habit-forming-of-course-not-i-ought-to-know-i-ve-been-using/) [Tallulah Bankhead](https://sms4smile.com/quotes/author/tallulah-bankhead/) [Image](https://sms4smile.com/quotes/i/9d5/tallulah-bankhead-8506_cocaine_cocaine-habit-forming-of-course-not-i-ou_2586580.jpg) > [Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.](https://sms4smile.com/quotes/nir-eyal/habit-forming-products-often-start-as-nice-to-haves-but-once-the/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/b78/nir-eyal-1258_habit_habit-forming-products-often-start-as-ni_153859.jpg) > [“users also increase their dependency on habit-forming products by storing value in them — further reducing the likelihood of switching to an alternative.”](https://sms4smile.com/quotes/nir-eyal/users-also-increase-their-dependency-on-habit-forming-products-by/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/c9b/nir-eyal-1258_habit_users-also-increase-their-dependency-on_2753252.jpg) > [“Building habit-forming products is an iterative process and requires user behavior analysis and continuous experimentation.”](https://sms4smile.com/quotes/nir-eyal/building-habit-forming-products-is-an-iterative-process-and-requires/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/44f/nir-eyal-1258_habits_building-habit-forming-products-is-an-it_2711494.jpg) > [The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies…](https://sms4smile.com/quotes/nir-eyal/the-ultimate-goal-of-a-habit-forming-product-is-to-solve-the-user-s/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/074/nir-eyal-1258_association_the-ultimate-goal-of-a-habit-forming-pro_1046667.jpg) > [“variable rewards are a powerful inducement to repeat actions. Understanding what moves users to return to habit-forming products gives designers an opportunity…](https://sms4smile.com/quotes/nir-eyal/variable-rewards-are-a-powerful-inducement-to-repeat-actions/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/4b8/nir-eyal-1258_habits_variable-rewards-are-a-powerful-induceme_1356820.jpg) > [“Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers).”](https://sms4smile.com/quotes/nir-eyal/habit-forming-products-often-start-as-nice-to-haves-vitamins-but-once/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/c3b/nir-eyal-1258_quote_habit-forming-products-often-start-as-ni_1312981.jpg) > [Indecision is debilitating; it feeds upon itself; it is, one might almost say, habit-forming. Not only that, but it is contagious; it…](https://sms4smile.com/quotes/anonymous/indecision-is-debilitating-it-feeds-upon-itself-it-is-one-might-2/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Image](https://sms4smile.com/quotes/i/2dd/anonymous-1_choice_indecision-is-debilitating-it-feeds-upon_3190165.jpg) > [Advice ... is a habit-forming drug. You give a dear friend a bit of advice today, and next week you find yourself…](https://sms4smile.com/quotes/carolyn-wells/advice-is-a-habit-forming-drug-you-give-a-dear-friend-a-bit-of-advice/) [Carolyn Wells](https://sms4smile.com/quotes/author/carolyn-wells/) [Image](https://sms4smile.com/quotes/i/2cd/carolyn-wells-10684_advice_advice-is-a-habit-forming-drug-you-give_1849777.jpg) > [The process of creation becomes necessary to the painter perhaps more than is the picture. The process in fact is habit-forming](https://sms4smile.com/quotes/lucian-freud/the-process-of-creation-becomes-necessary-to-the-painter-perhaps-more/) [Lucian Freud](https://sms4smile.com/quotes/author/lucian-freud/) [Image](https://sms4smile.com/quotes/i/48b/lucian-freud-12071_creation_the-process-of-creation-becomes-necessar_1582366.jpg) > [“Loading the Next Trigger As described in chapter two, triggers bring users back to the product. Ultimately, habit-forming products create a mental…](https://sms4smile.com/quotes/nir-eyal/loading-the-next-trigger-as-described-in-chapter-two-triggers-bring/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/e12/nir-eyal-1258_habits_loading-the-next-trigger-as-described-in_1789592.jpg) > [“an investment in the product serves as the string that pulls the user back. To do this, the habit-forming technology increases the…](https://sms4smile.com/quotes/nir-eyal/an-investment-in-the-product-serves-as-the-string-that-pulls-the-user/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/c96/nir-eyal-1258_habits_an-investment-in-the-product-serves-as-t_2148013.jpg) > [“Do This Now If you are building a habit-forming product, write down the answers to these questions: - What habits does your…](https://sms4smile.com/quotes/nir-eyal/do-this-now-if-you-are-building-a-habit-forming-product-write-down/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/51f/nir-eyal-1258_business_do-this-now-if-you-are-building-a-habit_1093072.jpg) > [“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs.…](https://sms4smile.com/quotes/nir-eyal/storing-value-unlike-physical-goods-in-the-real-world-the-software/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/7a8/nir-eyal-1258_investing_storing-value-unlike-physical-goods-in-t_96775.jpg) > [“Habit Testing.” It is a process inspired by the build-measure-learn methodology championed by the lean startup movement. Habit Testing offers insights and…](https://sms4smile.com/quotes/nir-eyal/habit-testing-it-is-a-process-inspired-by-the-build-measure-learn/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/202/nir-eyal-1258_habits_habit-testing-it-is-a-process-inspired-b_672892.jpg) > [In the end, there is no ideal condition for creativity. What works for one person is useless for another. The only criterion…](https://sms4smile.com/quotes/twyla-tharp/in-the-end-there-is-no-ideal-condition-for-creativity-what-works-for/) [Twyla Tharp](https://sms4smile.com/quotes/author/twyla-tharp/) [Image](https://sms4smile.com/quotes/i/d23/twyla-tharp-1069_common_in-the-end-there-is-no-ideal-condition-f_2273901.png) > [“Remember and Share - The Hook Model helps the product designer generate an initial prototype for a habit-forming technology. It also helps…](https://sms4smile.com/quotes/nir-eyal/remember-and-share-the-hook-model-helps-the-product-designer-generate/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/bb2/nir-eyal-1258_ask-yourself_remember-and-share-the-hook-model-helps_1393967.jpg) > [“A lot of habitually creative people have preparation rituals linked to the setting in which they choose to start their day. By…](https://sms4smile.com/quotes/twyla-tharp/a-lot-of-habitually-creative-people-have-preparation-rituals-linked/) [Twyla Tharp](https://sms4smile.com/quotes/author/twyla-tharp/) [Image](https://sms4smile.com/quotes/i/ede/twyla-tharp-1069_creative-people_a-lot-of-habitually-creative-people-have_5509.png) > [“A company can begin to determine its product’s habit-forming potential by plotting two factors: frequency (how often the behavior occurs) and perceived…](https://sms4smile.com/quotes/nir-eyal/a-company-can-begin-to-determine-its-product-s-habit-forming/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/440/nir-eyal-1258_business_a-company-can-begin-to-determine-its-pro_2378395.jpg) > [“Remember and Share - For some businesses, forming habits is a critical component to success, but not every business requires habitual user…](https://sms4smile.com/quotes/nir-eyal/remember-and-share-for-some-businesses-forming-habits-is-a-critical/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/92c/nir-eyal-1258_business_remember-and-share-for-some-businesses-f_2157435.jpg) > [“Habit-forming technologies leverage the user's past behavior to initiate an external trigger in the future. Users set future triggers during the Investment…](https://sms4smile.com/quotes/nir-eyal/habit-forming-technologies-leverage-the-user-s-past-behavior-to/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/81d/nir-eyal-1258_habits_habit-forming-technologies-leverage-the_2736596.jpg) > [ “Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.\[7\]” ](https://sms4smile.com/quotes/nir-eyal/instead-of-relying-on-expensive-marketing-habit-forming-companies/) [Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/) [Image](https://sms4smile.com/quotes/i/867/nir-eyal-1258_habits_instead-of-relying-on-expensive-marketin_329152.jpg) ## Top authors on Habit Forming - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b001/author-nir-eyal-1258.jpg) Nir Eyal 18 quotes ](https://sms4smile.com/quotes/about/habit-forming/nir-eyal/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/habit-forming/#itemlist", "name": "Habit Forming Quotes", "numberOfItems": 33, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "I never drink water. I'm afraid it will become habit-forming.", "creator": { "@type": "Person", "name": "W. C. Fields" }, "url": "https://sms4smile.com/quotes/w-c-fields/i-never-drink-water-i-m-afraid-it-will-become-habit-forming/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c6f/w-c-fields-1625_drink_i-never-drink-water-i-m-afraid-it-will-b_2961610.png", "contentUrl": "https://sms4smile.com/quotes/i/c6f/w-c-fields-1625_drink_i-never-drink-water-i-m-afraid-it-will-b_2961610.png", "url": "https://sms4smile.com/quotes/i/c6f/w-c-fields-1625_drink_i-never-drink-water-i-m-afraid-it-will-b_2961610.png", "width": 1080, "height": 1080, "caption": "“I never drink water. I'm afraid it will become habit-forming.” — W. C. 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Avery" }, "url": "https://sms4smile.com/quotes/nanette-l-avery/warning-well-loved-stories-are-habit-forming/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2a4/nanette-l-avery-21317_books_warning-well-loved-stories-are-habit-for_2363493.jpg", "contentUrl": "https://sms4smile.com/quotes/i/2a4/nanette-l-avery-21317_books_warning-well-loved-stories-are-habit-for_2363493.jpg", "url": "https://sms4smile.com/quotes/i/2a4/nanette-l-avery-21317_books_warning-well-loved-stories-are-habit-for_2363493.jpg", "width": 1080, "height": 1080, "caption": "“Warning...well-loved stories are habit forming...” — Nanette L. Avery", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "Losing is like smoking. It's habit forming.", "creator": { "@type": "Person", "name": "Puggy Pearson" }, "url": "https://sms4smile.com/quotes/puggy-pearson/losing-is-like-smoking-it-s-habit-forming/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4e3/puggy-pearson-60868_habit_losing-is-like-smoking-it-s-habit-formin_2188653.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4e3/puggy-pearson-60868_habit_losing-is-like-smoking-it-s-habit-formin_2188653.jpg", "url": "https://sms4smile.com/quotes/i/4e3/puggy-pearson-60868_habit_losing-is-like-smoking-it-s-habit-formin_2188653.jpg", "width": 1080, "height": 1080, "caption": "“Losing is like smoking. It's habit forming.” — Puggy Pearson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "“8. Habit Testing and Where To Look For Habit-Forming Opportunities”", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/8-habit-testing-and-where-to-look-for-habit-forming-opportunities/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a1a/nir-eyal-1258_habit_8-habit-testing-and-where-to-look-for-ha_3047947.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a1a/nir-eyal-1258_habit_8-habit-testing-and-where-to-look-for-ha_3047947.jpg", "url": "https://sms4smile.com/quotes/i/a1a/nir-eyal-1258_habit_8-habit-testing-and-where-to-look-for-ha_3047947.jpg", "width": 1080, "height": 1080, "caption": "“8. Habit Testing and Where To Look For Habit-Forming Opportunities” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "To quit between tee and green is more habit-forming than drinking a highball before breakfast.", "creator": { "@type": "Person", "name": "Sam Snead" }, "url": "https://sms4smile.com/quotes/sam-snead/to-quit-between-tee-and-green-is-more-habit-forming-than-drinking-a/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7d1/sam-snead-9856_breakfast_to-quit-between-tee-and-green-is-more-ha_2634297.jpg", "contentUrl": "https://sms4smile.com/quotes/i/7d1/sam-snead-9856_breakfast_to-quit-between-tee-and-green-is-more-ha_2634297.jpg", "url": "https://sms4smile.com/quotes/i/7d1/sam-snead-9856_breakfast_to-quit-between-tee-and-green-is-more-ha_2634297.jpg", "width": 1080, "height": 1080, "caption": "“To quit between tee and green is more habit-forming than drinking a highball before breakfast.” — Sam Snead", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "Fortunately, good posture - like poor posture - is habit forming.", "creator": { "@type": "Person", "name": "Denise Austin" }, "url": "https://sms4smile.com/quotes/denise-austin/fortunately-good-posture-like-poor-posture-is-habit-forming/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/91c/denise-austin-3240_good_fortunately-good-posture-like-poor-postu_651550.png", "contentUrl": "https://sms4smile.com/quotes/i/91c/denise-austin-3240_good_fortunately-good-posture-like-poor-postu_651550.png", "url": "https://sms4smile.com/quotes/i/91c/denise-austin-3240_good_fortunately-good-posture-like-poor-postu_651550.png", "width": 1080, "height": 1080, "caption": "“Fortunately, good posture - like poor posture - is habit forming.” — Denise Austin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Cocaine isn't habit forming. I should know, I've been using it for years", "creator": { "@type": "Person", "name": "Tallulah Bankhead" }, "url": "https://sms4smile.com/quotes/tallulah-bankhead/cocaine-isn-t-habit-forming-i-should-know-i-ve-been-using-it-for-years/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9a3/tallulah-bankhead-8506_cocaine_cocaine-isn-t-habit-forming-i-should-kno_1018426.jpg", "contentUrl": "https://sms4smile.com/quotes/i/9a3/tallulah-bankhead-8506_cocaine_cocaine-isn-t-habit-forming-i-should-kno_1018426.jpg", "url": "https://sms4smile.com/quotes/i/9a3/tallulah-bankhead-8506_cocaine_cocaine-isn-t-habit-forming-i-should-kno_1018426.jpg", "width": 1080, "height": 1080, "caption": "“Cocaine isn't habit forming. I should know, I've been using it for years” — Tallulah Bankhead", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "“Habit-forming technologies start changing behavior by first cueing users with a call-to-action.”", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/habit-forming-technologies-start-changing-behavior-by-first-cueing/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/57b/nir-eyal-1258_habits_habit-forming-technologies-start-changin_2875751.jpg", "contentUrl": "https://sms4smile.com/quotes/i/57b/nir-eyal-1258_habits_habit-forming-technologies-start-changin_2875751.jpg", "url": "https://sms4smile.com/quotes/i/57b/nir-eyal-1258_habits_habit-forming-technologies-start-changin_2875751.jpg", "width": 1080, "height": 1080, "caption": "“Habit-forming technologies start changing behavior by first cueing users with a call-to-action.” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "Everything is habit-forming, so make sure what you do is what you want to be doing.", "creator": { "@type": "Person", "name": "Wilt Chamberlain" }, "url": "https://sms4smile.com/quotes/wilt-chamberlain/everything-is-habit-forming-so-make-sure-what-you-do-is-what-you-want/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/27c/wilt-chamberlain-14895_doing_everything-is-habit-forming-so-make-sure_207548.jpg", "contentUrl": "https://sms4smile.com/quotes/i/27c/wilt-chamberlain-14895_doing_everything-is-habit-forming-so-make-sure_207548.jpg", "url": "https://sms4smile.com/quotes/i/27c/wilt-chamberlain-14895_doing_everything-is-habit-forming-so-make-sure_207548.jpg", "width": 1080, "height": 1080, "caption": "“Everything is habit-forming, so make sure what you do is what you want to be doing.” — Wilt Chamberlain", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "Cocaine habit-forming? Of course not. I ought to know. I've been using it for years.", "creator": { "@type": "Person", "name": "Tallulah Bankhead" }, "url": "https://sms4smile.com/quotes/tallulah-bankhead/cocaine-habit-forming-of-course-not-i-ought-to-know-i-ve-been-using/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9d5/tallulah-bankhead-8506_cocaine_cocaine-habit-forming-of-course-not-i-ou_2586580.jpg", "contentUrl": "https://sms4smile.com/quotes/i/9d5/tallulah-bankhead-8506_cocaine_cocaine-habit-forming-of-course-not-i-ou_2586580.jpg", "url": "https://sms4smile.com/quotes/i/9d5/tallulah-bankhead-8506_cocaine_cocaine-habit-forming-of-course-not-i-ou_2586580.jpg", "width": 1080, "height": 1080, "caption": "“Cocaine habit-forming? Of course not. I ought to know. I've been using it for years.” — Tallulah Bankhead", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/habit-forming-products-often-start-as-nice-to-haves-but-once-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b78/nir-eyal-1258_habit_habit-forming-products-often-start-as-ni_153859.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b78/nir-eyal-1258_habit_habit-forming-products-often-start-as-ni_153859.jpg", "url": "https://sms4smile.com/quotes/i/b78/nir-eyal-1258_habit_habit-forming-products-often-start-as-ni_153859.jpg", "width": 1080, "height": 1080, "caption": "“Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "“users also increase their dependency on habit-forming products by storing value in them — further reducing the likelihood of switching to an alternative.”", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/users-also-increase-their-dependency-on-habit-forming-products-by/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c9b/nir-eyal-1258_habit_users-also-increase-their-dependency-on_2753252.jpg", "contentUrl": "https://sms4smile.com/quotes/i/c9b/nir-eyal-1258_habit_users-also-increase-their-dependency-on_2753252.jpg", "url": "https://sms4smile.com/quotes/i/c9b/nir-eyal-1258_habit_users-also-increase-their-dependency-on_2753252.jpg", "width": 1080, "height": 1080, "caption": "“users also increase their dependency on habit-forming products by storing value in them — further reducing…” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "“Building habit-forming products is an iterative process and requires user behavior analysis and continuous experimentation.”", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/building-habit-forming-products-is-an-iterative-process-and-requires/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/44f/nir-eyal-1258_habits_building-habit-forming-products-is-an-it_2711494.jpg", "contentUrl": "https://sms4smile.com/quotes/i/44f/nir-eyal-1258_habits_building-habit-forming-products-is-an-it_2711494.jpg", "url": "https://sms4smile.com/quotes/i/44f/nir-eyal-1258_habits_building-habit-forming-products-is-an-it_2711494.jpg", "width": 1080, "height": 1080, "caption": "“Building habit-forming products is an iterative process and requires user behavior analysis and continuous…” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 16, "item": { "@type": "Quotation", "text": "The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/the-ultimate-goal-of-a-habit-forming-product-is-to-solve-the-user-s/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/074/nir-eyal-1258_association_the-ultimate-goal-of-a-habit-forming-pro_1046667.jpg", "contentUrl": "https://sms4smile.com/quotes/i/074/nir-eyal-1258_association_the-ultimate-goal-of-a-habit-forming-pro_1046667.jpg", "url": "https://sms4smile.com/quotes/i/074/nir-eyal-1258_association_the-ultimate-goal-of-a-habit-forming-pro_1046667.jpg", "width": 1080, "height": 1080, "caption": "“The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that…” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 17, "item": { "@type": "Quotation", "text": "“variable rewards are a powerful inducement to repeat actions. Understanding what moves users to return to habit-forming products gives designers an opportunity to build products that align with their interests.”", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/variable-rewards-are-a-powerful-inducement-to-repeat-actions/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4b8/nir-eyal-1258_habits_variable-rewards-are-a-powerful-induceme_1356820.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4b8/nir-eyal-1258_habits_variable-rewards-are-a-powerful-induceme_1356820.jpg", "url": "https://sms4smile.com/quotes/i/4b8/nir-eyal-1258_habits_variable-rewards-are-a-powerful-induceme_1356820.jpg", "width": 1080, "height": 1080, "caption": "“variable rewards are a powerful inducement to repeat actions. Understanding what moves users to return to…” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 18, "item": { "@type": "Quotation", "text": "“Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers).”", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/habit-forming-products-often-start-as-nice-to-haves-vitamins-but-once/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c3b/nir-eyal-1258_quote_habit-forming-products-often-start-as-ni_1312981.jpg", "contentUrl": "https://sms4smile.com/quotes/i/c3b/nir-eyal-1258_quote_habit-forming-products-often-start-as-ni_1312981.jpg", "url": "https://sms4smile.com/quotes/i/c3b/nir-eyal-1258_quote_habit-forming-products-often-start-as-ni_1312981.jpg", "width": 1080, "height": 1080, "caption": "“Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become…” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 19, "item": { "@type": "Quotation", "text": "Indecision is debilitating; it feeds upon itself; it is, one might almost say, habit-forming. Not only that, but it is contagious; it transmits itself to others.", "creator": { "@type": "Person", "name": "Anonymous" }, "url": "https://sms4smile.com/quotes/anonymous/indecision-is-debilitating-it-feeds-upon-itself-it-is-one-might-2/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2dd/anonymous-1_choice_indecision-is-debilitating-it-feeds-upon_3190165.jpg", "contentUrl": "https://sms4smile.com/quotes/i/2dd/anonymous-1_choice_indecision-is-debilitating-it-feeds-upon_3190165.jpg", "url": "https://sms4smile.com/quotes/i/2dd/anonymous-1_choice_indecision-is-debilitating-it-feeds-upon_3190165.jpg", "width": 1080, "height": 1080, "caption": "“Indecision is debilitating; it feeds upon itself; it is, one might almost say, habit-forming. Not only that…” — Anonymous", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 20, "item": { "@type": "Quotation", "text": "Advice ... is a habit-forming drug. You give a dear friend a bit of advice today, and next week you find yourself advising two or three friends, and the week after, a dozen, and the week following, crowds!", "creator": { "@type": "Person", "name": "Carolyn Wells" }, "url": "https://sms4smile.com/quotes/carolyn-wells/advice-is-a-habit-forming-drug-you-give-a-dear-friend-a-bit-of-advice/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2cd/carolyn-wells-10684_advice_advice-is-a-habit-forming-drug-you-give_1849777.jpg", "contentUrl": "https://sms4smile.com/quotes/i/2cd/carolyn-wells-10684_advice_advice-is-a-habit-forming-drug-you-give_1849777.jpg", "url": "https://sms4smile.com/quotes/i/2cd/carolyn-wells-10684_advice_advice-is-a-habit-forming-drug-you-give_1849777.jpg", "width": 1080, "height": 1080, "caption": "“Advice ... is a habit-forming drug. You give a dear friend a bit of advice today, and next week you find…” — Carolyn Wells", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 21, "item": { "@type": "Quotation", "text": "The process of creation becomes necessary to the painter perhaps more than is the picture. The process in fact is habit-forming", "creator": { "@type": "Person", "name": "Lucian Freud" }, "url": "https://sms4smile.com/quotes/lucian-freud/the-process-of-creation-becomes-necessary-to-the-painter-perhaps-more/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/48b/lucian-freud-12071_creation_the-process-of-creation-becomes-necessar_1582366.jpg", "contentUrl": "https://sms4smile.com/quotes/i/48b/lucian-freud-12071_creation_the-process-of-creation-becomes-necessar_1582366.jpg", "url": "https://sms4smile.com/quotes/i/48b/lucian-freud-12071_creation_the-process-of-creation-becomes-necessar_1582366.jpg", "width": 1080, "height": 1080, "caption": "“The process of creation becomes necessary to the painter perhaps more than is the picture. The process in…” — Lucian Freud", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 22, "item": { "@type": "Quotation", "text": "“Loading the Next Trigger As described in chapter two, triggers bring users back to the product. Ultimately, habit-forming products create a mental association with an internal trigger. But to create the habit, users must first use the product through multiple cycles of the Hook Model. Therefore, external triggers must be used to bring users back around again to start another cycle.”", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/loading-the-next-trigger-as-described-in-chapter-two-triggers-bring/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e12/nir-eyal-1258_habits_loading-the-next-trigger-as-described-in_1789592.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e12/nir-eyal-1258_habits_loading-the-next-trigger-as-described-in_1789592.jpg", "url": "https://sms4smile.com/quotes/i/e12/nir-eyal-1258_habits_loading-the-next-trigger-as-described-in_1789592.jpg", "width": 1080, "height": 1080, "caption": "“Loading the Next Trigger As described in chapter two, triggers bring users back to the product. Ultimately…” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 23, "item": { "@type": "Quotation", "text": "“an investment in the product serves as the string that pulls the user back. To do this, the habit-forming technology increases the value of the product with each pass through the Hook. Through successive cycles of the Hook Model, users increase their affinity for the experience. They increasingly come to rely on the product as the solution to their problems until finally, the new habit — and routine — is formed.”", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/an-investment-in-the-product-serves-as-the-string-that-pulls-the-user/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c96/nir-eyal-1258_habits_an-investment-in-the-product-serves-as-t_2148013.jpg", "contentUrl": "https://sms4smile.com/quotes/i/c96/nir-eyal-1258_habits_an-investment-in-the-product-serves-as-t_2148013.jpg", "url": "https://sms4smile.com/quotes/i/c96/nir-eyal-1258_habits_an-investment-in-the-product-serves-as-t_2148013.jpg", "width": 1080, "height": 1080, "caption": "“an investment in the product serves as the string that pulls the user back. To do this, the habit-forming…” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 24, "item": { "@type": "Quotation", "text": "“Do This Now If you are building a habit-forming product, write down the answers to these questions: - What habits does your business model require? - What problem are users turning to your product to solve? - How do users currently solve that problem and why does it need a solution? - How frequently do you expect users to engage with your product? - What user behavior do you want to make into a habit?”", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/do-this-now-if-you-are-building-a-habit-forming-product-write-down/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/51f/nir-eyal-1258_business_do-this-now-if-you-are-building-a-habit_1093072.jpg", "contentUrl": "https://sms4smile.com/quotes/i/51f/nir-eyal-1258_business_do-this-now-if-you-are-building-a-habit_1093072.jpg", "url": "https://sms4smile.com/quotes/i/51f/nir-eyal-1258_business_do-this-now-if-you-are-building-a-habit_1093072.jpg", "width": 1080, "height": 1080, "caption": "“Do This Now If you are building a habit-forming product, write down the answers to these questions: - What…” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 25, "item": { "@type": "Quotation", "text": "“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become better with use, habit-forming technology utilizes investments users make in the product to enhance the experience. The stored value users put into the product increases the likelihood they will use it again in the future and comes in a variety of forms.”", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/storing-value-unlike-physical-goods-in-the-real-world-the-software/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7a8/nir-eyal-1258_investing_storing-value-unlike-physical-goods-in-t_96775.jpg", "contentUrl": "https://sms4smile.com/quotes/i/7a8/nir-eyal-1258_investing_storing-value-unlike-physical-goods-in-t_96775.jpg", "url": "https://sms4smile.com/quotes/i/7a8/nir-eyal-1258_investing_storing-value-unlike-physical-goods-in-t_96775.jpg", "width": 1080, "height": 1080, "caption": "“Storing Value Unlike physical goods in the real world, the software that runs our technology products can…” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 26, "item": { "@type": "Quotation", "text": "“Habit Testing.” It is a process inspired by the build-measure-learn methodology championed by the lean startup movement. Habit Testing offers insights and actionable data to inform the design of habit-forming products. It helps clarify who your devotees are, what parts of your product are habit-forming (if any), and why those aspects of your product are changing user behavior.”", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/habit-testing-it-is-a-process-inspired-by-the-build-measure-learn/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/202/nir-eyal-1258_habits_habit-testing-it-is-a-process-inspired-b_672892.jpg", "contentUrl": "https://sms4smile.com/quotes/i/202/nir-eyal-1258_habits_habit-testing-it-is-a-process-inspired-b_672892.jpg", "url": "https://sms4smile.com/quotes/i/202/nir-eyal-1258_habits_habit-testing-it-is-a-process-inspired-b_672892.jpg", "width": 1080, "height": 1080, "caption": "“Habit Testing.” It is a process inspired by the build-measure-learn methodology championed by the lean…” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 27, "item": { "@type": "Quotation", "text": "In the end, there is no ideal condition for creativity. What works for one person is useless for another. The only criterion is this: Make it easy on yourself. Find a working environment where the prospect of wrestling with your muse doesn't scare you, doesn't shut you down. It should make you want to be there, and once you find it, stick with it. To get the creative habit, you need a working environment that's habit-forming. All preferred working states, no matter how eccentric, have one thing in common: When you enter into them, they compel you to get started.", "creator": { "@type": "Person", "name": "Twyla Tharp" }, "url": "https://sms4smile.com/quotes/twyla-tharp/in-the-end-there-is-no-ideal-condition-for-creativity-what-works-for/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d23/twyla-tharp-1069_common_in-the-end-there-is-no-ideal-condition-f_2273901.png", "contentUrl": "https://sms4smile.com/quotes/i/d23/twyla-tharp-1069_common_in-the-end-there-is-no-ideal-condition-f_2273901.png", "url": "https://sms4smile.com/quotes/i/d23/twyla-tharp-1069_common_in-the-end-there-is-no-ideal-condition-f_2273901.png", "width": 1080, "height": 1080, "caption": "“In the end, there is no ideal condition for creativity. What works for one person is useless for another…” — Twyla Tharp", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 28, "item": { "@type": "Quotation", "text": "“Remember and Share - The Hook Model helps the product designer generate an initial prototype for a habit-forming technology. It also helps uncover potential weaknesses in an existing product’s habit-forming potential. - Once a product is built, Habit Testing helps uncover product devotees, discover which product elements are habit forming (if any), and why those aspects of your product change user behavior. Habit Testing includes three steps: identify, codify, and modify. - First, dig into the data to identify how people are behaving and using the product. - Next, codify these findings in search of habitual users. To generate new hypotheses, study the actions and paths taken by devoted users. - Lastly, modify the product to influence more users to follow the same path as your habitual users, and then evaluate results and continue to modify as needed. - Keen observation of one's own behavior can lead to new insights and habit-forming product opportunities. - Identifying areas where a new technology makes cycling through the Hook Model faster, more frequent or more rewarding provides fertile ground for developing new habit-forming products. - Nascent behaviors — new behaviors that few people see or do, and yet ultimately fulfill a mass-market need — can inform future breakthrough habit-forming opportunities. - New interfaces lead to transformative behavior change and business opportunities.   *** Do This Now Refer to the answers you came up with in the “Do This Now” section in chapter five to complete the following exercises: - Perform Habit Testing, as described in this chapter, to identify the steps users take toward long-term engagement. - Be aware of your behaviors and emotions for the next week as you use everyday products. Ask yourself: - What triggered me to use these products? Was I prompted externally or through internal means? - Am I using these products as intended? - How might these products improve their on-boarding funnels, re-engage users through additional external triggers, or encourage users to invest in their services? - Speak with three people outside your social circle to discover which apps occupy the first screen on their mobile devices. Ask them to use these apps as they normally would and see if you uncover any unnecessary or nascent behaviors. - Brainstorm five new interfaces that could introduce opportunities or threats to your business.”", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/remember-and-share-the-hook-model-helps-the-product-designer-generate/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bb2/nir-eyal-1258_ask-yourself_remember-and-share-the-hook-model-helps_1393967.jpg", "contentUrl": "https://sms4smile.com/quotes/i/bb2/nir-eyal-1258_ask-yourself_remember-and-share-the-hook-model-helps_1393967.jpg", "url": "https://sms4smile.com/quotes/i/bb2/nir-eyal-1258_ask-yourself_remember-and-share-the-hook-model-helps_1393967.jpg", "width": 1080, "height": 1080, "caption": "“Remember and Share - The Hook Model helps the product designer generate an initial prototype for a…” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 29, "item": { "@type": "Quotation", "text": "“A lot of habitually creative people have preparation rituals linked to the setting in which they choose to start their day. By putting themselves into that environment, they start their creative day. The composer Igor Stravinsky did the same thing every morning when he entered his studio to work: He sat at the piano and played a Bach fugue. Perhaps he needed the ritual to feel like a musician, or the playing somehow connected him to musical notes, his vocabulary. Perhaps he was honoring his hero, Bach, and seeking his blessing for the day. Perhaps it was nothing more than a simple method to get his fingers moving, his motor running, his mind thinking music. But repeating the routine each day in the studio induced some click that got him started. In the end, there is no ideal condition for creativity. What works for one person is useless for another. The only criterion is this: Make it easy on yourself. Find a working environment where the prospect of wrestling with your muse doesn't scare you, doesn't shut you down. It should make you want to be there, and once you find it, stick with it. To get the creative habit, you need a working environment that's habit-forming. All preferred working states, no matter how eccentric, have one thing in common: When you enter into them, they compel you to get started.”", "creator": { "@type": "Person", "name": "Twyla Tharp" }, "url": "https://sms4smile.com/quotes/twyla-tharp/a-lot-of-habitually-creative-people-have-preparation-rituals-linked/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ede/twyla-tharp-1069_creative-people_a-lot-of-habitually-creative-people-have_5509.png", "contentUrl": "https://sms4smile.com/quotes/i/ede/twyla-tharp-1069_creative-people_a-lot-of-habitually-creative-people-have_5509.png", "url": "https://sms4smile.com/quotes/i/ede/twyla-tharp-1069_creative-people_a-lot-of-habitually-creative-people-have_5509.png", "width": 1080, "height": 1080, "caption": "“A lot of habitually creative people have preparation rituals linked to the setting in which they choose to…” — Twyla Tharp", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 30, "item": { "@type": "Quotation", "text": "“A company can begin to determine its product’s habit-forming potential by plotting two factors: frequency (how often the behavior occurs) and perceived utility (how useful and rewarding the behavior is in the user’s mind over alternative solutions). Googling occurs multiple times per day, but any particular search is negligibly better than rival services like Bing. Conversely, using Amazon may be a less frequent occurrence, but users receive great value knowing they’ll find whatever they need at the one and only “everything store.”", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/a-company-can-begin-to-determine-its-product-s-habit-forming/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/440/nir-eyal-1258_business_a-company-can-begin-to-determine-its-pro_2378395.jpg", "contentUrl": "https://sms4smile.com/quotes/i/440/nir-eyal-1258_business_a-company-can-begin-to-determine-its-pro_2378395.jpg", "url": "https://sms4smile.com/quotes/i/440/nir-eyal-1258_business_a-company-can-begin-to-determine-its-pro_2378395.jpg", "width": 1080, "height": 1080, "caption": "“A company can begin to determine its product’s habit-forming potential by plotting two factors: frequency…” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 31, "item": { "@type": "Quotation", "text": "“Remember and Share - For some businesses, forming habits is a critical component to success, but not every business requires habitual user engagement. - When successful, forming strong user habits can have several business benefits including: higher customer lifetime value, greater pricing flexibility, supercharged growth, and a sharper competitive edge. - Habits can not form outside the “Habit Zone,” where the behavior occurs with enough frequency and perceived utility. - Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers). - Habit-forming products alleviate users’ pain by relieving a pronounced itch. - Designing habit-forming products is a form of manipulation. Product builders would benefit from a bit of introspection before attempting to hook users to make sure they are building healthy habits, not unhealthy addictions (more to come on this topic in chapter eight).”", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/remember-and-share-for-some-businesses-forming-habits-is-a-critical/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/92c/nir-eyal-1258_business_remember-and-share-for-some-businesses-f_2157435.jpg", "contentUrl": "https://sms4smile.com/quotes/i/92c/nir-eyal-1258_business_remember-and-share-for-some-businesses-f_2157435.jpg", "url": "https://sms4smile.com/quotes/i/92c/nir-eyal-1258_business_remember-and-share-for-some-businesses-f_2157435.jpg", "width": 1080, "height": 1080, "caption": "“Remember and Share - For some businesses, forming habits is a critical component to success, but not every…” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 32, "item": { "@type": "Quotation", "text": "“Habit-forming technologies leverage the user's past behavior to initiate an external trigger in the future. Users set future triggers during the Investment Phase, providing companies with an opportunity to re-engage the user.”", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/habit-forming-technologies-leverage-the-user-s-past-behavior-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/81d/nir-eyal-1258_habits_habit-forming-technologies-leverage-the_2736596.jpg", "contentUrl": "https://sms4smile.com/quotes/i/81d/nir-eyal-1258_habits_habit-forming-technologies-leverage-the_2736596.jpg", "url": "https://sms4smile.com/quotes/i/81d/nir-eyal-1258_habits_habit-forming-technologies-leverage-the_2736596.jpg", "width": 1080, "height": 1080, "caption": "“Habit-forming technologies leverage the user's past behavior to initiate an external trigger in the future…” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 33, "item": { "@type": "Quotation", "text": "“Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.[7]”", "creator": { "@type": "Person", "name": "Nir Eyal" }, "url": "https://sms4smile.com/quotes/nir-eyal/instead-of-relying-on-expensive-marketing-habit-forming-companies/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/867/nir-eyal-1258_habits_instead-of-relying-on-expensive-marketin_329152.jpg", "contentUrl": "https://sms4smile.com/quotes/i/867/nir-eyal-1258_habits_instead-of-relying-on-expensive-marketin_329152.jpg", "url": "https://sms4smile.com/quotes/i/867/nir-eyal-1258_habits_instead-of-relying-on-expensive-marketin_329152.jpg", "width": 1080, "height": 1080, "caption": "“Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily…” — Nir Eyal", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/habit-forming/#webpage", "url": "https://sms4smile.com/quotes/about/habit-forming/", "name": "Habit Forming Quotes", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/habit-forming/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/c6f/w-c-fields-1625_drink_i-never-drink-water-i-m-afraid-it-will-b_2961610.png" }, "description": "Browse 33 Habit Forming quotes by 14 authors. 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