---
title: "1 Green Consumer Quotes By John Elkington"
description: "1 Green Consumer quotes by John Elkington. Plus more from John Elkington and more Green Consumer sayings from other authors."
image: "https://sms4smile.com/quotes/i/3fd/john-elkington-35510_consumer_the-biggest-weakness-of-the-green-consum_1922305.png"
---

> [The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that's where we can most readily engage people. It doesn't cost them very much to switch products or whatever it happens to…](https://sms4smile.com/quotes/john-elkington/the-biggest-weakness-of-the-green-consumer-movement-always-is-that-we/)

[John Elkington](https://sms4smile.com/quotes/author/john-elkington/)

[Image](https://sms4smile.com/quotes/i/3fd/john-elkington-35510_consumer_the-biggest-weakness-of-the-green-consum_1922305.png)

## More by John Elkington

> [I think that consumerism is intrinsically a pretty flawed social system.](https://sms4smile.com/quotes/john-elkington/i-think-that-consumerism-is-intrinsically-a-pretty-flawed-social/)

[John Elkington](https://sms4smile.com/quotes/author/john-elkington/)

> [I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive.](https://sms4smile.com/quotes/john-elkington/i-m-worried-about-greenwashing-i-think-we-should-come-down-on-it-very/)

[John Elkington](https://sms4smile.com/quotes/author/john-elkington/)

> [I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated…](https://sms4smile.com/quotes/john-elkington/i-think-people-often-underestimate-the-power-of-consumers-but-i/)

[John Elkington](https://sms4smile.com/quotes/author/john-elkington/)

> [Any prudent business looks at the reality and how to maximize our investment.](https://sms4smile.com/quotes/john-elkington/any-prudent-business-looks-at-the-reality-and-how-to-maximize-our/)

[John Elkington](https://sms4smile.com/quotes/author/john-elkington/)

> [I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other…](https://sms4smile.com/quotes/john-elkington/i-think-consumerism-breeds-dissatisfaction-and-i-think-that-the/)

[John Elkington](https://sms4smile.com/quotes/author/john-elkington/)

> [So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that the best…](https://sms4smile.com/quotes/john-elkington/so-you-could-call-me-optimistic-and-hopeful-and-probably-just-a/)

[John Elkington](https://sms4smile.com/quotes/author/john-elkington/)

> [I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of…](https://sms4smile.com/quotes/john-elkington/i-m-part-of-the-consumer-culture-i-was-part-of-the-baby-boom/)

[John Elkington](https://sms4smile.com/quotes/author/john-elkington/)

> [Behavioral change is more important than individual product choices. They both have a role to play.](https://sms4smile.com/quotes/john-elkington/behavioral-change-is-more-important-than-individual-product-choices/)

[John Elkington](https://sms4smile.com/quotes/author/john-elkington/)

> [The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that's where we can most readily…](https://sms4smile.com/quotes/john-elkington/the-biggest-weakness-of-the-green-consumer-movement-always-is-that-we/)

[John Elkington](https://sms4smile.com/quotes/author/john-elkington/)

> [The path to relative economic, social and ecological sustainability is guaranteed to be littered with failures of every nature and scale. If we recognize…](https://sms4smile.com/quotes/john-elkington/the-path-to-relative-economic-social-and-ecological-sustainability-is/)

[John Elkington](https://sms4smile.com/quotes/author/john-elkington/)

> [I became a vegetarian 55 years ago, and I think it's one of the more important behavioral changes I ever took. The more I…](https://sms4smile.com/quotes/john-elkington/i-became-a-vegetarian-55-years-ago-and-i-think-it-s-one-of-the-more/)

[John Elkington](https://sms4smile.com/quotes/author/john-elkington/)

> [What people say often precedes what they think. Some people sometimes say, "I have to hear myself talk before I know what I think."…](https://sms4smile.com/quotes/john-elkington/what-people-say-often-precedes-what-they-think-some-people-sometimes/)

[John Elkington](https://sms4smile.com/quotes/author/john-elkington/)

> [Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a…](https://sms4smile.com/quotes/john-elkington/companies-watch-what-consumers-are-doing-like-a-hawk-just-as-one/)

[John Elkington](https://sms4smile.com/quotes/author/john-elkington/)

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