--- title: "1 Great technology Quotes By James C. Collins" description: "1 Great technology quotes by James C. Collins. Plus more from James C. Collins and more Great technology sayings from other authors." image: "https://sms4smile.com/quotes/i/092/james-c-collins-2276_computers_indeed-the-big-point-of-this-chapter-is_603526.png" --- > [“Indeed, the big point of this chapter is not about technology per se. No technology, no matter how amazing—not computers, not telecommunications, not robotics, not the Internet—can by itself ignite a shift from good to great. No technology can make…](https://sms4smile.com/quotes/james-c-collins/indeed-the-big-point-of-this-chapter-is-not-about-technology-per-se/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) [Image](https://sms4smile.com/quotes/i/092/james-c-collins-2276_computers_indeed-the-big-point-of-this-chapter-is_603526.png) ## More by James C. Collins > [No matter what. Wherever your mind wanders, it seems to turn up at the same Field of Dreams. It's the vision you wake up…](https://sms4smile.com/quotes/james-c-collins/no-matter-what-wherever-your-mind-wanders-it-seems-to-turn-up-at-the/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [“This might not sound very exciting (inventory management is not something that tends to rivet readers), but think of it this way: Imagine walking…](https://sms4smile.com/quotes/james-c-collins/this-might-not-sound-very-exciting-inventory-management-is-not/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [“Merck • Corporate social responsibility • Unequivocal excellence in all aspects of the company • Science-based innovation • Honesty and integrity • Profit, but…](https://sms4smile.com/quotes/james-c-collins/merck-corporate-social-responsibility-unequivocal-excellence-in-all/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [Greatest danger is not failure, but be successful and not know why.](https://sms4smile.com/quotes/james-c-collins/greatest-danger-is-not-failure-but-be-successful-and-not-know-why/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [“If you have the right people on the bus, they will be self-motivated. The real question then becomes: How do you manage in such…](https://sms4smile.com/quotes/james-c-collins/if-you-have-the-right-people-on-the-bus-they-will-be-self-motivated/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [“2. Core purpose is an organization’s most fundamental reason for being. It should not be confused with the company’s current product lines or customer…](https://sms4smile.com/quotes/james-c-collins/2-core-purpose-is-an-organization-s-most-fundamental-reason-for-being/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [The drive for progress doesn't wait for the external world to say "It's time to change."](https://sms4smile.com/quotes/james-c-collins/the-drive-for-progress-doesn-t-wait-for-the-external-world-to-say-it/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [The secret to a successful retirement is to find your retirement sweet spot. The sweet spot is where your passions, what you do best,…](https://sms4smile.com/quotes/james-c-collins/the-secret-to-a-successful-retirement-is-to-find-your-retirement/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [Managing your problems can only make you good, whereas building your opportunities is the only way to become great.](https://sms4smile.com/quotes/james-c-collins/managing-your-problems-can-only-make-you-good-whereas-building-your/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [Creative leadership impact increases in your 50's. When I turn 50 I want to say, "Nice start!"](https://sms4smile.com/quotes/james-c-collins/creative-leadership-impact-increases-in-your-50-s-when-i-turn-50-i/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [“The fact that something is a “once-in-a-lifetime opportunity” is irrelevant, unless it fits within the three circles. A great company will have many once-in-a-lifetime…](https://sms4smile.com/quotes/james-c-collins/the-fact-that-something-is-a-once-in-a-lifetime-opportunity-is/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [Don't take care of your career. Take care of your people. They will take care of your career.](https://sms4smile.com/quotes/james-c-collins/don-t-take-care-of-your-career-take-care-of-your-people-they-will/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [Indeed, the real question is not, "Why greatness?" but "What work makes you feel compelled to try to create greatness?" if you have to…](https://sms4smile.com/quotes/james-c-collins/indeed-the-real-question-is-not-why-greatness-but-what-work-makes-you/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [Not one of the good-to-great companies focused obsessively on growth.](https://sms4smile.com/quotes/james-c-collins/not-one-of-the-good-to-great-companies-focused-obsessively-on-growth/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) > [“Compare Bethlehem Steel to Nucor. Both companies operated in the steel industry and produced hard-to-differentiate products. Both companies faced the competitive challenge of cheap…](https://sms4smile.com/quotes/james-c-collins/compare-bethlehem-steel-to-nucor-both-companies-operated-in-the-steel/) [James C. Collins](https://sms4smile.com/quotes/author/james-c-collins/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/great-technology/james-c-collins/#itemlist", "name": "1 Great technology Quotes By James C. Collins", "numberOfItems": 1, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“Indeed, the big point of this chapter is not about technology per se. No technology, no matter how amazing—not computers, not telecommunications, not robotics, not the Internet—can by itself ignite a shift from good to great. No technology can make you Level 5. No technology can turn the wrong people into the right people. No technology can instill the discipline to confront brutal facts of reality, nor can it instill unwavering faith.”", "creator": { "@type": "Person", "name": "James C. 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