---
title: "3 Generalities Quotes By Claude C. Hopkins"
description: "3 Generalities quotes by Claude C. Hopkins. Plus more from Claude C. Hopkins and more Generalities sayings from other authors."
image: "https://sms4smile.com/quotes/i/b43/claude-c-hopkins-11799_advertising_platitudes-and-generalities-roll-of-the_433976.jpg"
---

> [Platitudes and generalities roll of the human understanding like water from a duck](https://sms4smile.com/quotes/claude-c-hopkins/platitudes-and-generalities-roll-of-the-human-understanding-like/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

[Image](https://sms4smile.com/quotes/i/b43/claude-c-hopkins-11799_advertising_platitudes-and-generalities-roll-of-the_433976.jpg)

> [No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about…](https://sms4smile.com/quotes/claude-c-hopkins/no-generality-has-any-weight-whatever-it-is-like-saying-how-do-you-do/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

[Image](https://sms4smile.com/quotes/i/7e4/claude-c-hopkins-11799_claims_no-generality-has-any-weight-whatever-it_1284302.jpg)

> [Platitudes and generalities roll off the human understanding like water from a duck.](https://sms4smile.com/quotes/claude-c-hopkins/platitudes-and-generalities-roll-off-the-human-understanding-like/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

[Image](https://sms4smile.com/quotes/i/534/claude-c-hopkins-11799_advertising_platitudes-and-generalities-roll-off-the_1315858.jpg)

## More by Claude C. Hopkins

> [Never be led in new paths by the blind](https://sms4smile.com/quotes/claude-c-hopkins/never-be-led-in-new-paths-by-the-blind/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Curiosity is one of the strongest human incentives](https://sms4smile.com/quotes/claude-c-hopkins/curiosity-is-one-of-the-strongest-human-incentives/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster](https://sms4smile.com/quotes/claude-c-hopkins/in-the-old-days-advertisers-ventured-on-their-own-opinions-the-few/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Don't, to gain general and useless attention, sacrifice the attention that you want](https://sms4smile.com/quotes/claude-c-hopkins/don-t-to-gain-general-and-useless-attention-sacrifice-the-attention/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly](https://sms4smile.com/quotes/claude-c-hopkins/scientific-advertising-has-altered-many-old-plans-and-conceptions-it/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.](https://sms4smile.com/quotes/claude-c-hopkins/whatever-claim-you-use-to-gain-attention-the-advertisement-should/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves](https://sms4smile.com/quotes/claude-c-hopkins/remember-the-people-you-address-are-selfish-as-we-all-are-they-care/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow,…](https://sms4smile.com/quotes/claude-c-hopkins/lust-is-a-monstrous-sin-which-altereth-marreth-and-drieth-the-body/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Don't think of people in the mass. This gives you a blurred view](https://sms4smile.com/quotes/claude-c-hopkins/don-t-think-of-people-in-the-mass-this-gives-you-a-blurred-view/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Platitudes and generalities roll of the human understanding like water from a duck](https://sms4smile.com/quotes/claude-c-hopkins/platitudes-and-generalities-roll-of-the-human-understanding-like/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [The right name is an advertisement in itself.](https://sms4smile.com/quotes/claude-c-hopkins/the-right-name-is-an-advertisement-in-itself/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they…](https://sms4smile.com/quotes/claude-c-hopkins/people-will-not-be-bored-they-may-listen-politely-at-a-dinner-table/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.](https://sms4smile.com/quotes/claude-c-hopkins/the-only-purpose-of-advertising-is-to-make-sales-it-is-profitable-or/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Impressive claims are made far more impressive by making them exact](https://sms4smile.com/quotes/claude-c-hopkins/impressive-claims-are-made-far-more-impressive-by-making-them-exact/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [Advertising is much like war, minus the venom](https://sms4smile.com/quotes/claude-c-hopkins/advertising-is-much-like-war-minus-the-venom/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

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