--- title: "7 Gains Quotes By Niccolo Machiavelli" description: "7 Gains quotes by Niccolo Machiavelli. Plus more from Niccolo Machiavelli and more Gains sayings from other authors." image: "https://sms4smile.com/quotes/i/04d/niccolo-machiavelli-368_anxious_the-reply-is-that-one-ought-to-be-both-f_124789.jpg" --- > [The reply is, that one ought to be both feared and loved, but as it is difficult for the two to go…](https://sms4smile.com/quotes/niccolo-machiavelli/the-reply-is-that-one-ought-to-be-both-feared-and-loved-but-as-it-is/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) [Image](https://sms4smile.com/quotes/i/04d/niccolo-machiavelli-368_anxious_the-reply-is-that-one-ought-to-be-both-f_124789.jpg) > [One can generally say this about men: that they are ungrateful, fickle, simulators and deceivers, avoiders of danger, greedy for gain; and…](https://sms4smile.com/quotes/niccolo-machiavelli/one-can-generally-say-this-about-men-that-they-are-ungrateful-fickle/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) [Image](https://sms4smile.com/quotes/i/2b6/niccolo-machiavelli-368_blood_one-can-generally-say-this-about-men-tha_1630167.jpg) > [I don't doubt that every prince would like to be both; but since it is hard to accomodate these qualities, if you…](https://sms4smile.com/quotes/niccolo-machiavelli/i-don-t-doubt-that-every-prince-would-like-to-be-both-but-since-it-is/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) [Image](https://sms4smile.com/quotes/i/e98/niccolo-machiavelli-368_advantage_i-don-t-doubt-that-every-prince-would-li_1667612.jpg) > [Women are the most charitable creatures, and the most troublesome. He who shuns women passes up the trouble, but also the benefits.…](https://sms4smile.com/quotes/niccolo-machiavelli/women-are-the-most-charitable-creatures-and-the-most-troublesome-he/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) [Image](https://sms4smile.com/quotes/i/e65/niccolo-machiavelli-368_bees_women-are-the-most-charitable-creatures_2378871.jpg) > [Still, a prince should make himself feared in such a way that if he does not gain love, he at any rate…](https://sms4smile.com/quotes/niccolo-machiavelli/still-a-prince-should-make-himself-feared-in-such-a-way-that-if-he/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) [Image](https://sms4smile.com/quotes/i/280/niccolo-machiavelli-368_absence_still-a-prince-should-make-himself-feare_2457876.jpg) > [If you only notice human proceedings, you may observe that all who attain great power and riches, make use of either force…](https://sms4smile.com/quotes/niccolo-machiavelli/if-you-only-notice-human-proceedings-you-may-observe-that-all-who-2/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) [Image](https://sms4smile.com/quotes/i/8f3/niccolo-machiavelli-368_art_if-you-only-notice-human-proceedings-you_2651791.jpg) > [Although deceit is detestable in all other things, yet in the conduct of war it is laudable and honorable; and a commander…](https://sms4smile.com/quotes/niccolo-machiavelli/although-deceit-is-detestable-in-all-other-things-yet-in-the-conduct/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) [Image](https://sms4smile.com/quotes/i/0b9/niccolo-machiavelli-368_commanders_although-deceit-is-detestable-in-all-oth_3204680.jpg) ## Other authors on Gains ## More by Niccolo Machiavelli > [Men generally decide upon a middle course, which is most hazardous, for they know neither how to be entirely good nor entirely bad.](https://sms4smile.com/quotes/niccolo-machiavelli/men-generally-decide-upon-a-middle-course-which-is-most-hazardous-for/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [Because there are three classes of intellects: one which comprehends by itself; another which appreciates what others comprehend; and a third which neither comprehends…](https://sms4smile.com/quotes/niccolo-machiavelli/because-there-are-three-classes-of-intellects-one-which-comprehends/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [It is the duty of a man of honor to teach others the good which he has not been able to do himself because…](https://sms4smile.com/quotes/niccolo-machiavelli/it-is-the-duty-of-a-man-of-honor-to-teach-others-the-good-which-he/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [“Anyone who believes that new benefits make men of high station forget old injuries deceives himself.”](https://sms4smile.com/quotes/niccolo-machiavelli/anyone-who-believes-that-new-benefits-make-men-of-high-station-forget/) [Niccolò Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [He who has once begun to live by rapine always finds reasons for taking what is not his.](https://sms4smile.com/quotes/niccolo-machiavelli/he-who-has-once-begun-to-live-by-rapine-always-finds-reasons-for/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [Everyone who wants to know what will happen ought to examine what has happened: everything in this world in any epoch has their replicas…](https://sms4smile.com/quotes/niccolo-machiavelli/everyone-who-wants-to-know-what-will-happen-ought-to-examine-what-has/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [Speaking generally, men are ungrateful, fickle, hypocritical, fearful odanger and covetous ogain.](https://sms4smile.com/quotes/niccolo-machiavelli/speaking-generally-men-are-ungrateful-fickle-hypocritical-fearful/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [There is nothing as likely to succeed as what the enemy believes you cannot attempt.](https://sms4smile.com/quotes/niccolo-machiavelli/there-is-nothing-as-likely-to-succeed-as-what-the-enemy-believes-you/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [For the great majority of mankind are satisfied with appearance, as though they were realities and are often more influenced by the things that…](https://sms4smile.com/quotes/niccolo-machiavelli/for-the-great-majority-of-mankind-are-satisfied-with-appearance-as/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [That prince is highly esteemed who conveys this impression of himself, and he who is highly esteemed is not easily conspired against; for, provided…](https://sms4smile.com/quotes/niccolo-machiavelli/that-prince-is-highly-esteemed-who-conveys-this-impression-of-himself/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [“Anyone who studies present and ancient affairs will easily see how in all cities and all peoples there still exist, and have always existed,…](https://sms4smile.com/quotes/niccolo-machiavelli/anyone-who-studies-present-and-ancient-affairs-will-easily-see-how-in/) [Niccolò Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [I believe that it is possible for one to praise, without concern, any man after he is dead since every reason and supervision for…](https://sms4smile.com/quotes/niccolo-machiavelli/i-believe-that-it-is-possible-for-one-to-praise-without-concern-any/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [Men are always averse to enterprises in which they foresee difficulties.](https://sms4smile.com/quotes/niccolo-machiavelli/men-are-always-averse-to-enterprises-in-which-they-foresee/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [“He who causes another to become powerful ruins himself, for he brings such a power into being either by design or by force, and…](https://sms4smile.com/quotes/niccolo-machiavelli/he-who-causes-another-to-become-powerful-ruins-himself-for-he-brings/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) > [One never finds anything perfectly pure and ... exempt from danger.](https://sms4smile.com/quotes/niccolo-machiavelli/one-never-finds-anything-perfectly-pure-and-exempt-from-danger/) [Niccolo Machiavelli](https://sms4smile.com/quotes/author/niccolo-machiavelli/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/gains/niccolo-machiavelli/#itemlist", "name": "7 Gains Quotes By Niccolo Machiavelli", "numberOfItems": 7, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "The reply is, that one ought to be both feared and loved, but as it is difficult for the two to go together, it is much safer to be feared than loved, if one of the two has to be wanting. For it may be said of men in general that they are ungrateful, voluble, dissemblers, anxious to avoid danger, and covetous of gain as long as you benefit them, they are entirely yours; they offer you their blood, their goods, their life, and their children, as I have before said, when the necessity is remote; but when it approaches, they revolt.", "creator": { "@type": "Person", "name": "Niccolo Machiavelli" }, "url": "https://sms4smile.com/quotes/niccolo-machiavelli/the-reply-is-that-one-ought-to-be-both-feared-and-loved-but-as-it-is/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/04d/niccolo-machiavelli-368_anxious_the-reply-is-that-one-ought-to-be-both-f_124789.jpg", "contentUrl": "https://sms4smile.com/quotes/i/04d/niccolo-machiavelli-368_anxious_the-reply-is-that-one-ought-to-be-both-f_124789.jpg", "url": "https://sms4smile.com/quotes/i/04d/niccolo-machiavelli-368_anxious_the-reply-is-that-one-ought-to-be-both-f_124789.jpg", "width": 1080, "height": 1080, "caption": "“The reply is, that one ought to be both feared and loved, but as it is difficult for the two to go together…” — Niccolo Machiavelli", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "One can generally say this about men: that they are ungrateful, fickle, simulators and deceivers, avoiders of danger, greedy for gain; and while you work for their good they are completely yours, offering you their blood, their property, their lives, and their sons when danger is far away; but when it comes nearer to you, they turn away.", "creator": { "@type": "Person", "name": "Niccolo Machiavelli" }, "url": "https://sms4smile.com/quotes/niccolo-machiavelli/one-can-generally-say-this-about-men-that-they-are-ungrateful-fickle/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2b6/niccolo-machiavelli-368_blood_one-can-generally-say-this-about-men-tha_1630167.jpg", "contentUrl": "https://sms4smile.com/quotes/i/2b6/niccolo-machiavelli-368_blood_one-can-generally-say-this-about-men-tha_1630167.jpg", "url": "https://sms4smile.com/quotes/i/2b6/niccolo-machiavelli-368_blood_one-can-generally-say-this-about-men-tha_1630167.jpg", "width": 1080, "height": 1080, "caption": "“One can generally say this about men: that they are ungrateful, fickle, simulators and deceivers, avoiders…” — Niccolo Machiavelli", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "I don't doubt that every prince would like to be both; but since it is hard to accomodate these qualities, if you have to make a choice, to be feared is much safer than to be loved. For it is a good general rule about men, that they are ungrateful, fickle, liars, and deceivers, fearful of danger and greedy for gain…[love] is a link of obligation which men, because they are rotten, will break anything they think doing so serves their advantage; but fear involves dread of punishment, from which they can never escape.", "creator": { "@type": "Person", "name": "Niccolo Machiavelli" }, "url": "https://sms4smile.com/quotes/niccolo-machiavelli/i-don-t-doubt-that-every-prince-would-like-to-be-both-but-since-it-is/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e98/niccolo-machiavelli-368_advantage_i-don-t-doubt-that-every-prince-would-li_1667612.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e98/niccolo-machiavelli-368_advantage_i-don-t-doubt-that-every-prince-would-li_1667612.jpg", "url": "https://sms4smile.com/quotes/i/e98/niccolo-machiavelli-368_advantage_i-don-t-doubt-that-every-prince-would-li_1667612.jpg", "width": 1080, "height": 1080, "caption": "“I don't doubt that every prince would like to be both; but since it is hard to accomodate these qualities…” — Niccolo Machiavelli", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "Women are the most charitable creatures, and the most troublesome. He who shuns women passes up the trouble, but also the benefits. He who puts up with them gains the benefits, but also the trouble. As the saying goes, there's no honey without bees.", "creator": { "@type": "Person", "name": "Niccolo Machiavelli" }, "url": "https://sms4smile.com/quotes/niccolo-machiavelli/women-are-the-most-charitable-creatures-and-the-most-troublesome-he/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e65/niccolo-machiavelli-368_bees_women-are-the-most-charitable-creatures_2378871.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e65/niccolo-machiavelli-368_bees_women-are-the-most-charitable-creatures_2378871.jpg", "url": "https://sms4smile.com/quotes/i/e65/niccolo-machiavelli-368_bees_women-are-the-most-charitable-creatures_2378871.jpg", "width": 1080, "height": 1080, "caption": "“Women are the most charitable creatures, and the most troublesome. 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