---
title: "1 Focused Marketing Quotes By Anita Elberse"
description: "1 Focused Marketing quotes by Anita Elberse. Plus more from Anita Elberse and more Focused Marketing sayings from other authors."
image: "https://sms4smile.com/quotes/i/d98/anita-elberse-25091_blockbusters_media-companies-hit-focused-marketing-di_2327481.jpg"
---

> [Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.](https://sms4smile.com/quotes/anita-elberse/media-companies-hit-focused-marketing-did-not-emerge-in-a-vacuum-it/)

[Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/)

[Image](https://sms4smile.com/quotes/i/d98/anita-elberse-25091_blockbusters_media-companies-hit-focused-marketing-di_2327481.jpg)

## More by Anita Elberse

> [Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their…](https://sms4smile.com/quotes/anita-elberse/most-large-media-firms-make-outsized-investments-to-acquire-and/)

[Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/)

> [Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber…](https://sms4smile.com/quotes/anita-elberse/jay-z-is-building-a-range-of-businesses-just-on-the-strength-of-his/)

[Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/)

> [In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making fewer huge…](https://sms4smile.com/quotes/anita-elberse/in-investing-we-intuitively-think-we-should-make-a-number-of-small/)

[Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/)

> [The average movie-goer in this country sees six films in a year. That's one every two months. What the studios are trying to do…](https://sms4smile.com/quotes/anita-elberse/the-average-movie-goer-in-this-country-sees-six-films-in-a-year-that/)

[Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/)

> [For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it…](https://sms4smile.com/quotes/anita-elberse/for-the-first-case-i-did-with-octone-360-deals-were-not-at-all-being/)

[Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/)

> [What you get when you put all your resources behind a product, is you get everyone to join in.](https://sms4smile.com/quotes/anita-elberse/what-you-get-when-you-put-all-your-resources-behind-a-product-is-you/)

[Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/)

> [I spend way too much time watching television, going to sports games, going to movies. It struck me that there's an awful lot of…](https://sms4smile.com/quotes/anita-elberse/i-spend-way-too-much-time-watching-television-going-to-sports-games/)

[Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/)

> [The entertainment business remains a business of blockbusters, and increasingly so.](https://sms4smile.com/quotes/anita-elberse/the-entertainment-business-remains-a-business-of-blockbusters-and/)

[Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/)

> [When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.](https://sms4smile.com/quotes/anita-elberse/when-a-publisher-spends-an-inordinate-amount-on-an-acquisition-it/)

[Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/)

> [If anything, the impact of digital technology is creating bigger brands and bigger superstars.](https://sms4smile.com/quotes/anita-elberse/if-anything-the-impact-of-digital-technology-is-creating-bigger/)

[Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/)

> [If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the…](https://sms4smile.com/quotes/anita-elberse/if-you-are-the-record-label-who-owns-lady-gaga-and-you-have-a-new/)

[Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/)

> [One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time.](https://sms4smile.com/quotes/anita-elberse/one-problem-with-relying-on-existing-concepts-is-that-it-could-stifle/)

[Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/)

> [With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a…](https://sms4smile.com/quotes/anita-elberse/with-so-much-money-invested-in-their-most-promising-projects/)

[Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/)

> [It's really not fun to have seen a movie that you want to talk about, and you can't find anyone else who's seen it.](https://sms4smile.com/quotes/anita-elberse/it-s-really-not-fun-to-have-seen-a-movie-that-you-want-to-talk-about/)

[Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/)

> [If you're a film studio, you're making a movie for a foreign market. You're pursuing ideas that travel well. It changes the movies we…](https://sms4smile.com/quotes/anita-elberse/if-you-re-a-film-studio-you-re-making-a-movie-for-a-foreign-market/)

[Anita Elberse](https://sms4smile.com/quotes/author/anita-elberse/)

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