---
title: "19 Firsts Quotes By Malcolm Gladwell"
description: "19 Firsts quotes by Malcolm Gladwell. Plus more from Malcolm Gladwell and more Firsts sayings from other authors."
image: "https://sms4smile.com/quotes/i/b19/malcolm-gladwell-348_authority_when-people-in-authority-want-the-rest-o_2974441.png"
---

> [When people in authority want the rest of us to behave, it matters-first and foremost-how they behave.](https://sms4smile.com/quotes/malcolm-gladwell/when-people-in-authority-want-the-rest-of-us-to-behave-it-matters-3/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/b19/malcolm-gladwell-348_authority_when-people-in-authority-want-the-rest-o_2974441.png)

> [Whenever we have something that we are good at--something we care about--that experience and passion fundamentally change the nature of our first…](https://sms4smile.com/quotes/malcolm-gladwell/whenever-we-have-something-that-we-are-good-at-something-we-care/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/fd8/malcolm-gladwell-348_care_whenever-we-have-something-that-we-are-g_2182125.png)

> [As a writer, I know that - you write a first draft and then put it in a drawer. The longer I…](https://sms4smile.com/quotes/malcolm-gladwell/as-a-writer-i-know-that-you-write-a-first-draft-and-then-put-it-in-a/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/0ef/malcolm-gladwell-348_better-off_as-a-writer-i-know-that-you-write-a-firs_1399994.png)

> [Instinct is the gift of experience. The first question you have to ask yourself is, 'On what basis am I making a…](https://sms4smile.com/quotes/malcolm-gladwell/instinct-is-the-gift-of-experience-the-first-question-you-have-to-ask/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/fb8/malcolm-gladwell-348_ask-yourself_instinct-is-the-gift-of-experience-the-f_2628693.jpg)

> [That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small…](https://sms4smile.com/quotes/malcolm-gladwell/that-is-the-paradox-of-the-epidemic-that-in-order-to-create-one/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/9cb/malcolm-gladwell-348_contagious_that-is-the-paradox-of-the-epidemic-that_544985.png)

> [There are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can…](https://sms4smile.com/quotes/malcolm-gladwell/there-are-moments-particularly-in-times-of-stress-when-haste-does-not/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/c95/malcolm-gladwell-348_doe_there-are-moments-particularly-in-times_727429.jpg)

> [Our first impressions are generated by our experiences and our environment, which means that we can change our first impressions . .…](https://sms4smile.com/quotes/malcolm-gladwell/our-first-impressions-are-generated-by-our-experiences-and-our/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/4bd/malcolm-gladwell-348_environment_our-first-impressions-are-generated-by-o_2377858.png)

> [The answer is that we are not helpless in the face of our first impressions. They may bubble up from the unconscious…](https://sms4smile.com/quotes/malcolm-gladwell/the-answer-is-that-we-are-not-helpless-in-the-face-of-our-first/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/76e/malcolm-gladwell-348_answers_the-answer-is-that-we-are-not-helpless-i_1013555.jpg)

> [So, it's a very, you know - maybe we're wrong in - you know, we go around thinking the innovator is the…](https://sms4smile.com/quotes/malcolm-gladwell/so-it-s-a-very-you-know-maybe-we-re-wrong-in-you-know-we-go-around/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/7aa/malcolm-gladwell-348_fields_so-it-s-a-very-you-know-maybe-we-re-wron_422028.jpg)

> [You don't want to be first, right? You want to be second or third. You don't want to be - Facebook is…](https://sms4smile.com/quotes/malcolm-gladwell/you-don-t-want-to-be-first-right-you-want-to-be-second-or-third-you/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/63a/malcolm-gladwell-348_firsts_you-don-t-want-to-be-first-right-you-wan_827494.png)

> [Basketball is an intricate, high-speed game filled with split-second, spontaneous decisions. But that spontaneity is possible only when everyone first engages in…](https://sms4smile.com/quotes/malcolm-gladwell/basketball-is-an-intricate-high-speed-game-filled-with-split-second/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/ff5/malcolm-gladwell-348_agree_basketball-is-an-intricate-high-speed-ga_1384597.jpg)

> [The first person who throws the rock is a lot more radical than a hundredth person.By the time the riot has attracted…](https://sms4smile.com/quotes/malcolm-gladwell/the-first-person-who-throws-the-rock-is-a-lot-more-radical-than-a/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/579/malcolm-gladwell-348_committed_the-first-person-who-throws-the-rock-is_2980707.png)

> [our unconscious reactions come out of a locked room, and we can't look inside that room. but with experience we become expert…](https://sms4smile.com/quotes/malcolm-gladwell/our-unconscious-reactions-come-out-of-a-locked-room-and-we-can-t-look/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/3cd/malcolm-gladwell-348_behavior_our-unconscious-reactions-come-out-of-a_1450875.png)

> [I always resist seeing my own personal motivation in my work, but I guess it must be there on some level. And…](https://sms4smile.com/quotes/malcolm-gladwell/i-always-resist-seeing-my-own-personal-motivation-in-my-work-but-i/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/cc1/malcolm-gladwell-348_book_i-always-resist-seeing-my-own-personal-m_3039409.png)

> [People are in one of two states in a relationship,” Gottman went on. “The first is what I call positive sentiment override,…](https://sms4smile.com/quotes/malcolm-gladwell/people-are-in-one-of-two-states-in-a-relationship-gottman-went-on-the/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/5e4/malcolm-gladwell-348_emotion_people-are-in-one-of-two-states-in-a-rel_802771.jpg)

> [The iPod is clearly a tipping point (and I'm not quite sure it is a wholly positive development), because it is a…](https://sms4smile.com/quotes/malcolm-gladwell/the-ipod-is-clearly-a-tipping-point-and-i-m-not-quite-sure-it-is-a/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/a78/malcolm-gladwell-348_art_the-ipod-is-clearly-a-tipping-point-and_1847521.jpg)

> [Basketball is an intricate, high-speed game filled with split-second, spontaneous decisions. But that spontaneity is possible only when everyone first engages in…](https://sms4smile.com/quotes/malcolm-gladwell/basketball-is-an-intricate-high-speed-game-filled-with-split-second-2/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/5b4/malcolm-gladwell-348_agree_basketball-is-an-intricate-high-speed-ga_2351823.png)

> [Superstar lawyers and math whizzes and software entrepreneurs appear at first blush to lie outside ordinary experience. But they don't. They are…](https://sms4smile.com/quotes/malcolm-gladwell/superstar-lawyers-and-math-whizzes-and-software-entrepreneurs-appear/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/ada/malcolm-gladwell-348_advantage_superstar-lawyers-and-math-whizzes-and-s_3000546.png)

> [Lands' End has undergone three major changes over the past couple of decades. The first was the introduction of an 800 number,…](https://sms4smile.com/quotes/malcolm-gladwell/lands-end-has-undergone-three-major-changes-over-the-past-couple-of/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

[Image](https://sms4smile.com/quotes/i/88d/malcolm-gladwell-348_average_lands-end-has-undergone-three-major-chan_2664790.png)

## Other authors on Firsts

## More by Malcolm Gladwell

> [When I go to my health club, and it's in the basement, you have to take the elevator down. And this drives me crazy.…](https://sms4smile.com/quotes/malcolm-gladwell/when-i-go-to-my-health-club-and-it-s-in-the-basement-you-have-to-take/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.](https://sms4smile.com/quotes/malcolm-gladwell/the-tipping-point-is-that-magic-moment-when-an-idea-trend-or-social/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [“The scholars who research happiness suggest that more money stops making people happier at a family income of around seventy-five thousand dollars a year.…](https://sms4smile.com/quotes/malcolm-gladwell/the-scholars-who-research-happiness-suggest-that-more-money-stops/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [We need to be clear when we venerate entrepreneurs what we are venerating.They are not moral leaders. If they were moral leaders, they wouldn't…](https://sms4smile.com/quotes/malcolm-gladwell/we-need-to-be-clear-when-we-venerate-entrepreneurs-what-we-are/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [“Some people look like they sound better than they actually sound, because they look confident and have good posture," once musician, a veteran of…](https://sms4smile.com/quotes/malcolm-gladwell/some-people-look-like-they-sound-better-than-they-actually-sound/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [A handicap is like trying to race and you have a ten pound weight stuck to your waist. That is a handicap.](https://sms4smile.com/quotes/malcolm-gladwell/a-handicap-is-like-trying-to-race-and-you-have-a-ten-pound-weight/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [“neighborhood was filled with engineers from Hewlett-Packard, then as now one of”](https://sms4smile.com/quotes/malcolm-gladwell/neighborhood-was-filled-with-engineers-from-hewlett-packard-then-as/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [“People are ruined by challenged economic lives. But they are ruined by wealth as well because they lose their ambition and they lose their…](https://sms4smile.com/quotes/malcolm-gladwell/people-are-ruined-by-challenged-economic-lives-but-they-are-ruined-by/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [The single most important thing a city can do is provide a community where interesting, smart people want to live with their families.](https://sms4smile.com/quotes/malcolm-gladwell/the-single-most-important-thing-a-city-can-do-is-provide-a-community/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [ \[Norden\] said, with the Mark 15 Norden bombsight, he could drop a bomb into a pickle barrel at 20,000 feet. ](https://sms4smile.com/quotes/malcolm-gladwell/norden-said-with-the-mark-15-norden-bombsight-he-could-drop-a-bomb/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [The willingness to be self-critical in England is much greater than the willingness to be self-critical in America.](https://sms4smile.com/quotes/malcolm-gladwell/the-willingness-to-be-self-critical-in-england-is-much-greater-than/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [The conventional explanation for Jewish success, of course, is that Jews come from a literate, intellectual culture. They are famously "the people of the…](https://sms4smile.com/quotes/malcolm-gladwell/the-conventional-explanation-for-jewish-success-of-course-is-that/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [“An archway to one side leads to a church, the Madonna del Carmine—Our Lady of Mount Carmine. Narrow”](https://sms4smile.com/quotes/malcolm-gladwell/an-archway-to-one-side-leads-to-a-church-the-madonna-del-carmine-our/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [People are experience-rich and theory-poor.](https://sms4smile.com/quotes/malcolm-gladwell/people-are-experience-rich-and-theory-poor/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

> [“Most psychologists believe that nature—genetics—accounts for about half of the reason why we tend to act the way we do. His point is simply…](https://sms4smile.com/quotes/malcolm-gladwell/most-psychologists-believe-that-nature-genetics-accounts-for-about/)

[Malcolm Gladwell](https://sms4smile.com/quotes/author/malcolm-gladwell/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/firsts/malcolm-gladwell/#itemlist",
            "name": "19 Firsts Quotes By Malcolm Gladwell",
            "numberOfItems": 19,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "When people in authority want the rest of us to behave, it matters-first and foremost-how they behave.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/when-people-in-authority-want-the-rest-of-us-to-behave-it-matters-3/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b19/malcolm-gladwell-348_authority_when-people-in-authority-want-the-rest-o_2974441.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/b19/malcolm-gladwell-348_authority_when-people-in-authority-want-the-rest-o_2974441.png",
                            "url": "https://sms4smile.com/quotes/i/b19/malcolm-gladwell-348_authority_when-people-in-authority-want-the-rest-o_2974441.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“When people in authority want the rest of us to behave, it matters-first and foremost-how they behave.” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "Whenever we have something that we are good at--something we care about--that experience and passion fundamentally change the nature of our first impressions.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/whenever-we-have-something-that-we-are-good-at-something-we-care/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/fd8/malcolm-gladwell-348_care_whenever-we-have-something-that-we-are-g_2182125.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/fd8/malcolm-gladwell-348_care_whenever-we-have-something-that-we-are-g_2182125.png",
                            "url": "https://sms4smile.com/quotes/i/fd8/malcolm-gladwell-348_care_whenever-we-have-something-that-we-are-g_2182125.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Whenever we have something that we are good at--something we care about--that experience and passion…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "As a writer, I know that - you write a first draft and then put it in a drawer. The longer I can put it in a drawer, the better off I am. So I structure my writing so that things can sit.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/as-a-writer-i-know-that-you-write-a-first-draft-and-then-put-it-in-a/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/0ef/malcolm-gladwell-348_better-off_as-a-writer-i-know-that-you-write-a-firs_1399994.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/0ef/malcolm-gladwell-348_better-off_as-a-writer-i-know-that-you-write-a-firs_1399994.png",
                            "url": "https://sms4smile.com/quotes/i/0ef/malcolm-gladwell-348_better-off_as-a-writer-i-know-that-you-write-a-firs_1399994.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“As a writer, I know that - you write a first draft and then put it in a drawer. The longer I can put it in a…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "item": {
                        "@type": "Quotation",
                        "text": "Instinct is the gift of experience. The first question you have to ask yourself is, 'On what basis am I making a judgment?' ... If you have no experience, then your instincts aren't any good.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/instinct-is-the-gift-of-experience-the-first-question-you-have-to-ask/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/fb8/malcolm-gladwell-348_ask-yourself_instinct-is-the-gift-of-experience-the-f_2628693.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/fb8/malcolm-gladwell-348_ask-yourself_instinct-is-the-gift-of-experience-the-f_2628693.jpg",
                            "url": "https://sms4smile.com/quotes/i/fb8/malcolm-gladwell-348_ask-yourself_instinct-is-the-gift-of-experience-the-f_2628693.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Instinct is the gift of experience. The first question you have to ask yourself is, 'On what basis am I…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "item": {
                        "@type": "Quotation",
                        "text": "That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/that-is-the-paradox-of-the-epidemic-that-in-order-to-create-one/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/9cb/malcolm-gladwell-348_contagious_that-is-the-paradox-of-the-epidemic-that_544985.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/9cb/malcolm-gladwell-348_contagious_that-is-the-paradox-of-the-epidemic-that_544985.png",
                            "url": "https://sms4smile.com/quotes/i/9cb/malcolm-gladwell-348_contagious_that-is-the-paradox-of-the-epidemic-that_544985.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“That is the paradox of the epidemic: that in order to create one contagious movement, you often have to…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 6,
                    "item": {
                        "@type": "Quotation",
                        "text": "There are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can offer a much better means of making sense of the world.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/there-are-moments-particularly-in-times-of-stress-when-haste-does-not/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c95/malcolm-gladwell-348_doe_there-are-moments-particularly-in-times_727429.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/c95/malcolm-gladwell-348_doe_there-are-moments-particularly-in-times_727429.jpg",
                            "url": "https://sms4smile.com/quotes/i/c95/malcolm-gladwell-348_doe_there-are-moments-particularly-in-times_727429.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There are moments, particularly in times of stress, when haste does not make waste, when our snap judgments…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 7,
                    "item": {
                        "@type": "Quotation",
                        "text": "Our first impressions are generated by our experiences and our environment, which means that we can change our first impressions . . . by changing the experiences that comprise those impressions.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/our-first-impressions-are-generated-by-our-experiences-and-our/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/4bd/malcolm-gladwell-348_environment_our-first-impressions-are-generated-by-o_2377858.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/4bd/malcolm-gladwell-348_environment_our-first-impressions-are-generated-by-o_2377858.png",
                            "url": "https://sms4smile.com/quotes/i/4bd/malcolm-gladwell-348_environment_our-first-impressions-are-generated-by-o_2377858.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Our first impressions are generated by our experiences and our environment, which means that we can change…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 8,
                    "item": {
                        "@type": "Quotation",
                        "text": "The answer is that we are not helpless in the face of our first impressions. They may bubble up from the unconscious - from behind a locked door inside of our brain - but just because something is outside of awareness doesn't mean it's outside of control.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/the-answer-is-that-we-are-not-helpless-in-the-face-of-our-first/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/76e/malcolm-gladwell-348_answers_the-answer-is-that-we-are-not-helpless-i_1013555.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/76e/malcolm-gladwell-348_answers_the-answer-is-that-we-are-not-helpless-i_1013555.jpg",
                            "url": "https://sms4smile.com/quotes/i/76e/malcolm-gladwell-348_answers_the-answer-is-that-we-are-not-helpless-i_1013555.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The answer is that we are not helpless in the face of our first impressions. They may bubble up from the…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 9,
                    "item": {
                        "@type": "Quotation",
                        "text": "So, it's a very, you know - maybe we're wrong in - you know, we go around thinking the innovator is the person who's first to kind of conceive of something. And maybe the innovation process continues down the line to the second and the third and the fourth entrant into a field.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/so-it-s-a-very-you-know-maybe-we-re-wrong-in-you-know-we-go-around/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/7aa/malcolm-gladwell-348_fields_so-it-s-a-very-you-know-maybe-we-re-wron_422028.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/7aa/malcolm-gladwell-348_fields_so-it-s-a-very-you-know-maybe-we-re-wron_422028.jpg",
                            "url": "https://sms4smile.com/quotes/i/7aa/malcolm-gladwell-348_fields_so-it-s-a-very-you-know-maybe-we-re-wron_422028.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“So, it's a very, you know - maybe we're wrong in - you know, we go around thinking the innovator is the…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 10,
                    "item": {
                        "@type": "Quotation",
                        "text": "You don't want to be first, right? You want to be second or third. You don't want to be - Facebook is not the first in social media. They're the third, right? Similarly, you know, if you look at Steve Jobs' history, he's never been first.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/you-don-t-want-to-be-first-right-you-want-to-be-second-or-third-you/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/63a/malcolm-gladwell-348_firsts_you-don-t-want-to-be-first-right-you-wan_827494.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/63a/malcolm-gladwell-348_firsts_you-don-t-want-to-be-first-right-you-wan_827494.png",
                            "url": "https://sms4smile.com/quotes/i/63a/malcolm-gladwell-348_firsts_you-don-t-want-to-be-first-right-you-wan_827494.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“You don't want to be first, right? You want to be second or third. You don't want to be - Facebook is not…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 11,
                    "item": {
                        "@type": "Quotation",
                        "text": "Basketball is an intricate, high-speed game filled with split-second, spontaneous decisions. But that spontaneity is possible only when everyone first engages in hours of highly repetitive and structured practice--perfecting their shooting, dribbling, and passing and running plays over and over again--and agrees to play a carefully defined role on the court. . . . spontaneity isn't random.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/basketball-is-an-intricate-high-speed-game-filled-with-split-second/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/ff5/malcolm-gladwell-348_agree_basketball-is-an-intricate-high-speed-ga_1384597.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/ff5/malcolm-gladwell-348_agree_basketball-is-an-intricate-high-speed-ga_1384597.jpg",
                            "url": "https://sms4smile.com/quotes/i/ff5/malcolm-gladwell-348_agree_basketball-is-an-intricate-high-speed-ga_1384597.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Basketball is an intricate, high-speed game filled with split-second, spontaneous decisions. But that…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 12,
                    "item": {
                        "@type": "Quotation",
                        "text": "The first person who throws the rock is a lot more radical than a hundredth person.By the time the riot has attracted a hundred people, you don't have to be nearly as much of a daredevil or a hothead or committed or any of those things to want to engage in a riot.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/the-first-person-who-throws-the-rock-is-a-lot-more-radical-than-a/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/579/malcolm-gladwell-348_committed_the-first-person-who-throws-the-rock-is_2980707.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/579/malcolm-gladwell-348_committed_the-first-person-who-throws-the-rock-is_2980707.png",
                            "url": "https://sms4smile.com/quotes/i/579/malcolm-gladwell-348_committed_the-first-person-who-throws-the-rock-is_2980707.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The first person who throws the rock is a lot more radical than a hundredth person.By the time the riot has…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 13,
                    "item": {
                        "@type": "Quotation",
                        "text": "our unconscious reactions come out of a locked room, and we can't look inside that room. but with experience we become expert at using our behavior and our training to interpret - and decode - what lies behind our snap judgment and first impressions.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/our-unconscious-reactions-come-out-of-a-locked-room-and-we-can-t-look/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/3cd/malcolm-gladwell-348_behavior_our-unconscious-reactions-come-out-of-a_1450875.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/3cd/malcolm-gladwell-348_behavior_our-unconscious-reactions-come-out-of-a_1450875.png",
                            "url": "https://sms4smile.com/quotes/i/3cd/malcolm-gladwell-348_behavior_our-unconscious-reactions-come-out-of-a_1450875.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“our unconscious reactions come out of a locked room, and we can't look inside that room. but with experience…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 14,
                    "item": {
                        "@type": "Quotation",
                        "text": "I always resist seeing my own personal motivation in my work, but I guess it must be there on some level. And I do feel very much that my life follows the kinds of things I talk about in my books. I've always thought of myself as an insanely lucky person, so perhaps the success of my first two books led me to want to examine this phenomenon on some unconscious level.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/i-always-resist-seeing-my-own-personal-motivation-in-my-work-but-i/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/cc1/malcolm-gladwell-348_book_i-always-resist-seeing-my-own-personal-m_3039409.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/cc1/malcolm-gladwell-348_book_i-always-resist-seeing-my-own-personal-m_3039409.png",
                            "url": "https://sms4smile.com/quotes/i/cc1/malcolm-gladwell-348_book_i-always-resist-seeing-my-own-personal-m_3039409.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I always resist seeing my own personal motivation in my work, but I guess it must be there on some level…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 15,
                    "item": {
                        "@type": "Quotation",
                        "text": "People are in one of two states in a relationship,” Gottman went on. “The first is what I call positive sentiment override, where positive emotion overrides irritability. It’s like a buffer. Their spouse will do something bad, and they’ll say, ‘Oh, he’s just in a crummy mood.’ Or they can be in negative sentiment override, so that even a relatively neutral thing that a partner says gets perceived as negative.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/people-are-in-one-of-two-states-in-a-relationship-gottman-went-on-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/5e4/malcolm-gladwell-348_emotion_people-are-in-one-of-two-states-in-a-rel_802771.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/5e4/malcolm-gladwell-348_emotion_people-are-in-one-of-two-states-in-a-rel_802771.jpg",
                            "url": "https://sms4smile.com/quotes/i/5e4/malcolm-gladwell-348_emotion_people-are-in-one-of-two-states-in-a-rel_802771.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“People are in one of two states in a relationship,” Gottman went on. “The first is what I call positive…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 16,
                    "item": {
                        "@type": "Quotation",
                        "text": "The iPod is clearly a tipping point (and I'm not quite sure it is a wholly positive development), because it is a revolution in the way that we consume creative property, which I would call art. It has radically changed the relationship between the artist and the audience, how money changes hands, and how much money changes hands. Music was the first, and books are coming next. The Kindle or some form of electronic book is clearly inevitable, and it will massively reshape how books are sold, who pays for them, and how they're consumed. It is going to be really fascinating.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/the-ipod-is-clearly-a-tipping-point-and-i-m-not-quite-sure-it-is-a/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a78/malcolm-gladwell-348_art_the-ipod-is-clearly-a-tipping-point-and_1847521.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/a78/malcolm-gladwell-348_art_the-ipod-is-clearly-a-tipping-point-and_1847521.jpg",
                            "url": "https://sms4smile.com/quotes/i/a78/malcolm-gladwell-348_art_the-ipod-is-clearly-a-tipping-point-and_1847521.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The iPod is clearly a tipping point (and I'm not quite sure it is a wholly positive development), because it…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 17,
                    "item": {
                        "@type": "Quotation",
                        "text": "Basketball is an intricate, high-speed game filled with split-second, spontaneous decisions. But that spontaneity is possible only when everyone first engages in hours of highly repetitive and structured practice--perfecting their shooting, dribbling, and passing and running plays over and over again--and agrees to play a carefully defined role on the court. This is the critical lesson of improve, too, and it is also a key to understanding a puzzle of Millennium Challenge: spontaneity isn't random.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/basketball-is-an-intricate-high-speed-game-filled-with-split-second-2/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/5b4/malcolm-gladwell-348_agree_basketball-is-an-intricate-high-speed-ga_2351823.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/5b4/malcolm-gladwell-348_agree_basketball-is-an-intricate-high-speed-ga_2351823.png",
                            "url": "https://sms4smile.com/quotes/i/5b4/malcolm-gladwell-348_agree_basketball-is-an-intricate-high-speed-ga_2351823.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Basketball is an intricate, high-speed game filled with split-second, spontaneous decisions. But that…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 18,
                    "item": {
                        "@type": "Quotation",
                        "text": "Superstar lawyers and math whizzes and software entrepreneurs appear at first blush to lie outside ordinary experience. But they don't. They are products of history and community, of opportunity and legacy. Their success is not exceptional or mysterious. It is grounded in a web of advantages and inheritances, some deserved, some not, some earned, some just plain lucky - but all critical to making them who they are. The outlier, in the end, is not an outlier at all.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/superstar-lawyers-and-math-whizzes-and-software-entrepreneurs-appear/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/ada/malcolm-gladwell-348_advantage_superstar-lawyers-and-math-whizzes-and-s_3000546.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/ada/malcolm-gladwell-348_advantage_superstar-lawyers-and-math-whizzes-and-s_3000546.png",
                            "url": "https://sms4smile.com/quotes/i/ada/malcolm-gladwell-348_advantage_superstar-lawyers-and-math-whizzes-and-s_3000546.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Superstar lawyers and math whizzes and software entrepreneurs appear at first blush to lie outside ordinary…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 19,
                    "item": {
                        "@type": "Quotation",
                        "text": "Lands' End has undergone three major changes over the past couple of decades. The first was the introduction of an 800 number, in 1978; the second was express delivery, in 1994; and the third was the introduction of a Web site, in 1995. The first two innovations cut the average transaction time-the time between the moment of ordering and the moment the goods are received-from three weeks to four days. The third innovation has cut the transaction time from four days to, well, four days.",
                        "creator": {
                            "@type": "Person",
                            "name": "Malcolm Gladwell"
                        },
                        "url": "https://sms4smile.com/quotes/malcolm-gladwell/lands-end-has-undergone-three-major-changes-over-the-past-couple-of/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/88d/malcolm-gladwell-348_average_lands-end-has-undergone-three-major-chan_2664790.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/88d/malcolm-gladwell-348_average_lands-end-has-undergone-three-major-chan_2664790.png",
                            "url": "https://sms4smile.com/quotes/i/88d/malcolm-gladwell-348_average_lands-end-has-undergone-three-major-chan_2664790.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Lands' End has undergone three major changes over the past couple of decades. The first was the introduction…” — Malcolm Gladwell",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/firsts/malcolm-gladwell/#webpage",
            "url": "https://sms4smile.com/quotes/about/firsts/malcolm-gladwell/",
            "name": "Firsts Quotes by Malcolm Gladwell",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/firsts/malcolm-gladwell/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/b19/malcolm-gladwell-348_authority_when-people-in-authority-want-the-rest-o_2974441.png"
            },
            "description": "19 Firsts quotes by Malcolm Gladwell. Plus more from Malcolm Gladwell and more Firsts sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/firsts/malcolm-gladwell/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/firsts/malcolm-gladwell/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Firsts",
                    "item": "https://sms4smile.com/quotes/about/firsts/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Malcolm Gladwell",
                    "item": "https://sms4smile.com/quotes/about/firsts/malcolm-gladwell/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```