--- title: "1 Finish Sentence Quotes By Frank Luntz" description: "1 Finish Sentence quotes by Frank Luntz. Plus more from Frank Luntz and more Finish Sentence sayings from other authors." image: "https://sms4smile.com/quotes/i/d42/frank-luntz-4874_essence_when-you-say-the-simple-truth-is-this-an_1872477.png" --- > [When you say: The simple truth is this, and then you pause, and then you finish the sentence, people stop, and they think specifically about what you're saying. And it's, in essence, trying to boil it down to something that's…](https://sms4smile.com/quotes/frank-luntz/when-you-say-the-simple-truth-is-this-and-then-you-pause-and-then-you/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) [Image](https://sms4smile.com/quotes/i/d42/frank-luntz-4874_essence_when-you-say-the-simple-truth-is-this-an_1872477.png) ## More by Frank Luntz > [The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.](https://sms4smile.com/quotes/frank-luntz/the-fundamental-problem-for-republicans-when-it-comes-to-the/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [ There are about 50 or 60 recommendations \[in "Win"\] for how to communicate, not just the words themselves. All of them had to be… ](https://sms4smile.com/quotes/frank-luntz/there-are-about-50-or-60-recommendations-in-win-for-how-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [With all due respect to UPS - it's a fine company - nobody cares about logistics. They care about that package arriving at their…](https://sms4smile.com/quotes/frank-luntz/with-all-due-respect-to-ups-it-s-a-fine-company-nobody-cares-about/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and…](https://sms4smile.com/quotes/frank-luntz/people-like-me-have-to-have-the-discipline-only-to-work-for-clients/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication…](https://sms4smile.com/quotes/frank-luntz/ideology-and-communication-more-often-than-not-run-into-each-other/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > ["Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to…](https://sms4smile.com/quotes/frank-luntz/win-is-about-the-specific-use-of-specific-words-to-connect-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard…](https://sms4smile.com/quotes/frank-luntz/we-as-americans-and-as-humans-have-very-selective-hearing-and-very/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs…](https://sms4smile.com/quotes/frank-luntz/i-don-t-understand-why-people-whose-entire-lives-or-their-corporate/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Most voters would rather have their purse or wallet stolen than be audited by the IRS.](https://sms4smile.com/quotes/frank-luntz/most-voters-would-rather-have-their-purse-or-wallet-stolen-than-be/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there…](https://sms4smile.com/quotes/frank-luntz/when-i-wrote-win-it-only-took-about-eight-months-but-eight-months-of/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than…](https://sms4smile.com/quotes/frank-luntz/the-perfect-opening-is-the-word-imagine-because-imagine-allows-you-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Traditional market researchers are cold and calculating and scientific.](https://sms4smile.com/quotes/frank-luntz/traditional-market-researchers-are-cold-and-calculating-and-scientific/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're…](https://sms4smile.com/quotes/frank-luntz/in-fact-in-more-cases-than-not-when-we-are-rational-we-re-actually/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad at everybody.…](https://sms4smile.com/quotes/frank-luntz/the-republicans-are-mad-at-donald-trump-and-the-democrats-are-mad-at/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how…](https://sms4smile.com/quotes/frank-luntz/eighty-percent-of-our-life-is-emotion-and-only-20-percent-is/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/finish-sentence/frank-luntz/#itemlist", "name": "1 Finish Sentence Quotes By Frank Luntz", "numberOfItems": 1, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "When you say: The simple truth is this, and then you pause, and then you finish the sentence, people stop, and they think specifically about what you're saying. 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