---
title: "1 Feel Choices Quotes By Sheena Iyengar"
description: "1 Feel Choices quotes by Sheena Iyengar. Plus more from Sheena Iyengar and more Feel Choices sayings from other authors."
image: "https://sms4smile.com/quotes/i/291/sheena-iyengar-2596_astray_what-leads-us-astray-is-confusing-more-c_1080130.png"
---

> [What leads us astray is confusing more choices with more control. Because it is not clear that the more choices you have the more in control you feel. We have more choices than we've ever had before.](https://sms4smile.com/quotes/sheena-iyengar/what-leads-us-astray-is-confusing-more-choices-with-more-control/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

[Image](https://sms4smile.com/quotes/i/291/sheena-iyengar-2596_astray_what-leads-us-astray-is-confusing-more-c_1080130.png)

## More by Sheena Iyengar

> [“Personal happiness is always a very serious matter.”](https://sms4smile.com/quotes/sheena-iyengar/personal-happiness-is-always-a-very-serious-matter/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that…](https://sms4smile.com/quotes/sheena-iyengar/then-the-other-thing-that-affected-my-interest-in-choices-growing-up/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price…](https://sms4smile.com/quotes/sheena-iyengar/move-for-one-thing-you-re-going-to-start-paying-more-attention-yes/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live…](https://sms4smile.com/quotes/sheena-iyengar/what-we-share-with-animals-is-a-desire-for-choice-it-s-a-desire-to/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give…](https://sms4smile.com/quotes/sheena-iyengar/you-know-you-take-a-little-infant-and-you-turn-on-the-music-mobile-on/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi…](https://sms4smile.com/quotes/sheena-iyengar/i-went-home-and-they-seemed-my-parents-seemed-normal-they-didn-t-seem/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to…](https://sms4smile.com/quotes/sheena-iyengar/the-less-control-people-had-over-their-work-the-higher-their-blood/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.](https://sms4smile.com/quotes/sheena-iyengar/consumers-presented-with-six-choices-on-an-item-were-twice-as-likely/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves…](https://sms4smile.com/quotes/sheena-iyengar/the-quality-of-health-care-continues-to-improve-and-people-are-living/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [The key to getting the most from choice is to be choosy about choosing.](https://sms4smile.com/quotes/sheena-iyengar/the-key-to-getting-the-most-from-choice-is-to-be-choosy-about-choosing/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store…](https://sms4smile.com/quotes/sheena-iyengar/i-used-to-go-to-this-store-called-draeger-s-and-you-had-a-little-bit/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.](https://sms4smile.com/quotes/sheena-iyengar/balancing-hopes-desires-and-an-appreciating-of-the-possibilities-with/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow or even…](https://sms4smile.com/quotes/sheena-iyengar/so-gut-tells-you-how-do-i-feel-about-this-right-now-it-doesn-t-tell/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One…](https://sms4smile.com/quotes/sheena-iyengar/i-put-out-a-good-10-different-types-of-drinks-for-them-and-they-just/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

> [Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.](https://sms4smile.com/quotes/sheena-iyengar/like-people-are-less-likely-to-invest-in-their-retirement-when-they/)

[Sheena Iyengar](https://sms4smile.com/quotes/author/sheena-iyengar/)

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