--- title: "7 Far Quotes By John Battelle" description: "7 Far quotes by John Battelle. Plus more from John Battelle and more Far sayings from other authors." image: "https://sms4smile.com/quotes/i/cbd/john-battelle-7041_alarm_founded-by-an-ex-apple-employee-nest-dev_1271324.png" --- > [Founded by an ex-Apple employee, Nest devices do for thermostats and smoke alarms what the Mac did for PCs - Google Buys…](https://sms4smile.com/quotes/john-battelle/founded-by-an-ex-apple-employee-nest-devices-do-for-thermostats-and/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) [Image](https://sms4smile.com/quotes/i/cbd/john-battelle-7041_alarm_founded-by-an-ex-apple-employee-nest-dev_1271324.png) > [As much as I love scores of wonderful sites across the web, most of them are driven by the daily grind of…](https://sms4smile.com/quotes/john-battelle/as-much-as-i-love-scores-of-wonderful-sites-across-the-web-most-of/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) [Image](https://sms4smile.com/quotes/i/6e7/john-battelle-7041_across_as-much-as-i-love-scores-of-wonderful-si_1368203.png) > [In short, Now is Google's attempt at becoming the real time interface to our lives - moving well beyond the siloed confines…](https://sms4smile.com/quotes/john-battelle/in-short-now-is-google-s-attempt-at-becoming-the-real-time-interface/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) [Image](https://sms4smile.com/quotes/i/f58/john-battelle-7041_ambitious_in-short-now-is-google-s-attempt-at-beco_1769565.jpg) > [The home phone is relatively cheap, incredibly reliable, and - if you buy the right phone - will work for years without…](https://sms4smile.com/quotes/john-battelle/the-home-phone-is-relatively-cheap-incredibly-reliable-and-if-you-buy/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) [Image](https://sms4smile.com/quotes/i/80e/john-battelle-7041_become_the-home-phone-is-relatively-cheap-incre_2141998.jpg) > [I find web browsing, checking multiple email accounts, and Google mapping rather tiresome on an iPhone - the iPhone's native interface, for…](https://sms4smile.com/quotes/john-battelle/i-find-web-browsing-checking-multiple-email-accounts-and-google/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) [Image](https://sms4smile.com/quotes/i/ebf/john-battelle-7041_accounts_i-find-web-browsing-checking-multiple-em_2188237.png) > [Nearly all web publications are driven by the display model, which is in turn driven by page views. But we all know…](https://sms4smile.com/quotes/john-battelle/nearly-all-web-publications-are-driven-by-the-display-model-which-is/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) [Image](https://sms4smile.com/quotes/i/346/john-battelle-7041_complicated_nearly-all-web-publications-are-driven-b_2567973.png) > [Google Now is one of those products that to many users doesn't seem like a product at all. It is instead the…](https://sms4smile.com/quotes/john-battelle/google-now-is-one-of-those-products-that-to-many-users-doesn-t-seem/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) [Image](https://sms4smile.com/quotes/i/be1/john-battelle-7041_android_google-now-is-one-of-those-products-that_2954446.jpg) ## Other authors on Far ## More by John Battelle > [When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole -…](https://sms4smile.com/quotes/john-battelle/when-good-media-takes-a-bounded-form-and-comes-once-in-a-period-of/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The 'Occupy' movement seems to have found a central theme to its 2012 movement around overturning 'the corporation as a person,' and some legislators…](https://sms4smile.com/quotes/john-battelle/the-occupy-movement-seems-to-have-found-a-central-theme-to-its-2012/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.](https://sms4smile.com/quotes/john-battelle/increasingly-search-is-our-mechanism-for-how-we-understand-ourselves/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social…](https://sms4smile.com/quotes/john-battelle/you-happily-give-facebook-terabytes-of-structured-data-about-yourself/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for…](https://sms4smile.com/quotes/john-battelle/we-speak-of-software-eating-the-world-the-internet-of-things-and-we/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Bitcoin woke us all up to a new way to pay, and culturally, I think a much larger percentage of us have become accustomed…](https://sms4smile.com/quotes/john-battelle/bitcoin-woke-us-all-up-to-a-new-way-to-pay-and-culturally-i-think-a/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision…](https://sms4smile.com/quotes/john-battelle/when-you-bring-the-scale-and-precision-of-data-driven-platforms-to/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [There will soon be streams of data coming from all manner of products - appliances, clothing, sporting goods, you name it. Wouldn't you rather…](https://sms4smile.com/quotes/john-battelle/there-will-soon-be-streams-of-data-coming-from-all-manner-of-products/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The smart phone isn't a perfect device, as we all know. It forces the world into a tiny screen. It runs out of battery,…](https://sms4smile.com/quotes/john-battelle/the-smart-phone-isn-t-a-perfect-device-as-we-all-know-it-forces-the/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [The truth is, truly passionate media creators don't get into the media business to make huge gains from spectacular unicorn exits. When it happens,…](https://sms4smile.com/quotes/john-battelle/the-truth-is-truly-passionate-media-creators-don-t-get-into-the-media/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea.…](https://sms4smile.com/quotes/john-battelle/building-out-a-professional-profile-on-linkedin-certainly-makes-sense/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > ['Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the…](https://sms4smile.com/quotes/john-battelle/dependent-web-platforms-such-as-twitter-facebook-google-and-yahoo-are/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [I like Diaspora because it's audacious, it's driven by passion, and it's very, very hard to do. After all, who in their right mind…](https://sms4smile.com/quotes/john-battelle/i-like-diaspora-because-it-s-audacious-it-s-driven-by-passion-and-it/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [I've been a Mac guy for almost my entire adult life. I wrote my first college papers on a typewriter, but by the end…](https://sms4smile.com/quotes/john-battelle/i-ve-been-a-mac-guy-for-almost-my-entire-adult-life-i-wrote-my-first/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [As our society tips toward one based on data, our collective decisions around how that data can be used will determine what kind of…](https://sms4smile.com/quotes/john-battelle/as-our-society-tips-toward-one-based-on-data-our-collective-decisions/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/far/john-battelle/#itemlist", "name": "7 Far Quotes By John Battelle", "numberOfItems": 7, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Founded by an ex-Apple employee, Nest devices do for thermostats and smoke alarms what the Mac did for PCs - Google Buys Nest made them relevant and far more valuable.", "creator": { "@type": "Person", "name": "John Battelle" }, "url": "https://sms4smile.com/quotes/john-battelle/founded-by-an-ex-apple-employee-nest-devices-do-for-thermostats-and/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cbd/john-battelle-7041_alarm_founded-by-an-ex-apple-employee-nest-dev_1271324.png", "contentUrl": "https://sms4smile.com/quotes/i/cbd/john-battelle-7041_alarm_founded-by-an-ex-apple-employee-nest-dev_1271324.png", "url": "https://sms4smile.com/quotes/i/cbd/john-battelle-7041_alarm_founded-by-an-ex-apple-employee-nest-dev_1271324.png", "width": 1080, "height": 1080, "caption": "“Founded by an ex-Apple employee, Nest devices do for thermostats and smoke alarms what the Mac did for PCs…” — John Battelle", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "As much as I love scores of wonderful sites across the web, most of them are driven by the daily grind of the display/pageview hamster wheel. 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