--- title: "2 Fair share Quotes By Herb Sorensen" description: "2 Fair share quotes by Herb Sorensen. Plus more from Herb Sorensen and more Fair share sayings from other authors." image: "https://sms4smile.com/quotes/i/5fe/herb-sorensen-8704_fair-share_consumers-look-for-geographically-conven_500475.jpg" --- > [“Consumers look for geographically convenient rooftops. In urban areas, there typically are three or four supermarkets for every three or four square miles just because there is a demand for that many. You try to put yourself in a “first…](https://sms4smile.com/quotes/herb-sorensen/consumers-look-for-geographically-convenient-rooftops-in-urban-areas/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) [Image](https://sms4smile.com/quotes/i/5fe/herb-sorensen-8704_fair-share_consumers-look-for-geographically-conven_500475.jpg) > [“If you’re not getting your fair share of that business, you’re probably going to have a problem with that store because that means they’re rejecting you, even though you’re more convenient to them.”](https://sms4smile.com/quotes/herb-sorensen/if-you-re-not-getting-your-fair-share-of-that-business-you-re/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) [Image](https://sms4smile.com/quotes/i/b7a/herb-sorensen-8704_business_if-you-re-not-getting-your-fair-share-of_2019388.jpg) ## Other authors on Fair share - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b011/author-hillary-clinton-42043.jpg) Hillary Clinton 9 quotes ](https://sms4smile.com/quotes/about/fair-share/hillary-clinton/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b005/author-bernie-sanders-17420.jpg) Bernie Sanders 8 quotes ](https://sms4smile.com/quotes/about/fair-share/bernie-sanders/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b023/author-thomas-sowell-90605.jpg) Thomas Sowell 5 quotes ](https://sms4smile.com/quotes/about/fair-share/thomas-sowell/) ## More by Herb Sorensen > [“Behavior is the critical in-store factor. It is widely recognized that it is more reliable to observe what people do than to ask them…](https://sms4smile.com/quotes/herb-sorensen/behavior-is-the-critical-in-store-factor-it-is-widely-recognized-that/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We also suggest that the strategy of putting promotional pricing on the items on the end caps is seriously misguided.”](https://sms4smile.com/quotes/herb-sorensen/we-also-suggest-that-the-strategy-of-putting-promotional-pricing-on/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This book is the distillation of nearly forty years of a scientist spending time in stores studying shoppers, with the last decade increasingly spent…](https://sms4smile.com/quotes/herb-sorensen/this-book-is-the-distillation-of-nearly-forty-years-of-a-scientist/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“End-aisle-displays, other free-standing product displays, and the in-store flyers (weekly circulars) receive the most exposure in the store. It is not surprising that 30…](https://sms4smile.com/quotes/herb-sorensen/end-aisle-displays-other-free-standing-product-displays-and-the-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“encourages higher levels of conversion by offering a more emotional experience.”](https://sms4smile.com/quotes/herb-sorensen/encourages-higher-levels-of-conversion-by-offering-a-more-emotional/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“Fader: As we’ve discussed, there are sometimes countervailing forces in shopping. Crowds attract shoppers but might make them less likely to actually shop. (This…](https://sms4smile.com/quotes/herb-sorensen/fader-as-we-ve-discussed-there-are-sometimes-countervailing-forces-in/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“This manifesto is a distillation of critical action points that will lead to double-digit sales and profit increases, and which have actually led some…](https://sms4smile.com/quotes/herb-sorensen/this-manifesto-is-a-distillation-of-critical-action-points-that-will/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“How do online retailers use these insights about shopper visits? Moe: The next stage of research looks at differentiating between online shoppers not just…](https://sms4smile.com/quotes/herb-sorensen/how-do-online-retailers-use-these-insights-about-shopper-visits-moe/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“We need a proper statistical model that lets each person have his own momentum effect and each person have his own checkout attraction and…](https://sms4smile.com/quotes/herb-sorensen/we-need-a-proper-statistical-model-that-lets-each-person-have-his-own/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“(buying “vice” products such as chocolate after “virtue products” such as vegetables,”](https://sms4smile.com/quotes/herb-sorensen/buying-vice-products-such-as-chocolate-after-virtue-products-such-as/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“great retailers and brand owners continue to experiment. They test to find out what works, and what doesn’t, so they can continue to improve…](https://sms4smile.com/quotes/herb-sorensen/great-retailers-and-brand-owners-continue-to-experiment-they-test-to/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The most important promotion is place, not price. In a typical store, probably 2 percent of the total items in the store at any…](https://sms4smile.com/quotes/herb-sorensen/the-most-important-promotion-is-place-not-price-in-a-typical-store/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“The passive retailer views reach as visiting: It’s the shopper’s responsibility to visit a product if they want it. Passive retailers also want to…](https://sms4smile.com/quotes/herb-sorensen/the-passive-retailer-views-reach-as-visiting-it-s-the-shopper-s/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“there are typically a small group of categories that do move traffic, the leaders—the rest are just along for the ride.”](https://sms4smile.com/quotes/herb-sorensen/there-are-typically-a-small-group-of-categories-that-do-move-traffic/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) > [“There is a lot of research that shows reviews have a significant impact on sales. If you have more positive reviews, or even just…](https://sms4smile.com/quotes/herb-sorensen/there-is-a-lot-of-research-that-shows-reviews-have-a-significant/) [Herb Sorensen](https://sms4smile.com/quotes/author/herb-sorensen/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/fair-share/herb-sorensen/#itemlist", "name": "2 Fair share Quotes By Herb Sorensen", "numberOfItems": 2, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“Consumers look for geographically convenient rooftops. In urban areas, there typically are three or four supermarkets for every three or four square miles just because there is a demand for that many. You try to put yourself in a “first right of refusal” position to as many conveniently located households as possible. 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