--- title: "1 Fail Just Quotes By Phil Knight" description: "1 Fail Just quotes by Phil Knight. Plus more from Phil Knight and more Fail Just sayings from other authors." image: "https://sms4smile.com/quotes/i/db5/phil-knight-3238_could_we-knew-we-could-fail-we-just-didn-t-thi_1855756.png" --- > [We knew we could fail; we just didn't think we would.](https://sms4smile.com/quotes/phil-knight/we-knew-we-could-fail-we-just-didn-t-think-we-would/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) [Image](https://sms4smile.com/quotes/i/db5/phil-knight-3238_could_we-knew-we-could-fail-we-just-didn-t-thi_1855756.png) ## More by Phil Knight > [A shoe dog is somebody that really loves shoes, and that was me. I was a runner... that became important to me, and it's…](https://sms4smile.com/quotes/phil-knight/a-shoe-dog-is-somebody-that-really-loves-shoes-and-that-was-me-i-was/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [Perception can be changed](https://sms4smile.com/quotes/phil-knight/perception-can-be-changed/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [Dare to take chances, lest you leave your talent buried in the ground.](https://sms4smile.com/quotes/phil-knight/dare-to-take-chances-lest-you-leave-your-talent-buried-in-the-ground/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“Why is it always so hard to get started?”](https://sms4smile.com/quotes/phil-knight/why-is-it-always-so-hard-to-get-started/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [Play by the rules, but be ferocious.](https://sms4smile.com/quotes/phil-knight/play-by-the-rules-but-be-ferocious/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“Life is growth, You grow or you die.”](https://sms4smile.com/quotes/phil-knight/life-is-growth-you-grow-or-you-die/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“If my life was to be all work no play, I wanted my work to be play.”](https://sms4smile.com/quotes/phil-knight/if-my-life-was-to-be-all-work-no-play-i-wanted-my-work-to-be-play/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“he was all the colors of an Easter egg.”](https://sms4smile.com/quotes/phil-knight/he-was-all-the-colors-of-an-easter-egg/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“what I knew that morning in March 1977 as we settled around the conference table. I wasn’t even sure how these guys reached us,…](https://sms4smile.com/quotes/phil-knight/what-i-knew-that-morning-in-march-1977-as-we-settled-around-the/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“When you make something, when you improve something, when you deliver something, when you add some service or product to the lives of strangers…](https://sms4smile.com/quotes/phil-knight/when-you-make-something-when-you-improve-something-when-you-deliver/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“It’s possible that we were never closer, maybe because our relationship had been reduced to its primal essence. He was my dad, I was…](https://sms4smile.com/quotes/phil-knight/it-s-possible-that-we-were-never-closer-maybe-because-our/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“Oneness—in some way, shape, or form, it’s what every person I’ve ever met has been seeking.”](https://sms4smile.com/quotes/phil-knight/oneness-in-some-way-shape-or-form-it-s-what-every-person-i-ve-ever/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up…](https://sms4smile.com/quotes/phil-knight/we-wanted-nike-to-be-the-world-s-best-sports-and-fitness-company-once/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“You tell yourself that you’re running toward some goal, chasing some rush, but really you run because the alternative, stopping, scares you to death.…](https://sms4smile.com/quotes/phil-knight/you-tell-yourself-that-you-re-running-toward-some-goal-chasing-some/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“I wanted to win. No, that’s not right. I simply didn’t want to lose. And”](https://sms4smile.com/quotes/phil-knight/i-wanted-to-win-no-that-s-not-right-i-simply-didn-t-want-to-lose-and/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/fail-just/phil-knight/#itemlist", "name": "1 Fail Just Quotes By Phil Knight", "numberOfItems": 1, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "We knew we could fail; we just didn't think we would.", "creator": { "@type": "Person", "name": "Phil Knight" }, "url": "https://sms4smile.com/quotes/phil-knight/we-knew-we-could-fail-we-just-didn-t-think-we-would/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/db5/phil-knight-3238_could_we-knew-we-could-fail-we-just-didn-t-thi_1855756.png", "contentUrl": "https://sms4smile.com/quotes/i/db5/phil-knight-3238_could_we-knew-we-could-fail-we-just-didn-t-thi_1855756.png", "url": "https://sms4smile.com/quotes/i/db5/phil-knight-3238_could_we-knew-we-could-fail-we-just-didn-t-thi_1855756.png", "width": 1080, "height": 1080, "caption": "“We knew we could fail; we just didn't think we would.” — Phil Knight", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/fail-just/phil-knight/#webpage", "url": "https://sms4smile.com/quotes/about/fail-just/phil-knight/", "name": "Fail Just Quotes by Phil Knight", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/fail-just/phil-knight/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/db5/phil-knight-3238_could_we-knew-we-could-fail-we-just-didn-t-thi_1855756.png" }, "description": "1 Fail Just quotes by Phil Knight. 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