---
title: "1 Experiences Important Quotes By Adrian Frutiger"
description: "1 Experiences Important quotes by Adrian Frutiger. Plus more from Adrian Frutiger and more Experiences Important sayings from other authors."
image: "https://sms4smile.com/quotes/i/b48/adrian-frutiger-47517_beauty_from-all-these-experiences-the-most-impo_2450105.jpg"
---

> [From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.](https://sms4smile.com/quotes/adrian-frutiger/from-all-these-experiences-the-most-important-thing-i-have-learned-is/)

[Adrian Frutiger](https://sms4smile.com/quotes/author/adrian-frutiger/)

[Image](https://sms4smile.com/quotes/i/b48/adrian-frutiger-47517_beauty_from-all-these-experiences-the-most-impo_2450105.jpg)

## More by Adrian Frutiger

> [Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.](https://sms4smile.com/quotes/adrian-frutiger/helvetica-is-the-jeans-and-univers-the-dinner-jacket-helvetica-is/)

[Adrian Frutiger](https://sms4smile.com/quotes/author/adrian-frutiger/)

> [The whole point with type is for you not to be aware it is there. If you remember the shape of a spoon with…](https://sms4smile.com/quotes/adrian-frutiger/the-whole-point-with-type-is-for-you-not-to-be-aware-it-is-there-if/)

[Adrian Frutiger](https://sms4smile.com/quotes/author/adrian-frutiger/)

> [ When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. \[\] Thus I… ](https://sms4smile.com/quotes/adrian-frutiger/when-i-put-my-pen-to-a-blank-sheet-black-isn-t-added-but-rather-the/)

[Adrian Frutiger](https://sms4smile.com/quotes/author/adrian-frutiger/)

> [The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create…](https://sms4smile.com/quotes/adrian-frutiger/the-material-of-typography-is-the-black-and-it-is-the-designer-s-task/)

[Adrian Frutiger](https://sms4smile.com/quotes/author/adrian-frutiger/)

> [Typography must be as beautiful as a forest, not like the concrete jungle of the tenements It gives distance between the trees, the room…](https://sms4smile.com/quotes/adrian-frutiger/typography-must-be-as-beautiful-as-a-forest-not-like-the-concrete/)

[Adrian Frutiger](https://sms4smile.com/quotes/author/adrian-frutiger/)

> [If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools;…](https://sms4smile.com/quotes/adrian-frutiger/if-you-remember-the-shape-of-your-spoon-at-lunch-it-has-to-be-the/)

[Adrian Frutiger](https://sms4smile.com/quotes/author/adrian-frutiger/)

> [I am sure in some years from now you will see new posters with just white space and four lines in Garamond.](https://sms4smile.com/quotes/adrian-frutiger/i-am-sure-in-some-years-from-now-you-will-see-new-posters-with-just/)

[Adrian Frutiger](https://sms4smile.com/quotes/author/adrian-frutiger/)

> [From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in…](https://sms4smile.com/quotes/adrian-frutiger/from-all-these-experiences-the-most-important-thing-i-have-learned-is/)

[Adrian Frutiger](https://sms4smile.com/quotes/author/adrian-frutiger/)

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