---
title: "1 Expecting Reward Quotes By Nir Eyal"
description: "1 Expecting Reward quotes by Nir Eyal. Plus more from Nir Eyal and more Expecting Reward sayings from other authors."
image: "https://sms4smile.com/quotes/i/3fa/nir-eyal-1258_computers_research-shows-that-levels-of-the-neurot_323768.jpg"
---

> [ “Research shows that levels of the neurotransmitter dopamine surge when the brain is expecting a reward.\[xi\] Introducing variability multiplies the effect, creating a focused state, which suppresses the areas of the brain associated with judgment and reason while activating the… ](https://sms4smile.com/quotes/nir-eyal/research-shows-that-levels-of-the-neurotransmitter-dopamine-surge/)

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

[Image](https://sms4smile.com/quotes/i/3fa/nir-eyal-1258_computers_research-shows-that-levels-of-the-neurot_323768.jpg)

## More by Nir Eyal

> [“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making…](https://sms4smile.com/quotes/nir-eyal/imagine-a-time-when-your-mobile-phone-rang-but-you-didn-t-answer-it/)

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

> [“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD…](https://sms4smile.com/quotes/nir-eyal/for-an-example-of-how-perception-of-a-limited-supply-can-increase/)

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

> [“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid…](https://sms4smile.com/quotes/nir-eyal/all-humans-are-motivated-to-seek-pleasure-and-avoid-pain-to-seek-hope/)

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

> [“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less…](https://sms4smile.com/quotes/nir-eyal/the-more-users-invest-in-a-product-through-tiny-bits-of-work-the-more/)

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

> [“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for…](https://sms4smile.com/quotes/nir-eyal/twitter-the-feed-has-become-a-social-staple-of-many-online-products/)

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

> [“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no…](https://sms4smile.com/quotes/nir-eyal/once-a-technology-has-created-an-association-in-users-minds-that-the/)

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

> [ “Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”\[cxxxi\]” ](https://sms4smile.com/quotes/nir-eyal/instead-of-asking-what-problem-should-i-solve-ask-what-problem-do-i/)

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

> [“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become…](https://sms4smile.com/quotes/nir-eyal/storing-value-unlike-physical-goods-in-the-real-world-the-software/)

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

> [“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be…](https://sms4smile.com/quotes/nir-eyal/from-the-follower-side-of-the-equation-the-more-twitter-users-curate/)

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

> [“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in…](https://sms4smile.com/quotes/nir-eyal/when-bored-many-people-seek-excitement-and-turn-to-dramatic-news/)

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

> [“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -…](https://sms4smile.com/quotes/nir-eyal/remember-and-share-action-is-the-second-step-in-the-hook-the-action/)

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

> [Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.](https://sms4smile.com/quotes/nir-eyal/habit-forming-products-often-start-as-nice-to-haves-but-once-the/)

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

> [“Experiences with finite variability become less engaging because they eventually become predictable. Businesses with finite variability are not inferior per se, they just operate…](https://sms4smile.com/quotes/nir-eyal/experiences-with-finite-variability-become-less-engaging-because-they/)

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

> [Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social…](https://sms4smile.com/quotes/nir-eyal/fogg-states-that-all-humans-are-motivated-to-seek-pleasure-and-avoid/)

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

> [“Stack Overflow’s content is created voluntarily by people who use the site. A staggering 5,000 answers to questions are generated per day by site…](https://sms4smile.com/quotes/nir-eyal/stack-overflow-s-content-is-created-voluntarily-by-people-who-use-the/)

[Nir Eyal](https://sms4smile.com/quotes/author/nir-eyal/)

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