---
title: "3 Expectation Quotes By Paula Scher"
description: "3 Expectation quotes by Paula Scher. Plus more from Paula Scher and more Expectation sayings from other authors."
image: "https://sms4smile.com/quotes/i/d3c/paula-scher-7840_change_my-expectation-is-that-technology-always_753460.png"
---

> [My expectation is that technology always changes.](https://sms4smile.com/quotes/paula-scher/my-expectation-is-that-technology-always-changes/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/d3c/paula-scher-7840_change_my-expectation-is-that-technology-always_753460.png)

> [The goal of design is to raise the expectation of what design can be](https://sms4smile.com/quotes/paula-scher/the-goal-of-design-is-to-raise-the-expectation-of-what-design-can-be/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/72d/paula-scher-7840_design_the-goal-of-design-is-to-raise-the-expec_1215667.png)

> [My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because…](https://sms4smile.com/quotes/paula-scher/my-fear-is-that-when-you-become-an-expert-in-anything-then-the/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

[Image](https://sms4smile.com/quotes/i/8b0/paula-scher-7840_discovery_my-fear-is-that-when-you-become-an-exper_2793775.png)

## Other authors on Expectation

## More by Paula Scher

> [Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.](https://sms4smile.com/quotes/paula-scher/your-work-gets-destroyed-by-dumb-people-and-it-gets-enhanced-by-smart/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

> [What makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have…](https://sms4smile.com/quotes/paula-scher/what-makes-me-say-wow-is-usually-something-i-haven-t-encountered-in-a/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

> [I find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the…](https://sms4smile.com/quotes/paula-scher/i-find-that-i-m-at-my-least-creative-point-when-i-am-doing-something/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

> [I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah,…](https://sms4smile.com/quotes/paula-scher/i-think-apple-is-a-wonderful-example-of-spectacular-marketing-and-i/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

> [I've become much more interested in architecture than I've ever been.](https://sms4smile.com/quotes/paula-scher/i-ve-become-much-more-interested-in-architecture-than-i-ve-ever-been/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

> [Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just…](https://sms4smile.com/quotes/paula-scher/some-people-are-in-stultifying-environments-where-there-are-rigid/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

> [Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other…](https://sms4smile.com/quotes/paula-scher/planning-is-design-as-a-designer-what-i-tend-to-do-and-what-s/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

> [Great design is serious, not solemn](https://sms4smile.com/quotes/paula-scher/great-design-is-serious-not-solemn/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

> [I love that the level of mediocrity rises.](https://sms4smile.com/quotes/paula-scher/i-love-that-the-level-of-mediocrity-rises/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

> [Words have meaning, type has spirit.](https://sms4smile.com/quotes/paula-scher/words-have-meaning-type-has-spirit/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

> [Beige is the color of indecision.](https://sms4smile.com/quotes/paula-scher/beige-is-the-color-of-indecision/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

> [To me what really matters is that it shouldn't matter to you what day of the week it is.](https://sms4smile.com/quotes/paula-scher/to-me-what-really-matters-is-that-it-shouldn-t-matter-to-you-what-day/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

> [If people that made products didn't market them and sell them we'd have no economy and nobody would be working.](https://sms4smile.com/quotes/paula-scher/if-people-that-made-products-didn-t-market-them-and-sell-them-we-d/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

> [Planning involves considering how other people may use something.](https://sms4smile.com/quotes/paula-scher/planning-involves-considering-how-other-people-may-use-something/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

> [I'm most proud of the fact that I get to keep growing.](https://sms4smile.com/quotes/paula-scher/i-m-most-proud-of-the-fact-that-i-get-to-keep-growing/)

[Paula Scher](https://sms4smile.com/quotes/author/paula-scher/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/expectation/paula-scher/#itemlist",
            "name": "3 Expectation Quotes By Paula Scher",
            "numberOfItems": 3,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "My expectation is that technology always changes.",
                        "creator": {
                            "@type": "Person",
                            "name": "Paula Scher"
                        },
                        "url": "https://sms4smile.com/quotes/paula-scher/my-expectation-is-that-technology-always-changes/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/d3c/paula-scher-7840_change_my-expectation-is-that-technology-always_753460.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/d3c/paula-scher-7840_change_my-expectation-is-that-technology-always_753460.png",
                            "url": "https://sms4smile.com/quotes/i/d3c/paula-scher-7840_change_my-expectation-is-that-technology-always_753460.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“My expectation is that technology always changes.” — Paula Scher",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "The goal of design is to raise the expectation of what design can be",
                        "creator": {
                            "@type": "Person",
                            "name": "Paula Scher"
                        },
                        "url": "https://sms4smile.com/quotes/paula-scher/the-goal-of-design-is-to-raise-the-expectation-of-what-design-can-be/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/72d/paula-scher-7840_design_the-goal-of-design-is-to-raise-the-expec_1215667.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/72d/paula-scher-7840_design_the-goal-of-design-is-to-raise-the-expec_1215667.png",
                            "url": "https://sms4smile.com/quotes/i/72d/paula-scher-7840_design_the-goal-of-design-is-to-raise-the-expec_1215667.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The goal of design is to raise the expectation of what design can be” — Paula Scher",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.",
                        "creator": {
                            "@type": "Person",
                            "name": "Paula Scher"
                        },
                        "url": "https://sms4smile.com/quotes/paula-scher/my-fear-is-that-when-you-become-an-expert-in-anything-then-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/8b0/paula-scher-7840_discovery_my-fear-is-that-when-you-become-an-exper_2793775.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/8b0/paula-scher-7840_discovery_my-fear-is-that-when-you-become-an-exper_2793775.png",
                            "url": "https://sms4smile.com/quotes/i/8b0/paula-scher-7840_discovery_my-fear-is-that-when-you-become-an-exper_2793775.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a…” — Paula Scher",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/expectation/paula-scher/#webpage",
            "url": "https://sms4smile.com/quotes/about/expectation/paula-scher/",
            "name": "Expectation Quotes by Paula Scher",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/expectation/paula-scher/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/d3c/paula-scher-7840_change_my-expectation-is-that-technology-always_753460.png"
            },
            "description": "3 Expectation quotes by Paula Scher. Plus more from Paula Scher and more Expectation sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/expectation/paula-scher/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/expectation/paula-scher/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Expectation",
                    "item": "https://sms4smile.com/quotes/about/expectation/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Paula Scher",
                    "item": "https://sms4smile.com/quotes/about/expectation/paula-scher/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```