--- title: "3 Engagement Quotes By Howard Schultz" description: "3 Engagement quotes by Howard Schultz. Plus more from Howard Schultz and more Engagement sayings from other authors." image: "https://sms4smile.com/quotes/i/90a/howard-schultz-1317_changed_starbucks-has-changed-the-rules-of-engag_1055051.png" --- > [Starbucks has changed the rules of engagement for the music industry.](https://sms4smile.com/quotes/howard-schultz/starbucks-has-changed-the-rules-of-engagement-for-the-music-industry/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/90a/howard-schultz-1317_changed_starbucks-has-changed-the-rules-of-engag_1055051.png) > [The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one…](https://sms4smile.com/quotes/howard-schultz/the-rules-of-engagement-around-building-a-brand-have-changed/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/020/howard-schultz-1317_brands_the-rules-of-engagement-around-building_2608434.jpg) > [I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak…](https://sms4smile.com/quotes/howard-schultz/i-do-feel-in-a-sense-the-rules-of-engagement-for-citizenship-has/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/8f5/howard-schultz-1317_action_i-do-feel-in-a-sense-the-rules-of-engage_2917188.png) ## Other authors on Engagement - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b009/author-calvin-niles-32956.jpg) Calvin Niles 8 quotes ](https://sms4smile.com/quotes/about/engagement/calvin-niles/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b022/author-seth-godin-84128.jpg) Seth Godin 7 quotes ](https://sms4smile.com/quotes/about/engagement/seth-godin/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b019/author-oscar-wilde-72846.jpg) Oscar Wilde 6 quotes ](https://sms4smile.com/quotes/about/engagement/oscar-wilde/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b012/author-jane-austen-47065.jpg) Jane Austen 6 quotes ](https://sms4smile.com/quotes/about/engagement/jane-austen/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b001/author-bryant-mcgill-108.jpg) Bryant McGill 6 quotes ](https://sms4smile.com/quotes/about/engagement/bryant-mcgill/) - [Susan C. Young 5 quotes](https://sms4smile.com/quotes/about/engagement/susan-c-young/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b020/author-richard-branson-78442.jpg) Richard Branson 5 quotes ](https://sms4smile.com/quotes/about/engagement/richard-branson/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b005/author-barack-obama-16275.jpg) Barack Obama 5 quotes ](https://sms4smile.com/quotes/about/engagement/barack-obama/) ## More by Howard Schultz > [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If it Captures Your Imagination, it will captivate others.](https://sms4smile.com/quotes/howard-schultz/if-it-captures-your-imagination-it-will-captivate-others/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…](https://sms4smile.com/quotes/howard-schultz/if-you-look-at-coffee-tea-food-and-juice-we-think-there-are-inherent/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Success is best when its shared](https://sms4smile.com/quotes/howard-schultz/success-is-best-when-its-shared/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [While their service is ending, our responsibility is just beginning!](https://sms4smile.com/quotes/howard-schultz/while-their-service-is-ending-our-responsibility-is-just-beginning/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…](https://sms4smile.com/quotes/howard-schultz/living-in-the-same-city-as-microsoft-i-m-only-too-aware-that-even-in/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We have a big opportunity in China. We think the number of stores here can rival the number in North America.](https://sms4smile.com/quotes/howard-schultz/we-have-a-big-opportunity-in-china-we-think-the-number-of-stores-here/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…](https://sms4smile.com/quotes/howard-schultz/i-m-in-a-different-position-than-most-ceo-s-i-m-a-founder-i-m-not-a/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your…](https://sms4smile.com/quotes/howard-schultz/and-with-the-right-mentor-don-t-be-afraid-to-expose-your/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/engagement/howard-schultz/#itemlist", "name": "3 Engagement Quotes By Howard Schultz", "numberOfItems": 3, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Starbucks has changed the rules of engagement for the music industry.", "creator": { "@type": "Person", "name": "Howard Schultz" }, "url": "https://sms4smile.com/quotes/howard-schultz/starbucks-has-changed-the-rules-of-engagement-for-the-music-industry/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/90a/howard-schultz-1317_changed_starbucks-has-changed-the-rules-of-engag_1055051.png", "contentUrl": "https://sms4smile.com/quotes/i/90a/howard-schultz-1317_changed_starbucks-has-changed-the-rules-of-engag_1055051.png", "url": "https://sms4smile.com/quotes/i/90a/howard-schultz-1317_changed_starbucks-has-changed-the-rules-of-engag_1055051.png", "width": 1080, "height": 1080, "caption": "“Starbucks has changed the rules of engagement for the music industry.” — Howard Schultz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. 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