--- title: "2 Effectiveness Quotes By William McDonough" description: "2 Effectiveness quotes by William McDonough. Plus more from William McDonough and more Effectiveness sayings from other authors." image: "https://sms4smile.com/quotes/i/2dd/william-mcdonough-10055_business_our-concept-of-eco-effectiveness-means-w_1398572.png" --- > [Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them "right," with…](https://sms4smile.com/quotes/william-mcdonough/our-concept-of-eco-effectiveness-means-working-on-the-right-things-on/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Image](https://sms4smile.com/quotes/i/2dd/william-mcdonough-10055_business_our-concept-of-eco-effectiveness-means-w_1398572.png) > [We celebrate the cherry tree not for its efficiency but for its effectiveness - and for its beauty. Its materials are in constant flow, and all those thousands of useless cherry blossoms look gorgeous. Then they fall to the ground…](https://sms4smile.com/quotes/william-mcdonough/we-celebrate-the-cherry-tree-not-for-its-efficiency-but-for-its/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) [Image](https://sms4smile.com/quotes/i/cc5/william-mcdonough-10055_beauty_we-celebrate-the-cherry-tree-not-for-its_2488732.jpg) ## Other authors on Effectiveness - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b022/author-sunday-adelaja-87912.jpg) Sunday Adelaja 29 quotes ](https://sms4smile.com/quotes/about/effectiveness/sunday-adelaja/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b022/author-stephen-covey-86975.jpg) Stephen Covey 14 quotes ](https://sms4smile.com/quotes/about/effectiveness/stephen-covey/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b019/author-peter-drucker-74801.jpg) Peter Drucker 8 quotes ](https://sms4smile.com/quotes/about/effectiveness/peter-drucker/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b025/author-zig-ziglar-97426.jpg) Zig Ziglar 7 quotes ](https://sms4smile.com/quotes/about/effectiveness/zig-ziglar/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b013/author-john-c-maxwell-51081.jpg) John C. Maxwell 6 quotes ](https://sms4smile.com/quotes/about/effectiveness/john-c-maxwell/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b001/author-bryant-mcgill-108.jpg) Bryant McGill 5 quotes ](https://sms4smile.com/quotes/about/effectiveness/bryant-mcgill/) ## More by William McDonough > [Honor commerce as the engine of change.](https://sms4smile.com/quotes/william-mcdonough/honor-commerce-as-the-engine-of-change/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [I am very focused on large-scale deployments of renewable power and how we're going to get this done. Imagine our military bases covered with…](https://sms4smile.com/quotes/william-mcdonough/i-am-very-focused-on-large-scale-deployments-of-renewable-power-and/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.](https://sms4smile.com/quotes/william-mcdonough/you-don-t-filter-smokestacks-or-water-instead-you-put-the-filter-in/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [If design is the first signal of human intention.](https://sms4smile.com/quotes/william-mcdonough/if-design-is-the-first-signal-of-human-intention/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [ You need that same creative force that exists in a building like Disney \[Walt Disney Concert Hall\] to actually tackle that most prosaic of… ](https://sms4smile.com/quotes/william-mcdonough/you-need-that-same-creative-force-that-exists-in-a-building-like/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water,…](https://sms4smile.com/quotes/william-mcdonough/and-to-use-something-as-elegant-as-a-tree-imagine-this-design/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind, the craft,…](https://sms4smile.com/quotes/william-mcdonough/i-d-so-much-rather-have-exciting-architecture-that-causes-one-to-stop/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.](https://sms4smile.com/quotes/william-mcdonough/to-eliminate-the-concept-of-waste-means-to-design-things-products/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [We are not a green standard, we are a quality standard. We're different, we're multi dimensional.](https://sms4smile.com/quotes/william-mcdonough/we-are-not-a-green-standard-we-are-a-quality-standard-we-re-different/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an…](https://sms4smile.com/quotes/william-mcdonough/don-t-get-me-wrong-i-love-nuclear-energy-it-s-just-that-i-prefer/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.](https://sms4smile.com/quotes/william-mcdonough/if-anybody-here-has-trouble-with-the-concept-of-design-humility/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon.…](https://sms4smile.com/quotes/william-mcdonough/the-problem-i-have-with-carbon-as-a-bad-thing-issue-is-that-people-go/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [If you don't have an end game of something delightful, you're just moving chess pieces around.](https://sms4smile.com/quotes/william-mcdonough/if-you-don-t-have-an-end-game-of-something-delightful-you-re-just/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [“Ultimately a regulation is a signal of design failure...it is what we call a license to harm: a permit issued by a government to…](https://sms4smile.com/quotes/william-mcdonough/ultimately-a-regulation-is-a-signal-of-design-failure-it-is-what-we/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) > [I just think it is so delightful to see people, let their elbows free. I think the exuberance of it all is really exciting…](https://sms4smile.com/quotes/william-mcdonough/i-just-think-it-is-so-delightful-to-see-people-let-their-elbows-free/) [William McDonough](https://sms4smile.com/quotes/author/william-mcdonough/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/effectiveness/william-mcdonough/#itemlist", "name": "2 Effectiveness Quotes By William McDonough", "numberOfItems": 2, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. 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