--- title: "4 Discomfort Quotes By Seth Godin" description: "4 Discomfort quotes by Seth Godin. Plus more from Seth Godin and more Discomfort sayings from other authors." image: "https://sms4smile.com/quotes/i/bec/seth-godin-152_discomfort_leadership-is-scarce-because-few-people_133337.png" --- > [Leadership is scarce because few people are willing to go through the discomfort required to lead.](https://sms4smile.com/quotes/seth-godin/leadership-is-scarce-because-few-people-are-willing-to-go-through-the/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/bec/seth-godin-152_discomfort_leadership-is-scarce-because-few-people_133337.png) > [Leadership is scarce because few people are willing to go through the discomfort required to lead. This scarcity makes leadership valuable...It's uncomfortable…](https://sms4smile.com/quotes/seth-godin/leadership-is-scarce-because-few-people-are-willing-to-go-through-the-2/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/c56/seth-godin-152_certain_leadership-is-scarce-because-few-people_601617.jpg) > [Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the…](https://sms4smile.com/quotes/seth-godin/discomfort-brings-engagement-and-change-discomfort-means-you-re-doing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/249/seth-godin-152_action_discomfort-brings-engagement-and-change_2415783.jpg) > [“The road to comfort is crowded and it rarely gets you there. Ironically, it’s those who seek out discomfort that are able…](https://sms4smile.com/quotes/seth-godin/the-road-to-comfort-is-crowded-and-it-rarely-gets-you-there/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/a69/seth-godin-152_discomfort_the-road-to-comfort-is-crowded-and-it-ra_3023122.png) ## Other authors on Discomfort - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b019/author-pema-chodron-74476.jpg) Pema Chodron 11 quotes ](https://sms4smile.com/quotes/about/discomfort/pema-ch-dr-n/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b005/author-bren-brown-19292.jpg) Brené Brown 6 quotes ](https://sms4smile.com/quotes/about/discomfort/bren-brown/) ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…](https://sms4smile.com/quotes/seth-godin/forgive-yourself-for-not-being-the-richest-the-thinnest-the-tallest/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The easier it is to quantify, the less it's worth.](https://sms4smile.com/quotes/seth-godin/the-easier-it-is-to-quantify-the-less-it-s-worth/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/discomfort/seth-godin/#itemlist", "name": "4 Discomfort Quotes By Seth Godin", "numberOfItems": 4, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Leadership is scarce because few people are willing to go through the discomfort required to lead.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/leadership-is-scarce-because-few-people-are-willing-to-go-through-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bec/seth-godin-152_discomfort_leadership-is-scarce-because-few-people_133337.png", "contentUrl": "https://sms4smile.com/quotes/i/bec/seth-godin-152_discomfort_leadership-is-scarce-because-few-people_133337.png", "url": "https://sms4smile.com/quotes/i/bec/seth-godin-152_discomfort_leadership-is-scarce-because-few-people_133337.png", "width": 1080, "height": 1080, "caption": "“Leadership is scarce because few people are willing to go through the discomfort required to lead.” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Leadership is scarce because few people are willing to go through the discomfort required to lead. 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