---
title: "1 Designers Researchers Quotes by 1 author"
description: "Browse 1 Designers Researchers quotes by 1 author. Discover the best Designers Researchers sayings and thoughts."
image: "https://sms4smile.com/quotes/i/5c9/donald-a-norman-6862_creativity_if-designers-and-researchers-do-not-some_225316.jpg"
---

> [“If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great creative thoughts that will provide breakthroughs in how we do things. It is possible to avoid…](https://sms4smile.com/quotes/donald-a-norman/if-designers-and-researchers-do-not-sometimes-fail-it-is-a-sign-that/)

[Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/)

[Image](https://sms4smile.com/quotes/i/5c9/donald-a-norman-6862_creativity_if-designers-and-researchers-do-not-some_225316.jpg)

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                        "text": "“If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great creative thoughts that will provide breakthroughs in how we do things. It is possible to avoid failure, to always be safe. But that is also the route to a dull, uninteresting life.”",
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