--- title: "16 Design Quotes By Tim Brown" description: "16 Design quotes by Tim Brown. Plus more from Tim Brown and more Design sayings from other authors." image: "https://sms4smile.com/quotes/i/393/tim-brown-13359_design_the-mission-of-design-thinking-is-to-tra_1084045.jpg" --- > [“The mission of design thinking is to translate observations into insights and insights into products and services that will improve lives. Empathy”](https://sms4smile.com/quotes/tim-brown/the-mission-of-design-thinking-is-to-translate-observations-into/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) [Image](https://sms4smile.com/quotes/i/393/tim-brown-13359_design_the-mission-of-design-thinking-is-to-tra_1084045.jpg) > [Design is all about learning from doing, that’s how we evolve to the best solution.](https://sms4smile.com/quotes/tim-brown/design-is-all-about-learning-from-doing-that-s-how-we-evolve-to-the/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) [Image](https://sms4smile.com/quotes/i/863/tim-brown-13359_design_design-is-all-about-learning-from-doing_2966975.png) > [Thinking like a designer can transform the way you develop products services, processes and even strategy](https://sms4smile.com/quotes/tim-brown/thinking-like-a-designer-can-transform-the-way-you-develop-products/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) [Image](https://sms4smile.com/quotes/i/632/tim-brown-13359_design_thinking-like-a-designer-can-transform-t_524861.png) > [“For design thinkers, however, behaviors are never right or wrong, but they are always meaningful. The”](https://sms4smile.com/quotes/tim-brown/for-design-thinkers-however-behaviors-are-never-right-or-wrong-but/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) [Image](https://sms4smile.com/quotes/i/1da/tim-brown-13359_behaviors_for-design-thinkers-however-behaviors-ar_271948.png) > [“Design can help to improve our lives in the present. Design thinking can help us chart a path into the future.”](https://sms4smile.com/quotes/tim-brown/design-can-help-to-improve-our-lives-in-the-present-design-thinking/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) [Image](https://sms4smile.com/quotes/i/3bc/tim-brown-13359_design_design-can-help-to-improve-our-lives-in_3161746.png) > [Good design successfully manages the tensions between user needs, technology feasibility, and business viability.](https://sms4smile.com/quotes/tim-brown/good-design-successfully-manages-the-tensions-between-user-needs/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) [Image](https://sms4smile.com/quotes/i/24d/tim-brown-13359_business_good-design-successfully-manages-the-ten_1917784.png) > [Where you innovate, how you innovate, and what you innovate are design problems.](https://sms4smile.com/quotes/tim-brown/where-you-innovate-how-you-innovate-and-what-you-innovate-are-design/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) [Image](https://sms4smile.com/quotes/i/544/tim-brown-13359_design_where-you-innovate-how-you-innovate-and_3236071.png) > [Mastering the art of asking questions is essential to creativity and innovation. A More Beautiful Question should be standard reading for all…](https://sms4smile.com/quotes/tim-brown/mastering-the-art-of-asking-questions-is-essential-to-creativity-and/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) [Image](https://sms4smile.com/quotes/i/228/tim-brown-13359_art_mastering-the-art-of-asking-questions-is_2697606.png) > [Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same,…](https://sms4smile.com/quotes/tim-brown/most-business-processes-are-about-making-choices-from-a-set-of/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) [Image](https://sms4smile.com/quotes/i/eb9/tim-brown-13359_alternatives_most-business-processes-are-about-making_954018.png) > [“The natural evolution from design doing to design thinking reflects the growing recognition on the part of today’s business leaders that design…](https://sms4smile.com/quotes/tim-brown/the-natural-evolution-from-design-doing-to-design-thinking-reflects/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) [Image](https://sms4smile.com/quotes/i/5d6/tim-brown-13359_business-leaders_the-natural-evolution-from-design-doing_46749.png) > [“Design thinking relies on our ability to be intuitive, to recognize patterns, to construct ideas that have emotional meaning as well as…](https://sms4smile.com/quotes/tim-brown/design-thinking-relies-on-our-ability-to-be-intuitive-to-recognize/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) [Image](https://sms4smile.com/quotes/i/8c2/tim-brown-13359_design_design-thinking-relies-on-our-ability-to_2428674.png) > [“Good design thinkers observe. Great design thinkers observe the ordinary. Make it a rule that at least once a day you will…](https://sms4smile.com/quotes/tim-brown/good-design-thinkers-observe-great-design-thinkers-observe-the/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) [Image](https://sms4smile.com/quotes/i/cae/tim-brown-13359_design_good-design-thinkers-observe-great-desig_2756515.png) > [We can learn that reward comes in creation and re-creation, no just in the consumption of the world around us. Active participation…](https://sms4smile.com/quotes/tim-brown/we-can-learn-that-reward-comes-in-creation-and-re-creation-no-just-in/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) [Image](https://sms4smile.com/quotes/i/1c7/tim-brown-13359_accounts_we-can-learn-that-reward-comes-in-creati_144064.png) > [“An organization that commits itself to the human-centered tenets of design thinking is practicing enlightened self-interest. If it does a better job…](https://sms4smile.com/quotes/tim-brown/an-organization-that-commits-itself-to-the-human-centered-tenets-of/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) [Image](https://sms4smile.com/quotes/i/10e/tim-brown-13359_better-job_an-organization-that-commits-itself-to-t_241276.png) > [Above all, think of life as a prototype. We can conduct experiments, make discoveries, and change our perspectives. We can look for…](https://sms4smile.com/quotes/tim-brown/above-all-think-of-life-as-a-prototype-we-can-conduct-experiments/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) [Image](https://sms4smile.com/quotes/i/010/tim-brown-13359_creativity_above-all-think-of-life-as-a-prototype-w_2150451.jpg) > [“design thinking requires bridging the “knowing-doing gap.” The tools of the design thinker—getting out into the world to be inspired by people,…](https://sms4smile.com/quotes/tim-brown/design-thinking-requires-bridging-the-knowing-doing-gap-the-tools-of/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) [Image](https://sms4smile.com/quotes/i/f9e/tim-brown-13359_creating-stories_design-thinking-requires-bridging-the-kn_2307370.png) ## Other authors on Design - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b014/author-jonathan-ive-52913.jpg) Jonathan Ive 53 quotes ](https://sms4smile.com/quotes/about/design/jonathan-ive/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b016/author-marcel-wanders-63215.jpg) Marcel Wanders 33 quotes ](https://sms4smile.com/quotes/about/design/marcel-wanders/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b008/author-donald-a-norman-29941.jpg) Donald A. Norman 27 quotes ](https://sms4smile.com/quotes/about/design/donald-a-norman/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b019/author-paula-scher-74292.jpg) Paula Scher 26 quotes ](https://sms4smile.com/quotes/about/design/paula-scher/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b017/author-michael-bierut-66945.jpg) Michael Bierut 25 quotes ](https://sms4smile.com/quotes/about/design/michael-bierut/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b022/author-steve-jobs-87290.jpg) Steve Jobs 24 quotes ](https://sms4smile.com/quotes/about/design/steve-jobs/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b004/author-artie-shaw-15086.jpg) Dieter Rams 22 quotes ](https://sms4smile.com/quotes/about/design/dieter-rams/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b006/author-christian-louboutin-23713.jpg) Christian Louboutin 21 quotes ](https://sms4smile.com/quotes/about/design/christian-louboutin/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b017/author-massimo-vignelli-65319.jpg) Massimo Vignelli 20 quotes ](https://sms4smile.com/quotes/about/design/massimo-vignelli/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b013/author-john-maeda-51870.jpg) John Maeda 20 quotes ](https://sms4smile.com/quotes/about/design/john-maeda/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b010/author-gauri-khan-37099.jpg) Gauri Khan 20 quotes ](https://sms4smile.com/quotes/about/design/gauri-khan/) - [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b008/author-edward-tufte-31954.jpg) Edward Tufte 20 quotes ](https://sms4smile.com/quotes/about/design/edward-tufte/) ## More by Tim Brown > [“The natural evolution from design doing to design thinking reflects the growing recognition on the part of today’s business leaders that design has become…](https://sms4smile.com/quotes/tim-brown/the-natural-evolution-from-design-doing-to-design-thinking-reflects/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“Jim Hackett, the CEO of Steelcase, is one of a small number of enlightened business leaders who understand that a steady flow of innovative…](https://sms4smile.com/quotes/tim-brown/jim-hackett-the-ceo-of-steelcase-is-one-of-a-small-number-of/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [For me certainly Earl Campbell and Tony Dorsett come to mind, and Roger Staubach. I've grown up here in Dallas watching Roger and his…](https://sms4smile.com/quotes/tim-brown/for-me-certainly-earl-campbell-and-tony-dorsett-come-to-mind-and/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [We can learn that reward comes in creation and re-creation, no just in the consumption of the world around us. Active participation in the…](https://sms4smile.com/quotes/tim-brown/we-can-learn-that-reward-comes-in-creation-and-re-creation-no-just-in/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“Linear thinking is about sequences; mind maps are about connections.”](https://sms4smile.com/quotes/tim-brown/linear-thinking-is-about-sequences-mind-maps-are-about-connections/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“An organization that commits itself to the human-centered tenets of design thinking is practicing enlightened self-interest. If it does a better job of understanding…](https://sms4smile.com/quotes/tim-brown/an-organization-that-commits-itself-to-the-human-centered-tenets-of/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“Empathy is the mental habit that moves us beyond thinking of people as laboratory rats or standard deviations.”](https://sms4smile.com/quotes/tim-brown/empathy-is-the-mental-habit-that-moves-us-beyond-thinking-of-people/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“For design thinkers, however, behaviors are never right or wrong, but they are always meaningful. The”](https://sms4smile.com/quotes/tim-brown/for-design-thinkers-however-behaviors-are-never-right-or-wrong-but/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“we learned that a story needs to be repeated many times before people understand how it applies to them and many more times again…](https://sms4smile.com/quotes/tim-brown/we-learned-that-a-story-needs-to-be-repeated-many-times-before-people/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [Thinking like a designer can transform the way you develop products services, processes and even strategy](https://sms4smile.com/quotes/tim-brown/thinking-like-a-designer-can-transform-the-way-you-develop-products/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation…](https://sms4smile.com/quotes/tim-brown/most-business-processes-are-about-making-choices-from-a-set-of/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“The mission of design thinking is to translate observations into insights and insights into products and services that will improve lives. Empathy”](https://sms4smile.com/quotes/tim-brown/the-mission-of-design-thinking-is-to-translate-observations-into/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“Convergent thinking is a practical way of deciding among existing alternatives. What convergent thinking is not so good at, however, is probing the future…](https://sms4smile.com/quotes/tim-brown/convergent-thinking-is-a-practical-way-of-deciding-among-existing/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“the experience blueprint takes the form of a physical document that guides the building of an experience. Unlike a prepared script or an operations…](https://sms4smile.com/quotes/tim-brown/the-experience-blueprint-takes-the-form-of-a-physical-document-that/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) > [“I argued that exploring the world with our hands, testing out ideas by building them, role playing, and countless other activities are all natural…](https://sms4smile.com/quotes/tim-brown/i-argued-that-exploring-the-world-with-our-hands-testing-out-ideas-by/) [Tim Brown](https://sms4smile.com/quotes/author/tim-brown/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/design/tim-brown/#itemlist", "name": "16 Design Quotes By Tim Brown", "numberOfItems": 16, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "“The mission of design thinking is to translate observations into insights and insights into products and services that will improve lives. 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A More Beautiful Question should be standard reading for all aspiring design thinkers as well an inspiration to those searching for a life of curiosity and meaning.", "creator": { "@type": "Person", "name": "Tim Brown" }, "url": "https://sms4smile.com/quotes/tim-brown/mastering-the-art-of-asking-questions-is-essential-to-creativity-and/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/228/tim-brown-13359_art_mastering-the-art-of-asking-questions-is_2697606.png", "contentUrl": "https://sms4smile.com/quotes/i/228/tim-brown-13359_art_mastering-the-art-of-asking-questions-is_2697606.png", "url": "https://sms4smile.com/quotes/i/228/tim-brown-13359_art_mastering-the-art-of-asking-questions-is_2697606.png", "width": 1080, "height": 1080, "caption": "“Mastering the art of asking questions is essential to creativity and innovation. A More Beautiful Question…” — Tim Brown", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.", "creator": { "@type": "Person", "name": "Tim Brown" }, "url": "https://sms4smile.com/quotes/tim-brown/most-business-processes-are-about-making-choices-from-a-set-of/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/eb9/tim-brown-13359_alternatives_most-business-processes-are-about-making_954018.png", "contentUrl": "https://sms4smile.com/quotes/i/eb9/tim-brown-13359_alternatives_most-business-processes-are-about-making_954018.png", "url": "https://sms4smile.com/quotes/i/eb9/tim-brown-13359_alternatives_most-business-processes-are-about-making_954018.png", "width": 1080, "height": 1080, "caption": "“Most business processes are about making choices from a set of existing alternatives. Clearly, if all your…” — Tim Brown", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "“The natural evolution from design doing to design thinking reflects the growing recognition on the part of today’s business leaders that design has become too important to be left to designers.   Change”", "creator": { "@type": "Person", "name": "Tim Brown" }, "url": "https://sms4smile.com/quotes/tim-brown/the-natural-evolution-from-design-doing-to-design-thinking-reflects/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5d6/tim-brown-13359_business-leaders_the-natural-evolution-from-design-doing_46749.png", "contentUrl": "https://sms4smile.com/quotes/i/5d6/tim-brown-13359_business-leaders_the-natural-evolution-from-design-doing_46749.png", "url": "https://sms4smile.com/quotes/i/5d6/tim-brown-13359_business-leaders_the-natural-evolution-from-design-doing_46749.png", "width": 1080, "height": 1080, "caption": "“The natural evolution from design doing to design thinking reflects the growing recognition on the part of…” — Tim Brown", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "“Design thinking relies on our ability to be intuitive, to recognize patterns, to construct ideas that have emotional meaning as well as functionality, to express ourselves in media other than words or symbols.”", "creator": { "@type": "Person", "name": "Tim Brown" }, "url": "https://sms4smile.com/quotes/tim-brown/design-thinking-relies-on-our-ability-to-be-intuitive-to-recognize/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8c2/tim-brown-13359_design_design-thinking-relies-on-our-ability-to_2428674.png", "contentUrl": "https://sms4smile.com/quotes/i/8c2/tim-brown-13359_design_design-thinking-relies-on-our-ability-to_2428674.png", "url": "https://sms4smile.com/quotes/i/8c2/tim-brown-13359_design_design-thinking-relies-on-our-ability-to_2428674.png", "width": 1080, "height": 1080, "caption": "“Design thinking relies on our ability to be intuitive, to recognize patterns, to construct ideas that have…” — Tim Brown", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "“Good design thinkers observe. Great design thinkers observe the ordinary. Make it a rule that at least once a day you will stop and think about an ordinary situation.”", "creator": { "@type": "Person", "name": "Tim Brown" }, "url": "https://sms4smile.com/quotes/tim-brown/good-design-thinkers-observe-great-design-thinkers-observe-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cae/tim-brown-13359_design_good-design-thinkers-observe-great-desig_2756515.png", "contentUrl": "https://sms4smile.com/quotes/i/cae/tim-brown-13359_design_good-design-thinkers-observe-great-desig_2756515.png", "url": "https://sms4smile.com/quotes/i/cae/tim-brown-13359_design_good-design-thinkers-observe-great-desig_2756515.png", "width": 1080, "height": 1080, "caption": "“Good design thinkers observe. Great design thinkers observe the ordinary. Make it a rule that at least once…” — Tim Brown", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "We can learn that reward comes in creation and re-creation, no just in the consumption of the world around us. Active participation in the process of creation is our right and our privilege. We can learn to measure the success of our ideas not by our bank accounts by their impact on the world.", "creator": { "@type": "Person", "name": "Tim Brown" }, "url": "https://sms4smile.com/quotes/tim-brown/we-can-learn-that-reward-comes-in-creation-and-re-creation-no-just-in/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1c7/tim-brown-13359_accounts_we-can-learn-that-reward-comes-in-creati_144064.png", "contentUrl": "https://sms4smile.com/quotes/i/1c7/tim-brown-13359_accounts_we-can-learn-that-reward-comes-in-creati_144064.png", "url": "https://sms4smile.com/quotes/i/1c7/tim-brown-13359_accounts_we-can-learn-that-reward-comes-in-creati_144064.png", "width": 1080, "height": 1080, "caption": "“We can learn that reward comes in creation and re-creation, no just in the consumption of the world around…” — Tim Brown", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "“An organization that commits itself to the human-centered tenets of design thinking is practicing enlightened self-interest. If it does a better job of understanding its customers, it will do a better job of satisfying their needs. That is simply the most reliable source of long-term profitability and sustainable growth.”", "creator": { "@type": "Person", "name": "Tim Brown" }, "url": "https://sms4smile.com/quotes/tim-brown/an-organization-that-commits-itself-to-the-human-centered-tenets-of/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/10e/tim-brown-13359_better-job_an-organization-that-commits-itself-to-t_241276.png", "contentUrl": "https://sms4smile.com/quotes/i/10e/tim-brown-13359_better-job_an-organization-that-commits-itself-to-t_241276.png", "url": "https://sms4smile.com/quotes/i/10e/tim-brown-13359_better-job_an-organization-that-commits-itself-to-t_241276.png", "width": 1080, "height": 1080, "caption": "“An organization that commits itself to the human-centered tenets of design thinking is practicing…” — Tim Brown", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "Above all, think of life as a prototype. We can conduct experiments, make discoveries, and change our perspectives. We can look for opportunities to turn processes into projects that have tangible outcomes. We can learn how to take joy in the things we create whether they take the form of a fleeting experience or an heirloom that will last for generations.", "creator": { "@type": "Person", "name": "Tim Brown" }, "url": "https://sms4smile.com/quotes/tim-brown/above-all-think-of-life-as-a-prototype-we-can-conduct-experiments/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/010/tim-brown-13359_creativity_above-all-think-of-life-as-a-prototype-w_2150451.jpg", "contentUrl": "https://sms4smile.com/quotes/i/010/tim-brown-13359_creativity_above-all-think-of-life-as-a-prototype-w_2150451.jpg", "url": "https://sms4smile.com/quotes/i/010/tim-brown-13359_creativity_above-all-think-of-life-as-a-prototype-w_2150451.jpg", "width": 1080, "height": 1080, "caption": "“Above all, think of life as a prototype. 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