---
title: "1 Depends People Quotes By Rosser Reeves"
description: "1 Depends People quotes by Rosser Reeves. Plus more from Rosser Reeves and more Depends People sayings from other authors."
image: "https://sms4smile.com/quotes/i/0f4/rosser-reeves-40967_advertising_let-s-say-you-have-1-000-000-tied-up-in_2865120.png"
---

> [Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's…](https://sms4smile.com/quotes/rosser-reeves/let-s-say-you-have-1-000-000-tied-up-in-your-little-company-and/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

[Image](https://sms4smile.com/quotes/i/0f4/rosser-reeves-40967_advertising_let-s-say-you-have-1-000-000-tied-up-in_2865120.png)

## More by Rosser Reeves

> [You must make the product interesting, not just make the ad different.](https://sms4smile.com/quotes/rosser-reeves/you-must-make-the-product-interesting-not-just-make-the-ad-different/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But…](https://sms4smile.com/quotes/rosser-reeves/no-i-don-t-think-a-68-year-old-copywriter-can-write-with-the-kids/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if…](https://sms4smile.com/quotes/rosser-reeves/advertising-is-actually-a-simple-phenomenon-in-terms-of-economics-it/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?](https://sms4smile.com/quotes/rosser-reeves/what-do-you-want-from-me-fine-writing-or-do-you-want-to-see-the-sales/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr.…](https://sms4smile.com/quotes/rosser-reeves/brand-image-campaigns-establish-contact-with-the-subconscious-of-the/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words ... They…](https://sms4smile.com/quotes/rosser-reeves/they-establish-contact-with-the-subconscious-of-the-consumer-below/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [Unless a product becomes outmoded, a great campaign will not wear itself out.](https://sms4smile.com/quotes/rosser-reeves/unless-a-product-becomes-outmoded-a-great-campaign-will-not-wear/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today…](https://sms4smile.com/quotes/rosser-reeves/you-must-make-the-product-interesting-not-just-make-the-ad-different-2/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything…](https://sms4smile.com/quotes/rosser-reeves/let-s-say-you-have-1-000-000-tied-up-in-your-little-company-and/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

> [No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that…](https://sms4smile.com/quotes/rosser-reeves/no-sir-i-m-not-saying-that-charming-witty-and-warm-copy-won-t-sell-i/)

[Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/)

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