--- title: "14 Customers Quotes By Tom Peters" description: "14 Customers quotes by Tom Peters. Plus more from Tom Peters and more Customers sayings from other authors." image: "https://sms4smile.com/quotes/i/866/tom-peters-967_appreciate_treat-the-customer-as-an-appreciating-as_356558.png" --- > [Treat the customer as an appreciating asset.](https://sms4smile.com/quotes/tom-peters/treat-the-customer-as-an-appreciating-asset/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) [Image](https://sms4smile.com/quotes/i/866/tom-peters-967_appreciate_treat-the-customer-as-an-appreciating-as_356558.png) > [Are Your Customers saying WOW?](https://sms4smile.com/quotes/tom-peters/are-your-customers-saying-wow/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) [Image](https://sms4smile.com/quotes/i/1d8/tom-peters-967_customer_are-your-customers-saying-wow-614306_614306.png) > [Excellence comes from human beings doing things of value that customers find memorable.](https://sms4smile.com/quotes/tom-peters/excellence-comes-from-human-beings-doing-things-of-value-that/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) [Image](https://sms4smile.com/quotes/i/bac/tom-peters-967_customers_excellence-comes-from-human-beings-doing_2677095.png) > [Perception is all there is. If the customer think he's right, he's right.](https://sms4smile.com/quotes/tom-peters/perception-is-all-there-is-if-the-customer-think-he-s-right-he-s-right/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) [Image](https://sms4smile.com/quotes/i/b2a/tom-peters-967_customer_perception-is-all-there-is-if-the-custom_3093245.png) > [If you love your company and love what you do, you will serve your customers better-period!](https://sms4smile.com/quotes/tom-peters/if-you-love-your-company-and-love-what-you-do-you-will-serve-your/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) [Image](https://sms4smile.com/quotes/i/b63/tom-peters-967_and-love_if-you-love-your-company-and-love-what-y_1232802.png) > [It's not enough to be close to the customer. You've got to be glued to the customer.](https://sms4smile.com/quotes/tom-peters/it-s-not-enough-to-be-close-to-the-customer-you-ve-got-to-be-glued-to/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) [Image](https://sms4smile.com/quotes/i/338/tom-peters-967_customer_it-s-not-enough-to-be-close-to-the-custo_616728.png) > [ The idea of intimately entwining with customers \[to get ideas\] is an idea whose time has come. ](https://sms4smile.com/quotes/tom-peters/the-idea-of-intimately-entwining-with-customers-to-get-ideas-is-an/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) [Image](https://sms4smile.com/quotes/i/92a/tom-peters-967_customers_the-idea-of-intimately-entwining-with-cu_423937.png) > [Remember: You are the only human being in the world who can help this particular customer at this particular moment in time.](https://sms4smile.com/quotes/tom-peters/remember-you-are-the-only-human-being-in-the-world-who-can-help-this/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) [Image](https://sms4smile.com/quotes/i/5ec/tom-peters-967_customer_remember-you-are-the-only-human-being-in_696648.png) > [The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.](https://sms4smile.com/quotes/tom-peters/the-magic-formula-that-successful-businesses-have-discovered-is-to/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) [Image](https://sms4smile.com/quotes/i/c27/tom-peters-967_customer_the-magic-formula-that-successful-busine_580159.png) > [Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!](https://sms4smile.com/quotes/tom-peters/customers-perceive-service-in-their-own-unique-idiosyncratic/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) [Image](https://sms4smile.com/quotes/i/5a3/tom-peters-967_customer_customers-perceive-service-in-their-own_1011181.png) > [Who comes first? Don't be silly, says King Hal; it's employees. That is - and this dear Watson, is elementary - if…](https://sms4smile.com/quotes/tom-peters/who-comes-first-don-t-be-silly-says-king-hal-it-s-employees-that-is/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) [Image](https://sms4smile.com/quotes/i/826/tom-peters-967_being-silly_who-comes-first-don-t-be-silly-says-king_1293232.png) > [Fact is, the work place to a great extent is "where we live." We need star accountants. Boffo saleswomen. Over-the-top creatives in…](https://sms4smile.com/quotes/tom-peters/fact-is-the-work-place-to-a-great-extent-is-where-we-live-we-need/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) [Image](https://sms4smile.com/quotes/i/14b/tom-peters-967_accountants_fact-is-the-work-place-to-a-great-extent_148324.jpg) > [Start by identifying the qualities or characteristics that make you distinctive from your competitors - or your colleagues. What have you done…](https://sms4smile.com/quotes/tom-peters/start-by-identifying-the-qualities-or-characteristics-that-make-you/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) [Image](https://sms4smile.com/quotes/i/20d/tom-peters-967_characteristics_start-by-identifying-the-qualities-or-ch_3139630.jpg) > [Business isn't some disembodied bloodless enterprise. Profit is fine - a sign that the customer honors the value of what we do.…](https://sms4smile.com/quotes/tom-peters/business-isn-t-some-disembodied-bloodless-enterprise-profit-is-fine-a/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) [Image](https://sms4smile.com/quotes/i/941/tom-peters-967_art_business-isn-t-some-disembodied-bloodles_249411.png) ## Other authors on Customers ## More by Tom Peters > [The market may never coalesce around one basic design, or even around two or three dominant devices.](https://sms4smile.com/quotes/tom-peters/the-market-may-never-coalesce-around-one-basic-design-or-even-around/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [If, as I anticipate, a wide array of personal, portable information/communication devices becomes increasingly important and widespread for information-intensive users, it will be a…](https://sms4smile.com/quotes/tom-peters/if-as-i-anticipate-a-wide-array-of-personal-portable-information/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch.](https://sms4smile.com/quotes/tom-peters/anybody-who-is-an-entrepreneur-is-a-person-who-essentially-has/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Remember my mantra: distinct... or extinct.](https://sms4smile.com/quotes/tom-peters/remember-my-mantra-distinct-or-extinct/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [A good collection is more than just the sum of its parts.](https://sms4smile.com/quotes/tom-peters/a-good-collection-is-more-than-just-the-sum-of-its-parts/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Leaders' careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.](https://sms4smile.com/quotes/tom-peters/leaders-careers-will-usually-be-determined-by-their-handling-of-one/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [I don't know what it means to manage the human imagination, but I do know that imagination is the main source of value in…](https://sms4smile.com/quotes/tom-peters/i-don-t-know-what-it-means-to-manage-the-human-imagination-but-i-do/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Hire disrespectful people.](https://sms4smile.com/quotes/tom-peters/hire-disrespectful-people/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Hire for attitude. Train for skill... More](https://sms4smile.com/quotes/tom-peters/hire-for-attitude-train-for-skill-more/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [If there is a single tragic flaw that mars our biggest enterprises, it is conservatism - the failure to fail, and fail big, in…](https://sms4smile.com/quotes/tom-peters/if-there-is-a-single-tragic-flaw-that-mars-our-biggest-enterprises-it/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.](https://sms4smile.com/quotes/tom-peters/think-about-the-market-think-about-the-design-and-think-about-who-is/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [“The “Excellence Standard” is not about Grand Outcomes. In Zenlike terms, all we have is today. If the day’s work cannot be assessed as…](https://sms4smile.com/quotes/tom-peters/the-excellence-standard-is-not-about-grand-outcomes-in-zenlike-terms/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [The day firing becomes easy is the day to fire yourself.](https://sms4smile.com/quotes/tom-peters/the-day-firing-becomes-easy-is-the-day-to-fire-yourself/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [Only pissed-off people change the world.](https://sms4smile.com/quotes/tom-peters/only-pissed-off-people-change-the-world/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [What you decide not to do is probably more important that what you decide to do.](https://sms4smile.com/quotes/tom-peters/what-you-decide-not-to-do-is-probably-more-important-that-what-you/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/customers/tom-peters/#itemlist", "name": "14 Customers Quotes By Tom Peters", "numberOfItems": 14, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Treat the customer as an appreciating asset.", "creator": { "@type": "Person", "name": "Tom Peters" }, "url": "https://sms4smile.com/quotes/tom-peters/treat-the-customer-as-an-appreciating-asset/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/866/tom-peters-967_appreciate_treat-the-customer-as-an-appreciating-as_356558.png", "contentUrl": "https://sms4smile.com/quotes/i/866/tom-peters-967_appreciate_treat-the-customer-as-an-appreciating-as_356558.png", "url": "https://sms4smile.com/quotes/i/866/tom-peters-967_appreciate_treat-the-customer-as-an-appreciating-as_356558.png", "width": 1080, "height": 1080, "caption": "“Treat the customer as an appreciating asset.” — Tom Peters", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Are Your Customers saying WOW?", "creator": { "@type": "Person", "name": "Tom Peters" }, "url": "https://sms4smile.com/quotes/tom-peters/are-your-customers-saying-wow/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1d8/tom-peters-967_customer_are-your-customers-saying-wow-614306_614306.png", "contentUrl": "https://sms4smile.com/quotes/i/1d8/tom-peters-967_customer_are-your-customers-saying-wow-614306_614306.png", "url": "https://sms4smile.com/quotes/i/1d8/tom-peters-967_customer_are-your-customers-saying-wow-614306_614306.png", "width": 1080, "height": 1080, "caption": "“Are Your Customers saying WOW?” — Tom Peters", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "Excellence comes from human beings doing things of value that customers find memorable.", "creator": { "@type": "Person", "name": "Tom Peters" }, "url": "https://sms4smile.com/quotes/tom-peters/excellence-comes-from-human-beings-doing-things-of-value-that/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bac/tom-peters-967_customers_excellence-comes-from-human-beings-doing_2677095.png", "contentUrl": "https://sms4smile.com/quotes/i/bac/tom-peters-967_customers_excellence-comes-from-human-beings-doing_2677095.png", "url": "https://sms4smile.com/quotes/i/bac/tom-peters-967_customers_excellence-comes-from-human-beings-doing_2677095.png", "width": 1080, "height": 1080, "caption": "“Excellence comes from human beings doing things of value that customers find memorable.” — Tom Peters", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "Perception is all there is. 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You've got to be glued to the customer.", "creator": { "@type": "Person", "name": "Tom Peters" }, "url": "https://sms4smile.com/quotes/tom-peters/it-s-not-enough-to-be-close-to-the-customer-you-ve-got-to-be-glued-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/338/tom-peters-967_customer_it-s-not-enough-to-be-close-to-the-custo_616728.png", "contentUrl": "https://sms4smile.com/quotes/i/338/tom-peters-967_customer_it-s-not-enough-to-be-close-to-the-custo_616728.png", "url": "https://sms4smile.com/quotes/i/338/tom-peters-967_customer_it-s-not-enough-to-be-close-to-the-custo_616728.png", "width": 1080, "height": 1080, "caption": "“It's not enough to be close to the customer. 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Perception is all there is!", "creator": { "@type": "Person", "name": "Tom Peters" }, "url": "https://sms4smile.com/quotes/tom-peters/customers-perceive-service-in-their-own-unique-idiosyncratic/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5a3/tom-peters-967_customer_customers-perceive-service-in-their-own_1011181.png", "contentUrl": "https://sms4smile.com/quotes/i/5a3/tom-peters-967_customer_customers-perceive-service-in-their-own_1011181.png", "url": "https://sms4smile.com/quotes/i/5a3/tom-peters-967_customer_customers-perceive-service-in-their-own_1011181.png", "width": 1080, "height": 1080, "caption": "“Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and…” — Tom Peters", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "Who comes first? Don't be silly, says King Hal; it's employees. That is - and this dear Watson, is elementary - if you genuinely want to put customers first, you must put employees more first.", "creator": { "@type": "Person", "name": "Tom Peters" }, "url": "https://sms4smile.com/quotes/tom-peters/who-comes-first-don-t-be-silly-says-king-hal-it-s-employees-that-is/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/826/tom-peters-967_being-silly_who-comes-first-don-t-be-silly-says-king_1293232.png", "contentUrl": "https://sms4smile.com/quotes/i/826/tom-peters-967_being-silly_who-comes-first-don-t-be-silly-says-king_1293232.png", "url": "https://sms4smile.com/quotes/i/826/tom-peters-967_being-silly_who-comes-first-don-t-be-silly-says-king_1293232.png", "width": 1080, "height": 1080, "caption": "“Who comes first? Don't be silly, says King Hal; it's employees. That is - and this dear Watson, is…” — Tom Peters", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "Fact is, the work place to a great extent is \"where we live.\" We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and new product development. And so on. But, since we're effectively talking about \"where we live,\" good sense and good business and \"good\" engagement throughout the \"supply chain,\" from vendor's vendor to customer's customer, we would benefit mightily-including on the P & L-if we insisted (!) on: \"Pleasant.\" \"Caring.\" \"Engaged.\"", "creator": { "@type": "Person", "name": "Tom Peters" }, "url": "https://sms4smile.com/quotes/tom-peters/fact-is-the-work-place-to-a-great-extent-is-where-we-live-we-need/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/14b/tom-peters-967_accountants_fact-is-the-work-place-to-a-great-extent_148324.jpg", "contentUrl": "https://sms4smile.com/quotes/i/14b/tom-peters-967_accountants_fact-is-the-work-place-to-a-great-extent_148324.jpg", "url": "https://sms4smile.com/quotes/i/14b/tom-peters-967_accountants_fact-is-the-work-place-to-a-great-extent_148324.jpg", "width": 1080, "height": 1080, "caption": "“Fact is, the work place to a great extent is \"where we live.\" We need star accountants. Boffo saleswomen…” — Tom Peters", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "Start by identifying the qualities or characteristics that make you distinctive from your competitors - or your colleagues. What have you done lately - this week - to make yourself stand out? What would your colleagues or your customers say is your greatest and clearest strength? Your most noteworthy (as in, worthy of note) personal trait?", "creator": { "@type": "Person", "name": "Tom Peters" }, "url": "https://sms4smile.com/quotes/tom-peters/start-by-identifying-the-qualities-or-characteristics-that-make-you/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/20d/tom-peters-967_characteristics_start-by-identifying-the-qualities-or-ch_3139630.jpg", "contentUrl": "https://sms4smile.com/quotes/i/20d/tom-peters-967_characteristics_start-by-identifying-the-qualities-or-ch_3139630.jpg", "url": "https://sms4smile.com/quotes/i/20d/tom-peters-967_characteristics_start-by-identifying-the-qualities-or-ch_3139630.jpg", "width": 1080, "height": 1080, "caption": "“Start by identifying the qualities or characteristics that make you distinctive from your competitors - or…” — Tom Peters", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "Business isn't some disembodied bloodless enterprise. Profit is fine - a sign that the customer honors the value of what we do. But \"enterprise\" ( a lovely word ) is about heart. About beauty. It's about art. About people throwing themselves on the line. It's about passion and the selfless pursuit of an ideal.", "creator": { "@type": "Person", "name": "Tom Peters" }, "url": "https://sms4smile.com/quotes/tom-peters/business-isn-t-some-disembodied-bloodless-enterprise-profit-is-fine-a/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/941/tom-peters-967_art_business-isn-t-some-disembodied-bloodles_249411.png", "contentUrl": "https://sms4smile.com/quotes/i/941/tom-peters-967_art_business-isn-t-some-disembodied-bloodles_249411.png", "url": "https://sms4smile.com/quotes/i/941/tom-peters-967_art_business-isn-t-some-disembodied-bloodles_249411.png", "width": 1080, "height": 1080, "caption": "“Business isn't some disembodied bloodless enterprise. Profit is fine - a sign that the customer honors the…” — Tom Peters", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/customers/tom-peters/#webpage", "url": "https://sms4smile.com/quotes/about/customers/tom-peters/", "name": "Customers Quotes by Tom Peters", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/customers/tom-peters/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/866/tom-peters-967_appreciate_treat-the-customer-as-an-appreciating-as_356558.png" }, "description": "14 Customers quotes by Tom Peters. 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