--- title: "17 Customers Quotes By Steve Jobs" description: "17 Customers quotes by Steve Jobs. Plus more from Steve Jobs and more Customers sayings from other authors." image: "https://sms4smile.com/quotes/i/5a1/steve-jobs-307_customers_customers-always-want-something-new-1283_1283735.jpg" --- > [Customers always want something new](https://sms4smile.com/quotes/steve-jobs/customers-always-want-something-new/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/5a1/steve-jobs-307_customers_customers-always-want-something-new-1283_1283735.jpg) > [The customer is the final inspector.](https://sms4smile.com/quotes/steve-jobs/the-customer-is-the-final-inspector/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/d19/steve-jobs-307_culture_the-customer-is-the-final-inspector-2498_2498353.jpg) > [You‘ve got to start with the customer experience and work back toward the technology - not the other way around.](https://sms4smile.com/quotes/steve-jobs/you-ve-got-to-start-with-the-customer-experience-and-work-back-toward/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/683/steve-jobs-307_customer_you-ve-got-to-start-with-the-customer-ex_750249.jpg) > [I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's…](https://sms4smile.com/quotes/steve-jobs/i-get-asked-a-lot-why-apple-s-customers-are-so-loyal-it-s-not-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/76c/steve-jobs-307_apple_i-get-asked-a-lot-why-apple-s-customers_2366358.jpg) > [I think we're having fun. I think our customers really like our products. And we're always trying to do better.](https://sms4smile.com/quotes/steve-jobs/i-think-we-re-having-fun-i-think-our-customers-really-like-our/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/f60/steve-jobs-307_customers_i-think-we-re-having-fun-i-think-our-cus_1997945.jpg) > [Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.](https://sms4smile.com/quotes/steve-jobs/your-customers-dream-of-a-happier-and-better-life-don-t-move-products/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/4dd/steve-jobs-307_better-life_your-customers-dream-of-a-happier-and-be_508698.jpg) > [You can't win on innovation unless you have a way to communicate it to customers.](https://sms4smile.com/quotes/steve-jobs/you-can-t-win-on-innovation-unless-you-have-a-way-to-communicate-it/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/348/steve-jobs-307_can-t-win_you-can-t-win-on-innovation-unless-you-h_2459635.jpg) > [Customers don't measure you on how hard you tried, they measure you on what you deliver.](https://sms4smile.com/quotes/steve-jobs/customers-don-t-measure-you-on-how-hard-you-tried-they-measure-you-on/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/832/steve-jobs-307_customer_customers-don-t-measure-you-on-how-hard_766120.jpg) > [Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves](https://sms4smile.com/quotes/steve-jobs/get-closer-than-ever-to-your-customers-so-close-that-you-tell-them/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/249/steve-jobs-307_amazing-experiences_get-closer-than-ever-to-your-customers-s_2197262.jpg) > [You can't just ask customers what they want and then try to give that to them. By the time you get it…](https://sms4smile.com/quotes/steve-jobs/you-can-t-just-ask-customers-what-they-want-and-then-try-to-give-that/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/6df/steve-jobs-307_something-new_you-can-t-just-ask-customers-what-they-w_1457269.jpg) > [I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone…](https://sms4smile.com/quotes/steve-jobs/i-think-right-now-it-s-a-battle-for-the-mindshare-of-developers-and/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/436/steve-jobs-307_android_i-think-right-now-it-s-a-battle-for-the_583795.jpg) > [You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try…](https://sms4smile.com/quotes/steve-jobs/you-ve-got-to-start-with-the-customer-experience-and-work-backwards/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/767/steve-jobs-307_backwards_you-ve-got-to-start-with-the-customer-ex_354550.jpg) > [If you ask who are the customers of education, the customers of education are the society at large, the employers who hire…](https://sms4smile.com/quotes/steve-jobs/if-you-ask-who-are-the-customers-of-education-the-customers-of/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/42c/steve-jobs-307_asks_if-you-ask-who-are-the-customers-of-educ_2664841.jpg) > [digital hub (center of our universe) is moving from PC to cloud - PC now just another client alongside iPhone, iPad, iPod…](https://sms4smile.com/quotes/steve-jobs/digital-hub-center-of-our-universe-is-moving-from-pc-to-cloud-pc-now/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/3d6/steve-jobs-307_apples_digital-hub-center-of-our-universe-is-mo_1474035.jpg) > [Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals.…](https://sms4smile.com/quotes/steve-jobs/your-customers-don-t-care-about-you-they-don-t-care-about-your/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/a81/steve-jobs-307_care_your-customers-don-t-care-about-you-they_1662164.jpg) > [This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use…](https://sms4smile.com/quotes/steve-jobs/this-is-what-customers-pay-us-for-to-sweat-all-these-details-so-it-s/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/0a1/steve-jobs-307_computer_this-is-what-customers-pay-us-for-to-swe_1245357.jpg) > [Somebody once told me, ‘Manage the top line, and the bottom line will follow.’ What's the top line? It's things like, why…](https://sms4smile.com/quotes/steve-jobs/somebody-once-told-me-manage-the-top-line-and-the-bottom-line-will/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) [Image](https://sms4smile.com/quotes/i/be7/steve-jobs-307_bottom_somebody-once-told-me-manage-the-top-lin_1529577.jpg) ## Other authors on Customers ## More by Steve Jobs > [Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.](https://sms4smile.com/quotes/steve-jobs/who-wants-a-stylus-you-have-to-get-em-and-put-em-away-and-you-lose-em/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot.](https://sms4smile.com/quotes/steve-jobs/i-admire-mark-zuckerberg-for-not-selling-out-for-wanting-to-make-a/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have…](https://sms4smile.com/quotes/steve-jobs/if-you-want-to-hire-great-people-and-have-them-stay-you-have-to-be/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Everything around you that you call life was made up by people that were no smarter than you and you can change it, you…](https://sms4smile.com/quotes/steve-jobs/everything-around-you-that-you-call-life-was-made-up-by-people-that/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.”](https://sms4smile.com/quotes/steve-jobs/innovation-is-not-about-saying-yes-to-everything-it-s-about-saying-no/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I…](https://sms4smile.com/quotes/steve-jobs/i-have-always-said-if-there-ever-came-a-day-when-i-could-no-longer/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop…](https://sms4smile.com/quotes/steve-jobs/when-you-first-start-off-trying-to-solve-a-problem-the-first/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience.](https://sms4smile.com/quotes/steve-jobs/i-m-not-dismissing-the-value-of-higher-education-i-m-simply-saying-it/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“To YoYo Ma: "You playing is the best argument I've ever heard for the existence of God, because I don't really believe a human…](https://sms4smile.com/quotes/steve-jobs/to-yoyo-ma-you-playing-is-the-best-argument-i-ve-ever-heard-for-the/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the…](https://sms4smile.com/quotes/steve-jobs/the-most-important-thing-is-a-person-a-person-who-incites-your/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The tragedy is that Dell didn't win it - we lost it.](https://sms4smile.com/quotes/steve-jobs/the-tragedy-is-that-dell-didn-t-win-it-we-lost-it/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“I think great artists and great engineers are similar, in that they both have a desire to express themselves. In fact some of the…](https://sms4smile.com/quotes/steve-jobs/i-think-great-artists-and-great-engineers-are-similar-in-that-they/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.](https://sms4smile.com/quotes/steve-jobs/it-s-rare-that-you-see-an-artist-in-his-30s-or-40s-able-to-really/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will…](https://sms4smile.com/quotes/steve-jobs/we-re-going-to-be-able-to-ask-our-computers-to-monitor-things-for-us/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/customers/steve-jobs/#itemlist", "name": "17 Customers Quotes By Steve Jobs", "numberOfItems": 17, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Customers always want something new", "creator": { "@type": "Person", "name": "Steve Jobs" }, "url": "https://sms4smile.com/quotes/steve-jobs/customers-always-want-something-new/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5a1/steve-jobs-307_customers_customers-always-want-something-new-1283_1283735.jpg", "contentUrl": "https://sms4smile.com/quotes/i/5a1/steve-jobs-307_customers_customers-always-want-something-new-1283_1283735.jpg", "url": "https://sms4smile.com/quotes/i/5a1/steve-jobs-307_customers_customers-always-want-something-new-1283_1283735.jpg", "width": 1080, "height": 1080, "caption": "“Customers always want something new” — Steve Jobs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "The customer is the final inspector.", "creator": { "@type": "Person", "name": "Steve Jobs" }, "url": "https://sms4smile.com/quotes/steve-jobs/the-customer-is-the-final-inspector/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d19/steve-jobs-307_culture_the-customer-is-the-final-inspector-2498_2498353.jpg", "contentUrl": "https://sms4smile.com/quotes/i/d19/steve-jobs-307_culture_the-customer-is-the-final-inspector-2498_2498353.jpg", "url": "https://sms4smile.com/quotes/i/d19/steve-jobs-307_culture_the-customer-is-the-final-inspector-2498_2498353.jpg", "width": 1080, "height": 1080, "caption": "“The customer is the final inspector.” — Steve Jobs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "You‘ve got to start with the customer experience and work back toward the technology - not the other way around.", "creator": { "@type": "Person", "name": "Steve Jobs" }, "url": "https://sms4smile.com/quotes/steve-jobs/you-ve-got-to-start-with-the-customer-experience-and-work-back-toward/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/683/steve-jobs-307_customer_you-ve-got-to-start-with-the-customer-ex_750249.jpg", "contentUrl": "https://sms4smile.com/quotes/i/683/steve-jobs-307_customer_you-ve-got-to-start-with-the-customer-ex_750249.jpg", "url": "https://sms4smile.com/quotes/i/683/steve-jobs-307_customer_you-ve-got-to-start-with-the-customer-ex_750249.jpg", "width": 1080, "height": 1080, "caption": "“You‘ve got to start with the customer experience and work back toward the technology - not the other way…” — Steve Jobs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "I get asked a lot why Apple's customers are so loyal. 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So close that you tell them what they need well before they realize it themselves", "creator": { "@type": "Person", "name": "Steve Jobs" }, "url": "https://sms4smile.com/quotes/steve-jobs/get-closer-than-ever-to-your-customers-so-close-that-you-tell-them/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/249/steve-jobs-307_amazing-experiences_get-closer-than-ever-to-your-customers-s_2197262.jpg", "contentUrl": "https://sms4smile.com/quotes/i/249/steve-jobs-307_amazing-experiences_get-closer-than-ever-to-your-customers-s_2197262.jpg", "url": "https://sms4smile.com/quotes/i/249/steve-jobs-307_amazing-experiences_get-closer-than-ever-to-your-customers-s_2197262.jpg", "width": 1080, "height": 1080, "caption": "“Get closer than ever to your customers. So close that you tell them what they need well before they realize…” — Steve Jobs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.", "creator": { "@type": "Person", "name": "Steve Jobs" }, "url": "https://sms4smile.com/quotes/steve-jobs/you-can-t-just-ask-customers-what-they-want-and-then-try-to-give-that/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6df/steve-jobs-307_something-new_you-can-t-just-ask-customers-what-they-w_1457269.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6df/steve-jobs-307_something-new_you-can-t-just-ask-customers-what-they-w_1457269.jpg", "url": "https://sms4smile.com/quotes/i/6df/steve-jobs-307_something-new_you-can-t-just-ask-customers-what-they-w_1457269.jpg", "width": 1080, "height": 1080, "caption": "“You can't just ask customers what they want and then try to give that to them. 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You can't start with the technology and try to figure out where you're going to sell it.", "creator": { "@type": "Person", "name": "Steve Jobs" }, "url": "https://sms4smile.com/quotes/steve-jobs/you-ve-got-to-start-with-the-customer-experience-and-work-backwards/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/767/steve-jobs-307_backwards_you-ve-got-to-start-with-the-customer-ex_354550.jpg", "contentUrl": "https://sms4smile.com/quotes/i/767/steve-jobs-307_backwards_you-ve-got-to-start-with-the-customer-ex_354550.jpg", "url": "https://sms4smile.com/quotes/i/767/steve-jobs-307_backwards_you-ve-got-to-start-with-the-customer-ex_354550.jpg", "width": 1080, "height": 1080, "caption": "“You've got to start with the customer experience and work backwards to the technology. You can't start with…” — Steve Jobs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "If you ask who are the customers of education, the customers of education are the society at large, the employers who hire people, things like that. But ultimately I think the customers are the parents. Not even the students but the parents. The problem that we have in this country is that the customers went away. 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They care about…” — Steve Jobs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 16, "item": { "@type": "Quotation", "text": "This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. 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