---
title: "13 Customers Quotes By Simon Mainwaring"
description: "13 Customers quotes by Simon Mainwaring. Plus more from Simon Mainwaring and more Customers sayings from other authors."
image: "https://sms4smile.com/quotes/i/657/simon-mainwaring-3578_customers_how-well-you-tell-your-story-determines_2838404.png"
---

> [How well you tell your story determines how well your customers tell your story.](https://sms4smile.com/quotes/simon-mainwaring/how-well-you-tell-your-story-determines-how-well-your-customers-tell/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/657/simon-mainwaring-3578_customers_how-well-you-tell-your-story-determines_2838404.png)

> [Make the customer the hero of your brand's story.](https://sms4smile.com/quotes/simon-mainwaring/make-the-customer-the-hero-of-your-brand-s-story/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/e75/simon-mainwaring-3578_brand_make-the-customer-the-hero-of-your-brand_1492879.png)

> [The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to…](https://sms4smile.com/quotes/simon-mainwaring/the-way-customers-relate-to-brands-and-how-profit-is-generated-has/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/6d1/simon-mainwaring-3578_brands_the-way-customers-relate-to-brands-and-h_1230179.png)

> [The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100.…](https://sms4smile.com/quotes/simon-mainwaring/the-creative-destruction-that-social-media-is-currently-unleashing/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/fa6/simon-mainwaring-3578_boards_the-creative-destruction-that-social-med_1455799.png)

> [When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to…](https://sms4smile.com/quotes/simon-mainwaring/when-a-positive-exchange-between-a-brand-and-customers-becomes/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/0ec/simon-mainwaring-3578_better_when-a-positive-exchange-between-a-brand_2856624.jpg)

> [In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their…](https://sms4smile.com/quotes/simon-mainwaring/in-fact-i-believe-the-first-companies-that-make-an-effort-to-develop/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/de8/simon-mainwaring-3578_believe_in-fact-i-believe-the-first-companies-th_1138419.png)

> [Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort…](https://sms4smile.com/quotes/simon-mainwaring/transforming-a-brand-into-a-socially-responsible-leader-doesn-t/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/ba1/simon-mainwaring-3578_advertising_transforming-a-brand-into-a-socially-res_73934.png)

> [There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they…](https://sms4smile.com/quotes/simon-mainwaring/there-is-a-growing-awareness-among-brands-that-in-order-to/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/093/simon-mainwaring-3578_awareness_there-is-a-growing-awareness-among-brand_291918.png)

> [Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social…](https://sms4smile.com/quotes/simon-mainwaring/done-correctly-everyone-from-individual-speakers-to-large/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/d54/simon-mainwaring-3578_citizens_done-correctly-everyone-from-individual_106436.png)

> [Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye…](https://sms4smile.com/quotes/simon-mainwaring/corporate-america-cannot-afford-to-remain-silent-or-passive-about-the/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/6a8/simon-mainwaring-3578_america_corporate-america-cannot-afford-to-remai_1583965.png)

> [Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers…](https://sms4smile.com/quotes/simon-mainwaring/brands-are-facing-a-new-competitive-landscape-in-which-self/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/e80/simon-mainwaring-3578_ability_brands-are-facing-a-new-competitive-land_371637.png)

> [Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their…](https://sms4smile.com/quotes/simon-mainwaring/through-their-own-actions-customers-can-hold-companies-responsible-to/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/70d/simon-mainwaring-3578_action_through-their-own-actions-customers-can_298320.jpg)

> [Brands must empower their community to be change agents in their own right. To that end, they need to take on a…](https://sms4smile.com/quotes/simon-mainwaring/brands-must-empower-their-community-to-be-change-agents-in-their-own/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/867/simon-mainwaring-3578_achieve_brands-must-empower-their-community-to-b_2930848.jpg)

## Other authors on Customers

## More by Simon Mainwaring

> [In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on…](https://sms4smile.com/quotes/simon-mainwaring/in-today-s-social-business-marketplace-facebook-is-one-of-the-best/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.](https://sms4smile.com/quotes/simon-mainwaring/the-new-dynamics-between-brands-and-consumers-driven-by-social-media/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.](https://sms4smile.com/quotes/simon-mainwaring/effectively-change-is-almost-impossible-without-industry-wide/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify…](https://sms4smile.com/quotes/simon-mainwaring/transforming-a-brand-into-a-socially-responsible-leader-doesn-t/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is…](https://sms4smile.com/quotes/simon-mainwaring/the-launch-of-google-apps-sends-a-powerful-signal-the-personalized/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and…](https://sms4smile.com/quotes/simon-mainwaring/done-correctly-everyone-from-individual-speakers-to-large/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves…](https://sms4smile.com/quotes/simon-mainwaring/companies-to-date-have-often-used-the-excuse-that-they-are-only/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the…](https://sms4smile.com/quotes/simon-mainwaring/no-one-doubts-the-enormity-of-the-social-challenges-we-face-around/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who…](https://sms4smile.com/quotes/simon-mainwaring/the-companies-that-make-meaningful-contributions-while-also-listening/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the…](https://sms4smile.com/quotes/simon-mainwaring/corporations-consumers-and-citizens-must-begin-acting-in-concert-to/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,…](https://sms4smile.com/quotes/simon-mainwaring/the-theory-of-social-contracts-extends-as-far-back-as-plato-however/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.](https://sms4smile.com/quotes/simon-mainwaring/since-most-corporate-competitors-have-the-same-problems-with/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Social media is not about the exploitation of technology but service to community.](https://sms4smile.com/quotes/simon-mainwaring/social-media-is-not-about-the-exploitation-of-technology-but-service/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Brands must become architects of community.](https://sms4smile.com/quotes/simon-mainwaring/brands-must-become-architects-of-community/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government…](https://sms4smile.com/quotes/simon-mainwaring/it-is-time-for-corporate-america-to-become-the-third-pillar-of-social/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

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