--- title: "23 Customers Quotes By Seth Godin" description: "23 Customers quotes by Seth Godin. Plus more from Seth Godin and more Customers sayings from other authors." image: "https://sms4smile.com/quotes/i/eb6/seth-godin-152_business_everyone-is-not-your-customer-1058609_1058609.png" --- > [Everyone is not your customer.](https://sms4smile.com/quotes/seth-godin/everyone-is-not-your-customer/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/eb6/seth-godin-152_business_everyone-is-not-your-customer-1058609_1058609.png) > [Choose your customers, choose your future.](https://sms4smile.com/quotes/seth-godin/choose-your-customers-choose-your-future/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/204/seth-godin-152_business_choose-your-customers-choose-your-future_2838590.png) > [The only purpose of customer service is to change feelings.](https://sms4smile.com/quotes/seth-godin/the-only-purpose-of-customer-service-is-to-change-feelings/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/f97/seth-godin-152_change_the-only-purpose-of-customer-service-is_1008415.png) > [You can use social media to turn strangers into friends, friends into customers and customers into salespeople.](https://sms4smile.com/quotes/seth-godin/you-can-use-social-media-to-turn-strangers-into-friends-friends-into/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/d2f/seth-godin-152_customers_you-can-use-social-media-to-turn-strange_2579301.png) > [A customer is never out of warranty, even if his product is.](https://sms4smile.com/quotes/seth-godin/a-customer-is-never-out-of-warranty-even-if-his-product-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/db4/seth-godin-152_customer_a-customer-is-never-out-of-warranty-even_304508.png) > [Don't find customers for your products, find products for your customers.](https://sms4smile.com/quotes/seth-godin/don-t-find-customers-for-your-products-find-products-for-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/8a6/seth-godin-152_blogging_don-t-find-customers-for-your-products-f_878742.png) > [Your best customers are worth far more than your average customers.](https://sms4smile.com/quotes/seth-godin/your-best-customers-are-worth-far-more-than-your-average-customers/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/cea/seth-godin-152_average_your-best-customers-are-worth-far-more-t_2768296.png) > [If you want customers to hear about you, make something worth talking about.](https://sms4smile.com/quotes/seth-godin/if-you-want-customers-to-hear-about-you-make-something-worth-talking/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/2e3/seth-godin-152_customer_if-you-want-customers-to-hear-about-you_611989.png) > [The reason it seems that price is all your customers care about is that you haven't given them anything else to care…](https://sms4smile.com/quotes/seth-godin/the-reason-it-seems-that-price-is-all-your-customers-care-about-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/213/seth-godin-152_care_the-reason-it-seems-that-price-is-all-yo_1206425.png) > [Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing…](https://sms4smile.com/quotes/seth-godin/permission-marketing-turns-strangers-into-friends-and-friends-into/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/7e4/seth-godin-152_curriculum_permission-marketing-turns-strangers-int_1125184.png) > [More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.](https://sms4smile.com/quotes/seth-godin/more-than-anything-else-i-think-prospects-customers-and-citizens/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/195/seth-godin-152_action_more-than-anything-else-i-think-prospect_2478171.png) > [By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the…](https://sms4smile.com/quotes/seth-godin/by-all-means-fire-the-customers-who-aren-t-worth-the-time-and-the/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/04a/seth-godin-152_advertising_by-all-means-fire-the-customers-who-aren_1971715.png) > [Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what…](https://sms4smile.com/quotes/seth-godin/understanding-the-mythology-of-your-partner-your-customer-and-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/c4e/seth-godin-152_audience_understanding-the-mythology-of-your-part_1467566.png) > [Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure…](https://sms4smile.com/quotes/seth-godin/any-customer-that-walks-away-disrespected-and-defeated-represents/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/643/seth-godin-152_brands_any-customer-that-walks-away-disrespecte_2257821.png) > [In general, organizations are afraid to fire customers, no matter how unreasonable. This is a mistake. It's good for you.](https://sms4smile.com/quotes/seth-godin/in-general-organizations-are-afraid-to-fire-customers-no-matter-how/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/258/seth-godin-152_customers_in-general-organizations-are-afraid-to-f_2756717.png) > [My best advice: win little battles. Get in the habit of winning, of shipping, of having customers that can't live without you.…](https://sms4smile.com/quotes/seth-godin/my-best-advice-win-little-battles-get-in-the-habit-of-winning-of/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/1d5/seth-godin-152_advice_my-best-advice-win-little-battles-get-in_515789.png) > [The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have…](https://sms4smile.com/quotes/seth-godin/the-media-wants-overnight-successes-so-they-have-someone-to-tear-down/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/d0a/seth-godin-152_business-marketing_the-media-wants-overnight-successes-so-t_167688.jpg) > [Developing expertise or assets that are not easily copied is essential; otherwise you’re just a middleman. “ “Don’t try to be the…](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is-2/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/6d4/seth-godin-152_assets_developing-expertise-or-assets-that-are_729440.png) > [Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that…](https://sms4smile.com/quotes/seth-godin/make-something-happen-today-before-you-go-home-before-the-end-of-the/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/117/seth-godin-152_ads_make-something-happen-today-before-you-g_466322.png) > [The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that…](https://sms4smile.com/quotes/seth-godin/the-internet-has-opened-the-door-for-millions-of-businesses-to-do/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/8f8/seth-godin-152_assets_the-internet-has-opened-the-door-for-mil_2740896.jpg) > [Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many…](https://sms4smile.com/quotes/seth-godin/traditional-sales-and-marketing-involves-increasing-market-shares/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/551/seth-godin-152_brands_traditional-sales-and-marketing-involves_1266661.jpg) > [What makes someone an artist? I don't think is has anything to do with a paintbrush. There are painters who follow the…](https://sms4smile.com/quotes/seth-godin/what-makes-someone-an-artist-i-don-t-think-is-has-anything-to-do-with/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/f43/seth-godin-152_art_what-makes-someone-an-artist-i-don-t-thi_2144161.png) > [Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to…](https://sms4smile.com/quotes/seth-godin/quality-is-not-an-absolute-measure-it-doesn-t-mean-deluxeness-or/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Image](https://sms4smile.com/quotes/i/1fc/seth-godin-152_absolutes_quality-is-not-an-absolute-measure-it-do_2061721.png) ## Other authors on Customers ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…](https://sms4smile.com/quotes/seth-godin/forgive-yourself-for-not-being-the-richest-the-thinnest-the-tallest/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The easier it is to quantify, the less it's worth.](https://sms4smile.com/quotes/seth-godin/the-easier-it-is-to-quantify-the-less-it-s-worth/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/customers/seth-godin/#itemlist", "name": "23 Customers Quotes By Seth Godin", "numberOfItems": 23, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Everyone is not your customer.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/everyone-is-not-your-customer/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/eb6/seth-godin-152_business_everyone-is-not-your-customer-1058609_1058609.png", "contentUrl": "https://sms4smile.com/quotes/i/eb6/seth-godin-152_business_everyone-is-not-your-customer-1058609_1058609.png", "url": 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"creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "If you want customers to hear about you, make something worth talking about.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/if-you-want-customers-to-hear-about-you-make-something-worth-talking/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2e3/seth-godin-152_customer_if-you-want-customers-to-hear-about-you_611989.png", "contentUrl": "https://sms4smile.com/quotes/i/2e3/seth-godin-152_customer_if-you-want-customers-to-hear-about-you_611989.png", "url": "https://sms4smile.com/quotes/i/2e3/seth-godin-152_customer_if-you-want-customers-to-hear-about-you_611989.png", "width": 1080, "height": 1080, "caption": "“If you want customers to hear about you, make something worth talking about.” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/the-reason-it-seems-that-price-is-all-your-customers-care-about-is/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/213/seth-godin-152_care_the-reason-it-seems-that-price-is-all-yo_1206425.png", "contentUrl": "https://sms4smile.com/quotes/i/213/seth-godin-152_care_the-reason-it-seems-that-price-is-all-yo_1206425.png", "url": "https://sms4smile.com/quotes/i/213/seth-godin-152_care_the-reason-it-seems-that-price-is-all-yo_1206425.png", "width": 1080, "height": 1080, "caption": "“The reason it seems that price is all your customers care about is that you haven't given them anything else…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/permission-marketing-turns-strangers-into-friends-and-friends-into/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7e4/seth-godin-152_curriculum_permission-marketing-turns-strangers-int_1125184.png", "contentUrl": "https://sms4smile.com/quotes/i/7e4/seth-godin-152_curriculum_permission-marketing-turns-strangers-int_1125184.png", "url": "https://sms4smile.com/quotes/i/7e4/seth-godin-152_curriculum_permission-marketing-turns-strangers-int_1125184.png", "width": 1080, "height": 1080, "caption": "“Permission marketing turns strangers into friends and friends into loyal customers. It's not just about…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/more-than-anything-else-i-think-prospects-customers-and-citizens/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/195/seth-godin-152_action_more-than-anything-else-i-think-prospect_2478171.png", "contentUrl": "https://sms4smile.com/quotes/i/195/seth-godin-152_action_more-than-anything-else-i-think-prospect_2478171.png", "url": "https://sms4smile.com/quotes/i/195/seth-godin-152_action_more-than-anything-else-i-think-prospect_2478171.png", "width": 1080, "height": 1080, "caption": "“More than anything else, I think prospects, customers and citizens watch what you do more than they listen…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/by-all-means-fire-the-customers-who-aren-t-worth-the-time-and-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/04a/seth-godin-152_advertising_by-all-means-fire-the-customers-who-aren_1971715.png", "contentUrl": "https://sms4smile.com/quotes/i/04a/seth-godin-152_advertising_by-all-means-fire-the-customers-who-aren_1971715.png", "url": "https://sms4smile.com/quotes/i/04a/seth-godin-152_advertising_by-all-means-fire-the-customers-who-aren_1971715.png", "width": 1080, "height": 1080, "caption": "“By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/understanding-the-mythology-of-your-partner-your-customer-and-your/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/c4e/seth-godin-152_audience_understanding-the-mythology-of-your-part_1467566.png", "contentUrl": "https://sms4smile.com/quotes/i/c4e/seth-godin-152_audience_understanding-the-mythology-of-your-part_1467566.png", "url": "https://sms4smile.com/quotes/i/c4e/seth-godin-152_audience_understanding-the-mythology-of-your-part_1467566.png", "width": 1080, "height": 1080, "caption": "“Understanding the mythology of your partner, your customer and your audience is far more important than…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/any-customer-that-walks-away-disrespected-and-defeated-represents/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/643/seth-godin-152_brands_any-customer-that-walks-away-disrespecte_2257821.png", "contentUrl": "https://sms4smile.com/quotes/i/643/seth-godin-152_brands_any-customer-that-walks-away-disrespecte_2257821.png", "url": "https://sms4smile.com/quotes/i/643/seth-godin-152_brands_any-customer-that-walks-away-disrespecte_2257821.png", "width": 1080, "height": 1080, "caption": "“Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "In general, organizations are afraid to fire customers, no matter how unreasonable. This is a mistake. It's good for you.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/in-general-organizations-are-afraid-to-fire-customers-no-matter-how/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/258/seth-godin-152_customers_in-general-organizations-are-afraid-to-f_2756717.png", "contentUrl": "https://sms4smile.com/quotes/i/258/seth-godin-152_customers_in-general-organizations-are-afraid-to-f_2756717.png", "url": "https://sms4smile.com/quotes/i/258/seth-godin-152_customers_in-general-organizations-are-afraid-to-f_2756717.png", "width": 1080, "height": 1080, "caption": "“In general, organizations are afraid to fire customers, no matter how unreasonable. This is a mistake. It's…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 16, "item": { "@type": "Quotation", "text": "My best advice: win little battles. Get in the habit of winning, of shipping, of having customers that can't live without you. Once you've demonstrated you know how to do the art, then go after the windmills.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/my-best-advice-win-little-battles-get-in-the-habit-of-winning-of/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1d5/seth-godin-152_advice_my-best-advice-win-little-battles-get-in_515789.png", "contentUrl": "https://sms4smile.com/quotes/i/1d5/seth-godin-152_advice_my-best-advice-win-little-battles-get-in_515789.png", "url": "https://sms4smile.com/quotes/i/1d5/seth-godin-152_advice_my-best-advice-win-little-battles-get-in_515789.png", "width": 1080, "height": 1080, "caption": "“My best advice: win little battles. Get in the habit of winning, of shipping, of having customers that can't…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 17, "item": { "@type": "Quotation", "text": "The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/the-media-wants-overnight-successes-so-they-have-someone-to-tear-down/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d0a/seth-godin-152_business-marketing_the-media-wants-overnight-successes-so-t_167688.jpg", "contentUrl": "https://sms4smile.com/quotes/i/d0a/seth-godin-152_business-marketing_the-media-wants-overnight-successes-so-t_167688.jpg", "url": "https://sms4smile.com/quotes/i/d0a/seth-godin-152_business-marketing_the-media-wants-overnight-successes-so-t_167688.jpg", "width": 1080, "height": 1080, "caption": "“The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 18, "item": { "@type": "Quotation", "text": "Developing expertise or assets that are not easily copied is essential; otherwise you’re just a middleman. “ “Don’t try to be the ‘next’. Instead, try to be the other, the changer, the new. “ “Everyone is not your customer. “ “Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is-2/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6d4/seth-godin-152_assets_developing-expertise-or-assets-that-are_729440.png", "contentUrl": "https://sms4smile.com/quotes/i/6d4/seth-godin-152_assets_developing-expertise-or-assets-that-are_729440.png", "url": "https://sms4smile.com/quotes/i/6d4/seth-godin-152_assets_developing-expertise-or-assets-that-are_729440.png", "width": 1080, "height": 1080, "caption": "“Developing expertise or assets that are not easily copied is essential; otherwise you’re just a middleman. “…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 19, "item": { "@type": "Quotation", "text": "Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/make-something-happen-today-before-you-go-home-before-the-end-of-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/117/seth-godin-152_ads_make-something-happen-today-before-you-g_466322.png", "contentUrl": "https://sms4smile.com/quotes/i/117/seth-godin-152_ads_make-something-happen-today-before-you-g_466322.png", "url": "https://sms4smile.com/quotes/i/117/seth-godin-152_ads_make-something-happen-today-before-you-g_466322.png", "width": 1080, "height": 1080, "caption": "“Make something happen today, before you go home, before the end of the week. Launch that idea, post that…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 20, "item": { "@type": "Quotation", "text": "The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that can transcend location. Your permission to talk to customers, your reputation, your unique products-you can build a business around them online.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/the-internet-has-opened-the-door-for-millions-of-businesses-to-do/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8f8/seth-godin-152_assets_the-internet-has-opened-the-door-for-mil_2740896.jpg", "contentUrl": "https://sms4smile.com/quotes/i/8f8/seth-godin-152_assets_the-internet-has-opened-the-door-for-mil_2740896.jpg", "url": "https://sms4smile.com/quotes/i/8f8/seth-godin-152_assets_the-internet-has-opened-the-door-for-mil_2740896.jpg", "width": 1080, "height": 1080, "caption": "“The internet has opened the door for millions of businesses to do things differently, because there are…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 21, "item": { "@type": "Quotation", "text": "Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/traditional-sales-and-marketing-involves-increasing-market-shares/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/551/seth-godin-152_brands_traditional-sales-and-marketing-involves_1266661.jpg", "contentUrl": "https://sms4smile.com/quotes/i/551/seth-godin-152_brands_traditional-sales-and-marketing-involves_1266661.jpg", "url": "https://sms4smile.com/quotes/i/551/seth-godin-152_brands_traditional-sales-and-marketing-involves_1266661.jpg", "width": 1080, "height": 1080, "caption": "“Traditional sales and marketing involves increasing market shares, which means selling as much of your…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 22, "item": { "@type": "Quotation", "text": "What makes someone an artist? I don't think is has anything to do with a paintbrush. There are painters who follow the numbers, or paint billboards, or work in a small village in China, painting reproductions. These folks, while swell people, aren't artists. On the other hand, Charlie Chaplin was an artist, beyond a doubt. So is Jonathan Ive, who designed the iPod. You can be an artist who works with oil paints or marble, sure. But there are artists who work with numbers, business models, and customer conversations. Art is about intent and communication, not substances.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/what-makes-someone-an-artist-i-don-t-think-is-has-anything-to-do-with/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f43/seth-godin-152_art_what-makes-someone-an-artist-i-don-t-thi_2144161.png", "contentUrl": "https://sms4smile.com/quotes/i/f43/seth-godin-152_art_what-makes-someone-an-artist-i-don-t-thi_2144161.png", "url": "https://sms4smile.com/quotes/i/f43/seth-godin-152_art_what-makes-someone-an-artist-i-don-t-thi_2144161.png", "width": 1080, "height": 1080, "caption": "“What makes someone an artist? I don't think is has anything to do with a paintbrush. There are painters who…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 23, "item": { "@type": "Quotation", "text": "Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.", "creator": { "@type": "Person", "name": "Seth Godin" }, "url": "https://sms4smile.com/quotes/seth-godin/quality-is-not-an-absolute-measure-it-doesn-t-mean-deluxeness-or/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1fc/seth-godin-152_absolutes_quality-is-not-an-absolute-measure-it-do_2061721.png", "contentUrl": "https://sms4smile.com/quotes/i/1fc/seth-godin-152_absolutes_quality-is-not-an-absolute-measure-it-do_2061721.png", "url": "https://sms4smile.com/quotes/i/1fc/seth-godin-152_absolutes_quality-is-not-an-absolute-measure-it-do_2061721.png", "width": 1080, "height": 1080, "caption": "“Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. 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