--- title: "12 Customers Quotes By Sam Walton" description: "12 Customers quotes by Sam Walton. Plus more from Sam Walton and more Customers sayings from other authors." image: "https://sms4smile.com/quotes/i/452/sam-walton-4376_customer_the-secret-of-successful-retailing-is-to_91413.jpg" --- > [The secret of successful retailing is to give your customers what they want](https://sms4smile.com/quotes/sam-walton/the-secret-of-successful-retailing-is-to-give-your-customers-what/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) [Image](https://sms4smile.com/quotes/i/452/sam-walton-4376_customer_the-secret-of-successful-retailing-is-to_91413.jpg) > [Focus on something the customer wants, and then deliver it.](https://sms4smile.com/quotes/sam-walton/focus-on-something-the-customer-wants-and-then-deliver-it/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) [Image](https://sms4smile.com/quotes/i/389/sam-walton-4376_customers_focus-on-something-the-customer-wants-an_1960157.jpg) > [There is only one boss. The customer...](https://sms4smile.com/quotes/sam-walton/there-is-only-one-boss-the-customer/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) [Image](https://sms4smile.com/quotes/i/7c2/sam-walton-4376_best-service_there-is-only-one-boss-the-customer-1501_1501106.jpg) > [Lose your smile and lose your customers.](https://sms4smile.com/quotes/sam-walton/lose-your-smile-and-lose-your-customers/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) [Image](https://sms4smile.com/quotes/i/829/sam-walton-4376_customers_lose-your-smile-and-lose-your-customers_1653417.jpg) > [If you don't listen to your customers, someone else will.](https://sms4smile.com/quotes/sam-walton/if-you-don-t-listen-to-your-customers-someone-else-will/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) [Image](https://sms4smile.com/quotes/i/23a/sam-walton-4376_communication_if-you-don-t-listen-to-your-customers-so_2603057.jpg) > [If one of our customers comes into the store without a smile, I'll give them one of mine.](https://sms4smile.com/quotes/sam-walton/if-one-of-our-customers-comes-into-the-store-without-a-smile-i-ll/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) [Image](https://sms4smile.com/quotes/i/54e/sam-walton-4376_culture_if-one-of-our-customers-comes-into-the-s_3041204.jpg) > [The way management treats associates is exactly how the associates will treat the customers.](https://sms4smile.com/quotes/sam-walton/the-way-management-treats-associates-is-exactly-how-the-associates/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) [Image](https://sms4smile.com/quotes/i/24b/sam-walton-4376_associates_the-way-management-treats-associates-is_1191637.jpg) > [Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community.](https://sms4smile.com/quotes/sam-walton/each-wal-mart-store-should-reflect-the-values-of-its-customers-and/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) [Image](https://sms4smile.com/quotes/i/d7d/sam-walton-4376_community_each-wal-mart-store-should-reflect-the-v_1726949.jpg) > [The way management treats their associates is exactly how the associates will then treat the customers.](https://sms4smile.com/quotes/sam-walton/the-way-management-treats-their-associates-is-exactly-how-the/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) [Image](https://sms4smile.com/quotes/i/397/sam-walton-4376_associates_the-way-management-treats-their-associat_3148427.jpg) > [Job security lasts only as long as the customer is satisfied. Nobody owes anybody else a living.](https://sms4smile.com/quotes/sam-walton/job-security-lasts-only-as-long-as-the-customer-is-satisfied-nobody/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) [Image](https://sms4smile.com/quotes/i/6ed/sam-walton-4376_customers_job-security-lasts-only-as-long-as-the-c_2150335.jpg) > [I had confidence that as long as we did our work well and were good to our customers, there would be no…](https://sms4smile.com/quotes/sam-walton/i-had-confidence-that-as-long-as-we-did-our-work-well-and-were-good/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) [Image](https://sms4smile.com/quotes/i/c00/sam-walton-4376_confidence_i-had-confidence-that-as-long-as-we-did_2551423.jpg) > [The secret of successful retailing is to give your customers what they want. And really, if you think about it from the…](https://sms4smile.com/quotes/sam-walton/the-secret-of-successful-retailing-is-to-give-your-customers-what-2/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) [Image](https://sms4smile.com/quotes/i/bf7/sam-walton-4376_convenient_the-secret-of-successful-retailing-is-to_1120887.jpg) ## Other authors on Customers ## More by Sam Walton > [It is unhealthy to marinate in your own press clippings.](https://sms4smile.com/quotes/sam-walton/it-is-unhealthy-to-marinate-in-your-own-press-clippings/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [Loosen up, and everybody around you will loosen up.](https://sms4smile.com/quotes/sam-walton/loosen-up-and-everybody-around-you-will-loosen-up/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [All of us profit from being corrected - if we're corrected in a positive way.](https://sms4smile.com/quotes/sam-walton/all-of-us-profit-from-being-corrected-if-we-re-corrected-in-a/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [The secret of successful retailing is to give your customers what they want](https://sms4smile.com/quotes/sam-walton/the-secret-of-successful-retailing-is-to-give-your-customers-what/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [If I had to single out one element in my life that has made a difference for me, it would be a passion to…](https://sms4smile.com/quotes/sam-walton/if-i-had-to-single-out-one-element-in-my-life-that-has-made-a/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [We're all working together; that's the secret. And we'll lower the cost of living for everyone, not just in America, but we'll give the…](https://sms4smile.com/quotes/sam-walton/we-re-all-working-together-that-s-the-secret-and-we-ll-lower-the-cost/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [The key to success is to get out into the store and listen to what the associates have to say. It's terribly important for…](https://sms4smile.com/quotes/sam-walton/the-key-to-success-is-to-get-out-into-the-store-and-listen-to-what/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [I think my constant fiddling and meddling with the status quo may have been one of my biggest contributions to the later success of…](https://sms4smile.com/quotes/sam-walton/i-think-my-constant-fiddling-and-meddling-with-the-status-quo-may/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [High expectations is the key to everything.](https://sms4smile.com/quotes/sam-walton/high-expectations-is-the-key-to-everything/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.](https://sms4smile.com/quotes/sam-walton/exceed-your-customer-s-expectations-if-you-do-they-ll-come-back-over/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They're absolutely free and worth a fortune](https://sms4smile.com/quotes/sam-walton/nothing-else-can-quite-substitute-for-a-few-well-chosen-well-timed/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [I was asked what I thought about the recession. I thought about it and decided not to take part.](https://sms4smile.com/quotes/sam-walton/i-was-asked-what-i-thought-about-the-recession-i-thought-about-it-and/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [Capital isn't hard to find; intuition, yes.](https://sms4smile.com/quotes/sam-walton/capital-isn-t-hard-to-find-intuition-yes/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [Commit to your business. Believe in it more than anybody else.](https://sms4smile.com/quotes/sam-walton/commit-to-your-business-believe-in-it-more-than-anybody-else/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [Our best ideas come from clerks and stockboys.](https://sms4smile.com/quotes/sam-walton/our-best-ideas-come-from-clerks-and-stockboys/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/customers/sam-walton/#itemlist", "name": "12 Customers Quotes By Sam Walton", "numberOfItems": 12, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "The secret of successful retailing is to give your customers what they want", "creator": { "@type": "Person", "name": "Sam Walton" }, "url": "https://sms4smile.com/quotes/sam-walton/the-secret-of-successful-retailing-is-to-give-your-customers-what/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/452/sam-walton-4376_customer_the-secret-of-successful-retailing-is-to_91413.jpg", "contentUrl": "https://sms4smile.com/quotes/i/452/sam-walton-4376_customer_the-secret-of-successful-retailing-is-to_91413.jpg", "url": "https://sms4smile.com/quotes/i/452/sam-walton-4376_customer_the-secret-of-successful-retailing-is-to_91413.jpg", "width": 1080, "height": 1080, "caption": "“The secret of successful retailing is to give your customers what they want” — Sam Walton", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Focus on something the customer wants, and then deliver it.", "creator": { "@type": "Person", "name": "Sam Walton" }, "url": "https://sms4smile.com/quotes/sam-walton/focus-on-something-the-customer-wants-and-then-deliver-it/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/389/sam-walton-4376_customers_focus-on-something-the-customer-wants-an_1960157.jpg", "contentUrl": "https://sms4smile.com/quotes/i/389/sam-walton-4376_customers_focus-on-something-the-customer-wants-an_1960157.jpg", "url": "https://sms4smile.com/quotes/i/389/sam-walton-4376_customers_focus-on-something-the-customer-wants-an_1960157.jpg", "width": 1080, "height": 1080, "caption": "“Focus on something the customer wants, and then deliver it.” — Sam Walton", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "There is only one boss. 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} } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "If one of our customers comes into the store without a smile, I'll give them one of mine.", "creator": { "@type": "Person", "name": "Sam Walton" }, "url": "https://sms4smile.com/quotes/sam-walton/if-one-of-our-customers-comes-into-the-store-without-a-smile-i-ll/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/54e/sam-walton-4376_culture_if-one-of-our-customers-comes-into-the-s_3041204.jpg", "contentUrl": "https://sms4smile.com/quotes/i/54e/sam-walton-4376_culture_if-one-of-our-customers-comes-into-the-s_3041204.jpg", "url": "https://sms4smile.com/quotes/i/54e/sam-walton-4376_culture_if-one-of-our-customers-comes-into-the-s_3041204.jpg", "width": 1080, "height": 1080, "caption": "“If one of our customers comes into the store without a smile, I'll give them one of mine.” — Sam Walton", "creditText": "SMS4Smile Quotes", "creator": { "@id": 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Nobody owes anybody else a living.", "creator": { "@type": "Person", "name": "Sam Walton" }, "url": "https://sms4smile.com/quotes/sam-walton/job-security-lasts-only-as-long-as-the-customer-is-satisfied-nobody/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6ed/sam-walton-4376_customers_job-security-lasts-only-as-long-as-the-c_2150335.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6ed/sam-walton-4376_customers_job-security-lasts-only-as-long-as-the-c_2150335.jpg", "url": "https://sms4smile.com/quotes/i/6ed/sam-walton-4376_customers_job-security-lasts-only-as-long-as-the-c_2150335.jpg", "width": 1080, "height": 1080, "caption": "“Job security lasts only as long as the customer is satisfied. 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And really, if you think about it from the point of view of the customer, you want everything: a wide assortment of good quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience.", "creator": { "@type": "Person", "name": "Sam Walton" }, "url": "https://sms4smile.com/quotes/sam-walton/the-secret-of-successful-retailing-is-to-give-your-customers-what-2/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bf7/sam-walton-4376_convenient_the-secret-of-successful-retailing-is-to_1120887.jpg", "contentUrl": "https://sms4smile.com/quotes/i/bf7/sam-walton-4376_convenient_the-secret-of-successful-retailing-is-to_1120887.jpg", "url": "https://sms4smile.com/quotes/i/bf7/sam-walton-4376_convenient_the-secret-of-successful-retailing-is-to_1120887.jpg", "width": 1080, "height": 1080, "caption": "“The secret of successful retailing is to give your customers what they want. 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