---
title: "34 Customers Quotes By Ron Kaufman"
description: "34 Customers quotes by Ron Kaufman. Plus more from Ron Kaufman and more Customers sayings from other authors."
image: "https://sms4smile.com/quotes/i/69f/ron-kaufman-3154_commitment_when-the-customer-makes-contact-he-does_1448395.png"
---

> [When the customer makes contact, he does not want a quote. He wants a commitment.](https://sms4smile.com/quotes/ron-kaufman/when-the-customer-makes-contact-he-does-not-want-a-quote-he-wants-a/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/69f/ron-kaufman-3154_commitment_when-the-customer-makes-contact-he-does_1448395.png)

> [Employees are the key to your success with customers. Treat them well!](https://sms4smile.com/quotes/ron-kaufman/employees-are-the-key-to-your-success-with-customers-treat-them-well/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/30f/ron-kaufman-3154_culture_employees-are-the-key-to-your-success-wi_3134616.png)

> [Give your customers what they want today, and help them see tomorrow.](https://sms4smile.com/quotes/ron-kaufman/give-your-customers-what-they-want-today-and-help-them-see-tomorrow/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/101/ron-kaufman-3154_customer_give-your-customers-what-they-want-today_495152.png)

> [Developing great employees attracts great customers.](https://sms4smile.com/quotes/ron-kaufman/developing-great-employees-attracts-great-customers/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/5da/ron-kaufman-3154_culture_developing-great-employees-attracts-grea_281757.png)

> [Let your customers say, 'Well, here I am,' while you say, 'There you are!'.](https://sms4smile.com/quotes/ron-kaufman/let-your-customers-say-well-here-i-am-while-you-say-there-you-are/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/b6d/ron-kaufman-3154_customers_let-your-customers-say-well-here-i-am-wh_1492317.png)

> [Good customers want good quality service. Great customers want it even more.](https://sms4smile.com/quotes/ron-kaufman/good-customers-want-good-quality-service-great-customers-want-it-even/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/33c/ron-kaufman-3154_culture_good-customers-want-good-quality-service_204189.png)

> [Customers pay a price, but they remember the value.](https://sms4smile.com/quotes/ron-kaufman/customers-pay-a-price-but-they-remember-the-value/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/255/ron-kaufman-3154_customers_customers-pay-a-price-but-they-remember_3108070.png)

> [Enthusiastic service providers create enthusiastic customers.](https://sms4smile.com/quotes/ron-kaufman/enthusiastic-service-providers-create-enthusiastic-customers/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/c93/ron-kaufman-3154_customer_enthusiastic-service-providers-create-en_24644.png)

> [If customers say you're just 'all right', you've not done enough, you've failed to delight.](https://sms4smile.com/quotes/ron-kaufman/if-customers-say-you-re-just-all-right-you-ve-not-done-enough-you-ve/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/e3c/ron-kaufman-3154_culture_if-customers-say-you-re-just-all-right-y_2970519.png)

> [Don't let high-speed completely replace high-touch. Your customers may appreciate both.](https://sms4smile.com/quotes/ron-kaufman/don-t-let-high-speed-completely-replace-high-touch-your-customers-may/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/2f9/ron-kaufman-3154_appreciate_don-t-let-high-speed-completely-replace_3172353.png)

> [Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects…](https://sms4smile.com/quotes/ron-kaufman/ask-your-loyal-customers-for-positive-comments-about-your-products/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/5b9/ron-kaufman-3154_asks_ask-your-loyal-customers-for-positive-co_1388072.png)

> [A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.](https://sms4smile.com/quotes/ron-kaufman/a-set-the-pace-and-rule-the-race-seek-new-ways-to-differentiate-new/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/bd5/ron-kaufman-3154_culture_a-set-the-pace-and-rule-the-race-seek-ne_2758394.png)

> [Sometimes we become so expert in our own domain, we forget that customers may be less familiar.](https://sms4smile.com/quotes/ron-kaufman/sometimes-we-become-so-expert-in-our-own-domain-we-forget-that/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/102/ron-kaufman-3154_customers_sometimes-we-become-so-expert-in-our-own_315829.png)

> [In a service situation, each delay can mean many unsatisfied customers, each one telling many more.](https://sms4smile.com/quotes/ron-kaufman/in-a-service-situation-each-delay-can-mean-many-unsatisfied-customers/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/5c9/ron-kaufman-3154_customer_in-a-service-situation-each-delay-can-me_2802253.png)

> [Occasionally problems will occur. When it happens to your customers, fix the problem fast. Make it your speed and generosity that gets…](https://sms4smile.com/quotes/ron-kaufman/occasionally-problems-will-occur-when-it-happens-to-your-customers/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/28d/ron-kaufman-3154_culture_occasionally-problems-will-occur-when-it_2474846.jpg)

> [Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will…](https://sms4smile.com/quotes/ron-kaufman/listen-to-customers-and-you-will-hear-them-look-carefully-at/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/631/ron-kaufman-3154_communication_listen-to-customers-and-you-will-hear-th_1341132.png)

> [Double-check your voice mail message. Listen to your on-hold words and music. Write welcoming scripts for your telephone team. Pay attention to…](https://sms4smile.com/quotes/ron-kaufman/double-check-your-voice-mail-message-listen-to-your-on-hold-words-and/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/c87/ron-kaufman-3154_areas_double-check-your-voice-mail-message-lis_642041.jpg)

> [Let your imagination soar. What you can do for customers is more than you see today.](https://sms4smile.com/quotes/ron-kaufman/let-your-imagination-soar-what-you-can-do-for-customers-is-more-than/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/d70/ron-kaufman-3154_can-do_let-your-imagination-soar-what-you-can-d_2963918.png)

> [When a customer asks what no one else has ever asked, pay close attention.](https://sms4smile.com/quotes/ron-kaufman/when-a-customer-asks-what-no-one-else-has-ever-asked-pay-close/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/574/ron-kaufman-3154_asks_when-a-customer-asks-what-no-one-else-ha_587357.png)

> [Silent customers can be deadly. Encourage them to complain.](https://sms4smile.com/quotes/ron-kaufman/silent-customers-can-be-deadly-encourage-them-to-complain/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/033/ron-kaufman-3154_complain_silent-customers-can-be-deadly-encourage_327395.png)

> [If your customers are demanding, be thankful.](https://sms4smile.com/quotes/ron-kaufman/if-your-customers-are-demanding-be-thankful/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/f5b/ron-kaufman-3154_being-thankful_if-your-customers-are-demanding-be-thank_2977794.png)

> [The first step to delighting your customers is being there when they need you.](https://sms4smile.com/quotes/ron-kaufman/the-first-step-to-delighting-your-customers-is-being-there-when-they/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/059/ron-kaufman-3154_being-there_the-first-step-to-delighting-your-custom_2958000.png)

> [Your profits reflect the success of your customers.](https://sms4smile.com/quotes/ron-kaufman/your-profits-reflect-the-success-of-your-customers/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/f2e/ron-kaufman-3154_customer_your-profits-reflect-the-success-of-your_1884655.png)

> [If you were a customer, would you come back to buy your products or services?](https://sms4smile.com/quotes/ron-kaufman/if-you-were-a-customer-would-you-come-back-to-buy-your-products-or/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/bcf/ron-kaufman-3154_come_if-you-were-a-customer-would-you-come-ba_1670821.png)

> [The bottom line is a by-product of taking care of your main product - your customers.](https://sms4smile.com/quotes/ron-kaufman/the-bottom-line-is-a-by-product-of-taking-care-of-your-main-product/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/a97/ron-kaufman-3154_bottom_the-bottom-line-is-a-by-product-of-takin_2396829.png)

> [Industry jargon may not be a language your customer understands.](https://sms4smile.com/quotes/ron-kaufman/industry-jargon-may-not-be-a-language-your-customer-understands/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/113/ron-kaufman-3154_customers_industry-jargon-may-not-be-a-language-yo_2788644.png)

> [No one ever delighted a customer by being 'good enough'.](https://sms4smile.com/quotes/ron-kaufman/no-one-ever-delighted-a-customer-by-being-good-enough/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/88a/ron-kaufman-3154_be-good_no-one-ever-delighted-a-customer-by-bein_2798838.png)

> [If your customers have to ask you for it, you haven't been thinking far enough ahead.](https://sms4smile.com/quotes/ron-kaufman/if-your-customers-have-to-ask-you-for-it-you-haven-t-been-thinking/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/013/ron-kaufman-3154_ahead_if-your-customers-have-to-ask-you-for-it_2985858.png)

> [Preparation is good, but customers need results.](https://sms4smile.com/quotes/ron-kaufman/preparation-is-good-but-customers-need-results/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/f35/ron-kaufman-3154_culture_preparation-is-good-but-customers-need-r_1768032.png)

> [If you turn your back on a customer, you turn your back on success.](https://sms4smile.com/quotes/ron-kaufman/if-you-turn-your-back-on-a-customer-you-turn-your-back-on-success/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/20d/ron-kaufman-3154_customer_if-you-turn-your-back-on-a-customer-you_2824750.png)

> [To see like a customer, be like a customer.](https://sms4smile.com/quotes/ron-kaufman/to-see-like-a-customer-be-like-a-customer/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/534/ron-kaufman-3154_customer_to-see-like-a-customer-be-like-a-custome_1893201.png)

> [The right measure is not how many customers you've got, but how closely you hold them.](https://sms4smile.com/quotes/ron-kaufman/the-right-measure-is-not-how-many-customers-you-ve-got-but-how/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/75f/ron-kaufman-3154_culture_the-right-measure-is-not-how-many-custom_2470696.jpg)

> [When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers…](https://sms4smile.com/quotes/ron-kaufman/when-customers-expectations-change-faster-than-your-willingness-or/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/f66/ron-kaufman-3154_ability_when-customers-expectations-change-faste_1084338.png)

> [If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.](https://sms4smile.com/quotes/ron-kaufman/if-you-want-to-stay-in-business-satisfy-customers-if-you-want-to/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

[Image](https://sms4smile.com/quotes/i/ffd/ron-kaufman-3154_business_if-you-want-to-stay-in-business-satisfy_2899251.png)

## Other authors on Customers

## More by Ron Kaufman

> [Enthusiastic service providers create enthusiastic customers.](https://sms4smile.com/quotes/ron-kaufman/enthusiastic-service-providers-create-enthusiastic-customers/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

> [Convince people and you win their minds. Inspire people and you win their hearts.](https://sms4smile.com/quotes/ron-kaufman/convince-people-and-you-win-their-minds-inspire-people-and-you-win/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

> [The most valuable person is the one who cherishes the value in others.](https://sms4smile.com/quotes/ron-kaufman/the-most-valuable-person-is-the-one-who-cherishes-the-value-in-others/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

> [Good customers want good quality service. Great customers want it even more.](https://sms4smile.com/quotes/ron-kaufman/good-customers-want-good-quality-service-great-customers-want-it-even/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

> [Acting after being asked is compliance. Acting without being asked is kindness.](https://sms4smile.com/quotes/ron-kaufman/acting-after-being-asked-is-compliance-acting-without-being-asked-is/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

> [Are you moving forward, or just moving?](https://sms4smile.com/quotes/ron-kaufman/are-you-moving-forward-or-just-moving/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

> [Create a compelling service vision. When people want to, they will.](https://sms4smile.com/quotes/ron-kaufman/create-a-compelling-service-vision-when-people-want-to-they-will/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

> [A great leader makes what is visible in their mind, visible to all.](https://sms4smile.com/quotes/ron-kaufman/a-great-leader-makes-what-is-visible-in-their-mind-visible-to-all/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

> [Developing great employees attracts great customers.](https://sms4smile.com/quotes/ron-kaufman/developing-great-employees-attracts-great-customers/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

> [Plans turn promises into results and dreams into realities.](https://sms4smile.com/quotes/ron-kaufman/plans-turn-promises-into-results-and-dreams-into-realities/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

> [Sometimes we become so expert in our own domain, we forget that customers may be less familiar.](https://sms4smile.com/quotes/ron-kaufman/sometimes-we-become-so-expert-in-our-own-domain-we-forget-that/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

> [Silent customers can be deadly. Encourage them to complain.](https://sms4smile.com/quotes/ron-kaufman/silent-customers-can-be-deadly-encourage-them-to-complain/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

> [If you want to be the best, find the best in others.](https://sms4smile.com/quotes/ron-kaufman/if-you-want-to-be-the-best-find-the-best-in-others/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

> [When you see the need, take the action.](https://sms4smile.com/quotes/ron-kaufman/when-you-see-the-need-take-the-action/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

> [Never rest on past success. Create something better.](https://sms4smile.com/quotes/ron-kaufman/never-rest-on-past-success-create-something-better/)

[Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/)

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                        "@type": "Quotation",
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                        "@type": "Quotation",
                        "text": "A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.",
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                        "@type": "Quotation",
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                        "@type": "Quotation",
                        "text": "In a service situation, each delay can mean many unsatisfied customers, each one telling many more.",
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                        "@type": "Quotation",
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                        "@type": "Quotation",
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