---
title: "24 Customers Quotes By Richard Branson"
description: "24 Customers quotes by Richard Branson. Plus more from Richard Branson and more Customers sayings from other authors."
image: "https://sms4smile.com/quotes/i/9c2/richard-branson-256_customers_if-you-look-after-your-staff-they-ll-loo_1590129.jpg"
---

> [If you look after your staff, they'll look after your customers. It's that simple.](https://sms4smile.com/quotes/richard-branson/if-you-look-after-your-staff-they-ll-look-after-your-customers-it-s/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/9c2/richard-branson-256_customers_if-you-look-after-your-staff-they-ll-loo_1590129.jpg)

> [Screw the competition - focus on good customer service.](https://sms4smile.com/quotes/richard-branson/screw-the-competition-focus-on-good-customer-service/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/307/richard-branson-256_competition_screw-the-competition-focus-on-good-cust_1534561.jpg)

> [Listen to the customer's complaint and act fast.](https://sms4smile.com/quotes/richard-branson/listen-to-the-customer-s-complaint-and-act-fast/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/5d8/richard-branson-256_complaints_listen-to-the-customer-s-complaint-and-a_1001942.jpg)

> [The way you treat your employees is the way they will treat your customers](https://sms4smile.com/quotes/richard-branson/the-way-you-treat-your-employees-is-the-way-they-will-treat-your/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/3b5/richard-branson-256_customer_the-way-you-treat-your-employees-is-the_612213.jpg)

> [You can never go too far wrong by thinking like a customer who’s new to the business.](https://sms4smile.com/quotes/richard-branson/you-can-never-go-too-far-wrong-by-thinking-like-a-customer-who-s-new/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/b91/richard-branson-256_business_you-can-never-go-too-far-wrong-by-thinki_1558187.jpg)

> [Success Comes from listening to your customer.](https://sms4smile.com/quotes/richard-branson/success-comes-from-listening-to-your-customer/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/ff8/richard-branson-256_communication_success-comes-from-listening-to-your-cus_398510.jpg)

> [Have passion for what you do; believe in yourself and your product and your customer; persevere; delegate; listen. Have fun. Today, I…](https://sms4smile.com/quotes/richard-branson/have-passion-for-what-you-do-believe-in-yourself-and-your-product-and/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/63f/richard-branson-256_add_have-passion-for-what-you-do-believe-in_2739421.jpg)

> [Good customer service begins at the top. If your senior people don't get it, even the strongest links further down the line…](https://sms4smile.com/quotes/richard-branson/good-customer-service-begins-at-the-top-if-your-senior-people-don-t/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/8e6/richard-branson-256_customer_good-customer-service-begins-at-the-top_333335.jpg)

> [When you are making a decision about how best to serve your customers, your own experience is often a better guide than…](https://sms4smile.com/quotes/richard-branson/when-you-are-making-a-decision-about-how-best-to-serve-your-customers/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/163/richard-branson-256_analysis_when-you-are-making-a-decision-about-how_2768925.jpg)

> [Customers shouldn't just think of your business as a place to buy a product or use a service - it should be…](https://sms4smile.com/quotes/richard-branson/customers-shouldn-t-just-think-of-your-business-as-a-place-to-buy-a/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/ec6/richard-branson-256_adventure_customers-shouldn-t-just-think-of-your-b_1098296.jpg)

> [To succeed in business you need to be original, but you also need to understand what your customers want.](https://sms4smile.com/quotes/richard-branson/to-succeed-in-business-you-need-to-be-original-but-you-also-need-to/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/ac2/richard-branson-256_business_to-succeed-in-business-you-need-to-be-or_2584907.jpg)

> [The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in…](https://sms4smile.com/quotes/richard-branson/the-key-is-to-set-realistic-customer-expectations-and-then-not-to/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/8ab/richard-branson-256_customer-loyalty_the-key-is-to-set-realistic-customer-exp_1427603.jpg)

> [I am convinced that companies should put staff first, customers second and shareholders third - ultimately that's in the best interest of…](https://sms4smile.com/quotes/richard-branson/i-am-convinced-that-companies-should-put-staff-first-customers-second/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/25b/richard-branson-256_company_i-am-convinced-that-companies-should-put_3204262.jpg)

> [When we start a new venture, we base it on hard research and analysis. Typically, we review the industry and put ourselves…](https://sms4smile.com/quotes/richard-branson/when-we-start-a-new-venture-we-base-it-on-hard-research-and-analysis/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/b66/richard-branson-256_analysis_when-we-start-a-new-venture-we-base-it-o_1480807.jpg)

> [The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky; it's an attitude and a way of life to…](https://sms4smile.com/quotes/richard-branson/the-virgin-brand-is-not-a-product-like-coca-cola-or-famous-grouse/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/79b/richard-branson-256_attitude_the-virgin-brand-is-not-a-product-like-c_2051473.jpg)

> [Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had…](https://sms4smile.com/quotes/richard-branson/look-i-think-that-when-we-started-virgin-atlantic-30-years-ago-we-had/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/e06/richard-branson-256_airline_look-i-think-that-when-we-started-virgin_862704.jpg)

> [ We \[Virgin Group\] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of… ](https://sms4smile.com/quotes/richard-branson/we-virgin-group-have-been-successful-not-by-wasting-time-scrutinising/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/bd6/richard-branson-256_communication_we-virgin-group-have-been-successful-not_2412398.jpg)

> [... Our first priority should be the people who work for the companies, then the customers, then the shareholders. Because if the…](https://sms4smile.com/quotes/richard-branson/our-first-priority-should-be-the-people-who-work-for-the-companies/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/28f/richard-branson-256_benefits_our-first-priority-should-be-the-people_239682.jpg)

> [Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from…](https://sms4smile.com/quotes/richard-branson/setting-customer-expectations-at-a-level-that-is-aligned-with/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/e19/richard-branson-256_brands_setting-customer-expectations-at-a-level_1801311.jpg)

> [Learn to raise capital by any means necessary. That's your primary job as an entrepreneur. You must continually raise capital from family…](https://sms4smile.com/quotes/richard-branson/learn-to-raise-capital-by-any-means-necessary-that-s-your-primary-job/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/879/richard-branson-256_business_learn-to-raise-capital-by-any-means-nece_2169526.jpg)

> [If you are seizing on a new business opportunity, deliberately move your customers' expectations up a few notches and consistently over-deliver on…](https://sms4smile.com/quotes/richard-branson/if-you-are-seizing-on-a-new-business-opportunity-deliberately-move/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/07b/richard-branson-256_business_if-you-are-seizing-on-a-new-business-opp_1921642.jpg)

> [To achieve consistently terrific customer service, you must hire wonderful people who believe in your company's goals, habitually do better than the…](https://sms4smile.com/quotes/richard-branson/to-achieve-consistently-terrific-customer-service-you-must-hire/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/f6d/richard-branson-256_achieve_to-achieve-consistently-terrific-custome_1248586.jpg)

> [Entrepreneursh ip is not about getting one over on the customer. It’s not about working on your own. It’s not about looking…](https://sms4smile.com/quotes/richard-branson/entrepreneursh-ip-is-not-about-getting-one-over-on-the-customer-it-s/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/5d8/richard-branson-256_business_entrepreneursh-ip-is-not-about-getting-o_1186869.jpg)

> [Loyal employees in any company create loyal customers, who in turn create happy shareholders.](https://sms4smile.com/quotes/richard-branson/loyal-employees-in-any-company-create-loyal-customers-who-in-turn/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

[Image](https://sms4smile.com/quotes/i/283/richard-branson-256_airline_loyal-employees-in-any-company-create-lo_1668634.jpg)

## Other authors on Customers

## More by Richard Branson

> [Lavish praise on people and people will flourish; criticize people and they'll shrivel up.](https://sms4smile.com/quotes/richard-branson/lavish-praise-on-people-and-people-will-flourish-criticize-people-and/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests…](https://sms4smile.com/quotes/richard-branson/i-ve-used-the-phoenix-centrifuge-to-replicate-what-the-body-s-going/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end,…](https://sms4smile.com/quotes/richard-branson/as-an-adventurer-i-try-to-protect-against-the-downside-i-make-sure-i/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [Fantasizing about the future is one of my favorite pastimes.](https://sms4smile.com/quotes/richard-branson/fantasizing-about-the-future-is-one-of-my-favorite-pastimes/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing…](https://sms4smile.com/quotes/richard-branson/i-will-work-day-and-night-to-avoid-failure-but-if-i-can-t-i-ll-pick/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your…](https://sms4smile.com/quotes/richard-branson/tough-times-are-inevitable-in-life-and-in-business-but-how-you/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution.](https://sms4smile.com/quotes/richard-branson/all-successful-people-not-just-entrepreneurs-have-got-things-wrong/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet.](https://sms4smile.com/quotes/richard-branson/we-have-the-enormous-opportunity-in-our-hands-to-make-a-positive/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [I'm a great believer in life to saying yes and not saying no, and hopefully making people smile and just having fun in life.](https://sms4smile.com/quotes/richard-branson/i-m-a-great-believer-in-life-to-saying-yes-and-not-saying-no-and/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [Money is a poor indicator of success.](https://sms4smile.com/quotes/richard-branson/money-is-a-poor-indicator-of-success/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it…](https://sms4smile.com/quotes/richard-branson/business-leaders-take-things-far-too-seriously-and-forget-that-most/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [I love the freedom of movement that my phone gives me. That has definitely transformed my life.](https://sms4smile.com/quotes/richard-branson/i-love-the-freedom-of-movement-that-my-phone-gives-me-that-has/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [Everything in your business can be outsourced... if you're not emotionally attached to doing it all.](https://sms4smile.com/quotes/richard-branson/everything-in-your-business-can-be-outsourced-if-you-re-not/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.](https://sms4smile.com/quotes/richard-branson/people-have-to-decide-on-priorities-if-they-want-to-get-anywhere-the/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [There isn't a flight goes by when I don't stare out of the window and thank my stars for what I'm seeing and feeling.](https://sms4smile.com/quotes/richard-branson/there-isn-t-a-flight-goes-by-when-i-don-t-stare-out-of-the-window-and/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

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                        "text": "Have passion for what you do; believe in yourself and your product and your customer; persevere; delegate; listen. Have fun. Today, I add: \"Do good\".",
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                        "text": "Good customer service begins at the top. If your senior people don't get it, even the strongest links further down the line can become compromised.",
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                        "text": "When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market.",
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                        "@type": "Quotation",
                        "text": "Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.",
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                        "@type": "Quotation",
                        "text": "To succeed in business you need to be original, but you also need to understand what your customers want.",
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                        "@type": "Quotation",
                        "text": "The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.",
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                        "@type": "Quotation",
                        "text": "I am convinced that companies should put staff first, customers second and shareholders third - ultimately that's in the best interest of customers and shareholders.",
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                        "@type": "Quotation",
                        "text": "When we start a new venture, we base it on hard research and analysis. Typically, we review the industry and put ourselves in our customer's shoes to see what we could do better.",
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                        "@type": "Quotation",
                        "text": "The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky; it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.",
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                        "text": "Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.",
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                        "@type": "Quotation",
                        "text": "We [Virgin Group] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of view of our customers do and seeking feedback through listening.",
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                        "@type": "Quotation",
                        "text": "... Our first priority should be the people who work for the companies, then the customers, then the shareholders. Because if the staff are motivated then the customers will be happy, and the shareholders will then benefit through the company's success.",
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                        "@type": "Quotation",
                        "text": "Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.",
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                        "@type": "Quotation",
                        "text": "Learn to raise capital by any means necessary. That's your primary job as an entrepreneur. You must continually raise capital from family and friends, banks, suppliers, customers and investors.",
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                        "@type": "Quotation",
                        "text": "If you are seizing on a new business opportunity, deliberately move your customers' expectations up a few notches and consistently over-deliver on your promises - you will leave your competitors struggling to catch up.",
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                        "@type": "Quotation",
                        "text": "To achieve consistently terrific customer service, you must hire wonderful people who believe in your company's goals, habitually do better than the norm and who will love their jobs; make sure that their ideas and opinions are heard and respected; then give them the freedom to help and solve problems for your customers. Rather than providing rules or scripts, you should ask them to treat the customer as they themselves would like to be treated - which is surely the highest standard.",
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