---
title: "10 Customers Quotes By Philip Kotler"
description: "10 Customers quotes by Philip Kotler. Plus more from Philip Kotler and more Customers sayings from other authors."
image: "https://sms4smile.com/quotes/i/67d/philip-kotler-8278_customers_the-most-important-thing-is-to-forecast_1308409.jpg"
---

> [The most important thing is to forecast where customers are moving, and be in front of them.](https://sms4smile.com/quotes/philip-kotler/the-most-important-thing-is-to-forecast-where-customers-are-moving/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

[Image](https://sms4smile.com/quotes/i/67d/philip-kotler-8278_customers_the-most-important-thing-is-to-forecast_1308409.jpg)

> [Every business is a service business. Does your service put a smile on the customer's face?](https://sms4smile.com/quotes/philip-kotler/every-business-is-a-service-business-does-your-service-put-a-smile-on/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

[Image](https://sms4smile.com/quotes/i/3cc/philip-kotler-8278_business_every-business-is-a-service-business-doe_1798167.jpg)

> [The successful salesperson cares first for the customer, second for the products.](https://sms4smile.com/quotes/philip-kotler/the-successful-salesperson-cares-first-for-the-customer-second-for/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

[Image](https://sms4smile.com/quotes/i/846/philip-kotler-8278_care_the-successful-salesperson-cares-first-f_2795969.jpg)

> [The best advertising is done by satisfied customers.](https://sms4smile.com/quotes/philip-kotler/the-best-advertising-is-done-by-satisfied-customers/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

[Image](https://sms4smile.com/quotes/i/08f/philip-kotler-8278_advertising_the-best-advertising-is-done-by-satisfie_1713283.jpg)

> [It is no longer enough to satisfy your customers. You must delight them.](https://sms4smile.com/quotes/philip-kotler/it-is-no-longer-enough-to-satisfy-your-customers-you-must-delight-them/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

[Image](https://sms4smile.com/quotes/i/22f/philip-kotler-8278_customers_it-is-no-longer-enough-to-satisfy-your-c_2068567.jpg)

> [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

[Image](https://sms4smile.com/quotes/i/4a8/philip-kotler-8278_best-way_the-best-way-to-hold-customers-is-to-con_2519.jpg)

> [Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.](https://sms4smile.com/quotes/philip-kotler/integrated-marketing-communications-is-a-way-of-looking-at-the-whole/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

[Image](https://sms4smile.com/quotes/i/71f/philip-kotler-8278_communication_integrated-marketing-communications-is-a_1873763.jpg)

> [Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.](https://sms4smile.com/quotes/philip-kotler/good-customers-are-an-asset-which-when-wellmanaged-and-served-will/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

[Image](https://sms4smile.com/quotes/i/534/philip-kotler-8278_assets_good-customers-are-an-asset-which-when-w_2856704.jpg)

> [Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying…](https://sms4smile.com/quotes/philip-kotler/authentic-marketing-is-not-the-art-of-selling-what-you-make-but/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

[Image](https://sms4smile.com/quotes/i/e4c/philip-kotler-8278_art_authentic-marketing-is-not-the-art-of-se_603427.jpg)

> [The CEO announces that the purpose of the firm is to improve the lives of the customers and the lives of the…](https://sms4smile.com/quotes/philip-kotler/the-ceo-announces-that-the-purpose-of-the-firm-is-to-improve-the/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

[Image](https://sms4smile.com/quotes/i/7de/philip-kotler-8278_business_the-ceo-announces-that-the-purpose-of-th_1532157.jpg)

## Other authors on Customers

## More by Philip Kotler

> [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [The internet will create the winnerand bury the laggards.](https://sms4smile.com/quotes/philip-kotler/the-internet-will-create-the-winnerand-bury-the-laggards/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [There is no such thing as a commodity. It is simply a product waiting to be differentiated.](https://sms4smile.com/quotes/philip-kotler/there-is-no-such-thing-as-a-commodity-it-is-simply-a-product-waiting/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Don’t buy market share. Figure out how to earn it.](https://sms4smile.com/quotes/philip-kotler/don-t-buy-market-share-figure-out-how-to-earn-it/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [The future isn’t ahead of us. It has already happened.](https://sms4smile.com/quotes/philip-kotler/the-future-isn-t-ahead-of-us-it-has-already-happened/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Marketing is the set of human activities directed at facilitating and consummating exchanges.](https://sms4smile.com/quotes/philip-kotler/marketing-is-the-set-of-human-activities-directed-at-facilitating-and/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Curiosity is the starting point for great science.](https://sms4smile.com/quotes/philip-kotler/curiosity-is-the-starting-point-for-great-science/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies…](https://sms4smile.com/quotes/philip-kotler/there-is-much-work-to-do-to-protect-forests-from-over-timbering-and/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Great insight comes from seeing something as odd and finding out why.](https://sms4smile.com/quotes/philip-kotler/great-insight-comes-from-seeing-something-as-odd-and-finding-out-why/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them…](https://sms4smile.com/quotes/philip-kotler/ceos-need-to-produce-continuous-growth-in-sales-and-profits-yet-they/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search…](https://sms4smile.com/quotes/philip-kotler/requiring-the-payment-of-higher-wages-will-lead-to-a-loss-of-some/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of…](https://sms4smile.com/quotes/philip-kotler/republicans-talk-loudly-about-freedom-and-yet-are-against-a-women/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.](https://sms4smile.com/quotes/philip-kotler/marketing-is-not-the-art-of-finding-clever-ways-to-dispose-of-what/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His…](https://sms4smile.com/quotes/philip-kotler/thomas-edison-had-great-visions-for-lights-music-players-movies-etc/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [A country's middle class is its bedrock.](https://sms4smile.com/quotes/philip-kotler/a-country-s-middle-class-is-its-bedrock/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

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                        "text": "The CEO announces that the purpose of the firm is to improve the lives of the customers and the lives of the firm's stakeholders and the quality of the planet. The company will give fair compensation to all the stakeholders and the CEO will not earn more than 20 times the median income of his employees. He will want his employees to rate him, just as he also has to rate them.",
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