--- title: "15 Customers Quotes By Marc Benioff" description: "15 Customers quotes by Marc Benioff. Plus more from Marc Benioff and more Customers sayings from other authors." image: "https://sms4smile.com/quotes/i/3d7/marc-benioff-5986_complexity_customers-want-new-functionality-but-the_973667.png" --- > [Customers want new functionality, but they don't want the traditional complexity that has marred products in the past.](https://sms4smile.com/quotes/marc-benioff/customers-want-new-functionality-but-they-don-t-want-the-traditional/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) [Image](https://sms4smile.com/quotes/i/3d7/marc-benioff-5986_complexity_customers-want-new-functionality-but-the_973667.png) > [What part of media doesn't need to connect with their customers more smartly?](https://sms4smile.com/quotes/marc-benioff/what-part-of-media-doesn-t-need-to-connect-with-their-customers-more/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) [Image](https://sms4smile.com/quotes/i/d8c/marc-benioff-5986_connect_what-part-of-media-doesn-t-need-to-conne_658120.png) > [This is what our customers are asking for to take them to the next level and free them from the bondage of…](https://sms4smile.com/quotes/marc-benioff/this-is-what-our-customers-are-asking-for-to-take-them-to-the-next/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) [Image](https://sms4smile.com/quotes/i/98a/marc-benioff-5986_asking_this-is-what-our-customers-are-asking-fo_2318917.png) > [Most of all, I discovered that in order to succeed with a product, you must truly get to know your customers and…](https://sms4smile.com/quotes/marc-benioff/most-of-all-i-discovered-that-in-order-to-succeed-with-a-product-you/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) [Image](https://sms4smile.com/quotes/i/6cb/marc-benioff-5986_build_most-of-all-i-discovered-that-in-order-t_427039.png) > [You need to get to the future, ahead of your customers, and be ready to greet them when they arrive.](https://sms4smile.com/quotes/marc-benioff/you-need-to-get-to-the-future-ahead-of-your-customers-and-be-ready-to/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) [Image](https://sms4smile.com/quotes/i/3bb/marc-benioff-5986_customer_you-need-to-get-to-the-future-ahead-of-y_415716.png) > [I believe a balanced life is essential, and I try to make sure that all of our employees know that and live…](https://sms4smile.com/quotes/marc-benioff/i-believe-a-balanced-life-is-essential-and-i-try-to-make-sure-that/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) [Image](https://sms4smile.com/quotes/i/211/marc-benioff-5986_balance_i-believe-a-balanced-life-is-essential-a_1907777.png) > [Learning how to interact with customers is something that anyone starting any business must master. It's an amazing opportunity to be able…](https://sms4smile.com/quotes/marc-benioff/learning-how-to-interact-with-customers-is-something-that-anyone/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) [Image](https://sms4smile.com/quotes/i/9b1/marc-benioff-5986_able_learning-how-to-interact-with-customers_1483121.jpg) > [The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks.…](https://sms4smile.com/quotes/marc-benioff/the-future-of-communicating-with-customers-rests-in-engaging-with/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) [Image](https://sms4smile.com/quotes/i/044/marc-benioff-5986_brands_the-future-of-communicating-with-custome_1517120.png) > [I don't look at business as a zero-sum game. I don't. I've never seen it play out that way in our industry,…](https://sms4smile.com/quotes/marc-benioff/i-don-t-look-at-business-as-a-zero-sum-game-i-don-t-i-ve-never-seen/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) [Image](https://sms4smile.com/quotes/i/f1e/marc-benioff-5986_add_i-don-t-look-at-business-as-a-zero-sum-g_434135.png) > [Although I loved working on technology - I've always been a computer geek at heart - my professors encouraged me to get…](https://sms4smile.com/quotes/marc-benioff/although-i-loved-working-on-technology-i-ve-always-been-a-computer/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) [Image](https://sms4smile.com/quotes/i/d97/marc-benioff-5986_always_although-i-loved-working-on-technology-i_612783.png) > [You don't want to be the only car company. When you're the only car company and there's no competition, customers may not…](https://sms4smile.com/quotes/marc-benioff/you-don-t-want-to-be-the-only-car-company-when-you-re-the-only-car/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) [Image](https://sms4smile.com/quotes/i/b52/marc-benioff-5986_business_you-don-t-want-to-be-the-only-car-compan_2142650.jpg) > [As we talk about devices, you should never forget that behind every one there is a person - a customer. It“s not…](https://sms4smile.com/quotes/marc-benioff/as-we-talk-about-devices-you-should-never-forget-that-behind-every/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) [Image](https://sms4smile.com/quotes/i/18e/marc-benioff-5986_behinds_as-we-talk-about-devices-you-should-neve_107506.png) > [Customers get vested in certain paradigms of computing, and those large vendors will try to keep those customers in those paradigms of…](https://sms4smile.com/quotes/marc-benioff/customers-get-vested-in-certain-paradigms-of-computing-and-those/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) [Image](https://sms4smile.com/quotes/i/61b/marc-benioff-5986_cash_customers-get-vested-in-certain-paradigm_2637251.jpg) > [When I explain our company values and the foundation to prospective employees, they realize that they have an opportunity to do much…](https://sms4smile.com/quotes/marc-benioff/when-i-explain-our-company-values-and-the-foundation-to-prospective/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) [Image](https://sms4smile.com/quotes/i/be1/marc-benioff-5986_business_when-i-explain-our-company-values-and-th_679951.jpg) > [Once you know what you want and what is important for you to achieve, also define the values associated with it. What…](https://sms4smile.com/quotes/marc-benioff/once-you-know-what-you-want-and-what-is-important-for-you-to-achieve/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) [Image](https://sms4smile.com/quotes/i/2b6/marc-benioff-5986_achieve_once-you-know-what-you-want-and-what-is_1565625.png) ## Other authors on Customers ## More by Marc Benioff > [I think everybody understands how important the cloud is.](https://sms4smile.com/quotes/marc-benioff/i-think-everybody-understands-how-important-the-cloud-is/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [A lot was happening in A.I. But I also realized it wasn't clear what Salesforce's role in A.I. was. That's when we started acquiring…](https://sms4smile.com/quotes/marc-benioff/a-lot-was-happening-in-a-i-but-i-also-realized-it-wasn-t-clear-what/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [Businesses cannot be extricated or disintermediated from the communities they serve. Businesses who do that will do that at their own peril. They will…](https://sms4smile.com/quotes/marc-benioff/businesses-cannot-be-extricated-or-disintermediated-from-the/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [As we talk about devices, you should never forget that behind every one there is a person - a customer. It“s not the Internet…](https://sms4smile.com/quotes/marc-benioff/as-we-talk-about-devices-you-should-never-forget-that-behind-every/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [I also think that employees these days expect less of a separation of work and personal life. That doesn't mean that work tasks should…](https://sms4smile.com/quotes/marc-benioff/i-also-think-that-employees-these-days-expect-less-of-a-separation-of/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [You must always be able to predict what's next and then have the flexibility to evolve.](https://sms4smile.com/quotes/marc-benioff/you-must-always-be-able-to-predict-what-s-next-and-then-have-the/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [Life grows relative to one’s investment in it.](https://sms4smile.com/quotes/marc-benioff/life-grows-relative-to-one-s-investment-in-it/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [Technology's always taken jobs out of the system, and what you hope is that technology's going to put those jobs back in, too. That's…](https://sms4smile.com/quotes/marc-benioff/technology-s-always-taken-jobs-out-of-the-system-and-what-you-hope-is/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [If someone asks me what cloud computing is, I try not to get bogged down with definitions. I tell them that, simply put, cloud…](https://sms4smile.com/quotes/marc-benioff/if-someone-asks-me-what-cloud-computing-is-i-try-not-to-get-bogged/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [I've worked with a variety of presidents over the years on both sides of the aisle and congressmen and senators, so I'm not into…](https://sms4smile.com/quotes/marc-benioff/i-ve-worked-with-a-variety-of-presidents-over-the-years-on-both-sides/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [When I get something in my head, it's hard for me to just let it go.](https://sms4smile.com/quotes/marc-benioff/when-i-get-something-in-my-head-it-s-hard-for-me-to-just-let-it-go/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [Don't forget to do something for other people.](https://sms4smile.com/quotes/marc-benioff/don-t-forget-to-do-something-for-other-people/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [You need to get to the future, ahead of your customers, and be ready to greet them when they arrive.](https://sms4smile.com/quotes/marc-benioff/you-need-to-get-to-the-future-ahead-of-your-customers-and-be-ready-to/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [Most of all, I discovered that in order to succeed with a product, you must truly get to know your customers and build something…](https://sms4smile.com/quotes/marc-benioff/most-of-all-i-discovered-that-in-order-to-succeed-with-a-product-you/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) > [Mult-Tenancyi is really the future of our industry.](https://sms4smile.com/quotes/marc-benioff/mult-tenancyi-is-really-the-future-of-our-industry/) [Marc Benioff](https://sms4smile.com/quotes/author/marc-benioff/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/customers/marc-benioff/#itemlist", "name": "15 Customers Quotes By Marc 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It's an amazing opportunity to be able to learn the ropes at an established company and then employ your expertise at your own company.", "creator": { "@type": "Person", "name": "Marc Benioff" }, "url": "https://sms4smile.com/quotes/marc-benioff/learning-how-to-interact-with-customers-is-something-that-anyone/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9b1/marc-benioff-5986_able_learning-how-to-interact-with-customers_1483121.jpg", "contentUrl": "https://sms4smile.com/quotes/i/9b1/marc-benioff-5986_able_learning-how-to-interact-with-customers_1483121.jpg", "url": "https://sms4smile.com/quotes/i/9b1/marc-benioff-5986_able_learning-how-to-interact-with-customers_1483121.jpg", "width": 1080, "height": 1080, "caption": "“Learning how to interact with customers is something that anyone starting any business must master. 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Companies need to join the conversation.", "creator": { "@type": "Person", "name": "Marc Benioff" }, "url": "https://sms4smile.com/quotes/marc-benioff/the-future-of-communicating-with-customers-rests-in-engaging-with/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/044/marc-benioff-5986_brands_the-future-of-communicating-with-custome_1517120.png", "contentUrl": "https://sms4smile.com/quotes/i/044/marc-benioff-5986_brands_the-future-of-communicating-with-custome_1517120.png", "url": "https://sms4smile.com/quotes/i/044/marc-benioff-5986_brands_the-future-of-communicating-with-custome_1517120.png", "width": 1080, "height": 1080, "caption": "“The future of communicating with customers rests in engaging with them through every possible channel…” — Marc Benioff", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "I don't look at business as a zero-sum game. I don't. I've never seen it play out that way in our industry, and I think you innovate and you add value, deliver value back to customers, and you get value back from the world.", "creator": { "@type": "Person", "name": "Marc Benioff" }, "url": "https://sms4smile.com/quotes/marc-benioff/i-don-t-look-at-business-as-a-zero-sum-game-i-don-t-i-ve-never-seen/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f1e/marc-benioff-5986_add_i-don-t-look-at-business-as-a-zero-sum-g_434135.png", "contentUrl": "https://sms4smile.com/quotes/i/f1e/marc-benioff-5986_add_i-don-t-look-at-business-as-a-zero-sum-g_434135.png", "url": "https://sms4smile.com/quotes/i/f1e/marc-benioff-5986_add_i-don-t-look-at-business-as-a-zero-sum-g_434135.png", "width": 1080, "height": 1080, "caption": "“I don't look at business as a zero-sum game. I don't. I've never seen it play out that way in our industry…” — Marc Benioff", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "Although I loved working on technology - I've always been a computer geek at heart - my professors encouraged me to get a real-world job working with customers.", "creator": { "@type": "Person", "name": "Marc Benioff" }, "url": "https://sms4smile.com/quotes/marc-benioff/although-i-loved-working-on-technology-i-ve-always-been-a-computer/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d97/marc-benioff-5986_always_although-i-loved-working-on-technology-i_612783.png", "contentUrl": "https://sms4smile.com/quotes/i/d97/marc-benioff-5986_always_although-i-loved-working-on-technology-i_612783.png", "url": "https://sms4smile.com/quotes/i/d97/marc-benioff-5986_always_although-i-loved-working-on-technology-i_612783.png", "width": 1080, "height": 1080, "caption": "“Although I loved working on technology - I've always been a computer geek at heart - my professors…” — Marc Benioff", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "You don't want to be the only car company. When you're the only car company and there's no competition, customers may not know what a car is, the roads may not be developed for cars, there may not be gas stations everywhere.", "creator": { "@type": "Person", "name": "Marc Benioff" }, "url": "https://sms4smile.com/quotes/marc-benioff/you-don-t-want-to-be-the-only-car-company-when-you-re-the-only-car/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b52/marc-benioff-5986_business_you-don-t-want-to-be-the-only-car-compan_2142650.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b52/marc-benioff-5986_business_you-don-t-want-to-be-the-only-car-compan_2142650.jpg", "url": "https://sms4smile.com/quotes/i/b52/marc-benioff-5986_business_you-don-t-want-to-be-the-only-car-compan_2142650.jpg", "width": 1080, "height": 1080, "caption": "“You don't want to be the only car company. When you're the only car company and there's no competition…” — Marc Benioff", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "As we talk about devices, you should never forget that behind every one there is a person - a customer. It“s not the Internet of Things, but the Internet of People - of customers. We are moving to one-to-one relationships.", "creator": { "@type": "Person", "name": "Marc Benioff" }, "url": "https://sms4smile.com/quotes/marc-benioff/as-we-talk-about-devices-you-should-never-forget-that-behind-every/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/18e/marc-benioff-5986_behinds_as-we-talk-about-devices-you-should-neve_107506.png", "contentUrl": "https://sms4smile.com/quotes/i/18e/marc-benioff-5986_behinds_as-we-talk-about-devices-you-should-neve_107506.png", "url": "https://sms4smile.com/quotes/i/18e/marc-benioff-5986_behinds_as-we-talk-about-devices-you-should-neve_107506.png", "width": 1080, "height": 1080, "caption": "“As we talk about devices, you should never forget that behind every one there is a person - a customer. 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That's where you basically get the term cash cow.", "creator": { "@type": "Person", "name": "Marc Benioff" }, "url": "https://sms4smile.com/quotes/marc-benioff/customers-get-vested-in-certain-paradigms-of-computing-and-those/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/61b/marc-benioff-5986_cash_customers-get-vested-in-certain-paradigm_2637251.jpg", "contentUrl": "https://sms4smile.com/quotes/i/61b/marc-benioff-5986_cash_customers-get-vested-in-certain-paradigm_2637251.jpg", "url": "https://sms4smile.com/quotes/i/61b/marc-benioff-5986_cash_customers-get-vested-in-certain-paradigm_2637251.jpg", "width": 1080, "height": 1080, "caption": "“Customers get vested in certain paradigms of computing, and those large vendors will try to keep those…” — Marc Benioff", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "When I explain our company values and the foundation to prospective employees, they realize that they have an opportunity to do much more than change the way businesses manage and share information. 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What is important? That is something a lot of entrepreneurs pass by too quickly. For us, the things that were important were, No. 1, customer success. 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