---
title: "34 Customers Quotes By Jeff Bezos"
description: "34 Customers quotes by Jeff Bezos. Plus more from Jeff Bezos and more Customers sayings from other authors."
image: "https://sms4smile.com/quotes/i/a8e/jeff-bezos-1193_customers_you-want-your-customers-to-value-your-se_1466645.jpg"
---

> [You want your customers to value your service.](https://sms4smile.com/quotes/jeff-bezos/you-want-your-customers-to-value-your-service/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/a8e/jeff-bezos-1193_customers_you-want-your-customers-to-value-your-se_1466645.jpg)

> [Determine what your customers need, and work backwards.](https://sms4smile.com/quotes/jeff-bezos/determine-what-your-customers-need-and-work-backwards/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/d38/jeff-bezos-1193_backwards_determine-what-your-customers-need-and-w_2685724.jpg)

> [Focusing on the customer makes a company more resilient.](https://sms4smile.com/quotes/jeff-bezos/focusing-on-the-customer-makes-a-company-more-resilient/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/f83/jeff-bezos-1193_business_focusing-on-the-customer-makes-a-company_3177071.jpg)

> [I'm a big fan of all-you-can-eat plans, because they're simpler for customers.](https://sms4smile.com/quotes/jeff-bezos/i-m-a-big-fan-of-all-you-can-eat-plans-because-they-re-simpler-for/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/e36/jeff-bezos-1193_because_i-m-a-big-fan-of-all-you-can-eat-plans-b_2336495.jpg)

> [Obsess about customers, not competitors.](https://sms4smile.com/quotes/jeff-bezos/obsess-about-customers-not-competitors/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/0aa/jeff-bezos-1193_competitors_obsess-about-customers-not-competitors-7_719846.jpg)

> [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/ca8/jeff-bezos-1193_customer_if-you-re-truly-obsessed-over-customers_96067.jpg)

> [If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.](https://sms4smile.com/quotes/jeff-bezos/if-you-do-build-a-great-experience-customers-tell-each-other-about/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/12f/jeff-bezos-1193_customer_if-you-do-build-a-great-experience-custo_2975206.jpg)

> [The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.](https://sms4smile.com/quotes/jeff-bezos/the-most-important-single-thing-is-to-focus-obsessively-on-the/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/1ef/jeff-bezos-1193_business_the-most-important-single-thing-is-to-fo_2525910.jpg)

> [All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.](https://sms4smile.com/quotes/jeff-bezos/all-businesses-need-to-be-young-forever-if-your-customer-base-ages/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/f91/jeff-bezos-1193_age_all-businesses-need-to-be-young-forever_3158727.jpg)

> [If you have a business model that relies on customers being misinformed, you better start working on changing your business model.](https://sms4smile.com/quotes/jeff-bezos/if-you-have-a-business-model-that-relies-on-customers-being/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/8e5/jeff-bezos-1193_art-work_if-you-have-a-business-model-that-relies_2041150.jpg)

> [We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.](https://sms4smile.com/quotes/jeff-bezos/we-innovate-by-starting-with-the-customer-and-working-backwards-that/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/faf/jeff-bezos-1193_backwards_we-innovate-by-starting-with-the-custome_1149527.jpg)

> [We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the…](https://sms4smile.com/quotes/jeff-bezos/we-ve-had-three-big-ideas-at-amazon-that-we-ve-stuck-with-for-18-2/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/f75/jeff-bezos-1193_amazon_we-ve-had-three-big-ideas-at-amazon-that_1107797.jpg)

> [If you're long-term oriented, customer interests and shareholder interests are aligned.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-long-term-oriented-customer-interests-and-shareholder/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/62b/jeff-bezos-1193_customer_if-you-re-long-term-oriented-customer-in_662283.jpg)

> [We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much…](https://sms4smile.com/quotes/jeff-bezos/we-watch-our-competitors-learn-from-them-see-the-things-that-they/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/de4/jeff-bezos-1193_business_we-watch-our-competitors-learn-from-them_772477.jpg)

> [Amazon Pages and Amazon Upgrade leverage Amazon's existing 'Search Inside the Book' technology to give customers unusual flexibility in how they buy…](https://sms4smile.com/quotes/jeff-bezos/amazon-pages-and-amazon-upgrade-leverage-amazon-s-existing-search/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/f37/jeff-bezos-1193_amazon_amazon-pages-and-amazon-upgrade-leverage_2887733.jpg)

> [I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention…](https://sms4smile.com/quotes/jeff-bezos/i-don-t-think-that-you-can-invent-on-behalf-of-customers-unless-you/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/374/jeff-bezos-1193_behalf_i-don-t-think-that-you-can-invent-on-beh_2962775.jpg)

> [If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the…](https://sms4smile.com/quotes/jeff-bezos/if-you-make-customers-unhappy-in-the-physical-world-they-might-each/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/6e8/jeff-bezos-1193_best-service_if-you-make-customers-unhappy-in-the-phy_1617836.jpg)

> [ When \[competitors are\] in the shower in the morning, they're thinking about how they're going to get ahead of one of their… ](https://sms4smile.com/quotes/jeff-bezos/when-competitors-are-in-the-shower-in-the-morning-they-re-thinking/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/e48/jeff-bezos-1193_behalf_when-competitors-are-in-the-shower-in-th_305405.jpg)

> [I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we…](https://sms4smile.com/quotes/jeff-bezos/i-think-one-of-the-things-people-don-t-understand-is-we-can-build/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/927/jeff-bezos-1193_approach_i-think-one-of-the-things-people-don-t-u_1292640.jpg)

> [... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're…](https://sms4smile.com/quotes/jeff-bezos/if-it-s-not-your-style-to-stretch-and-go-the-extra-mile-to-make-sure/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/482/jeff-bezos-1193_allergic_if-it-s-not-your-style-to-stretch-and-go_2506002.jpg)

> [If there’s one reason we have done better than of our peers in the Internet space over the last six years, it…](https://sms4smile.com/quotes/jeff-bezos/if-there-s-one-reason-we-have-done-better-than-of-our-peers-in-the/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/387/jeff-bezos-1193_customer-experience_if-there-s-one-reason-we-have-done-bette_2952748.jpg)

> [If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be…](https://sms4smile.com/quotes/jeff-bezos/if-your-customer-base-is-aging-with-you-then-eventually-you-are-going/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/9d6/jeff-bezos-1193_aging_if-your-customer-base-is-aging-with-you_335370.jpg)

> [We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe…](https://sms4smile.com/quotes/jeff-bezos/we-ve-done-price-elasticity-studies-and-the-answer-is-always-that-we/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/d5b/jeff-bezos-1193_answers_we-ve-done-price-elasticity-studies-and_1140559.jpg)

> [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/08f/jeff-bezos-1193_backwards_we-re-not-competitor-obsessed-we-re-cust_94613.jpg)

> [Above all else, align with customers. Win when they win. Win only when they win.](https://sms4smile.com/quotes/jeff-bezos/above-all-else-align-with-customers-win-when-they-win-win-only-when/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/4ab/jeff-bezos-1193_align_above-all-else-align-with-customers-win_153476.jpg)

> [One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-gets-me-up-in-the-morning-is-knowing-that/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/f19/jeff-bezos-1193_customers_one-of-the-things-that-gets-me-up-in-the_734316.jpg)

> [You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature…](https://sms4smile.com/quotes/jeff-bezos/you-have-to-use-your-judgment-in-cases-like-that-we-say-let-s-be/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/35f/jeff-bezos-1193_cases_you-have-to-use-your-judgment-in-cases-l_2088236.jpg)

> [You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So we are at a…](https://sms4smile.com/quotes/jeff-bezos/you-know-if-you-make-a-customer-unhappy-they-won-t-tell-five-friends/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/973/jeff-bezos-1193_business_you-know-if-you-make-a-customer-unhappy_1538108.jpg)

> [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/7ce/jeff-bezos-1193_company_i-think-technology-advanced-faster-than_18815.jpg)

> [We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make…](https://sms4smile.com/quotes/jeff-bezos/we-see-our-customers-as-invited-guests-to-a-party-and-we-are-the/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/7a4/jeff-bezos-1193_aspect_we-see-our-customers-as-invited-guests-t_1703393.jpg)

> [I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess…](https://sms4smile.com/quotes/jeff-bezos/i-have-a-strongly-held-belief-that-one-of-the-reasons-that-amazon-has/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/e27/jeff-bezos-1193_customers_i-have-a-strongly-held-belief-that-one-o_395816.jpg)

> [There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally…](https://sms4smile.com/quotes/jeff-bezos/there-are-multiple-ways-to-be-externally-focused-that-are-very/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/d95/jeff-bezos-1193_business_there-are-multiple-ways-to-be-externally_2880974.jpg)

> [There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or…](https://sms4smile.com/quotes/jeff-bezos/there-are-two-ways-to-extend-a-business-take-inventory-of-what-you-re/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/35e/jeff-bezos-1193_business_there-are-two-ways-to-extend-a-business_1667423.jpg)

> [But there's still so much you can do with technology to improve the customer experience. And that's the sense in which I…](https://sms4smile.com/quotes/jeff-bezos/but-there-s-still-so-much-you-can-do-with-technology-to-improve-the/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

[Image](https://sms4smile.com/quotes/i/248/jeff-bezos-1193_believe_but-there-s-still-so-much-you-can-do-wit_2705680.jpg)

## Other authors on Customers

## More by Jeff Bezos

> [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [The death knell for any enterprise is to glorify the past -- no matter how good it was.](https://sms4smile.com/quotes/jeff-bezos/the-death-knell-for-any-enterprise-is-to-glorify-the-past-no-matter/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [People who are right most of the time are people who change their minds often](https://sms4smile.com/quotes/jeff-bezos/people-who-are-right-most-of-the-time-are-people-who-change-their/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [The human brain is an incredible pattern-matching machine.](https://sms4smile.com/quotes/jeff-bezos/the-human-brain-is-an-incredible-pattern-matching-machine/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [Work hard, have fun and make history.](https://sms4smile.com/quotes/jeff-bezos/work-hard-have-fun-and-make-history/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [If you can't tolerate critics, don't do anything new or interesting.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-tolerate-critics-don-t-do-anything-new-or-interesting/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [If you can't feed a team with two pizzas, it's too large.](https://sms4smile.com/quotes/jeff-bezos/if-you-can-t-feed-a-team-with-two-pizzas-it-s-too-large/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.](https://sms4smile.com/quotes/jeff-bezos/we-also-have-no-incentive-compensation-of-any-kind-and-the-reason-we/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.](https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [I think the definition of a book is changing.](https://sms4smile.com/quotes/jeff-bezos/i-think-the-definition-of-a-book-is-changing/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.](https://sms4smile.com/quotes/jeff-bezos/we-re-not-competitor-obsessed-we-re-customer-obsessed-we-start-with/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [If you're truly obsessed over customers, it'll cover a lot of errors.](https://sms4smile.com/quotes/jeff-bezos/if-you-re-truly-obsessed-over-customers-it-ll-cover-a-lot-of-errors/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [One of the things that I'm very excited about with New Shepard, which is our suborbital tourism vehicle, is using that to get a…](https://sms4smile.com/quotes/jeff-bezos/one-of-the-things-that-i-m-very-excited-about-with-new-shepard-which/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.](https://sms4smile.com/quotes/jeff-bezos/i-wouldn-t-be-surprised-if-history-records-tim-berners-lee-as-the/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

> [Maintain a firm grasp of the obvious at all times.](https://sms4smile.com/quotes/jeff-bezos/maintain-a-firm-grasp-of-the-obvious-at-all-times/)

[Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/)

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                {
                    "@type": "ListItem",
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                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Customers",
                    "item": "https://sms4smile.com/quotes/about/customers/"
                },
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                    "@type": "ListItem",
                    "position": 5,
                    "name": "Jeff Bezos",
                    "item": "https://sms4smile.com/quotes/about/customers/jeff-bezos/"
                }
            ]
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            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
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                "height": 512
            }
        }
    ]
}
```