--- title: "11 Customers Quotes By Howard Schultz" description: "11 Customers quotes by Howard Schultz. Plus more from Howard Schultz and more Customers sayings from other authors." image: "https://sms4smile.com/quotes/i/a01/howard-schultz-1317_branding_customers-must-recognize-that-you-stand_2816445.png" --- > [Customers must recognize that you stand for something.](https://sms4smile.com/quotes/howard-schultz/customers-must-recognize-that-you-stand-for-something/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/a01/howard-schultz-1317_branding_customers-must-recognize-that-you-stand_2816445.png) > [Customers have different need states and life experiences.](https://sms4smile.com/quotes/howard-schultz/customers-have-different-need-states-and-life-experiences/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/5ac/howard-schultz-1317_customer_customers-have-different-need-states-and_2891506.png) > [We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the…](https://sms4smile.com/quotes/howard-schultz/we-need-to-put-ourselves-in-the-shoes-of-our-customers-that-is-my-new/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/f7c/howard-schultz-1317_battle_we-need-to-put-ourselves-in-the-shoes-of_2201809.png) > [Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is…](https://sms4smile.com/quotes/howard-schultz/great-companies-that-build-an-enduring-brand-have-an-emotional/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/2b4/howard-schultz-1317_barriers_great-companies-that-build-an-enduring-b_2034764.png) > [The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.](https://sms4smile.com/quotes/howard-schultz/the-starbucks-customer-and-the-teavana-customer-are-two-very/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/2ef/howard-schultz-1317_customer_the-starbucks-customer-and-the-teavana-c_2827665.png) > [I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or…](https://sms4smile.com/quotes/howard-schultz/i-am-concerned-about-any-attrition-in-customer-traffic-at-starbucks-2/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/66c/howard-schultz-1317_about_i-am-concerned-about-any-attrition-in-cu_1852167.jpg) > [Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day.…](https://sms4smile.com/quotes/howard-schultz/our-mission-statement-about-treating-people-with-respect-and-dignity/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/51a/howard-schultz-1317_best-service_our-mission-statement-about-treating-peo_2000392.jpg) > [It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and…](https://sms4smile.com/quotes/howard-schultz/it-s-ironic-that-retailers-and-restaurants-live-or-die-on-customer/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/70b/howard-schultz-1317_benefits_it-s-ironic-that-retailers-and-restauran_799836.png) > [Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people…](https://sms4smile.com/quotes/howard-schultz/customers-don-t-always-know-what-they-want-the-decline-in-coffee/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/ff5/howard-schultz-1317_coffee_customers-don-t-always-know-what-they-wa_293920.jpg) > [The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one…](https://sms4smile.com/quotes/howard-schultz/the-rules-of-engagement-around-building-a-brand-have-changed/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/020/howard-schultz-1317_brands_the-rules-of-engagement-around-building_2608434.jpg) > [Despite the fact that Starbucks has grown to be a large company. We've always played music in our stores and has always…](https://sms4smile.com/quotes/howard-schultz/despite-the-fact-that-starbucks-has-grown-to-be-a-large-company-we-ve/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) [Image](https://sms4smile.com/quotes/i/69c/howard-schultz-1317_asking_despite-the-fact-that-starbucks-has-grow_2309944.jpg) ## Other authors on Customers ## More by Howard Schultz > [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If it Captures Your Imagination, it will captivate others.](https://sms4smile.com/quotes/howard-schultz/if-it-captures-your-imagination-it-will-captivate-others/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…](https://sms4smile.com/quotes/howard-schultz/if-you-look-at-coffee-tea-food-and-juice-we-think-there-are-inherent/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Success is best when its shared](https://sms4smile.com/quotes/howard-schultz/success-is-best-when-its-shared/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [While their service is ending, our responsibility is just beginning!](https://sms4smile.com/quotes/howard-schultz/while-their-service-is-ending-our-responsibility-is-just-beginning/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…](https://sms4smile.com/quotes/howard-schultz/living-in-the-same-city-as-microsoft-i-m-only-too-aware-that-even-in/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We have a big opportunity in China. We think the number of stores here can rival the number in North America.](https://sms4smile.com/quotes/howard-schultz/we-have-a-big-opportunity-in-china-we-think-the-number-of-stores-here/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…](https://sms4smile.com/quotes/howard-schultz/i-m-in-a-different-position-than-most-ceo-s-i-m-a-founder-i-m-not-a/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your…](https://sms4smile.com/quotes/howard-schultz/and-with-the-right-mentor-don-t-be-afraid-to-expose-your/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) > [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/) [Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/customers/howard-schultz/#itemlist", "name": "11 Customers Quotes By Howard Schultz", "numberOfItems": 11, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Customers must recognize that you stand for something.", "creator": { "@type": "Person", "name": "Howard Schultz" }, "url": "https://sms4smile.com/quotes/howard-schultz/customers-must-recognize-that-you-stand-for-something/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a01/howard-schultz-1317_branding_customers-must-recognize-that-you-stand_2816445.png", "contentUrl": "https://sms4smile.com/quotes/i/a01/howard-schultz-1317_branding_customers-must-recognize-that-you-stand_2816445.png", "url": "https://sms4smile.com/quotes/i/a01/howard-schultz-1317_branding_customers-must-recognize-that-you-stand_2816445.png", "width": 1080, "height": 1080, "caption": "“Customers must recognize that you stand for something.” — Howard Schultz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Customers have different need states and life experiences.", "creator": { "@type": "Person", "name": "Howard Schultz" }, "url": "https://sms4smile.com/quotes/howard-schultz/customers-have-different-need-states-and-life-experiences/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5ac/howard-schultz-1317_customer_customers-have-different-need-states-and_2891506.png", "contentUrl": "https://sms4smile.com/quotes/i/5ac/howard-schultz-1317_customer_customers-have-different-need-states-and_2891506.png", "url": "https://sms4smile.com/quotes/i/5ac/howard-schultz-1317_customer_customers-have-different-need-states-and_2891506.png", "width": 1080, "height": 1080, "caption": "“Customers have different need states and life experiences.” — Howard Schultz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.", "creator": { "@type": "Person", "name": "Howard Schultz" }, "url": "https://sms4smile.com/quotes/howard-schultz/we-need-to-put-ourselves-in-the-shoes-of-our-customers-that-is-my-new/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f7c/howard-schultz-1317_battle_we-need-to-put-ourselves-in-the-shoes-of_2201809.png", "contentUrl": "https://sms4smile.com/quotes/i/f7c/howard-schultz-1317_battle_we-need-to-put-ourselves-in-the-shoes-of_2201809.png", "url": "https://sms4smile.com/quotes/i/f7c/howard-schultz-1317_battle_we-need-to-put-ourselves-in-the-shoes-of_2201809.png", "width": 1080, "height": 1080, "caption": "“We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe…” — Howard Schultz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.", "creator": { "@type": "Person", "name": "Howard Schultz" }, "url": "https://sms4smile.com/quotes/howard-schultz/great-companies-that-build-an-enduring-brand-have-an-emotional/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2b4/howard-schultz-1317_barriers_great-companies-that-build-an-enduring-b_2034764.png", "contentUrl": "https://sms4smile.com/quotes/i/2b4/howard-schultz-1317_barriers_great-companies-that-build-an-enduring-b_2034764.png", "url": "https://sms4smile.com/quotes/i/2b4/howard-schultz-1317_barriers_great-companies-that-build-an-enduring-b_2034764.png", "width": 1080, "height": 1080, "caption": "“Great companies that build an enduring brand have an emotional relationship with customers that has no…” — Howard Schultz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.", "creator": { "@type": "Person", "name": "Howard Schultz" }, "url": "https://sms4smile.com/quotes/howard-schultz/the-starbucks-customer-and-the-teavana-customer-are-two-very/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2ef/howard-schultz-1317_customer_the-starbucks-customer-and-the-teavana-c_2827665.png", "contentUrl": "https://sms4smile.com/quotes/i/2ef/howard-schultz-1317_customer_the-starbucks-customer-and-the-teavana-c_2827665.png", "url": "https://sms4smile.com/quotes/i/2ef/howard-schultz-1317_customer_the-starbucks-customer-and-the-teavana-c_2827665.png", "width": 1080, "height": 1080, "caption": "“The Starbucks customer and the Teavana customer are two very different customers, two different need states…” — Howard Schultz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.", "creator": { "@type": "Person", "name": "Howard Schultz" }, "url": "https://sms4smile.com/quotes/howard-schultz/i-am-concerned-about-any-attrition-in-customer-traffic-at-starbucks-2/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/66c/howard-schultz-1317_about_i-am-concerned-about-any-attrition-in-cu_1852167.jpg", "contentUrl": "https://sms4smile.com/quotes/i/66c/howard-schultz-1317_about_i-am-concerned-about-any-attrition-in-cu_1852167.jpg", "url": "https://sms4smile.com/quotes/i/66c/howard-schultz-1317_about_i-am-concerned-about-any-attrition-in-cu_1852167.jpg", "width": 1080, "height": 1080, "caption": "“I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy…” — Howard Schultz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day. You can't expect your employees to exceed the expectations of your customers if you don't exceed the employees' expectations of management.", "creator": { "@type": "Person", "name": "Howard Schultz" }, "url": "https://sms4smile.com/quotes/howard-schultz/our-mission-statement-about-treating-people-with-respect-and-dignity/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/51a/howard-schultz-1317_best-service_our-mission-statement-about-treating-peo_2000392.jpg", "contentUrl": "https://sms4smile.com/quotes/i/51a/howard-schultz-1317_best-service_our-mission-statement-about-treating-peo_2000392.jpg", "url": "https://sms4smile.com/quotes/i/51a/howard-schultz-1317_best-service_our-mission-statement-about-treating-peo_2000392.jpg", "width": 1080, "height": 1080, "caption": "“Our mission statement about treating people with respect and dignity is not just words but a creed we live…” — Howard Schultz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experiences are mediocre for the public.", "creator": { "@type": "Person", "name": "Howard Schultz" }, "url": "https://sms4smile.com/quotes/howard-schultz/it-s-ironic-that-retailers-and-restaurants-live-or-die-on-customer/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/70b/howard-schultz-1317_benefits_it-s-ironic-that-retailers-and-restauran_799836.png", "contentUrl": "https://sms4smile.com/quotes/i/70b/howard-schultz-1317_benefits_it-s-ironic-that-retailers-and-restauran_799836.png", "url": "https://sms4smile.com/quotes/i/70b/howard-schultz-1317_benefits_it-s-ironic-that-retailers-and-restauran_799836.png", "width": 1080, "height": 1080, "caption": "“It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of…” — Howard Schultz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call \"the third place\" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.", "creator": { "@type": "Person", "name": "Howard Schultz" }, "url": "https://sms4smile.com/quotes/howard-schultz/customers-don-t-always-know-what-they-want-the-decline-in-coffee/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ff5/howard-schultz-1317_coffee_customers-don-t-always-know-what-they-wa_293920.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ff5/howard-schultz-1317_coffee_customers-don-t-always-know-what-they-wa_293920.jpg", "url": "https://sms4smile.com/quotes/i/ff5/howard-schultz-1317_coffee_customers-don-t-always-know-what-they-wa_293920.jpg", "width": 1080, "height": 1080, "caption": "“Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of…” — Howard Schultz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.", "creator": { "@type": "Person", "name": "Howard Schultz" }, "url": "https://sms4smile.com/quotes/howard-schultz/the-rules-of-engagement-around-building-a-brand-have-changed/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/020/howard-schultz-1317_brands_the-rules-of-engagement-around-building_2608434.jpg", "contentUrl": "https://sms4smile.com/quotes/i/020/howard-schultz-1317_brands_the-rules-of-engagement-around-building_2608434.jpg", "url": "https://sms4smile.com/quotes/i/020/howard-schultz-1317_brands_the-rules-of-engagement-around-building_2608434.jpg", "width": 1080, "height": 1080, "caption": "“The rules of engagement around building a brand have changed significantly over the past 10 to 15 years…” — Howard Schultz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "Despite the fact that Starbucks has grown to be a large company. We've always played music in our stores and has always acted as an opportunity to create a mood in our stores. And customers started asking, \"What song are you playing and can I buy that?\" . And we said \"No.\" And that was kind of the catalyst for beginning to look at music. We started out with our own compilations and after the success of that. We had the courage to say, \"Let's produce our own record.\" and the first record was with Ray Charles before he unfortunately passed away.", "creator": { "@type": "Person", "name": "Howard Schultz" }, "url": "https://sms4smile.com/quotes/howard-schultz/despite-the-fact-that-starbucks-has-grown-to-be-a-large-company-we-ve/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/69c/howard-schultz-1317_asking_despite-the-fact-that-starbucks-has-grow_2309944.jpg", "contentUrl": "https://sms4smile.com/quotes/i/69c/howard-schultz-1317_asking_despite-the-fact-that-starbucks-has-grow_2309944.jpg", "url": "https://sms4smile.com/quotes/i/69c/howard-schultz-1317_asking_despite-the-fact-that-starbucks-has-grow_2309944.jpg", "width": 1080, "height": 1080, "caption": "“Despite the fact that Starbucks has grown to be a large company. We've always played music in our stores and…” — Howard Schultz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/customers/howard-schultz/#webpage", "url": "https://sms4smile.com/quotes/about/customers/howard-schultz/", "name": "Customers Quotes by Howard Schultz", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/customers/howard-schultz/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/a01/howard-schultz-1317_branding_customers-must-recognize-that-you-stand_2816445.png" }, "description": "11 Customers quotes by Howard Schultz. Plus more from Howard Schultz and more Customers sayings from other authors.", "breadcrumb": { "@id": "https://sms4smile.com/quotes/about/customers/howard-schultz/#breadcrumb" } }, { "@type": "BreadcrumbList", "@id": "https://sms4smile.com/quotes/about/customers/howard-schultz/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Topics", "item": "https://sms4smile.com/quotes/categories/" }, { "@type": "ListItem", "position": 4, "name": "Customers", "item": "https://sms4smile.com/quotes/about/customers/" }, { "@type": "ListItem", "position": 5, "name": "Howard Schultz", "item": "https://sms4smile.com/quotes/about/customers/howard-schultz/" } ] }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```