--- title: "25 Customers Quotes By Brian Tracy" description: "25 Customers quotes by Brian Tracy. Plus more from Brian Tracy and more Customers sayings from other authors." image: "https://sms4smile.com/quotes/i/6a3/brian-tracy-216_customer_use-testimonial-letters-from-satisfied-c_472906.jpg" --- > [Use testimonial letters from satisfied customers at every opportunity.](https://sms4smile.com/quotes/brian-tracy/use-testimonial-letters-from-satisfied-customers-at-every-opportunity/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/6a3/brian-tracy-216_customer_use-testimonial-letters-from-satisfied-c_472906.jpg) > [IF YOUR JOB IS CUSTOMER SATISFACTION, YOUR REAL JOB TITLE IS PROBLEM SOLVER.](https://sms4smile.com/quotes/brian-tracy/if-your-job-is-customer-satisfaction-your-real-job-title-is-problem/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/09e/brian-tracy-216_customer-satisfactio_if-your-job-is-customer-satisfaction-you_210756.jpg) > [Offer your customers a long-term relationship, then do everything possible to build and maintain it.](https://sms4smile.com/quotes/brian-tracy/offer-your-customers-a-long-term-relationship-then-do-everything/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/d13/brian-tracy-216_customers_offer-your-customers-a-long-term-relatio_1639037.jpg) > [Satisfy the deep subconscious needs of your customers - to feel important, to feel valued, respected and worthwhile](https://sms4smile.com/quotes/brian-tracy/satisfy-the-deep-subconscious-needs-of-your-customers-to-feel/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/db8/brian-tracy-216_customer_satisfy-the-deep-subconscious-needs-of-y_561469.jpg) > [Proper business planning demands that you focus on the self-interest of the customer at all times.](https://sms4smile.com/quotes/brian-tracy/proper-business-planning-demands-that-you-focus-on-the-self-interest/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/a9f/brian-tracy-216_all-time_proper-business-planning-demands-that-yo_2824587.jpg) > [Your company's most valuable asset is how it is known to its customers.](https://sms4smile.com/quotes/brian-tracy/your-company-s-most-valuable-asset-is-how-it-is-known-to-its-customers/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/791/brian-tracy-216_asset_your-company-s-most-valuable-asset-is-ho_2460475.jpg) > [Never criticize, condemn or complain in a conversation with a customer or prospect.](https://sms4smile.com/quotes/brian-tracy/never-criticize-condemn-or-complain-in-a-conversation-with-a-customer/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/4ea/brian-tracy-216_communication_never-criticize-condemn-or-complain-in-a_1416037.jpg) > [Your customer is anyone who depends on you, or who you depend on for success.](https://sms4smile.com/quotes/brian-tracy/your-customer-is-anyone-who-depends-on-you-or-who-you-depend-on-for/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/3b7/brian-tracy-216_customer_your-customer-is-anyone-who-depends-on-y_2332815.jpg) > [Activity equals results. If you want to increase your success, increase your activity. Increase contact with customers. The more people you contact,…](https://sms4smile.com/quotes/brian-tracy/activity-equals-results-if-you-want-to-increase-your-success-increase/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/fec/brian-tracy-216_activity_activity-equals-results-if-you-want-to-i_2485865.jpg) > [Customers today want the very most and the very best for the very least amount of money, and on the best terms.…](https://sms4smile.com/quotes/brian-tracy/customers-today-want-the-very-most-and-the-very-best-for-the-very/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/37c/brian-tracy-216_amount_customers-today-want-the-very-most-and-t_1624524.jpg) > [So, always start with a product, always start with a customer, always start with a service and how this product or service…](https://sms4smile.com/quotes/brian-tracy/so-always-start-with-a-product-always-start-with-a-customer-always/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/7ee/brian-tracy-216_customers_so-always-start-with-a-product-always-st_1260248.jpg) > [Demonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost…](https://sms4smile.com/quotes/brian-tracy/demonstrate-to-your-customer-the-difference-between-price-and-cost/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/37f/brian-tracy-216_amount_demonstrate-to-your-customer-the-differe_2402733.jpg) > [You keep customers by delivering on your promises, fulfilling your commitments and continually investing in the quality of your relationships.](https://sms4smile.com/quotes/brian-tracy/you-keep-customers-by-delivering-on-your-promises-fulfilling-your/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/adb/brian-tracy-216_commitment_you-keep-customers-by-delivering-on-your_2869714.jpg) > [You always think in terms of customer benefit. You always think, "How could I really benefit people at such a high level…](https://sms4smile.com/quotes/brian-tracy/you-always-think-in-terms-of-customer-benefit-you-always-think-how/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/499/brian-tracy-216_benefit_you-always-think-in-terms-of-customer-be_2698404.jpg) > [Your earning ability today is largely dependent upon your knowledge, skill and your ability to combine that knowledge and skill in such…](https://sms4smile.com/quotes/brian-tracy/your-earning-ability-today-is-largely-dependent-upon-your-knowledge/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/43d/brian-tracy-216_ability_your-earning-ability-today-is-largely-de_2995777.jpg) > [Your solution for a customer has to be either amazingly valuable to someone who will pay an enormous amount of money for…](https://sms4smile.com/quotes/brian-tracy/your-solution-for-a-customer-has-to-be-either-amazingly-valuable-to/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/953/brian-tracy-216_amount_your-solution-for-a-customer-has-to-be-e_974733.jpg) > [80% of all products and services that will be on the market in five years do not exist today. So therefore, always…](https://sms4smile.com/quotes/brian-tracy/80-of-all-products-and-services-that-will-be-on-the-market-in-five/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/db2/brian-tracy-216_be-creative_80-of-all-products-and-services-that-wil_2853096.jpg) > [My favorite word is clarity...clarity...clarity. And the critical clarity is what is the transformation that is going to take place in the…](https://sms4smile.com/quotes/brian-tracy/my-favorite-word-is-clarity-clarity-clarity-and-the-critical-clarity/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/a5d/brian-tracy-216_billionaire_my-favorite-word-is-clarity-clarity-clar_2111159.jpg) > [All the businesses from the beginning of history have struggled with product development (assuming there is a market, doing the market testing…](https://sms4smile.com/quotes/brian-tracy/all-the-businesses-from-the-beginning-of-history-have-struggled-with/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/bdd/brian-tracy-216_assuming_all-the-businesses-from-the-beginning-of_918119.jpg) > [Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a…](https://sms4smile.com/quotes/brian-tracy/approach-each-customer-with-the-idea-of-helping-him-or-her-solve-a/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/38a/brian-tracy-216_achieve_approach-each-customer-with-the-idea-of_317709.jpg) > [The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.](https://sms4smile.com/quotes/brian-tracy/the-purpose-of-a-business-is-to-create-and-keep-a-customer-all/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/0e5/brian-tracy-216_activity_the-purpose-of-a-business-is-to-create-a_1589901.jpg) > [Express your admiration for the traits, possessions or accomplishments of your customer. Little things mean a lot.](https://sms4smile.com/quotes/brian-tracy/express-your-admiration-for-the-traits-possessions-or-accomplishments/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/2e3/brian-tracy-216_accomplishment_express-your-admiration-for-the-traits-p_376685.jpg) > [Everyone is in the business of customer satisfaction.Wh o are your customers and how are they doing?](https://sms4smile.com/quotes/brian-tracy/everyone-is-in-the-business-of-customer-satisfaction-wh-o-are-your/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/ed5/brian-tracy-216_business_everyone-is-in-the-business-of-customer_1473403.jpg) > [Do your own market research; ask your last ten customers exactly why they bought from you.](https://sms4smile.com/quotes/brian-tracy/do-your-own-market-research-ask-your-last-ten-customers-exactly-why/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/67a/brian-tracy-216_asks_do-your-own-market-research-ask-your-las_46553.jpg) > [Your company's most valuable asset is how it is known to customers.](https://sms4smile.com/quotes/brian-tracy/your-company-s-most-valuable-asset-is-how-it-is-known-to-customers/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Image](https://sms4smile.com/quotes/i/54f/brian-tracy-216_assets_your-company-s-most-valuable-asset-is-ho_1698884.jpg) ## Other authors on Customers ## More by Brian Tracy > [I always say there are two things to be successful. The first is decide exactly what you want - set your goals - and…](https://sms4smile.com/quotes/brian-tracy/i-always-say-there-are-two-things-to-be-successful-the-first-is/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [According to the best research, less than 3% of Americans have written goals, and less than 1% review and rewrite their goals on a daily basis.](https://sms4smile.com/quotes/brian-tracy/according-to-the-best-research-less-than-3-of-americans-have-written/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [“Rumi says: ‘die before you die’. It means live each moment fully. Then, when the moment dies, there is no pain or regret because…](https://sms4smile.com/quotes/brian-tracy/rumi-says-die-before-you-die-it-means-live-each-moment-fully-then/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [One of the most important rules for success is this: Every great success is the result of hundreds and thousands of small efforts and…](https://sms4smile.com/quotes/brian-tracy/one-of-the-most-important-rules-for-success-is-this-every-great/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Almost any decision is better than no decision at all.](https://sms4smile.com/quotes/brian-tracy/almost-any-decision-is-better-than-no-decision-at-all/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Spend unbroken chunks of time with the most important people in your life.](https://sms4smile.com/quotes/brian-tracy/spend-unbroken-chunks-of-time-with-the-most-important-people-in-your/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [The effective leader recognizes that she is more dependent on her people than they are on her. Walk softly.](https://sms4smile.com/quotes/brian-tracy/the-effective-leader-recognizes-that-she-is-more-dependent-on-her/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Develop a mentor at each stage of your career - someone who will give you guidance and advice.](https://sms4smile.com/quotes/brian-tracy/develop-a-mentor-at-each-stage-of-your-career-someone-who-will-give/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [I believe each person has far more intelligence than they have ever used.](https://sms4smile.com/quotes/brian-tracy/i-believe-each-person-has-far-more-intelligence-than-they-have-ever/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Our mind is the most valuable possession that we have. The quality of our lives is, and will be, a reflection of how well…](https://sms4smile.com/quotes/brian-tracy/our-mind-is-the-most-valuable-possession-that-we-have-the-quality-of/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Intense, burning desire is the motivational force that enables you to overcome any obstacle and achieve almost any goal](https://sms4smile.com/quotes/brian-tracy/intense-burning-desire-is-the-motivational-force-that-enables-you-to/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Any system or blueprint for success is better than none at all. Think on paper.](https://sms4smile.com/quotes/brian-tracy/any-system-or-blueprint-for-success-is-better-than-none-at-all-think/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Being true to yourself means living in truth with each person in your life. It means refusing to say or do something that you…](https://sms4smile.com/quotes/brian-tracy/being-true-to-yourself-means-living-in-truth-with-each-person-in-your/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [The happiest people in the world are those who feel absolutely terrific about themselves, and this is the natural outgrowth of accepting total responsibility…](https://sms4smile.com/quotes/brian-tracy/the-happiest-people-in-the-world-are-those-who-feel-absolutely/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [The value of a promise is the cost to you of keeping your word.](https://sms4smile.com/quotes/brian-tracy/the-value-of-a-promise-is-the-cost-to-you-of-keeping-your-word/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/customers/brian-tracy/#itemlist", "name": "25 Customers Quotes By Brian 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planning demands that you focus on the self-interest of the customer at all times.” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "Your company's most valuable asset is how it is known to its customers.", "creator": { "@type": "Person", "name": "Brian Tracy" }, "url": "https://sms4smile.com/quotes/brian-tracy/your-company-s-most-valuable-asset-is-how-it-is-known-to-its-customers/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/791/brian-tracy-216_asset_your-company-s-most-valuable-asset-is-ho_2460475.jpg", "contentUrl": "https://sms4smile.com/quotes/i/791/brian-tracy-216_asset_your-company-s-most-valuable-asset-is-ho_2460475.jpg", "url": "https://sms4smile.com/quotes/i/791/brian-tracy-216_asset_your-company-s-most-valuable-asset-is-ho_2460475.jpg", "width": 1080, "height": 1080, "caption": "“Your company's most valuable asset is how it is known to its customers.” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "Never criticize, condemn or complain in a conversation with a customer or prospect.", "creator": { "@type": "Person", "name": "Brian Tracy" }, "url": "https://sms4smile.com/quotes/brian-tracy/never-criticize-condemn-or-complain-in-a-conversation-with-a-customer/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4ea/brian-tracy-216_communication_never-criticize-condemn-or-complain-in-a_1416037.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4ea/brian-tracy-216_communication_never-criticize-condemn-or-complain-in-a_1416037.jpg", "url": "https://sms4smile.com/quotes/i/4ea/brian-tracy-216_communication_never-criticize-condemn-or-complain-in-a_1416037.jpg", "width": 1080, "height": 1080, "caption": "“Never criticize, condemn or complain in a conversation with a customer or prospect.” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "Your customer is anyone who depends on you, or who you depend on for success.", "creator": { "@type": "Person", "name": "Brian Tracy" }, "url": "https://sms4smile.com/quotes/brian-tracy/your-customer-is-anyone-who-depends-on-you-or-who-you-depend-on-for/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3b7/brian-tracy-216_customer_your-customer-is-anyone-who-depends-on-y_2332815.jpg", "contentUrl": "https://sms4smile.com/quotes/i/3b7/brian-tracy-216_customer_your-customer-is-anyone-who-depends-on-y_2332815.jpg", "url": "https://sms4smile.com/quotes/i/3b7/brian-tracy-216_customer_your-customer-is-anyone-who-depends-on-y_2332815.jpg", "width": 1080, "height": 1080, "caption": "“Your customer is anyone who depends on you, or who you depend on for success.” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "Activity equals results. If you want to increase your success, increase your activity. Increase contact with customers. The more people you contact, the higher your sales will be because of the law of probabilities.", "creator": { "@type": "Person", "name": "Brian Tracy" }, "url": "https://sms4smile.com/quotes/brian-tracy/activity-equals-results-if-you-want-to-increase-your-success-increase/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fec/brian-tracy-216_activity_activity-equals-results-if-you-want-to-i_2485865.jpg", "contentUrl": "https://sms4smile.com/quotes/i/fec/brian-tracy-216_activity_activity-equals-results-if-you-want-to-i_2485865.jpg", "url": "https://sms4smile.com/quotes/i/fec/brian-tracy-216_activity_activity-equals-results-if-you-want-to-i_2485865.jpg", "width": 1080, "height": 1080, "caption": "“Activity equals results. If you want to increase your success, increase your activity. Increase contact with…” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "Customers today want the very most and the very best for the very least amount of money, and on the best terms. Only the individuals and companies that provide absolutely excellent products and services at absolutely excellent prices will survive.", "creator": { "@type": "Person", "name": "Brian Tracy" }, "url": "https://sms4smile.com/quotes/brian-tracy/customers-today-want-the-very-most-and-the-very-best-for-the-very/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/37c/brian-tracy-216_amount_customers-today-want-the-very-most-and-t_1624524.jpg", "contentUrl": "https://sms4smile.com/quotes/i/37c/brian-tracy-216_amount_customers-today-want-the-very-most-and-t_1624524.jpg", "url": "https://sms4smile.com/quotes/i/37c/brian-tracy-216_amount_customers-today-want-the-very-most-and-t_1624524.jpg", "width": 1080, "height": 1080, "caption": "“Customers today want the very most and the very best for the very least amount of money, and on the best…” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "So, always start with a product, always start with a customer, always start with a service and how this product or service will dramatically improve the quality of the life or the work of the customer.", "creator": { "@type": "Person", "name": "Brian Tracy" }, "url": "https://sms4smile.com/quotes/brian-tracy/so-always-start-with-a-product-always-start-with-a-customer-always/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7ee/brian-tracy-216_customers_so-always-start-with-a-product-always-st_1260248.jpg", "contentUrl": "https://sms4smile.com/quotes/i/7ee/brian-tracy-216_customers_so-always-start-with-a-product-always-st_1260248.jpg", "url": "https://sms4smile.com/quotes/i/7ee/brian-tracy-216_customers_so-always-start-with-a-product-always-st_1260248.jpg", "width": 1080, "height": 1080, "caption": "“So, always start with a product, always start with a customer, always start with a service and how this…” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "Demonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost is the amount the customer eventually pays. They are not the same.", "creator": { "@type": "Person", "name": "Brian Tracy" }, "url": "https://sms4smile.com/quotes/brian-tracy/demonstrate-to-your-customer-the-difference-between-price-and-cost/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/37f/brian-tracy-216_amount_demonstrate-to-your-customer-the-differe_2402733.jpg", "contentUrl": "https://sms4smile.com/quotes/i/37f/brian-tracy-216_amount_demonstrate-to-your-customer-the-differe_2402733.jpg", "url": "https://sms4smile.com/quotes/i/37f/brian-tracy-216_amount_demonstrate-to-your-customer-the-differe_2402733.jpg", "width": 1080, "height": 1080, "caption": "“Demonstrate to your customer the difference between price and cost. The price is what it takes to purchase…” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "You keep customers by delivering on your promises, fulfilling your commitments and continually investing in the quality of your relationships.", "creator": { "@type": "Person", "name": "Brian Tracy" }, "url": "https://sms4smile.com/quotes/brian-tracy/you-keep-customers-by-delivering-on-your-promises-fulfilling-your/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/adb/brian-tracy-216_commitment_you-keep-customers-by-delivering-on-your_2869714.jpg", "contentUrl": "https://sms4smile.com/quotes/i/adb/brian-tracy-216_commitment_you-keep-customers-by-delivering-on-your_2869714.jpg", "url": "https://sms4smile.com/quotes/i/adb/brian-tracy-216_commitment_you-keep-customers-by-delivering-on-your_2869714.jpg", "width": 1080, "height": 1080, "caption": "“You keep customers by delivering on your promises, fulfilling your commitments and continually investing in…” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "You always think in terms of customer benefit. You always think, \"How could I really benefit people at such a high level that they would love to buy my product or service and recommend it to others?\"", "creator": { "@type": "Person", "name": "Brian Tracy" }, "url": "https://sms4smile.com/quotes/brian-tracy/you-always-think-in-terms-of-customer-benefit-you-always-think-how/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/499/brian-tracy-216_benefit_you-always-think-in-terms-of-customer-be_2698404.jpg", "contentUrl": "https://sms4smile.com/quotes/i/499/brian-tracy-216_benefit_you-always-think-in-terms-of-customer-be_2698404.jpg", "url": "https://sms4smile.com/quotes/i/499/brian-tracy-216_benefit_you-always-think-in-terms-of-customer-be_2698404.jpg", "width": 1080, "height": 1080, "caption": "“You always think in terms of customer benefit. You always think, \"How could I really benefit people at such…” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "Your earning ability today is largely dependent upon your knowledge, skill and your ability to combine that knowledge and skill in such a way that you contribute value for which customers are going to pay.", "creator": { "@type": "Person", "name": "Brian Tracy" }, "url": "https://sms4smile.com/quotes/brian-tracy/your-earning-ability-today-is-largely-dependent-upon-your-knowledge/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/43d/brian-tracy-216_ability_your-earning-ability-today-is-largely-de_2995777.jpg", "contentUrl": "https://sms4smile.com/quotes/i/43d/brian-tracy-216_ability_your-earning-ability-today-is-largely-de_2995777.jpg", "url": "https://sms4smile.com/quotes/i/43d/brian-tracy-216_ability_your-earning-ability-today-is-largely-de_2995777.jpg", "width": 1080, "height": 1080, "caption": "“Your earning ability today is largely dependent upon your knowledge, skill and your ability to combine that…” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 16, "item": { "@type": "Quotation", "text": "Your solution for a customer has to be either amazingly valuable to someone who will pay an enormous amount of money for it or has to be valuable to an enormous number of people who pay a small amount. And also the person you're talking to-especially if you want to raise capital or raise support-has to personally say, \"I want that. I like that. That sounds really great. I want that for myself.\"", "creator": { "@type": "Person", "name": "Brian Tracy" }, "url": "https://sms4smile.com/quotes/brian-tracy/your-solution-for-a-customer-has-to-be-either-amazingly-valuable-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/953/brian-tracy-216_amount_your-solution-for-a-customer-has-to-be-e_974733.jpg", "contentUrl": "https://sms4smile.com/quotes/i/953/brian-tracy-216_amount_your-solution-for-a-customer-has-to-be-e_974733.jpg", "url": "https://sms4smile.com/quotes/i/953/brian-tracy-216_amount_your-solution-for-a-customer-has-to-be-e_974733.jpg", "width": 1080, "height": 1080, "caption": "“Your solution for a customer has to be either amazingly valuable to someone who will pay an enormous amount…” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 17, "item": { "@type": "Quotation", "text": "80% of all products and services that will be on the market in five years do not exist today. So therefore, always be innovative, always be creative, always think, 'What new products or services could I create, could I represent, could I joint venture?\" Sometimes you can find someone else that has a fabulous product or service that you can use your existing business or resources to sell and you can double your income or sales in your business by selling somebody else's product to the same customers that are buying yours.", "creator": { "@type": "Person", "name": "Brian Tracy" }, "url": "https://sms4smile.com/quotes/brian-tracy/80-of-all-products-and-services-that-will-be-on-the-market-in-five/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/db2/brian-tracy-216_be-creative_80-of-all-products-and-services-that-wil_2853096.jpg", "contentUrl": "https://sms4smile.com/quotes/i/db2/brian-tracy-216_be-creative_80-of-all-products-and-services-that-wil_2853096.jpg", "url": "https://sms4smile.com/quotes/i/db2/brian-tracy-216_be-creative_80-of-all-products-and-services-that-wil_2853096.jpg", "width": 1080, "height": 1080, "caption": "“80% of all products and services that will be on the market in five years do not exist today. So therefore…” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 18, "item": { "@type": "Quotation", "text": "My favorite word is clarity...clarity...clarity. And the critical clarity is what is the transformation that is going to take place in the customer's life or work when they buy and use your product? And how profound is that? How important is that? You know the old saying, \"If you could come up with a cure for cancer you'd be a billionaire by the end of the week\" because of that profound result.", "creator": { "@type": "Person", "name": "Brian Tracy" }, "url": "https://sms4smile.com/quotes/brian-tracy/my-favorite-word-is-clarity-clarity-clarity-and-the-critical-clarity/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a5d/brian-tracy-216_billionaire_my-favorite-word-is-clarity-clarity-clar_2111159.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a5d/brian-tracy-216_billionaire_my-favorite-word-is-clarity-clarity-clar_2111159.jpg", "url": "https://sms4smile.com/quotes/i/a5d/brian-tracy-216_billionaire_my-favorite-word-is-clarity-clarity-clar_2111159.jpg", "width": 1080, "height": 1080, "caption": "“My favorite word is clarity...clarity...clarity. And the critical clarity is what is the transformation that…” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 19, "item": { "@type": "Quotation", "text": "All the businesses from the beginning of history have struggled with product development (assuming there is a market, doing the market testing and so on). But now they start with customer development. Get the customer who says, \"Yes. I want that. I need it. I wanna use it. I'll pay for it.\" And then you go back and work with your engineers. It is changing the world!", "creator": { "@type": "Person", "name": "Brian Tracy" }, "url": "https://sms4smile.com/quotes/brian-tracy/all-the-businesses-from-the-beginning-of-history-have-struggled-with/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bdd/brian-tracy-216_assuming_all-the-businesses-from-the-beginning-of_918119.jpg", "contentUrl": "https://sms4smile.com/quotes/i/bdd/brian-tracy-216_assuming_all-the-businesses-from-the-beginning-of_918119.jpg", "url": "https://sms4smile.com/quotes/i/bdd/brian-tracy-216_assuming_all-the-businesses-from-the-beginning-of_918119.jpg", "width": 1080, "height": 1080, "caption": "“All the businesses from the beginning of history have struggled with product development (assuming there is…” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 20, "item": { "@type": "Quotation", "text": "Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.", "creator": { "@type": "Person", "name": "Brian Tracy" }, "url": "https://sms4smile.com/quotes/brian-tracy/approach-each-customer-with-the-idea-of-helping-him-or-her-solve-a/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/38a/brian-tracy-216_achieve_approach-each-customer-with-the-idea-of_317709.jpg", "contentUrl": "https://sms4smile.com/quotes/i/38a/brian-tracy-216_achieve_approach-each-customer-with-the-idea-of_317709.jpg", "url": "https://sms4smile.com/quotes/i/38a/brian-tracy-216_achieve_approach-each-customer-with-the-idea-of_317709.jpg", "width": 1080, "height": 1080, "caption": "“Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling…” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 21, "item": { "@type": "Quotation", "text": "The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.", "creator": { "@type": "Person", "name": "Brian Tracy" }, "url": "https://sms4smile.com/quotes/brian-tracy/the-purpose-of-a-business-is-to-create-and-keep-a-customer-all/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0e5/brian-tracy-216_activity_the-purpose-of-a-business-is-to-create-a_1589901.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0e5/brian-tracy-216_activity_the-purpose-of-a-business-is-to-create-a_1589901.jpg", "url": "https://sms4smile.com/quotes/i/0e5/brian-tracy-216_activity_the-purpose-of-a-business-is-to-create-a_1589901.jpg", "width": 1080, "height": 1080, "caption": "“The purpose of a business is to create and keep a customer. All business activities must be focused on this…” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 22, "item": { "@type": "Quotation", "text": "Express your admiration for the traits, possessions or accomplishments of your customer. Little things mean a lot.", "creator": { "@type": "Person", "name": "Brian Tracy" }, "url": "https://sms4smile.com/quotes/brian-tracy/express-your-admiration-for-the-traits-possessions-or-accomplishments/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2e3/brian-tracy-216_accomplishment_express-your-admiration-for-the-traits-p_376685.jpg", "contentUrl": "https://sms4smile.com/quotes/i/2e3/brian-tracy-216_accomplishment_express-your-admiration-for-the-traits-p_376685.jpg", "url": "https://sms4smile.com/quotes/i/2e3/brian-tracy-216_accomplishment_express-your-admiration-for-the-traits-p_376685.jpg", "width": 1080, "height": 1080, "caption": "“Express your admiration for the traits, possessions or accomplishments of your customer. 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