--- title: "15 Customers Quotes By Bill Gates" description: "15 Customers quotes by Bill Gates. Plus more from Bill Gates and more Customers sayings from other authors." image: "https://sms4smile.com/quotes/i/3d0/bill-gates-137_customers_customers-want-high-quality-at-low-price_2279473.jpg" --- > [Customers want high quality at low prices and they want it now.](https://sms4smile.com/quotes/bill-gates/customers-want-high-quality-at-low-prices-and-they-want-it-now/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) [Image](https://sms4smile.com/quotes/i/3d0/bill-gates-137_customers_customers-want-high-quality-at-low-price_2279473.jpg) > [Learn from your unhappy customers.](https://sms4smile.com/quotes/bill-gates/learn-from-your-unhappy-customers/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) [Image](https://sms4smile.com/quotes/i/948/bill-gates-137_customer_learn-from-your-unhappy-customers-212560_212560.jpg) > [Who decides what's in Windows? The customers who buy it.](https://sms4smile.com/quotes/bill-gates/who-decides-what-s-in-windows-the-customers-who-buy-it/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) [Image](https://sms4smile.com/quotes/i/e5e/bill-gates-137_buy_who-decides-what-s-in-windows-the-custom_3002320.jpg) > [Your customers get better when you do.](https://sms4smile.com/quotes/bill-gates/your-customers-get-better-when-you-do/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) [Image](https://sms4smile.com/quotes/i/0c7/bill-gates-137_better_your-customers-get-better-when-you-do-39_396035.jpg) > [Your most unhappy customers are your greatest source of learning.](https://sms4smile.com/quotes/bill-gates/your-most-unhappy-customers-are-your-greatest-source-of-learning/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) [Image](https://sms4smile.com/quotes/i/340/bill-gates-137_business_your-most-unhappy-customers-are-your-gre_1347078.jpg) > [When you lose a customer, it can be tempting to tell each other, "That customer's not very sharp. They just made the…](https://sms4smile.com/quotes/bill-gates/when-you-lose-a-customer-it-can-be-tempting-to-tell-each-other-that/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) [Image](https://sms4smile.com/quotes/i/b49/bill-gates-137_customer_when-you-lose-a-customer-it-can-be-tempt_2646646.jpg) > [Only a few businesses will succeed by having the lowest price, so most will need a strategy that includes customer services.](https://sms4smile.com/quotes/bill-gates/only-a-few-businesses-will-succeed-by-having-the-lowest-price-so-most/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) [Image](https://sms4smile.com/quotes/i/6b2/bill-gates-137_business_only-a-few-businesses-will-succeed-by-ha_2997468.jpg) > [The need to communicate effectively with your customers will come up again and again.](https://sms4smile.com/quotes/bill-gates/the-need-to-communicate-effectively-with-your-customers-will-come-up/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) [Image](https://sms4smile.com/quotes/i/ad7/bill-gates-137_again-and-again_the-need-to-communicate-effectively-with_710305.jpg) > [Customer service will become the primary value added function of every business.](https://sms4smile.com/quotes/bill-gates/customer-service-will-become-the-primary-value-added-function-of/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) [Image](https://sms4smile.com/quotes/i/519/bill-gates-137_business_customer-service-will-become-the-primary_2457956.jpg) > [Every day were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because…](https://sms4smile.com/quotes/bill-gates/every-day-were-saying-how-can-we-keep-this-customer-happy-how-can-we/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) [Image](https://sms4smile.com/quotes/i/553/bill-gates-137_business_every-day-were-saying-how-can-we-keep-th_1389313.jpg) > [Bill Gates' Success Factors for Microsoft 1. Long-term Approach 2. Passion for Products and Technology 3. Teamwork 4. Results 5. Customer Feedback 6. Individual Excellence](https://sms4smile.com/quotes/bill-gates/bill-gates-success-factors-for-microsoft-1-long-term-approach-2/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) [Image](https://sms4smile.com/quotes/i/cd1/bill-gates-137_approach_bill-gates-success-factors-for-microsoft_3070320.jpg) > [I love building the products, seeing people use the products but you know along with success comes the need for a dialogue…](https://sms4smile.com/quotes/bill-gates/i-love-building-the-products-seeing-people-use-the-products-but-you/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) [Image](https://sms4smile.com/quotes/i/cf4/bill-gates-137_building_i-love-building-the-products-seeing-peop_811919.jpg) > [It's fantastic that Microsoft in the cloud space is one of very few companies that's got the critical mass, the particular emphasis…](https://sms4smile.com/quotes/bill-gates/it-s-fantastic-that-microsoft-in-the-cloud-space-is-one-of-very-few/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) [Image](https://sms4smile.com/quotes/i/872/bill-gates-137_business_it-s-fantastic-that-microsoft-in-the-clo_3020465.jpg) > [Software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to…](https://sms4smile.com/quotes/bill-gates/software-innovation-like-almost-every-other-kind-of-innovation/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) [Image](https://sms4smile.com/quotes/i/4ec/bill-gates-137_ability_software-innovation-like-almost-every-ot_2443950.jpg) > [I have to admit that business-type thoughts do sneak into my head: I hope our customers pay us, I hope this stuff…](https://sms4smile.com/quotes/bill-gates/i-have-to-admit-that-business-type-thoughts-do-sneak-into-my-head-i/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) [Image](https://sms4smile.com/quotes/i/956/bill-gates-137_bigs_i-have-to-admit-that-business-type-thoug_1522028.jpg) ## Other authors on Customers ## More by Bill Gates > [If you’re a person struggling to eat and stay healthy you might have heard about Michael Jordan or Muhammad Ali, but you’ll never have…](https://sms4smile.com/quotes/bill-gates/if-you-re-a-person-struggling-to-eat-and-stay-healthy-you-might-have/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [I really had a lot of dreams when I was a kid, and I think a great deal of that grew out of the…](https://sms4smile.com/quotes/bill-gates/i-really-had-a-lot-of-dreams-when-i-was-a-kid-and-i-think-a-great/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Understanding science and pushing the boundaries of science is what makes me immensely satisfied.](https://sms4smile.com/quotes/bill-gates/understanding-science-and-pushing-the-boundaries-of-science-is-what/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [We're focused on providing innovations in software, driving the continuous improvement for a much better experience, and there's a lot going on here that…](https://sms4smile.com/quotes/bill-gates/we-re-focused-on-providing-innovations-in-software-driving-the/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Paper is no longer a big part of my day. I get 90% of my news online, and when I go to a meeting…](https://sms4smile.com/quotes/bill-gates/paper-is-no-longer-a-big-part-of-my-day-i-get-90-of-my-news-online/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Software will get to be somewhat more mature, ah, but it will never be as predictable as most areas of engineering.](https://sms4smile.com/quotes/bill-gates/software-will-get-to-be-somewhat-more-mature-ah-but-it-will-never-be/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Students deserve great teachers. And teachers deserve the support they need to become great.](https://sms4smile.com/quotes/bill-gates/students-deserve-great-teachers-and-teachers-deserve-the-support-they/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [The machines need to get faster. They need to get cheaper.](https://sms4smile.com/quotes/bill-gates/the-machines-need-to-get-faster-they-need-to-get-cheaper/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Like many others, I have deep misgivings about the state of education in the United States. Too many of our students fail to graduate…](https://sms4smile.com/quotes/bill-gates/like-many-others-i-have-deep-misgivings-about-the-state-of-education/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Over time, yes, countries will need to look at specific GMO products like they look at drugs today, where they don't approve them all.…](https://sms4smile.com/quotes/bill-gates/over-time-yes-countries-will-need-to-look-at-specific-gmo-products/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Competition is always a fantastic thing, and the computer industry is intensely competitive.](https://sms4smile.com/quotes/bill-gates/competition-is-always-a-fantastic-thing-and-the-computer-industry-is/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [I don't think there's anything unique about human intellience. All the nuerons in the brain that make up perceptions and emotions operate in a…](https://sms4smile.com/quotes/bill-gates/i-don-t-think-there-s-anything-unique-about-human-intellience-all-the/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [At every juncture, advanced tools have been the key to a new wave of applications, and each wave of applications has been key to…](https://sms4smile.com/quotes/bill-gates/at-every-juncture-advanced-tools-have-been-the-key-to-a-new-wave-of/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Software is more important than hardware.](https://sms4smile.com/quotes/bill-gates/software-is-more-important-than-hardware/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [Talking to mothers, always brings it home because they're so anxious to do everything they can for their kids and so tragic for them.](https://sms4smile.com/quotes/bill-gates/talking-to-mothers-always-brings-it-home-because-they-re-so-anxious/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/customers/bill-gates/#itemlist", "name": "15 Customers Quotes By Bill Gates", "numberOfItems": 15, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Customers want high quality at low prices and they want it now.", "creator": { "@type": "Person", "name": "Bill Gates" }, "url": "https://sms4smile.com/quotes/bill-gates/customers-want-high-quality-at-low-prices-and-they-want-it-now/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/3d0/bill-gates-137_customers_customers-want-high-quality-at-low-price_2279473.jpg", "contentUrl": "https://sms4smile.com/quotes/i/3d0/bill-gates-137_customers_customers-want-high-quality-at-low-price_2279473.jpg", "url": "https://sms4smile.com/quotes/i/3d0/bill-gates-137_customers_customers-want-high-quality-at-low-price_2279473.jpg", "width": 1080, "height": 1080, "caption": "“Customers want high quality at low prices and they want it now.” — Bill Gates", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "Learn from your unhappy customers.", "creator": { "@type": "Person", "name": "Bill Gates" }, "url": "https://sms4smile.com/quotes/bill-gates/learn-from-your-unhappy-customers/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/948/bill-gates-137_customer_learn-from-your-unhappy-customers-212560_212560.jpg", "contentUrl": "https://sms4smile.com/quotes/i/948/bill-gates-137_customer_learn-from-your-unhappy-customers-212560_212560.jpg", "url": "https://sms4smile.com/quotes/i/948/bill-gates-137_customer_learn-from-your-unhappy-customers-212560_212560.jpg", "width": 1080, "height": 1080, "caption": "“Learn from your unhappy customers.” — Bill Gates", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "Who decides what's in Windows? The customers who buy it.", "creator": { "@type": "Person", "name": "Bill Gates" }, "url": "https://sms4smile.com/quotes/bill-gates/who-decides-what-s-in-windows-the-customers-who-buy-it/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e5e/bill-gates-137_buy_who-decides-what-s-in-windows-the-custom_3002320.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e5e/bill-gates-137_buy_who-decides-what-s-in-windows-the-custom_3002320.jpg", "url": "https://sms4smile.com/quotes/i/e5e/bill-gates-137_buy_who-decides-what-s-in-windows-the-custom_3002320.jpg", "width": 1080, "height": 1080, "caption": "“Who decides what's in Windows? 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They just made the wrong decision\".", "creator": { "@type": "Person", "name": "Bill Gates" }, "url": "https://sms4smile.com/quotes/bill-gates/when-you-lose-a-customer-it-can-be-tempting-to-tell-each-other-that/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b49/bill-gates-137_customer_when-you-lose-a-customer-it-can-be-tempt_2646646.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b49/bill-gates-137_customer_when-you-lose-a-customer-it-can-be-tempt_2646646.jpg", "url": "https://sms4smile.com/quotes/i/b49/bill-gates-137_customer_when-you-lose-a-customer-it-can-be-tempt_2646646.jpg", "width": 1080, "height": 1080, "caption": "“When you lose a customer, it can be tempting to tell each other, \"That customer's not very sharp. 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How can we get ahead in innovation by doing this, because if we don't, somebody else will.", "creator": { "@type": "Person", "name": "Bill Gates" }, "url": "https://sms4smile.com/quotes/bill-gates/every-day-were-saying-how-can-we-keep-this-customer-happy-how-can-we/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/553/bill-gates-137_business_every-day-were-saying-how-can-we-keep-th_1389313.jpg", "contentUrl": "https://sms4smile.com/quotes/i/553/bill-gates-137_business_every-day-were-saying-how-can-we-keep-th_1389313.jpg", "url": "https://sms4smile.com/quotes/i/553/bill-gates-137_business_every-day-were-saying-how-can-we-keep-th_1389313.jpg", "width": 1080, "height": 1080, "caption": "“Every day were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing…” — Bill Gates", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "Bill Gates' Success Factors for Microsoft 1. Long-term Approach 2. Passion for Products and Technology 3. Teamwork 4. Results 5. Customer Feedback 6. Individual Excellence", "creator": { "@type": "Person", "name": "Bill Gates" }, "url": "https://sms4smile.com/quotes/bill-gates/bill-gates-success-factors-for-microsoft-1-long-term-approach-2/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cd1/bill-gates-137_approach_bill-gates-success-factors-for-microsoft_3070320.jpg", "contentUrl": "https://sms4smile.com/quotes/i/cd1/bill-gates-137_approach_bill-gates-success-factors-for-microsoft_3070320.jpg", "url": "https://sms4smile.com/quotes/i/cd1/bill-gates-137_approach_bill-gates-success-factors-for-microsoft_3070320.jpg", "width": 1080, "height": 1080, "caption": "“Bill Gates' Success Factors for Microsoft 1. Long-term Approach 2. Passion for Products and Technology 3…” — Bill Gates", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 12, "item": { "@type": "Quotation", "text": "I love building the products, seeing people use the products but you know along with success comes the need for a dialogue with the government.", "creator": { "@type": "Person", "name": "Bill Gates" }, "url": "https://sms4smile.com/quotes/bill-gates/i-love-building-the-products-seeing-people-use-the-products-but-you/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cf4/bill-gates-137_building_i-love-building-the-products-seeing-peop_811919.jpg", "contentUrl": "https://sms4smile.com/quotes/i/cf4/bill-gates-137_building_i-love-building-the-products-seeing-peop_811919.jpg", "url": "https://sms4smile.com/quotes/i/cf4/bill-gates-137_building_i-love-building-the-products-seeing-peop_811919.jpg", "width": 1080, "height": 1080, "caption": "“I love building the products, seeing people use the products but you know along with success comes the need…” — Bill Gates", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 13, "item": { "@type": "Quotation", "text": "It's fantastic that Microsoft in the cloud space is one of very few companies that's got the critical mass, the particular emphasis on helping business customers get up to that cloud with all the unique requirements they have. It's very exciting.", "creator": { "@type": "Person", "name": "Bill Gates" }, "url": "https://sms4smile.com/quotes/bill-gates/it-s-fantastic-that-microsoft-in-the-cloud-space-is-one-of-very-few/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/872/bill-gates-137_business_it-s-fantastic-that-microsoft-in-the-clo_3020465.jpg", "contentUrl": "https://sms4smile.com/quotes/i/872/bill-gates-137_business_it-s-fantastic-that-microsoft-in-the-clo_3020465.jpg", "url": "https://sms4smile.com/quotes/i/872/bill-gates-137_business_it-s-fantastic-that-microsoft-in-the-clo_3020465.jpg", "width": 1080, "height": 1080, "caption": "“It's fantastic that Microsoft in the cloud space is one of very few companies that's got the critical mass…” — Bill Gates", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 14, "item": { "@type": "Quotation", "text": "Software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs.", "creator": { "@type": "Person", "name": "Bill Gates" }, "url": "https://sms4smile.com/quotes/bill-gates/software-innovation-like-almost-every-other-kind-of-innovation/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4ec/bill-gates-137_ability_software-innovation-like-almost-every-ot_2443950.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4ec/bill-gates-137_ability_software-innovation-like-almost-every-ot_2443950.jpg", "url": "https://sms4smile.com/quotes/i/4ec/bill-gates-137_ability_software-innovation-like-almost-every-ot_2443950.jpg", "width": 1080, "height": 1080, "caption": "“Software innovation, like almost every other kind of innovation, requires the ability to collaborate and…” — Bill Gates", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 15, "item": { "@type": "Quotation", "text": "I have to admit that business-type thoughts do sneak into my head: I hope our customers pay us, I hope this stuff is decent, I hope we get it done on time. 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