---
title: "2 Customers Trying Quotes by 2 authors"
description: "Browse 2 Customers Trying quotes by 2 authors. Discover the best Customers Trying sayings and thoughts."
image: "https://sms4smile.com/quotes/i/0dc/stan-slap-9647_business-culture_being-relevant-to-your-customers-only-wh_348291.jpg"
---

> [“Being relevant to your customers only when you’re trying to sell something means choosing to be irrelevant to them for the rest of the time.”](https://sms4smile.com/quotes/stan-slap/being-relevant-to-your-customers-only-when-you-re-trying-to-sell/)

[Stan Slap](https://sms4smile.com/quotes/author/stan-slap/)

[Image](https://sms4smile.com/quotes/i/0dc/stan-slap-9647_business-culture_being-relevant-to-your-customers-only-wh_348291.jpg)

> [“Using flawed segmentation schemes, they often introduce products that customers don’t want, because they aim at a target that is irrelevant to what customers are trying to get done.”](https://sms4smile.com/quotes/clayton-m-christensen/using-flawed-segmentation-schemes-they-often-introduce-products-that/)

[Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/)

[Image](https://sms4smile.com/quotes/i/2fb/clayton-m-christensen-6841_quote_using-flawed-segmentation-schemes-they-o_1001029.jpg)

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