--- title: "11 Customers Think Quotes by 10 authors" description: "Browse 11 Customers Think quotes by 10 authors. Discover the best Customers Think sayings and thoughts." image: "https://sms4smile.com/quotes/i/ac9/john-mortimer-7362_colleagues_never-shake-hands-with-colleagues-in-cou_1227606.jpg" --- > [Never shake hands with colleagues in court; the customers think you're making deals.](https://sms4smile.com/quotes/john-mortimer/never-shake-hands-with-colleagues-in-court-the-customers-think-you-re/) [John Mortimer](https://sms4smile.com/quotes/author/john-mortimer/) [Image](https://sms4smile.com/quotes/i/ac9/john-mortimer-7362_colleagues_never-shake-hands-with-colleagues-in-cou_1227606.jpg) > [To me, the most important thing is, what do our customers think.](https://sms4smile.com/quotes/maria-rodale/to-me-the-most-important-thing-is-what-do-our-customers-think/) [Maria Rodale](https://sms4smile.com/quotes/author/maria-rodale/) [Image](https://sms4smile.com/quotes/i/839/maria-rodale-26498_customer_to-me-the-most-important-thing-is-what-d_2482793.png) > [My pet hate, with customers, is those that think it's all about wallets.](https://sms4smile.com/quotes/marco-pierre-white/my-pet-hate-with-customers-is-those-that-think-it-s-all-about-wallets/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) [Image](https://sms4smile.com/quotes/i/8bc/marco-pierre-white-2715_customers_my-pet-hate-with-customers-is-those-that_502099.png) > [Your ‘brand’ is what your customers think of you, not what you think of you.](https://sms4smile.com/quotes/jon-taffer/your-brand-is-what-your-customers-think-of-you-not-what-you-think-of/) [Jon Taffer](https://sms4smile.com/quotes/author/jon-taffer/) [Image](https://sms4smile.com/quotes/i/fb5/jon-taffer-3500_brand_your-brand-is-what-your-customers-think_3203369.jpg) > [The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they…](https://sms4smile.com/quotes/simon-sinek/the-ad-industry-thinks-their-clients-are-their-customers-they-think/) [Simon Sinek](https://sms4smile.com/quotes/author/simon-sinek/) [Image](https://sms4smile.com/quotes/i/1e0/simon-sinek-349_ads_the-ad-industry-thinks-their-clients-are_1980911.png) > [Because of the nature of my background in modeling, I'm really used to using the best products around. And I just wanted…](https://sms4smile.com/quotes/kam-williams/because-of-the-nature-of-my-background-in-modeling-i-m-really-used-to/) [Kam Williams](https://sms4smile.com/quotes/author/kam-williams/) [Image](https://sms4smile.com/quotes/i/682/kam-williams-31553_backgrounds_because-of-the-nature-of-my-background-i_2701335.jpg) > [We have a mantra: don't be evil, which is to do the best things we know how for our users, for our…](https://sms4smile.com/quotes/larry-page/we-have-a-mantra-don-t-be-evil-which-is-to-do-the-best-things-we-know/) [Larry Page](https://sms4smile.com/quotes/author/larry-page/) [Image](https://sms4smile.com/quotes/i/6fd/larry-page-4715_evil_we-have-a-mantra-don-t-be-evil-which-is_2398126.jpg) > [“Your brand is what your customers and potential customers think about you; your culture is who you say you are and how…](https://sms4smile.com/quotes/amber-hurdle/your-brand-is-what-your-customers-and-potential-customers-think-about/) [Amber Hurdle](https://sms4smile.com/quotes/author/amber-hurdle/) [Image](https://sms4smile.com/quotes/i/cb3/amber-hurdle-7271_brand_your-brand-is-what-your-customers-and-po_1299609.jpg) > [You have to know what your customers think about your product and where you sit, relatively speaking. You have to know what's…](https://sms4smile.com/quotes/andy-jassy/you-have-to-know-what-your-customers-think-about-your-product-and/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) [Image](https://sms4smile.com/quotes/i/b10/andy-jassy-5580_customer_you-have-to-know-what-your-customers-thi_2593047.jpg) > [And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better,…](https://sms4smile.com/quotes/paul-hawken/and-also-more-and-more-businesses-really-want-to-do-the-right-thing/) [Paul Hawken](https://sms4smile.com/quotes/author/paul-hawken/) [Image](https://sms4smile.com/quotes/i/92e/paul-hawken-3831_business_and-also-more-and-more-businesses-really_2125719.jpg) > [Customers will always be nervous about lock-in, and I think the experience they had particularly with a company like Oracle, where it's…](https://sms4smile.com/quotes/andy-jassy/customers-will-always-be-nervous-about-lock-in-and-i-think-the/) [Andy Jassy](https://sms4smile.com/quotes/author/andy-jassy/) [Image](https://sms4smile.com/quotes/i/970/andy-jassy-5580_business_customers-will-always-be-nervous-about-l_97917.jpg) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "ItemList", "@id": "https://sms4smile.com/quotes/about/customers-think/#itemlist", "name": "Customers Think Quotes", "numberOfItems": 11, "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Quotation", "text": "Never shake hands with colleagues in court; the customers think you're making deals.", "creator": { "@type": "Person", "name": "John Mortimer" }, "url": "https://sms4smile.com/quotes/john-mortimer/never-shake-hands-with-colleagues-in-court-the-customers-think-you-re/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ac9/john-mortimer-7362_colleagues_never-shake-hands-with-colleagues-in-cou_1227606.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ac9/john-mortimer-7362_colleagues_never-shake-hands-with-colleagues-in-cou_1227606.jpg", "url": "https://sms4smile.com/quotes/i/ac9/john-mortimer-7362_colleagues_never-shake-hands-with-colleagues-in-cou_1227606.jpg", "width": 1080, "height": 1080, "caption": "“Never shake hands with colleagues in court; the customers think you're making deals.” — John Mortimer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 2, "item": { "@type": "Quotation", "text": "To me, the most important thing is, what do our customers think.", "creator": { "@type": "Person", "name": "Maria Rodale" }, "url": "https://sms4smile.com/quotes/maria-rodale/to-me-the-most-important-thing-is-what-do-our-customers-think/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/839/maria-rodale-26498_customer_to-me-the-most-important-thing-is-what-d_2482793.png", "contentUrl": "https://sms4smile.com/quotes/i/839/maria-rodale-26498_customer_to-me-the-most-important-thing-is-what-d_2482793.png", "url": "https://sms4smile.com/quotes/i/839/maria-rodale-26498_customer_to-me-the-most-important-thing-is-what-d_2482793.png", "width": 1080, "height": 1080, "caption": "“To me, the most important thing is, what do our customers think.” — Maria Rodale", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Quotation", "text": "My pet hate, with customers, is those that think it's all about wallets.", "creator": { "@type": "Person", "name": "Marco Pierre White" }, "url": "https://sms4smile.com/quotes/marco-pierre-white/my-pet-hate-with-customers-is-those-that-think-it-s-all-about-wallets/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8bc/marco-pierre-white-2715_customers_my-pet-hate-with-customers-is-those-that_502099.png", "contentUrl": "https://sms4smile.com/quotes/i/8bc/marco-pierre-white-2715_customers_my-pet-hate-with-customers-is-those-that_502099.png", "url": "https://sms4smile.com/quotes/i/8bc/marco-pierre-white-2715_customers_my-pet-hate-with-customers-is-those-that_502099.png", "width": 1080, "height": 1080, "caption": "“My pet hate, with customers, is those that think it's all about wallets.” — Marco Pierre White", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 4, "item": { "@type": "Quotation", "text": "Your ‘brand’ is what your customers think of you, not what you think of you.", "creator": { "@type": "Person", "name": "Jon Taffer" }, "url": "https://sms4smile.com/quotes/jon-taffer/your-brand-is-what-your-customers-think-of-you-not-what-you-think-of/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fb5/jon-taffer-3500_brand_your-brand-is-what-your-customers-think_3203369.jpg", "contentUrl": "https://sms4smile.com/quotes/i/fb5/jon-taffer-3500_brand_your-brand-is-what-your-customers-think_3203369.jpg", "url": "https://sms4smile.com/quotes/i/fb5/jon-taffer-3500_brand_your-brand-is-what-your-customers-think_3203369.jpg", "width": 1080, "height": 1080, "caption": "“Your ‘brand’ is what your customers think of you, not what you think of you.” — Jon Taffer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 5, "item": { "@type": "Quotation", "text": "The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.", "creator": { "@type": "Person", "name": "Simon Sinek" }, "url": "https://sms4smile.com/quotes/simon-sinek/the-ad-industry-thinks-their-clients-are-their-customers-they-think/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/1e0/simon-sinek-349_ads_the-ad-industry-thinks-their-clients-are_1980911.png", "contentUrl": "https://sms4smile.com/quotes/i/1e0/simon-sinek-349_ads_the-ad-industry-thinks-their-clients-are_1980911.png", "url": "https://sms4smile.com/quotes/i/1e0/simon-sinek-349_ads_the-ad-industry-thinks-their-clients-are_1980911.png", "width": 1080, "height": 1080, "caption": "“The ad industry thinks their clients are their customers. They think the companies who pay for the…” — Simon Sinek", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 6, "item": { "@type": "Quotation", "text": "Because of the nature of my background in modeling, I'm really used to using the best products around. And I just wanted to offer the same sort of high quality products to my customers. I think they deserve it.", "creator": { "@type": "Person", "name": "Kam Williams" }, "url": "https://sms4smile.com/quotes/kam-williams/because-of-the-nature-of-my-background-in-modeling-i-m-really-used-to/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/682/kam-williams-31553_backgrounds_because-of-the-nature-of-my-background-i_2701335.jpg", "contentUrl": "https://sms4smile.com/quotes/i/682/kam-williams-31553_backgrounds_because-of-the-nature-of-my-background-i_2701335.jpg", "url": "https://sms4smile.com/quotes/i/682/kam-williams-31553_backgrounds_because-of-the-nature-of-my-background-i_2701335.jpg", "width": 1080, "height": 1080, "caption": "“Because of the nature of my background in modeling, I'm really used to using the best products around. And I…” — Kam Williams", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 7, "item": { "@type": "Quotation", "text": "We have a mantra: don't be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.", "creator": { "@type": "Person", "name": "Larry Page" }, "url": "https://sms4smile.com/quotes/larry-page/we-have-a-mantra-don-t-be-evil-which-is-to-do-the-best-things-we-know/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6fd/larry-page-4715_evil_we-have-a-mantra-don-t-be-evil-which-is_2398126.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6fd/larry-page-4715_evil_we-have-a-mantra-don-t-be-evil-which-is_2398126.jpg", "url": "https://sms4smile.com/quotes/i/6fd/larry-page-4715_evil_we-have-a-mantra-don-t-be-evil-which-is_2398126.jpg", "width": 1080, "height": 1080, "caption": "“We have a mantra: don't be evil, which is to do the best things we know how for our users, for our…” — Larry Page", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 8, "item": { "@type": "Quotation", "text": "“Your brand is what your customers and potential customers think about you; your culture is who you say you are and how you do business.”", "creator": { "@type": "Person", "name": "Amber Hurdle" }, "url": "https://sms4smile.com/quotes/amber-hurdle/your-brand-is-what-your-customers-and-potential-customers-think-about/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cb3/amber-hurdle-7271_brand_your-brand-is-what-your-customers-and-po_1299609.jpg", "contentUrl": "https://sms4smile.com/quotes/i/cb3/amber-hurdle-7271_brand_your-brand-is-what-your-customers-and-po_1299609.jpg", "url": "https://sms4smile.com/quotes/i/cb3/amber-hurdle-7271_brand_your-brand-is-what-your-customers-and-po_1299609.jpg", "width": 1080, "height": 1080, "caption": "“Your brand is what your customers and potential customers think about you; your culture is who you say you…” — Amber Hurdle", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 9, "item": { "@type": "Quotation", "text": "You have to know what your customers think about your product and where you sit, relatively speaking. You have to know what's working and what's not working.", "creator": { "@type": "Person", "name": "Andy Jassy" }, "url": "https://sms4smile.com/quotes/andy-jassy/you-have-to-know-what-your-customers-think-about-your-product-and/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b10/andy-jassy-5580_customer_you-have-to-know-what-your-customers-thi_2593047.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b10/andy-jassy-5580_customer_you-have-to-know-what-your-customers-thi_2593047.jpg", "url": "https://sms4smile.com/quotes/i/b10/andy-jassy-5580_customer_you-have-to-know-what-your-customers-thi_2593047.jpg", "width": 1080, "height": 1080, "caption": "“You have to know what your customers think about your product and where you sit, relatively speaking. You…” — Andy Jassy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 10, "item": { "@type": "Quotation", "text": "And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so do their customers. I think this is equally true in the transnational corporations, but it is harder to express in those situations.", "creator": { "@type": "Person", "name": "Paul Hawken" }, "url": "https://sms4smile.com/quotes/paul-hawken/and-also-more-and-more-businesses-really-want-to-do-the-right-thing/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/92e/paul-hawken-3831_business_and-also-more-and-more-businesses-really_2125719.jpg", "contentUrl": "https://sms4smile.com/quotes/i/92e/paul-hawken-3831_business_and-also-more-and-more-businesses-really_2125719.jpg", "url": "https://sms4smile.com/quotes/i/92e/paul-hawken-3831_business_and-also-more-and-more-businesses-really_2125719.jpg", "width": 1080, "height": 1080, "caption": "“And also, more and more businesses really want to do the right thing. They feel better about themselves…” — Paul Hawken", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } }, { "@type": "ListItem", "position": 11, "item": { "@type": "Quotation", "text": "Customers will always be nervous about lock-in, and I think the experience they had particularly with a company like Oracle, where it's a really hard thing to get out of, and they're so hostile to their customers, that I think it's a concern for every enterprise.", "creator": { "@type": "Person", "name": "Andy Jassy" }, "url": "https://sms4smile.com/quotes/andy-jassy/customers-will-always-be-nervous-about-lock-in-and-i-think-the/", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/970/andy-jassy-5580_business_customers-will-always-be-nervous-about-l_97917.jpg", "contentUrl": "https://sms4smile.com/quotes/i/970/andy-jassy-5580_business_customers-will-always-be-nervous-about-l_97917.jpg", "url": "https://sms4smile.com/quotes/i/970/andy-jassy-5580_business_customers-will-always-be-nervous-about-l_97917.jpg", "width": 1080, "height": 1080, "caption": "“Customers will always be nervous about lock-in, and I think the experience they had particularly with a…” — Andy Jassy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } } } ] }, { "@type": "CollectionPage", "@id": "https://sms4smile.com/quotes/about/customers-think/#webpage", "url": "https://sms4smile.com/quotes/about/customers-think/", "name": "Customers Think Quotes", "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "mainEntity": { "@id": "https://sms4smile.com/quotes/about/customers-think/#itemlist" }, "primaryImageOfPage": { "@id": "https://sms4smile.com/quotes/i/ac9/john-mortimer-7362_colleagues_never-shake-hands-with-colleagues-in-cou_1227606.jpg" }, "description": "Browse 11 Customers Think quotes by 10 authors. 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