---
title: "Best Customer Quotes by Peter Lynch"
description: "77 Customer quotes by Peter Lynch. Plus more from Peter Lynch and more Customer sayings from other authors."
image: "https://sms4smile.com/quotes/i/1a7/peter-lynch-2902_customer_everyone-has-the-brainpower-to-follow-th_3146535.png"
---

> [Everyone has the brainpower to follow the stock market. If you made it through fifth-grade math, you can do it.](https://sms4smile.com/quotes/peter-lynch/everyone-has-the-brainpower-to-follow-the-stock-market-if-you-made-it/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/1a7/peter-lynch-2902_customer_everyone-has-the-brainpower-to-follow-th_3146535.png)

> [Stocks are a safe bet, but only if you stay invested long enough to ride out the corrections.](https://sms4smile.com/quotes/peter-lynch/stocks-are-a-safe-bet-but-only-if-you-stay-invested-long-enough-to-2/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/f70/peter-lynch-2902_corrections_stocks-are-a-safe-bet-but-only-if-you-st_2064066.png)

> [If you have the stomach for stocks, but neither the time nor the inclination to do the homework, invest in equity mutual…](https://sms4smile.com/quotes/peter-lynch/if-you-have-the-stomach-for-stocks-but-neither-the-time-nor-the/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/5ba/peter-lynch-2902_customer_if-you-have-the-stomach-for-stocks-but-n_958809.png)

> [I've found that when the market's going down and you buy funds wisely, at some point in the future you will be…](https://sms4smile.com/quotes/peter-lynch/i-ve-found-that-when-the-market-s-going-down-and-you-buy-funds-wisely-2/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/d3d/peter-lynch-2902_be-happy_i-ve-found-that-when-the-market-s-going_1883934.png)

> [The basic story remains simple and never-ending. Stocks aren't lottery tickets. There's a company attached to every share.](https://sms4smile.com/quotes/peter-lynch/the-basic-story-remains-simple-and-never-ending-stocks-aren-t-lottery/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/f93/peter-lynch-2902_company_the-basic-story-remains-simple-and-never_910359.png)

> [It only takes a handful of big winners to make a lifetime of investing worthwhile.](https://sms4smile.com/quotes/peter-lynch/it-only-takes-a-handful-of-big-winners-to-make-a-lifetime-of/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/68d/peter-lynch-2902_bigs_it-only-takes-a-handful-of-big-winners-t_2341620.jpg)

> [You have to keep your priorities straight if you plan to do well in stocks.](https://sms4smile.com/quotes/peter-lynch/you-have-to-keep-your-priorities-straight-if-you-plan-to-do-well-in/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/6dc/peter-lynch-2902_customer_you-have-to-keep-your-priorities-straigh_712747.png)

> [Everyone has the brain power to make money in stocks. Not everyone has the stomach.](https://sms4smile.com/quotes/peter-lynch/everyone-has-the-brain-power-to-make-money-in-stocks-not-everyone-has/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/463/peter-lynch-2902_brain_everyone-has-the-brain-power-to-make-mon_2035695.png)

> [The stock market really isn't a gamble, as long as you pick good companies that you think will do well, and not…](https://sms4smile.com/quotes/peter-lynch/the-stock-market-really-isn-t-a-gamble-as-long-as-you-pick-good/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/1e5/peter-lynch-2902_company_the-stock-market-really-isn-t-a-gamble-a_3198016.png)

> [There seems to be an unwritten rule on Wall Street: If you don't understand it, then put your life savings into it.…](https://sms4smile.com/quotes/peter-lynch/there-seems-to-be-an-unwritten-rule-on-wall-street-if-you-don-t/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/d3c/peter-lynch-2902_around-the-corner_there-seems-to-be-an-unwritten-rule-on-w_1823454.jpg)

> [In the long run, a portfolio of well chosen stocks and/or equity mutual funds will always outperform a portfolio of bonds or…](https://sms4smile.com/quotes/peter-lynch/in-the-long-run-a-portfolio-of-well-chosen-stocks-and-or-equity/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/94f/peter-lynch-2902_accounts_in-the-long-run-a-portfolio-of-well-chos_504994.png)

> [Well, I think the secret is if you have a lot of stocks, some will do mediocre, some will do okay, and…](https://sms4smile.com/quotes/peter-lynch/well-i-think-the-secret-is-if-you-have-a-lot-of-stocks-some-will-do/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/6bc/peter-lynch-2902_big-time_well-i-think-the-secret-is-if-you-have-a_1535888.png)

> [I've found that when the market's going down and you buy funds wisely, at some point in the future you will be…](https://sms4smile.com/quotes/peter-lynch/i-ve-found-that-when-the-market-s-going-down-and-you-buy-funds-wisely/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/cee/peter-lynch-2902_customer_i-ve-found-that-when-the-market-s-going_670974.jpg)

> [The Rule of 72 is useful in determining how fast money will grow. Take the annual return from any investment, expressed as…](https://sms4smile.com/quotes/peter-lynch/the-rule-of-72-is-useful-in-determining-how-fast-money-will-grow-take/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/8a5/peter-lynch-2902_annuals_the-rule-of-72-is-useful-in-determining_2269636.png)

> [Twenty years in this business convinces me that any normal person using the customary three percent of the brain can pick stocks…](https://sms4smile.com/quotes/peter-lynch/twenty-years-in-this-business-convinces-me-that-any-normal-person/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/6ea/peter-lynch-2902_average_twenty-years-in-this-business-convinces_2697760.png)

> [The worst thing you can do is invest in companies you know nothing about. Unfortunately, buying stocks on ignorance is still a…](https://sms4smile.com/quotes/peter-lynch/the-worst-thing-you-can-do-is-invest-in-companies-you-know-nothing/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/b0b/peter-lynch-2902_buying_the-worst-thing-you-can-do-is-invest-in_1755518.png)

> [Although it's easy to forget sometimes, a share is not a lottery ticket... it's part-ownership of a business.](https://sms4smile.com/quotes/peter-lynch/although-it-s-easy-to-forget-sometimes-a-share-is-not-a-lottery/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/8c0/peter-lynch-2902_business_although-it-s-easy-to-forget-sometimes-a_3029335.png)

> [All the time and effort people devote to picking the right fund, the hot hand, the great manager have, in most cases,…](https://sms4smile.com/quotes/peter-lynch/all-the-time-and-effort-people-devote-to-picking-the-right-fund-the/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/b99/peter-lynch-2902_advantage_all-the-time-and-effort-people-devote-to_1994608.jpg)

> [Long-term investing has gotten so popular, it's easier to admit you're a crack addict than to admit you're a short-term investor.](https://sms4smile.com/quotes/peter-lynch/long-term-investing-has-gotten-so-popular-it-s-easier-to-admit-you-re/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/3ca/peter-lynch-2902_addict_long-term-investing-has-gotten-so-popula_314612.png)

> [Owning stocks is like having children - don't get involved with more than you can handle.](https://sms4smile.com/quotes/peter-lynch/owning-stocks-is-like-having-children-don-t-get-involved-with-more/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/7e9/peter-lynch-2902_children_owning-stocks-is-like-having-children-do_249959.png)

> [If you're prepared to invest in a company, then you ought to be able to explain why in simple language that a…](https://sms4smile.com/quotes/peter-lynch/if-you-re-prepared-to-invest-in-a-company-then-you-ought-to-be-able/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/88b/peter-lynch-2902_able_if-you-re-prepared-to-invest-in-a-compan_148793.png)

> [There's no shame in losing money on a stock. Everybody does it. What is shameful is to hold on to a stock,…](https://sms4smile.com/quotes/peter-lynch/there-s-no-shame-in-losing-money-on-a-stock-everybody-does-it-what-is/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/283/peter-lynch-2902_customer_there-s-no-shame-in-losing-money-on-a-st_2308303.png)

> [If you hope to have more money tomorrow than you have today, you've got to put a chunk of your assets into…](https://sms4smile.com/quotes/peter-lynch/if-you-hope-to-have-more-money-tomorrow-than-you-have-today-you-ve/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/712/peter-lynch-2902_assets_if-you-hope-to-have-more-money-tomorrow_1878253.jpg)

> [But my system for over 30 years has been this: When stocks are attractive, you buy them. Sure, they can go lower.…](https://sms4smile.com/quotes/peter-lynch/but-my-system-for-over-30-years-has-been-this-when-stocks-are/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/a00/peter-lynch-2902_attractive_but-my-system-for-over-30-years-has-been_712175.png)

> [Average investors can become experts in their own field and can pick winning stocks as effectively as Wall Street professionals by doing…](https://sms4smile.com/quotes/peter-lynch/average-investors-can-become-experts-in-their-own-field-and-can-pick/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/769/peter-lynch-2902_average_average-investors-can-become-experts-in_3143746.jpg)

> [A stock market decline is as routine as a January blizzard in Colorado. If you're prepared, it can't hurt you. A decline…](https://sms4smile.com/quotes/peter-lynch/a-stock-market-decline-is-as-routine-as-a-january-blizzard-in/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/046/peter-lynch-2902_bargains_a-stock-market-decline-is-as-routine-as_1879285.png)

> [You only need a few good stocks in your lifetime. I mean how many times do you need a stock to go…](https://sms4smile.com/quotes/peter-lynch/you-only-need-a-few-good-stocks-in-your-lifetime-i-mean-how-many/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/2e9/peter-lynch-2902_customer_you-only-need-a-few-good-stocks-in-your_2316139.png)

> [There is always something to worry about. Avoid weekend thinking and ignoring the latest dire predictions of the newscasters. Sell a stock…](https://sms4smile.com/quotes/peter-lynch/there-is-always-something-to-worry-about-avoid-weekend-thinking-and/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/00a/peter-lynch-2902_business_there-is-always-something-to-worry-about_341670.png)

> [There are substantial rewards for adopting a regular routine of investing and following it no matter what, and additional rewards for buying…](https://sms4smile.com/quotes/peter-lynch/there-are-substantial-rewards-for-adopting-a-regular-routine-of/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/d04/peter-lynch-2902_adopting_there-are-substantial-rewards-for-adopti_982742.png)

> [What makes stocks valuable in the long run isn't the market. It's the profitability of the shares in the companies you own.…](https://sms4smile.com/quotes/peter-lynch/what-makes-stocks-valuable-in-the-long-run-isn-t-the-market-it-s-the/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/e4c/peter-lynch-2902_company_what-makes-stocks-valuable-in-the-long-r_1969262.jpg)

> [When stocks are attractive, you buy them. Sure, they can go lower. I've bought stocks at $12 that went to $2, but…](https://sms4smile.com/quotes/peter-lynch/when-stocks-are-attractive-you-buy-them-sure-they-can-go-lower-i-ve/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/cfc/peter-lynch-2902_attractive_when-stocks-are-attractive-you-buy-them_2152789.png)

> [Everyone has the brainpower to make money in stocks. Not everyone has the stomach. If you are susceptible to selling everything in…](https://sms4smile.com/quotes/peter-lynch/everyone-has-the-brainpower-to-make-money-in-stocks-not-everyone-has/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/45e/peter-lynch-2902_anxiety_everyone-has-the-brainpower-to-make-mone_2590799.jpg)

> [Your investor's edge is not something you get from Wall Street experts. It's something you already have. You can outperform the experts…](https://sms4smile.com/quotes/peter-lynch/your-investor-s-edge-is-not-something-you-get-from-wall-street/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/3b2/peter-lynch-2902_company_your-investor-s-edge-is-not-something-yo_2716477.png)

> [I've always said, the key organ here isn't the brain, it's the stomach. When things start to decline - there are bad…](https://sms4smile.com/quotes/peter-lynch/i-ve-always-said-the-key-organ-here-isn-t-the-brain-it-s-the-stomach/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/b4c/peter-lynch-2902_brain_i-ve-always-said-the-key-organ-here-isn_1106468.jpg)

> [You get recessions, you have stock market declines. If you don't understand that's going to happen, then you're not ready, you won't…](https://sms4smile.com/quotes/peter-lynch/you-get-recessions-you-have-stock-market-declines-if-you-don-t/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/16c/peter-lynch-2902_customer_you-get-recessions-you-have-stock-market_2872655.png)

> [People who want to know how stocks fared on any given day ask, "Where did the Dow close?" I'm more interested in…](https://sms4smile.com/quotes/peter-lynch/people-who-want-to-know-how-stocks-fared-on-any-given-day-ask-where/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/3f2/peter-lynch-2902_asks_people-who-want-to-know-how-stocks-fared_1753884.jpg)

> [Absent a lot of surprises, stocks are relatively predictable over twenty years. As to whether they're going to be higher or lower…](https://sms4smile.com/quotes/peter-lynch/absent-a-lot-of-surprises-stocks-are-relatively-predictable-over/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

[Image](https://sms4smile.com/quotes/i/fac/peter-lynch-2902_absent_absent-a-lot-of-surprises-stocks-are-rel_176448.jpg)

## Other authors on Customer

- [Warren Buffett 240 quotes](https://sms4smile.com/quotes/about/customer/warren-buffett/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b005/author-benjamin-graham-17141.jpg) Benjamin Graham 141 quotes ](https://sms4smile.com/quotes/about/customer/benjamin-graham/)
- [Greg Thain 138 quotes](https://sms4smile.com/quotes/about/customer/greg-thain/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b022/author-seth-klarman-84134.jpg) Seth Klarman 120 quotes ](https://sms4smile.com/quotes/about/customer/seth-klarman/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b006/author-charlie-munger-22764.jpg) Charlie Munger 119 quotes ](https://sms4smile.com/quotes/about/customer/charlie-munger/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b005/author-ben-bernanke-16920.jpg) Ben Bernanke 95 quotes ](https://sms4smile.com/quotes/about/customer/ben-bernanke/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b017/author-michael-lewis-67263.jpg) Michael Lewis 72 quotes ](https://sms4smile.com/quotes/about/customer/michael-lewis/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b013/author-john-c-bogle-51066.jpg) John C. Bogle 70 quotes ](https://sms4smile.com/quotes/about/customer/john-c-bogle/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b020/author-richard-branson-78442.jpg) Richard Branson 66 quotes ](https://sms4smile.com/quotes/about/customer/richard-branson/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b020/author-robert-kiyosaki-79933.jpg) Robert Kiyosaki 62 quotes ](https://sms4smile.com/quotes/about/customer/robert-kiyosaki/)
- [Sam Altman 55 quotes](https://sms4smile.com/quotes/about/customer/sam-altman/)
- [ ![](https://sms4smile.com/quotes/wp-content/uploads/sms4s/authors/processed/b022/author-seth-godin-84128.jpg) Seth Godin 47 quotes ](https://sms4smile.com/quotes/about/customer/seth-godin/)

## More by Peter Lynch

> [If a picture is worth a thousand words, in business, so is a number.](https://sms4smile.com/quotes/peter-lynch/if-a-picture-is-worth-a-thousand-words-in-business-so-is-a-number/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

> [“The old Wall Street adage "never invest in anything that eats or needs repairs" may apply to racehorses, but it's malarkey when it comes…](https://sms4smile.com/quotes/peter-lynch/the-old-wall-street-adage-never-invest-in-anything-that-eats-or-needs/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

> [You just don't know when you can find the bottom.](https://sms4smile.com/quotes/peter-lynch/you-just-don-t-know-when-you-can-find-the-bottom/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

> [I think you have to learn that there's a company behind every stock, and that there's only one real reason why stocks go up.…](https://sms4smile.com/quotes/peter-lynch/i-think-you-have-to-learn-that-there-s-a-company-behind-every-stock/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

> [If you're prepared to invest in a company, then you ought to be able to explain why in simple language that a fifth grader…](https://sms4smile.com/quotes/peter-lynch/if-you-re-prepared-to-invest-in-a-company-then-you-ought-to-be-able/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

> [“In other words, I continue to think like an amateur as frequently as possible. GOING IT ALONE”](https://sms4smile.com/quotes/peter-lynch/in-other-words-i-continue-to-think-like-an-amateur-as-frequently-as/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

> [Absent a lot of surprises, stocks are relatively predictable over twenty years. As to whether they're going to be higher or lower in two…](https://sms4smile.com/quotes/peter-lynch/absent-a-lot-of-surprises-stocks-are-relatively-predictable-over/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

> [A lot of people got in at the wrong time. A lot of people did very well and some people said, "This is it.…](https://sms4smile.com/quotes/peter-lynch/a-lot-of-people-got-in-at-the-wrong-time-a-lot-of-people-did-very/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

> [All you need for a lifetime of successful investing is a few big winners, and the pluses from those will overwhelm the minuses from…](https://sms4smile.com/quotes/peter-lynch/all-you-need-for-a-lifetime-of-successful-investing-is-a-few-big/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

> [Owning stocks is like having children - don't get involved with more than you can handle.](https://sms4smile.com/quotes/peter-lynch/owning-stocks-is-like-having-children-don-t-get-involved-with-more/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

> [When you sell in desperation, you always sell cheap.](https://sms4smile.com/quotes/peter-lynch/when-you-sell-in-desperation-you-always-sell-cheap/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

> [“Remember, things are never clear until it’s too late.”](https://sms4smile.com/quotes/peter-lynch/remember-things-are-never-clear-until-it-s-too-late/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

> [Long-term investing has gotten so popular, it's easier to admit you're a crack addict than to admit you're a short-term investor.](https://sms4smile.com/quotes/peter-lynch/long-term-investing-has-gotten-so-popular-it-s-easier-to-admit-you-re/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

> [Don't bottom fish.](https://sms4smile.com/quotes/peter-lynch/don-t-bottom-fish/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

> [It would be wonderful if we could avoid the setbacks with timely exits, but nobody has figured out how to predict them.](https://sms4smile.com/quotes/peter-lynch/it-would-be-wonderful-if-we-could-avoid-the-setbacks-with-timely/)

[Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/customer/peter-lynch/#itemlist",
            "name": "Best Customer Quotes by Peter Lynch",
            "numberOfItems": 37,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "Everyone has the brainpower to follow the stock market. If you made it through fifth-grade math, you can do it.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/everyone-has-the-brainpower-to-follow-the-stock-market-if-you-made-it/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/1a7/peter-lynch-2902_customer_everyone-has-the-brainpower-to-follow-th_3146535.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/1a7/peter-lynch-2902_customer_everyone-has-the-brainpower-to-follow-th_3146535.png",
                            "url": "https://sms4smile.com/quotes/i/1a7/peter-lynch-2902_customer_everyone-has-the-brainpower-to-follow-th_3146535.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Everyone has the brainpower to follow the stock market. If you made it through fifth-grade math, you can do…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "Stocks are a safe bet, but only if you stay invested long enough to ride out the corrections.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/stocks-are-a-safe-bet-but-only-if-you-stay-invested-long-enough-to-2/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f70/peter-lynch-2902_corrections_stocks-are-a-safe-bet-but-only-if-you-st_2064066.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/f70/peter-lynch-2902_corrections_stocks-are-a-safe-bet-but-only-if-you-st_2064066.png",
                            "url": "https://sms4smile.com/quotes/i/f70/peter-lynch-2902_corrections_stocks-are-a-safe-bet-but-only-if-you-st_2064066.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Stocks are a safe bet, but only if you stay invested long enough to ride out the corrections.” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "If you have the stomach for stocks, but neither the time nor the inclination to do the homework, invest in equity mutual funds.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/if-you-have-the-stomach-for-stocks-but-neither-the-time-nor-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/5ba/peter-lynch-2902_customer_if-you-have-the-stomach-for-stocks-but-n_958809.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/5ba/peter-lynch-2902_customer_if-you-have-the-stomach-for-stocks-but-n_958809.png",
                            "url": "https://sms4smile.com/quotes/i/5ba/peter-lynch-2902_customer_if-you-have-the-stomach-for-stocks-but-n_958809.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If you have the stomach for stocks, but neither the time nor the inclination to do the homework, invest in…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "item": {
                        "@type": "Quotation",
                        "text": "I've found that when the market's going down and you buy funds wisely, at some point in the future you will be happy.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/i-ve-found-that-when-the-market-s-going-down-and-you-buy-funds-wisely-2/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/d3d/peter-lynch-2902_be-happy_i-ve-found-that-when-the-market-s-going_1883934.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/d3d/peter-lynch-2902_be-happy_i-ve-found-that-when-the-market-s-going_1883934.png",
                            "url": "https://sms4smile.com/quotes/i/d3d/peter-lynch-2902_be-happy_i-ve-found-that-when-the-market-s-going_1883934.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I've found that when the market's going down and you buy funds wisely, at some point in the future you will…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "item": {
                        "@type": "Quotation",
                        "text": "The basic story remains simple and never-ending. Stocks aren't lottery tickets. There's a company attached to every share.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/the-basic-story-remains-simple-and-never-ending-stocks-aren-t-lottery/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/f93/peter-lynch-2902_company_the-basic-story-remains-simple-and-never_910359.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/f93/peter-lynch-2902_company_the-basic-story-remains-simple-and-never_910359.png",
                            "url": "https://sms4smile.com/quotes/i/f93/peter-lynch-2902_company_the-basic-story-remains-simple-and-never_910359.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The basic story remains simple and never-ending. Stocks aren't lottery tickets. There's a company attached…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 6,
                    "item": {
                        "@type": "Quotation",
                        "text": "It only takes a handful of big winners to make a lifetime of investing worthwhile.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/it-only-takes-a-handful-of-big-winners-to-make-a-lifetime-of/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/68d/peter-lynch-2902_bigs_it-only-takes-a-handful-of-big-winners-t_2341620.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/68d/peter-lynch-2902_bigs_it-only-takes-a-handful-of-big-winners-t_2341620.jpg",
                            "url": "https://sms4smile.com/quotes/i/68d/peter-lynch-2902_bigs_it-only-takes-a-handful-of-big-winners-t_2341620.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“It only takes a handful of big winners to make a lifetime of investing worthwhile.” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 7,
                    "item": {
                        "@type": "Quotation",
                        "text": "You have to keep your priorities straight if you plan to do well in stocks.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/you-have-to-keep-your-priorities-straight-if-you-plan-to-do-well-in/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/6dc/peter-lynch-2902_customer_you-have-to-keep-your-priorities-straigh_712747.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/6dc/peter-lynch-2902_customer_you-have-to-keep-your-priorities-straigh_712747.png",
                            "url": "https://sms4smile.com/quotes/i/6dc/peter-lynch-2902_customer_you-have-to-keep-your-priorities-straigh_712747.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“You have to keep your priorities straight if you plan to do well in stocks.” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 8,
                    "item": {
                        "@type": "Quotation",
                        "text": "Everyone has the brain power to make money in stocks. Not everyone has the stomach.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/everyone-has-the-brain-power-to-make-money-in-stocks-not-everyone-has/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/463/peter-lynch-2902_brain_everyone-has-the-brain-power-to-make-mon_2035695.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/463/peter-lynch-2902_brain_everyone-has-the-brain-power-to-make-mon_2035695.png",
                            "url": "https://sms4smile.com/quotes/i/463/peter-lynch-2902_brain_everyone-has-the-brain-power-to-make-mon_2035695.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Everyone has the brain power to make money in stocks. Not everyone has the stomach.” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 9,
                    "item": {
                        "@type": "Quotation",
                        "text": "The stock market really isn't a gamble, as long as you pick good companies that you think will do well, and not just because of the stock price.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/the-stock-market-really-isn-t-a-gamble-as-long-as-you-pick-good/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/1e5/peter-lynch-2902_company_the-stock-market-really-isn-t-a-gamble-a_3198016.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/1e5/peter-lynch-2902_company_the-stock-market-really-isn-t-a-gamble-a_3198016.png",
                            "url": "https://sms4smile.com/quotes/i/1e5/peter-lynch-2902_company_the-stock-market-really-isn-t-a-gamble-a_3198016.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The stock market really isn't a gamble, as long as you pick good companies that you think will do well, and…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 10,
                    "item": {
                        "@type": "Quotation",
                        "text": "There seems to be an unwritten rule on Wall Street: If you don't understand it, then put your life savings into it. Shun the enterprise around the corner, which can at least be observed, and seek out the one that manufactures an incomprehensible product.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/there-seems-to-be-an-unwritten-rule-on-wall-street-if-you-don-t/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/d3c/peter-lynch-2902_around-the-corner_there-seems-to-be-an-unwritten-rule-on-w_1823454.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/d3c/peter-lynch-2902_around-the-corner_there-seems-to-be-an-unwritten-rule-on-w_1823454.jpg",
                            "url": "https://sms4smile.com/quotes/i/d3c/peter-lynch-2902_around-the-corner_there-seems-to-be-an-unwritten-rule-on-w_1823454.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There seems to be an unwritten rule on Wall Street: If you don't understand it, then put your life savings…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 11,
                    "item": {
                        "@type": "Quotation",
                        "text": "In the long run, a portfolio of well chosen stocks and/or equity mutual funds will always outperform a portfolio of bonds or a money-market account. In the long run, a portfolio of poorly chosen stocks won't outperform the money left under the mattress.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/in-the-long-run-a-portfolio-of-well-chosen-stocks-and-or-equity/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/94f/peter-lynch-2902_accounts_in-the-long-run-a-portfolio-of-well-chos_504994.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/94f/peter-lynch-2902_accounts_in-the-long-run-a-portfolio-of-well-chos_504994.png",
                            "url": "https://sms4smile.com/quotes/i/94f/peter-lynch-2902_accounts_in-the-long-run-a-portfolio-of-well-chos_504994.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“In the long run, a portfolio of well chosen stocks and/or equity mutual funds will always outperform a…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 12,
                    "item": {
                        "@type": "Quotation",
                        "text": "Well, I think the secret is if you have a lot of stocks, some will do mediocre, some will do okay, and if one of two of 'em go up big time, you produce a fabulous result. And I think that's the promise to some people.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/well-i-think-the-secret-is-if-you-have-a-lot-of-stocks-some-will-do/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/6bc/peter-lynch-2902_big-time_well-i-think-the-secret-is-if-you-have-a_1535888.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/6bc/peter-lynch-2902_big-time_well-i-think-the-secret-is-if-you-have-a_1535888.png",
                            "url": "https://sms4smile.com/quotes/i/6bc/peter-lynch-2902_big-time_well-i-think-the-secret-is-if-you-have-a_1535888.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Well, I think the secret is if you have a lot of stocks, some will do mediocre, some will do okay, and if…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 13,
                    "item": {
                        "@type": "Quotation",
                        "text": "I've found that when the market's going down and you buy funds wisely, at some point in the future you will be happy. You won't get there by reading 'Now is the time to buy.'",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/i-ve-found-that-when-the-market-s-going-down-and-you-buy-funds-wisely/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/cee/peter-lynch-2902_customer_i-ve-found-that-when-the-market-s-going_670974.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/cee/peter-lynch-2902_customer_i-ve-found-that-when-the-market-s-going_670974.jpg",
                            "url": "https://sms4smile.com/quotes/i/cee/peter-lynch-2902_customer_i-ve-found-that-when-the-market-s-going_670974.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I've found that when the market's going down and you buy funds wisely, at some point in the future you will…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 14,
                    "item": {
                        "@type": "Quotation",
                        "text": "The Rule of 72 is useful in determining how fast money will grow. Take the annual return from any investment, expressed as a percentage, and divide it into 72. The result is the number of years it will take to double your money.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/the-rule-of-72-is-useful-in-determining-how-fast-money-will-grow-take/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/8a5/peter-lynch-2902_annuals_the-rule-of-72-is-useful-in-determining_2269636.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/8a5/peter-lynch-2902_annuals_the-rule-of-72-is-useful-in-determining_2269636.png",
                            "url": "https://sms4smile.com/quotes/i/8a5/peter-lynch-2902_annuals_the-rule-of-72-is-useful-in-determining_2269636.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The Rule of 72 is useful in determining how fast money will grow. Take the annual return from any…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 15,
                    "item": {
                        "@type": "Quotation",
                        "text": "Twenty years in this business convinces me that any normal person using the customary three percent of the brain can pick stocks just as well, if not better, than the average Wall Street expert.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/twenty-years-in-this-business-convinces-me-that-any-normal-person/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/6ea/peter-lynch-2902_average_twenty-years-in-this-business-convinces_2697760.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/6ea/peter-lynch-2902_average_twenty-years-in-this-business-convinces_2697760.png",
                            "url": "https://sms4smile.com/quotes/i/6ea/peter-lynch-2902_average_twenty-years-in-this-business-convinces_2697760.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Twenty years in this business convinces me that any normal person using the customary three percent of the…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 16,
                    "item": {
                        "@type": "Quotation",
                        "text": "The worst thing you can do is invest in companies you know nothing about. Unfortunately, buying stocks on ignorance is still a popular American pastime.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/the-worst-thing-you-can-do-is-invest-in-companies-you-know-nothing/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b0b/peter-lynch-2902_buying_the-worst-thing-you-can-do-is-invest-in_1755518.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/b0b/peter-lynch-2902_buying_the-worst-thing-you-can-do-is-invest-in_1755518.png",
                            "url": "https://sms4smile.com/quotes/i/b0b/peter-lynch-2902_buying_the-worst-thing-you-can-do-is-invest-in_1755518.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The worst thing you can do is invest in companies you know nothing about. Unfortunately, buying stocks on…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 17,
                    "item": {
                        "@type": "Quotation",
                        "text": "Although it's easy to forget sometimes, a share is not a lottery ticket... it's part-ownership of a business.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/although-it-s-easy-to-forget-sometimes-a-share-is-not-a-lottery/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/8c0/peter-lynch-2902_business_although-it-s-easy-to-forget-sometimes-a_3029335.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/8c0/peter-lynch-2902_business_although-it-s-easy-to-forget-sometimes-a_3029335.png",
                            "url": "https://sms4smile.com/quotes/i/8c0/peter-lynch-2902_business_although-it-s-easy-to-forget-sometimes-a_3029335.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Although it's easy to forget sometimes, a share is not a lottery ticket... it's part-ownership of a business.” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 18,
                    "item": {
                        "@type": "Quotation",
                        "text": "All the time and effort people devote to picking the right fund, the hot hand, the great manager have, in most cases, led to no advantage.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/all-the-time-and-effort-people-devote-to-picking-the-right-fund-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b99/peter-lynch-2902_advantage_all-the-time-and-effort-people-devote-to_1994608.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/b99/peter-lynch-2902_advantage_all-the-time-and-effort-people-devote-to_1994608.jpg",
                            "url": "https://sms4smile.com/quotes/i/b99/peter-lynch-2902_advantage_all-the-time-and-effort-people-devote-to_1994608.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“All the time and effort people devote to picking the right fund, the hot hand, the great manager have, in…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 19,
                    "item": {
                        "@type": "Quotation",
                        "text": "Long-term investing has gotten so popular, it's easier to admit you're a crack addict than to admit you're a short-term investor.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/long-term-investing-has-gotten-so-popular-it-s-easier-to-admit-you-re/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/3ca/peter-lynch-2902_addict_long-term-investing-has-gotten-so-popula_314612.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/3ca/peter-lynch-2902_addict_long-term-investing-has-gotten-so-popula_314612.png",
                            "url": "https://sms4smile.com/quotes/i/3ca/peter-lynch-2902_addict_long-term-investing-has-gotten-so-popula_314612.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Long-term investing has gotten so popular, it's easier to admit you're a crack addict than to admit you're a…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 20,
                    "item": {
                        "@type": "Quotation",
                        "text": "Owning stocks is like having children - don't get involved with more than you can handle.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/owning-stocks-is-like-having-children-don-t-get-involved-with-more/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/7e9/peter-lynch-2902_children_owning-stocks-is-like-having-children-do_249959.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/7e9/peter-lynch-2902_children_owning-stocks-is-like-having-children-do_249959.png",
                            "url": "https://sms4smile.com/quotes/i/7e9/peter-lynch-2902_children_owning-stocks-is-like-having-children-do_249959.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Owning stocks is like having children - don't get involved with more than you can handle.” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 21,
                    "item": {
                        "@type": "Quotation",
                        "text": "If you're prepared to invest in a company, then you ought to be able to explain why in simple language that a fifth grader could understand, and quickly enough so the fifth grader won't get bored.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/if-you-re-prepared-to-invest-in-a-company-then-you-ought-to-be-able/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/88b/peter-lynch-2902_able_if-you-re-prepared-to-invest-in-a-compan_148793.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/88b/peter-lynch-2902_able_if-you-re-prepared-to-invest-in-a-compan_148793.png",
                            "url": "https://sms4smile.com/quotes/i/88b/peter-lynch-2902_able_if-you-re-prepared-to-invest-in-a-compan_148793.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If you're prepared to invest in a company, then you ought to be able to explain why in simple language that…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 22,
                    "item": {
                        "@type": "Quotation",
                        "text": "There's no shame in losing money on a stock. Everybody does it. What is shameful is to hold on to a stock, or worse, to buy more of it when the fundamentals are deteriorating.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/there-s-no-shame-in-losing-money-on-a-stock-everybody-does-it-what-is/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/283/peter-lynch-2902_customer_there-s-no-shame-in-losing-money-on-a-st_2308303.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/283/peter-lynch-2902_customer_there-s-no-shame-in-losing-money-on-a-st_2308303.png",
                            "url": "https://sms4smile.com/quotes/i/283/peter-lynch-2902_customer_there-s-no-shame-in-losing-money-on-a-st_2308303.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There's no shame in losing money on a stock. Everybody does it. What is shameful is to hold on to a stock…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 23,
                    "item": {
                        "@type": "Quotation",
                        "text": "If you hope to have more money tomorrow than you have today, you've got to put a chunk of your assets into stocks. Sooner or later, a portfolio of stocks or stock mutual funds will turn out to be a lot more valuable than a portfolio of bonds or CDs or money-market funds.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/if-you-hope-to-have-more-money-tomorrow-than-you-have-today-you-ve/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/712/peter-lynch-2902_assets_if-you-hope-to-have-more-money-tomorrow_1878253.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/712/peter-lynch-2902_assets_if-you-hope-to-have-more-money-tomorrow_1878253.jpg",
                            "url": "https://sms4smile.com/quotes/i/712/peter-lynch-2902_assets_if-you-hope-to-have-more-money-tomorrow_1878253.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If you hope to have more money tomorrow than you have today, you've got to put a chunk of your assets into…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 24,
                    "item": {
                        "@type": "Quotation",
                        "text": "But my system for over 30 years has been this: When stocks are attractive, you buy them. Sure, they can go lower. I've bought stocks at $12 that went to $2, but then they later went to $30.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/but-my-system-for-over-30-years-has-been-this-when-stocks-are/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a00/peter-lynch-2902_attractive_but-my-system-for-over-30-years-has-been_712175.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/a00/peter-lynch-2902_attractive_but-my-system-for-over-30-years-has-been_712175.png",
                            "url": "https://sms4smile.com/quotes/i/a00/peter-lynch-2902_attractive_but-my-system-for-over-30-years-has-been_712175.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“But my system for over 30 years has been this: When stocks are attractive, you buy them. Sure, they can go…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 25,
                    "item": {
                        "@type": "Quotation",
                        "text": "Average investors can become experts in their own field and can pick winning stocks as effectively as Wall Street professionals by doing just a little research.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/average-investors-can-become-experts-in-their-own-field-and-can-pick/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/769/peter-lynch-2902_average_average-investors-can-become-experts-in_3143746.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/769/peter-lynch-2902_average_average-investors-can-become-experts-in_3143746.jpg",
                            "url": "https://sms4smile.com/quotes/i/769/peter-lynch-2902_average_average-investors-can-become-experts-in_3143746.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Average investors can become experts in their own field and can pick winning stocks as effectively as Wall…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 26,
                    "item": {
                        "@type": "Quotation",
                        "text": "A stock market decline is as routine as a January blizzard in Colorado. If you're prepared, it can't hurt you. A decline is a great opportunity to pick up the bargains left behind by investors who are fleeing the storm in panic.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/a-stock-market-decline-is-as-routine-as-a-january-blizzard-in/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/046/peter-lynch-2902_bargains_a-stock-market-decline-is-as-routine-as_1879285.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/046/peter-lynch-2902_bargains_a-stock-market-decline-is-as-routine-as_1879285.png",
                            "url": "https://sms4smile.com/quotes/i/046/peter-lynch-2902_bargains_a-stock-market-decline-is-as-routine-as_1879285.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“A stock market decline is as routine as a January blizzard in Colorado. If you're prepared, it can't hurt…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 27,
                    "item": {
                        "@type": "Quotation",
                        "text": "You only need a few good stocks in your lifetime. I mean how many times do you need a stock to go up ten-fold to make a lot of money? Not a lot.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/you-only-need-a-few-good-stocks-in-your-lifetime-i-mean-how-many/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/2e9/peter-lynch-2902_customer_you-only-need-a-few-good-stocks-in-your_2316139.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/2e9/peter-lynch-2902_customer_you-only-need-a-few-good-stocks-in-your_2316139.png",
                            "url": "https://sms4smile.com/quotes/i/2e9/peter-lynch-2902_customer_you-only-need-a-few-good-stocks-in-your_2316139.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“You only need a few good stocks in your lifetime. I mean how many times do you need a stock to go up…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 28,
                    "item": {
                        "@type": "Quotation",
                        "text": "There is always something to worry about. Avoid weekend thinking and ignoring the latest dire predictions of the newscasters. Sell a stock because the company's fundamentals deteriorate, not because the sky is falling.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/there-is-always-something-to-worry-about-avoid-weekend-thinking-and/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/00a/peter-lynch-2902_business_there-is-always-something-to-worry-about_341670.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/00a/peter-lynch-2902_business_there-is-always-something-to-worry-about_341670.png",
                            "url": "https://sms4smile.com/quotes/i/00a/peter-lynch-2902_business_there-is-always-something-to-worry-about_341670.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There is always something to worry about. Avoid weekend thinking and ignoring the latest dire predictions of…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 29,
                    "item": {
                        "@type": "Quotation",
                        "text": "There are substantial rewards for adopting a regular routine of investing and following it no matter what, and additional rewards for buying more shares when most investors are scared into selling.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/there-are-substantial-rewards-for-adopting-a-regular-routine-of/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/d04/peter-lynch-2902_adopting_there-are-substantial-rewards-for-adopti_982742.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/d04/peter-lynch-2902_adopting_there-are-substantial-rewards-for-adopti_982742.png",
                            "url": "https://sms4smile.com/quotes/i/d04/peter-lynch-2902_adopting_there-are-substantial-rewards-for-adopti_982742.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“There are substantial rewards for adopting a regular routine of investing and following it no matter what…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 30,
                    "item": {
                        "@type": "Quotation",
                        "text": "What makes stocks valuable in the long run isn't the market. It's the profitability of the shares in the companies you own. As corporate profits increase, corporations become more valuable and sooner or later, their shares will sell for a higher price.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/what-makes-stocks-valuable-in-the-long-run-isn-t-the-market-it-s-the/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e4c/peter-lynch-2902_company_what-makes-stocks-valuable-in-the-long-r_1969262.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/e4c/peter-lynch-2902_company_what-makes-stocks-valuable-in-the-long-r_1969262.jpg",
                            "url": "https://sms4smile.com/quotes/i/e4c/peter-lynch-2902_company_what-makes-stocks-valuable-in-the-long-r_1969262.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“What makes stocks valuable in the long run isn't the market. It's the profitability of the shares in the…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 31,
                    "item": {
                        "@type": "Quotation",
                        "text": "When stocks are attractive, you buy them. Sure, they can go lower. I've bought stocks at $12 that went to $2, but then they later went to $30. You just don't know when you can find the bottom.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/when-stocks-are-attractive-you-buy-them-sure-they-can-go-lower-i-ve/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/cfc/peter-lynch-2902_attractive_when-stocks-are-attractive-you-buy-them_2152789.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/cfc/peter-lynch-2902_attractive_when-stocks-are-attractive-you-buy-them_2152789.png",
                            "url": "https://sms4smile.com/quotes/i/cfc/peter-lynch-2902_attractive_when-stocks-are-attractive-you-buy-them_2152789.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“When stocks are attractive, you buy them. Sure, they can go lower. I've bought stocks at $12 that went to…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 32,
                    "item": {
                        "@type": "Quotation",
                        "text": "Everyone has the brainpower to make money in stocks. Not everyone has the stomach. If you are susceptible to selling everything in a panic, you ought to avoid stocks and mutual funds altogether.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/everyone-has-the-brainpower-to-make-money-in-stocks-not-everyone-has/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/45e/peter-lynch-2902_anxiety_everyone-has-the-brainpower-to-make-mone_2590799.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/45e/peter-lynch-2902_anxiety_everyone-has-the-brainpower-to-make-mone_2590799.jpg",
                            "url": "https://sms4smile.com/quotes/i/45e/peter-lynch-2902_anxiety_everyone-has-the-brainpower-to-make-mone_2590799.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Everyone has the brainpower to make money in stocks. Not everyone has the stomach. If you are susceptible to…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 33,
                    "item": {
                        "@type": "Quotation",
                        "text": "Your investor's edge is not something you get from Wall Street experts. It's something you already have. You can outperform the experts if you use your edge by investing in companies or industries you already understand.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/your-investor-s-edge-is-not-something-you-get-from-wall-street/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/3b2/peter-lynch-2902_company_your-investor-s-edge-is-not-something-yo_2716477.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/3b2/peter-lynch-2902_company_your-investor-s-edge-is-not-something-yo_2716477.png",
                            "url": "https://sms4smile.com/quotes/i/3b2/peter-lynch-2902_company_your-investor-s-edge-is-not-something-yo_2716477.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Your investor's edge is not something you get from Wall Street experts. It's something you already have. You…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 34,
                    "item": {
                        "@type": "Quotation",
                        "text": "I've always said, the key organ here isn't the brain, it's the stomach. When things start to decline - there are bad headlines in the papers and on television - will you have the stomach for the market volatility and the broad-based pessimism that tends to come with it?",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/i-ve-always-said-the-key-organ-here-isn-t-the-brain-it-s-the-stomach/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/b4c/peter-lynch-2902_brain_i-ve-always-said-the-key-organ-here-isn_1106468.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/b4c/peter-lynch-2902_brain_i-ve-always-said-the-key-organ-here-isn_1106468.jpg",
                            "url": "https://sms4smile.com/quotes/i/b4c/peter-lynch-2902_brain_i-ve-always-said-the-key-organ-here-isn_1106468.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“I've always said, the key organ here isn't the brain, it's the stomach. When things start to decline - there…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 35,
                    "item": {
                        "@type": "Quotation",
                        "text": "You get recessions, you have stock market declines. If you don't understand that's going to happen, then you're not ready, you won't do well in the markets.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/you-get-recessions-you-have-stock-market-declines-if-you-don-t/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/16c/peter-lynch-2902_customer_you-get-recessions-you-have-stock-market_2872655.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/16c/peter-lynch-2902_customer_you-get-recessions-you-have-stock-market_2872655.png",
                            "url": "https://sms4smile.com/quotes/i/16c/peter-lynch-2902_customer_you-get-recessions-you-have-stock-market_2872655.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“You get recessions, you have stock market declines. If you don't understand that's going to happen, then…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 36,
                    "item": {
                        "@type": "Quotation",
                        "text": "People who want to know how stocks fared on any given day ask, \"Where did the Dow close?\" I'm more interested in how many stocks went up versus how many went down. These so-called advance/decline numbers paint a more realistic picture.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/people-who-want-to-know-how-stocks-fared-on-any-given-day-ask-where/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/3f2/peter-lynch-2902_asks_people-who-want-to-know-how-stocks-fared_1753884.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/3f2/peter-lynch-2902_asks_people-who-want-to-know-how-stocks-fared_1753884.jpg",
                            "url": "https://sms4smile.com/quotes/i/3f2/peter-lynch-2902_asks_people-who-want-to-know-how-stocks-fared_1753884.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“People who want to know how stocks fared on any given day ask, \"Where did the Dow close?\" I'm more…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 37,
                    "item": {
                        "@type": "Quotation",
                        "text": "Absent a lot of surprises, stocks are relatively predictable over twenty years. As to whether they're going to be higher or lower in two to three years, you might as well flip a coin to decide.",
                        "creator": {
                            "@type": "Person",
                            "name": "Peter Lynch"
                        },
                        "url": "https://sms4smile.com/quotes/peter-lynch/absent-a-lot-of-surprises-stocks-are-relatively-predictable-over/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/fac/peter-lynch-2902_absent_absent-a-lot-of-surprises-stocks-are-rel_176448.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/fac/peter-lynch-2902_absent_absent-a-lot-of-surprises-stocks-are-rel_176448.jpg",
                            "url": "https://sms4smile.com/quotes/i/fac/peter-lynch-2902_absent_absent-a-lot-of-surprises-stocks-are-rel_176448.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Absent a lot of surprises, stocks are relatively predictable over twenty years. As to whether they're going…” — Peter Lynch",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/customer/peter-lynch/page/2/#webpage",
            "url": "https://sms4smile.com/quotes/about/customer/peter-lynch/page/2/",
            "name": "Customer Quotes by Peter Lynch · Page 2",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/customer/peter-lynch/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/1a7/peter-lynch-2902_customer_everyone-has-the-brainpower-to-follow-th_3146535.png"
            },
            "description": "77 Customer quotes by Peter Lynch. Plus more from Peter Lynch and more Customer sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/customer/peter-lynch/page/2/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/customer/peter-lynch/page/2/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Customer",
                    "item": "https://sms4smile.com/quotes/about/customer/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Peter Lynch",
                    "item": "https://sms4smile.com/quotes/about/customer/peter-lynch/page/2/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
