---
title: "1 Customer Want Quotes By Peter Drucker"
description: "1 Customer Want quotes by Peter Drucker. Plus more from Peter Drucker and more Customer Want sayings from other authors."
image: "https://sms4smile.com/quotes/i/845/peter-drucker-393_asks_true-marketing-starts-with-the-customer_249053.jpg"
---

> [True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"](https://sms4smile.com/quotes/peter-drucker/true-marketing-starts-with-the-customer-his-demographics-his/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

[Image](https://sms4smile.com/quotes/i/845/peter-drucker-393_asks_true-marketing-starts-with-the-customer_249053.jpg)

## More by Peter Drucker

> [One reason for the tremendous increase in health-care costs in the U.S. is managerial neglect of the "hotel services" by the people who dominate…](https://sms4smile.com/quotes/peter-drucker/one-reason-for-the-tremendous-increase-in-health-care-costs-in-the-u/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

> [No executive has ever suffered because his subordinates were strong and effective.](https://sms4smile.com/quotes/peter-drucker/no-executive-has-ever-suffered-because-his-subordinates-were-strong/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

> [Results is all that separates one company from another.](https://sms4smile.com/quotes/peter-drucker/results-is-all-that-separates-one-company-from-another/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

> [“There is nothing so useless as doing efficiently that which should not be done at all. Peter Drucker”](https://sms4smile.com/quotes/peter-drucker/there-is-nothing-so-useless-as-doing-efficiently-that-which-should/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

> [Our society has become an employee society.](https://sms4smile.com/quotes/peter-drucker/our-society-has-become-an-employee-society/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

> [Replace your pursuit of success with the pursuit of contribution.](https://sms4smile.com/quotes/peter-drucker/replace-your-pursuit-of-success-with-the-pursuit-of-contribution/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

> [Management means, in the last analysis, the substitution of thought for brawn and muscle, of knowledge for folkways and superstition, and of cooperation for…](https://sms4smile.com/quotes/peter-drucker/management-means-in-the-last-analysis-the-substitution-of-thought-for/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

> [Don't try to innovate for the future. Innovate for the present!](https://sms4smile.com/quotes/peter-drucker/don-t-try-to-innovate-for-the-future-innovate-for-the-present/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

> [The critical question is not "How can I achieve?" but "What can I contribute?"](https://sms4smile.com/quotes/peter-drucker/the-critical-question-is-not-how-can-i-achieve-but-what-can-i/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

> [We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to…](https://sms4smile.com/quotes/peter-drucker/we-can-say-with-certainty-or-90-probability-that-the-new-industries/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

> [When it rains manna from heaven, some people put up an umbrella. Others reach for a big spoon.](https://sms4smile.com/quotes/peter-drucker/when-it-rains-manna-from-heaven-some-people-put-up-an-umbrella-others/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

> [The enterprise can fulfill its human and social functions only if it prospers as a business.](https://sms4smile.com/quotes/peter-drucker/the-enterprise-can-fulfill-its-human-and-social-functions-only-if-it/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

> [The computer actually may have aggravated management's degenerative tendency to focus inward on costs.](https://sms4smile.com/quotes/peter-drucker/the-computer-actually-may-have-aggravated-management-s-degenerative/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

> [Nobody can predict the future; the idea is to have a firm grasp of the present.](https://sms4smile.com/quotes/peter-drucker/nobody-can-predict-the-future-the-idea-is-to-have-a-firm-grasp-of-the/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

> [An executive should be a realist; and no one is less realistic than the cynic.](https://sms4smile.com/quotes/peter-drucker/an-executive-should-be-a-realist-and-no-one-is-less-realistic-than/)

[Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/)

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