---
title: "7 Cups Quotes By Howard Schultz"
description: "7 Cups quotes by Howard Schultz. Plus more from Howard Schultz and more Cups sayings from other authors."
image: "https://sms4smile.com/quotes/i/423/howard-schultz-1317_best-way_i-probably-have-about-four-or-five-cups_190105.jpg"
---

> [I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which…](https://sms4smile.com/quotes/howard-schultz/i-probably-have-about-four-or-five-cups-of-coffee-a-day-i-make-myself/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/423/howard-schultz-1317_best-way_i-probably-have-about-four-or-five-cups_190105.jpg)

> [There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.](https://sms4smile.com/quotes/howard-schultz/there-s-this-myth-that-has-been-exacerbated-by-others-that-starbucks/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/6bf/howard-schultz-1317_coffee_there-s-this-myth-that-has-been-exacerba_828594.png)

> [Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in…](https://sms4smile.com/quotes/howard-schultz/certainly-the-caffeine-in-coffee-whether-it-s-starbucks-or-generic/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/fcb/howard-schultz-1317_caffeine_certainly-the-caffeine-in-coffee-whether_1694863.png)

> [While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering…](https://sms4smile.com/quotes/howard-schultz/while-we-are-a-coffee-company-at-heart-starbucks-provides-much-more/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/a1c/howard-schultz-1317_business_while-we-are-a-coffee-company-at-heart-s_1793304.png)

> [Starbucks represents something beyond a cup of coffee.](https://sms4smile.com/quotes/howard-schultz/starbucks-represents-something-beyond-a-cup-of-coffee/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/341/howard-schultz-1317_coffee_starbucks-represents-something-beyond-a_2071720.png)

> [The premium single-cup segment is the fastest-growing business within the global coffee industry.](https://sms4smile.com/quotes/howard-schultz/the-premium-single-cup-segment-is-the-fastest-growing-business-within/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/694/howard-schultz-1317_business_the-premium-single-cup-segment-is-the-fa_2368743.png)

> [I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.](https://sms4smile.com/quotes/howard-schultz/i-was-taken-by-the-power-that-savoring-a-simple-cup-of-coffee-can/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

[Image](https://sms4smile.com/quotes/i/248/howard-schultz-1317_coffee_i-was-taken-by-the-power-that-savoring-a_2683347.png)

## Other authors on Cups

## More by Howard Schultz

> [For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,…](https://sms4smile.com/quotes/howard-schultz/for-starbucks-there-will-be-no-shortage-of-the-highest-quality/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [If it Captures Your Imagination, it will captivate others.](https://sms4smile.com/quotes/howard-schultz/if-it-captures-your-imagination-it-will-captivate-others/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products…](https://sms4smile.com/quotes/howard-schultz/if-you-look-at-coffee-tea-food-and-juice-we-think-there-are-inherent/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to…](https://sms4smile.com/quotes/howard-schultz/the-success-of-the-starbucks-has-been-based-on-this-balance-between/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are…](https://sms4smile.com/quotes/howard-schultz/companies-should-not-have-a-singular-view-of-profitability-there/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Success is best when its shared](https://sms4smile.com/quotes/howard-schultz/success-is-best-when-its-shared/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [While their service is ending, our responsibility is just beginning!](https://sms4smile.com/quotes/howard-schultz/while-their-service-is-ending-our-responsibility-is-just-beginning/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock…](https://sms4smile.com/quotes/howard-schultz/living-in-the-same-city-as-microsoft-i-m-only-too-aware-that-even-in/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [We have a big opportunity in China. We think the number of stores here can rival the number in North America.](https://sms4smile.com/quotes/howard-schultz/we-have-a-big-opportunity-in-china-we-think-the-number-of-stores-here/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…](https://sms4smile.com/quotes/howard-schultz/starbucks-is-not-an-advertiser-people-think-we-are-a-great-marketing/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to…](https://sms4smile.com/quotes/howard-schultz/we-woke-up-one-day-and-all-the-sudden-starbucks-was-in-the-middle-of/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,…](https://sms4smile.com/quotes/howard-schultz/i-m-in-a-different-position-than-most-ceo-s-i-m-a-founder-i-m-not-a/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.](https://sms4smile.com/quotes/howard-schultz/profitability-is-a-shallow-goal-if-it-doesn-t-have-a-real-purpose-and/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your…](https://sms4smile.com/quotes/howard-schultz/and-with-the-right-mentor-don-t-be-afraid-to-expose-your/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

> [People in Washington need to put their feet in the shoes of working Americans.](https://sms4smile.com/quotes/howard-schultz/people-in-washington-need-to-put-their-feet-in-the-shoes-of-working/)

[Howard Schultz](https://sms4smile.com/quotes/author/howard-schultz/)

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