---
title: "1 Cultivate Good Quotes By William Bernbach"
description: "1 Cultivate Good quotes by William Bernbach. Plus more from William Bernbach and more Cultivate Good sayings from other authors."
image: "https://sms4smile.com/quotes/i/53e/william-bernbach-11456_flower_for-the-flower-to-blossom-you-need-the-r_2906762.png"
---

> [For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.](https://sms4smile.com/quotes/william-bernbach/for-the-flower-to-blossom-you-need-the-right-soil-as-well-as-the/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

[Image](https://sms4smile.com/quotes/i/53e/william-bernbach-11456_flower_for-the-flower-to-blossom-you-need-the-r_2906762.png)

## More by William Bernbach

> [Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these…](https://sms4smile.com/quotes/william-bernbach/nothing-is-so-powerful-as-an-insight-into-human-nature-what/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something…](https://sms4smile.com/quotes/william-bernbach/forget-words-like-hard-sell-and-soft-sell-that-will-only-confuse-you/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or…](https://sms4smile.com/quotes/william-bernbach/all-of-us-who-professionally-use-the-mass-media-are-the-shapers-of/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably…](https://sms4smile.com/quotes/william-bernbach/just-because-your-ad-looks-good-is-no-insurance-that-it-will-get/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the…](https://sms4smile.com/quotes/william-bernbach/our-job-is-to-sell-our-clients-merchandise-not-ourselves-our-job-is/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [The difference between the forgettable and the enduring is artistry.](https://sms4smile.com/quotes/william-bernbach/the-difference-between-the-forgettable-and-the-enduring-is-artistry/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [In communications, familiarity breeds apathy.](https://sms4smile.com/quotes/william-bernbach/in-communications-familiarity-breeds-apathy/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.](https://sms4smile.com/quotes/william-bernbach/logic-and-over-analysis-can-immobilise-and-sterilize-an-idea-it-s/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [Today's smartest advertising style is tomorrow's corn.](https://sms4smile.com/quotes/william-bernbach/today-s-smartest-advertising-style-is-tomorrow-s-corn/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [In advertising, not to be different is virtually suicidal.](https://sms4smile.com/quotes/william-bernbach/in-advertising-not-to-be-different-is-virtually-suicidal/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick,…](https://sms4smile.com/quotes/william-bernbach/no-matter-how-skillful-you-are-you-can-t-invent-a-product-advantage/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research…](https://sms4smile.com/quotes/william-bernbach/there-is-no-such-thing-as-a-good-or-bad-ad-in-isolation-what-is-good/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [Our job is to bring the dead facts to life.](https://sms4smile.com/quotes/william-bernbach/our-job-is-to-bring-the-dead-facts-to-life/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [Advertising is the art of persuasion.](https://sms4smile.com/quotes/william-bernbach/advertising-is-the-art-of-persuasion/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

> [We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we…](https://sms4smile.com/quotes/william-bernbach/we-are-so-busy-measuring-public-opinion-that-we-forget-we-can-mold-it/)

[William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/)

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