---
title: "7 Core Quotes By Simon Mainwaring"
description: "7 Core quotes by Simon Mainwaring. Plus more from Simon Mainwaring and more Core sayings from other authors."
image: "https://sms4smile.com/quotes/i/e80/simon-mainwaring-3578_ability_brands-are-facing-a-new-competitive-land_371637.png"
---

> [Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers…](https://sms4smile.com/quotes/simon-mainwaring/brands-are-facing-a-new-competitive-landscape-in-which-self/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/e80/simon-mainwaring-3578_ability_brands-are-facing-a-new-competitive-land_371637.png)

> [Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.](https://sms4smile.com/quotes/simon-mainwaring/define-what-your-brand-stands-for-its-core-values-and-tone-of-voice/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/0e6/simon-mainwaring-3578_brands_define-what-your-brand-stands-for-its-co_552734.png)

> [In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their…](https://sms4smile.com/quotes/simon-mainwaring/in-the-social-business-marketplace-brands-that-hope-to-build-loyal/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/a49/simon-mainwaring-3578_brands_in-the-social-business-marketplace-brand_590608.png)

> [If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For…](https://sms4smile.com/quotes/simon-mainwaring/if-a-brand-genuinely-wants-to-make-a-social-contribution-it-should/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/c4d/simon-mainwaring-3578_alignment_if-a-brand-genuinely-wants-to-make-a-soc_901009.png)

> [The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them.…](https://sms4smile.com/quotes/simon-mainwaring/the-social-business-marketplace-is-effectively-forcing-brands-to/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/e85/simon-mainwaring-3578_bases_the-social-business-marketplace-is-effec_1107718.jpg)

> [Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a…](https://sms4smile.com/quotes/simon-mainwaring/today-s-consumers-are-eager-to-become-loyal-fans-of-companies-that/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/728/simon-mainwaring-3578_balance_today-s-consumers-are-eager-to-become-lo_3018544.jpg)

> [Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values…](https://sms4smile.com/quotes/simon-mainwaring/integrate-purpose-into-your-for-profit-business-model-through-a-long/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

[Image](https://sms4smile.com/quotes/i/1e9/simon-mainwaring-3578_business_integrate-purpose-into-your-for-profit-b_3154806.png)

## Other authors on Core

## More by Simon Mainwaring

> [In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on…](https://sms4smile.com/quotes/simon-mainwaring/in-today-s-social-business-marketplace-facebook-is-one-of-the-best/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.](https://sms4smile.com/quotes/simon-mainwaring/the-new-dynamics-between-brands-and-consumers-driven-by-social-media/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.](https://sms4smile.com/quotes/simon-mainwaring/effectively-change-is-almost-impossible-without-industry-wide/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify…](https://sms4smile.com/quotes/simon-mainwaring/transforming-a-brand-into-a-socially-responsible-leader-doesn-t/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is…](https://sms4smile.com/quotes/simon-mainwaring/the-launch-of-google-apps-sends-a-powerful-signal-the-personalized/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and…](https://sms4smile.com/quotes/simon-mainwaring/done-correctly-everyone-from-individual-speakers-to-large/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves…](https://sms4smile.com/quotes/simon-mainwaring/companies-to-date-have-often-used-the-excuse-that-they-are-only/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the…](https://sms4smile.com/quotes/simon-mainwaring/no-one-doubts-the-enormity-of-the-social-challenges-we-face-around/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who…](https://sms4smile.com/quotes/simon-mainwaring/the-companies-that-make-meaningful-contributions-while-also-listening/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the…](https://sms4smile.com/quotes/simon-mainwaring/corporations-consumers-and-citizens-must-begin-acting-in-concert-to/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,…](https://sms4smile.com/quotes/simon-mainwaring/the-theory-of-social-contracts-extends-as-far-back-as-plato-however/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.](https://sms4smile.com/quotes/simon-mainwaring/since-most-corporate-competitors-have-the-same-problems-with/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Social media is not about the exploitation of technology but service to community.](https://sms4smile.com/quotes/simon-mainwaring/social-media-is-not-about-the-exploitation-of-technology-but-service/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [Brands must become architects of community.](https://sms4smile.com/quotes/simon-mainwaring/brands-must-become-architects-of-community/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

> [It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government…](https://sms4smile.com/quotes/simon-mainwaring/it-is-time-for-corporate-america-to-become-the-third-pillar-of-social/)

[Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/core/simon-mainwaring/#itemlist",
            "name": "7 Core Quotes By Simon Mainwaring",
            "numberOfItems": 7,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/brands-are-facing-a-new-competitive-landscape-in-which-self/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e80/simon-mainwaring-3578_ability_brands-are-facing-a-new-competitive-land_371637.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/e80/simon-mainwaring-3578_ability_brands-are-facing-a-new-competitive-land_371637.png",
                            "url": "https://sms4smile.com/quotes/i/e80/simon-mainwaring-3578_ability_brands-are-facing-a-new-competitive-land_371637.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Brands are facing a new competitive landscape in which self-definition, core values and purpose will…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "Quotation",
                        "text": "Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/define-what-your-brand-stands-for-its-core-values-and-tone-of-voice/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/0e6/simon-mainwaring-3578_brands_define-what-your-brand-stands-for-its-co_552734.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/0e6/simon-mainwaring-3578_brands_define-what-your-brand-stands-for-its-co_552734.png",
                            "url": "https://sms4smile.com/quotes/i/0e6/simon-mainwaring-3578_brands_define-what-your-brand-stands-for-its-co_552734.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "item": {
                        "@type": "Quotation",
                        "text": "In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/in-the-social-business-marketplace-brands-that-hope-to-build-loyal/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/a49/simon-mainwaring-3578_brands_in-the-social-business-marketplace-brand_590608.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/a49/simon-mainwaring-3578_brands_in-the-social-business-marketplace-brand_590608.png",
                            "url": "https://sms4smile.com/quotes/i/a49/simon-mainwaring-3578_brands_in-the-social-business-marketplace-brand_590608.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“In the social business marketplace, brands that hope to build loyal and growing communities do so most…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "item": {
                        "@type": "Quotation",
                        "text": "If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/if-a-brand-genuinely-wants-to-make-a-social-contribution-it-should/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/c4d/simon-mainwaring-3578_alignment_if-a-brand-genuinely-wants-to-make-a-soc_901009.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/c4d/simon-mainwaring-3578_alignment_if-a-brand-genuinely-wants-to-make-a-soc_901009.png",
                            "url": "https://sms4smile.com/quotes/i/c4d/simon-mainwaring-3578_alignment_if-a-brand-genuinely-wants-to-make-a-soc_901009.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "item": {
                        "@type": "Quotation",
                        "text": "The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/the-social-business-marketplace-is-effectively-forcing-brands-to/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/e85/simon-mainwaring-3578_bases_the-social-business-marketplace-is-effec_1107718.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/e85/simon-mainwaring-3578_bases_the-social-business-marketplace-is-effec_1107718.jpg",
                            "url": "https://sms4smile.com/quotes/i/e85/simon-mainwaring-3578_bases_the-social-business-marketplace-is-effec_1107718.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“The social business marketplace is effectively forcing brands to engage with consumers on the basis of…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 6,
                    "item": {
                        "@type": "Quotation",
                        "text": "Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/today-s-consumers-are-eager-to-become-loyal-fans-of-companies-that/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/728/simon-mainwaring-3578_balance_today-s-consumers-are-eager-to-become-lo_3018544.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/728/simon-mainwaring-3578_balance_today-s-consumers-are-eager-to-become-lo_3018544.jpg",
                            "url": "https://sms4smile.com/quotes/i/728/simon-mainwaring-3578_balance_today-s-consumers-are-eager-to-become-lo_3018544.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 7,
                    "item": {
                        "@type": "Quotation",
                        "text": "Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.",
                        "creator": {
                            "@type": "Person",
                            "name": "Simon Mainwaring"
                        },
                        "url": "https://sms4smile.com/quotes/simon-mainwaring/integrate-purpose-into-your-for-profit-business-model-through-a-long/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/1e9/simon-mainwaring-3578_business_integrate-purpose-into-your-for-profit-b_3154806.png",
                            "contentUrl": "https://sms4smile.com/quotes/i/1e9/simon-mainwaring-3578_business_integrate-purpose-into-your-for-profit-b_3154806.png",
                            "url": "https://sms4smile.com/quotes/i/1e9/simon-mainwaring-3578_business_integrate-purpose-into-your-for-profit-b_3154806.png",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“Integrate purpose into your for-profit business model through a long term commitment to a cause that is…” — Simon Mainwaring",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/core/simon-mainwaring/#webpage",
            "url": "https://sms4smile.com/quotes/about/core/simon-mainwaring/",
            "name": "Core Quotes by Simon Mainwaring",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/core/simon-mainwaring/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/e80/simon-mainwaring-3578_ability_brands-are-facing-a-new-competitive-land_371637.png"
            },
            "description": "7 Core quotes by Simon Mainwaring. Plus more from Simon Mainwaring and more Core sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/core/simon-mainwaring/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/core/simon-mainwaring/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Core",
                    "item": "https://sms4smile.com/quotes/about/core/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Simon Mainwaring",
                    "item": "https://sms4smile.com/quotes/about/core/simon-mainwaring/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```