---
title: "5 Core Quotes By Clayton Christensen"
description: "5 Core quotes by Clayton Christensen. Plus more from Clayton Christensen and more Core sayings from other authors."
image: "https://sms4smile.com/quotes/i/355/clayton-christensen-2433_basic_the-basic-idea-that-marketing-is-wrong-a_902999.png"
---

> [The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable.](https://sms4smile.com/quotes/clayton-christensen/the-basic-idea-that-marketing-is-wrong-at-its-core-is-one-of-the-main/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

[Image](https://sms4smile.com/quotes/i/355/clayton-christensen-2433_basic_the-basic-idea-that-marketing-is-wrong-a_902999.png)

> [We don't hire ministers or priests to teach and care for us. This forces us to teach and care for each other…](https://sms4smile.com/quotes/clayton-christensen/we-don-t-hire-ministers-or-priests-to-teach-and-care-for-us-this/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

[Image](https://sms4smile.com/quotes/i/46a/clayton-christensen-2433_care_we-don-t-hire-ministers-or-priests-to-te_1054252.png)

> [Disruption is, at its core, a really powerful idea, but everyone hijacks the idea to do whatever they want now.](https://sms4smile.com/quotes/clayton-christensen/disruption-is-at-its-core-a-really-powerful-idea-but-everyone-hijacks/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

[Image](https://sms4smile.com/quotes/i/01a/clayton-christensen-2433_core_disruption-is-at-its-core-a-really-power_2545775.png)

> [Core competence, as it is used by many managers, is a dangerously inward-looking notion. Competitiveness is far more about doing what customers…](https://sms4smile.com/quotes/clayton-christensen/core-competence-as-it-is-used-by-many-managers-is-a-dangerously-2/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

[Image](https://sms4smile.com/quotes/i/051/clayton-christensen-2433_competence_core-competence-as-it-is-used-by-many-ma_2804426.jpg)

> [You can invest to create the new growth business while the core business is still growing, because new business units don't need…](https://sms4smile.com/quotes/clayton-christensen/you-can-invest-to-create-the-new-growth-business-while-the-core/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

[Image](https://sms4smile.com/quotes/i/4a3/clayton-christensen-2433_bigs_you-can-invest-to-create-the-new-growth_3230174.png)

## Other authors on Core

## More by Clayton Christensen

> [But actually theory is very practical. Gravity is a theory, for example. It allows you to predict that if you step off a cliff…](https://sms4smile.com/quotes/clayton-christensen/but-actually-theory-is-very-practical-gravity-is-a-theory-for-example/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

> [In our lives and in our careers, whether we are aware of it or not, we are constantly navigating a path by deciding between…](https://sms4smile.com/quotes/clayton-christensen/in-our-lives-and-in-our-careers-whether-we-are-aware-of-it-or-not-we/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

> [Many of the factors that we think will cause motivation, such as fair pay and a good manager, won't make you love your job.…](https://sms4smile.com/quotes/clayton-christensen/many-of-the-factors-that-we-think-will-cause-motivation-such-as-fair/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

> [People in private equity complain that they have so much capital and so few places to invest. But you have lots of entrepreneurs trying…](https://sms4smile.com/quotes/clayton-christensen/people-in-private-equity-complain-that-they-have-so-much-capital-and/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

> [If you're successful and growing, you can manage any way you want to. Growth makes so many dimensions of management easier. It's when growth…](https://sms4smile.com/quotes/clayton-christensen/if-you-re-successful-and-growing-you-can-manage-any-way-you-want-to/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

> [A sustaining innovation makes better products that you can sell for better profits to your best customers.](https://sms4smile.com/quotes/clayton-christensen/a-sustaining-innovation-makes-better-products-that-you-can-sell-for/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

> [Purpose must be deliberately conceived and chosen, and then pursued.](https://sms4smile.com/quotes/clayton-christensen/purpose-must-be-deliberately-conceived-and-chosen-and-then-pursued/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

> [The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on…](https://sms4smile.com/quotes/clayton-christensen/the-mistake-that-makes-launching-a-venture-expensive-is-when-you-try/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

> [What you need is a fundamental humility - the belief that you can learn from anyone.](https://sms4smile.com/quotes/clayton-christensen/what-you-need-is-a-fundamental-humility-the-belief-that-you-can-learn/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

> [This is why I belong, and why I believe. I commend to all this same search for happiness and for the truth.](https://sms4smile.com/quotes/clayton-christensen/this-is-why-i-belong-and-why-i-believe-i-commend-to-all-this-same/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

> [I think this is one reason why the Lord invented the Internet - so members can teach one another how to succeed in assignments…](https://sms4smile.com/quotes/clayton-christensen/i-think-this-is-one-reason-why-the-lord-invented-the-internet-so/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

> [Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort…](https://sms4smile.com/quotes/clayton-christensen/because-these-firms-listened-to-their-customers-invested-aggressively/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

> [At the beginning of almost every industry, the available products and services are so expensive to own and complicated to use that only people…](https://sms4smile.com/quotes/clayton-christensen/at-the-beginning-of-almost-every-industry-the-available-products-and/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

> [Management has to provide the coordinating mechanism between what the supplier provides and what the user needs in not-good-enough situations where product architecture is…](https://sms4smile.com/quotes/clayton-christensen/management-has-to-provide-the-coordinating-mechanism-between-what-the/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

> [When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the…](https://sms4smile.com/quotes/clayton-christensen/when-you-re-thinking-about-your-next-product-or-current-product-and/)

[Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/)

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