---
title: "1 Core Idea Quotes By Chip Heath and Dan Heath"
description: "1 Core Idea quotes by Chip Heath and Dan Heath. Plus more from Chip Heath and Dan Heath and more Core Idea sayings from other authors."
image: "https://sms4smile.com/quotes/i/324/chip-heath-and-dan-heath-35074_made-to-stick_you-don-t-have-to-speak-monosyllables-to_110110.jpg"
---

> [“You don't have to speak monosyllables to be simple. What we mean by simple is finding the core of the idea.”](https://sms4smile.com/quotes/chip-heath-and-dan-heath/you-don-t-have-to-speak-monosyllables-to-be-simple-what-we-mean-by/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

[Image](https://sms4smile.com/quotes/i/324/chip-heath-and-dan-heath-35074_made-to-stick_you-don-t-have-to-speak-monosyllables-to_110110.jpg)

## More by Chip Heath and Dan Heath

> [“You don't have to speak monosyllables to be simple. What we mean by simple is finding the core of the idea.”](https://sms4smile.com/quotes/chip-heath-and-dan-heath/you-don-t-have-to-speak-monosyllables-to-be-simple-what-we-mean-by/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“The company wants to sell you more shampoo, your friend doesn't, so she gets more trust points.”](https://sms4smile.com/quotes/chip-heath-and-dan-heath/the-company-wants-to-sell-you-more-shampoo-your-friend-doesn-t-so-she/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“We can't unlearn what we already know and there are only two ways to beat the curse, the first is not to learn anything,…](https://sms4smile.com/quotes/chip-heath-and-dan-heath/we-can-t-unlearn-what-we-already-know-and-there-are-only-two-ways-to/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“You say 10 things, you say nothing.”](https://sms4smile.com/quotes/chip-heath-and-dan-heath/you-say-10-things-you-say-nothing/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“Stories should put knowledge into a frame work that is more lifelike.”](https://sms4smile.com/quotes/chip-heath-and-dan-heath/stories-should-put-knowledge-into-a-frame-work-that-is-more-lifelike/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“Knowledge curses us, if we find it hard to imagine what it was like not to know it. And it becomes difficult to share…](https://sms4smile.com/quotes/chip-heath-and-dan-heath/knowledge-curses-us-if-we-find-it-hard-to-imagine-what-it-was-like/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“Use statistics as input not output. Use them to make up your mind on an issue.Don't make up your mind and then go looking…](https://sms4smile.com/quotes/chip-heath-and-dan-heath/use-statistics-as-input-not-output-use-them-to-make-up-your-mind-on/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“Plans are useful in the sense that they're proof that planning has taken place. The planning process forces people to think through the right…](https://sms4smile.com/quotes/chip-heath-and-dan-heath/plans-are-useful-in-the-sense-that-they-re-proof-that-planning-has/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“As we gain information we are more likely to focus on what we don't know :" Someone who knows the state capitals of 17…](https://sms4smile.com/quotes/chip-heath-and-dan-heath/as-we-gain-information-we-are-more-likely-to-focus-on-what-we-don-t/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“People tend to overuse any idea or concept that delivers an emotional kick.”](https://sms4smile.com/quotes/chip-heath-and-dan-heath/people-tend-to-overuse-any-idea-or-concept-that-delivers-an-emotional/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“To get someone's attention break a pattern of thinking.”](https://sms4smile.com/quotes/chip-heath-and-dan-heath/to-get-someone-s-attention-break-a-pattern-of-thinking/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“No detail is too small.”](https://sms4smile.com/quotes/chip-heath-and-dan-heath/no-detail-is-too-small/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

> [“Common sense is the enemy of sticky messages, if I already "get" what you're trying to tell me, why should I be obsessed about…](https://sms4smile.com/quotes/chip-heath-and-dan-heath/common-sense-is-the-enemy-of-sticky-messages-if-i-already-get-what/)

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "ItemList",
            "@id": "https://sms4smile.com/quotes/about/core-idea/chip-heath-and-dan-heath/#itemlist",
            "name": "1 Core Idea Quotes By Chip Heath and Dan Heath",
            "numberOfItems": 1,
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "Quotation",
                        "text": "“You don't have to speak monosyllables to be simple. What we mean by simple is finding the core of the idea.”",
                        "creator": {
                            "@type": "Person",
                            "name": "Chip Heath and Dan Heath"
                        },
                        "url": "https://sms4smile.com/quotes/chip-heath-and-dan-heath/you-don-t-have-to-speak-monosyllables-to-be-simple-what-we-mean-by/",
                        "image": {
                            "@type": "ImageObject",
                            "@id": "https://sms4smile.com/quotes/i/324/chip-heath-and-dan-heath-35074_made-to-stick_you-don-t-have-to-speak-monosyllables-to_110110.jpg",
                            "contentUrl": "https://sms4smile.com/quotes/i/324/chip-heath-and-dan-heath-35074_made-to-stick_you-don-t-have-to-speak-monosyllables-to_110110.jpg",
                            "url": "https://sms4smile.com/quotes/i/324/chip-heath-and-dan-heath-35074_made-to-stick_you-don-t-have-to-speak-monosyllables-to_110110.jpg",
                            "width": 1080,
                            "height": 1080,
                            "caption": "“You don't have to speak monosyllables to be simple. What we mean by simple is finding the core of the idea.” — Chip Heath and Dan Heath",
                            "creditText": "SMS4Smile Quotes",
                            "creator": {
                                "@id": "https://sms4smile.com/quotes/#organization"
                            }
                        }
                    }
                }
            ]
        },
        {
            "@type": "CollectionPage",
            "@id": "https://sms4smile.com/quotes/about/core-idea/chip-heath-and-dan-heath/#webpage",
            "url": "https://sms4smile.com/quotes/about/core-idea/chip-heath-and-dan-heath/",
            "name": "Core Idea Quotes by Chip Heath and Dan Heath",
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "mainEntity": {
                "@id": "https://sms4smile.com/quotes/about/core-idea/chip-heath-and-dan-heath/#itemlist"
            },
            "primaryImageOfPage": {
                "@id": "https://sms4smile.com/quotes/i/324/chip-heath-and-dan-heath-35074_made-to-stick_you-don-t-have-to-speak-monosyllables-to_110110.jpg"
            },
            "description": "1 Core Idea quotes by Chip Heath and Dan Heath. Plus more from Chip Heath and Dan Heath and more Core Idea sayings from other authors.",
            "breadcrumb": {
                "@id": "https://sms4smile.com/quotes/about/core-idea/chip-heath-and-dan-heath/#breadcrumb"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://sms4smile.com/quotes/about/core-idea/chip-heath-and-dan-heath/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topics",
                    "item": "https://sms4smile.com/quotes/categories/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Core Idea",
                    "item": "https://sms4smile.com/quotes/about/core-idea/"
                },
                {
                    "@type": "ListItem",
                    "position": 5,
                    "name": "Chip Heath and Dan Heath",
                    "item": "https://sms4smile.com/quotes/about/core-idea/chip-heath-and-dan-heath/"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```