---
title: "4 Copies Quotes By David Ogilvy"
description: "4 Copies quotes by David Ogilvy. Plus more from David Ogilvy and more Copies sayings from other authors."
image: "https://sms4smile.com/quotes/i/7c2/david-ogilvy-1326_advertising_once-upon-a-time-i-was-riding-on-the-top_65690.png"
---

> [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/7c2/david-ogilvy-1326_advertising_once-upon-a-time-i-was-riding-on-the-top_65690.png)

> [The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the…](https://sms4smile.com/quotes/david-ogilvy/the-headline-is-the-most-important-element-in-most-advertisements-it/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/e8a/david-ogilvy-1326_advertisements_the-headline-is-the-most-important-eleme_342136.png)

> [On the average, five times as many people read the headlines as read the body copy.](https://sms4smile.com/quotes/david-ogilvy/on-the-average-five-times-as-many-people-read-the-headlines-as-read/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/557/david-ogilvy-1326_advertising_on-the-average-five-times-as-many-people_380997.png)

> [Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.…](https://sms4smile.com/quotes/david-ogilvy/do-not-address-your-readers-as-though-they-were-gathered-together-in/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

[Image](https://sms4smile.com/quotes/i/f15/david-ogilvy-1326_addresses_do-not-address-your-readers-as-though-th_2413907.png)

## Other authors on Copies

## More by David Ogilvy

> [I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.](https://sms4smile.com/quotes/david-ogilvy/i-figure-that-my-staff-will-be-less-reluctant-to-work-overtime-if-i/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and…](https://sms4smile.com/quotes/david-ogilvy/your-alcoholics-may-include-some-of-your-brightest-stars-the-problem/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if…](https://sms4smile.com/quotes/david-ogilvy/many-manufacturers-secretly-question-whether-advertising-really-sells/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,…](https://sms4smile.com/quotes/david-ogilvy/once-upon-a-time-i-was-riding-on-the-top-of-a-first-avenue-bus-when-i/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [You can't save souls in an empty church.](https://sms4smile.com/quotes/david-ogilvy/you-can-t-save-souls-in-an-empty-church/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.](https://sms4smile.com/quotes/david-ogilvy/in-the-modern-world-of-business-it-is-useless-to-be-a-creative/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Consumers don't think how they feel. They don't say what they think and they don't do what they say.](https://sms4smile.com/quotes/david-ogilvy/consumers-don-t-think-how-they-feel-they-don-t-say-what-they-think/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Compete with the immortals](https://sms4smile.com/quotes/david-ogilvy/compete-with-the-immortals/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [You will never win fame and fortune unless you invent big ideas.](https://sms4smile.com/quotes/david-ogilvy/you-will-never-win-fame-and-fortune-unless-you-invent-big-ideas/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay…](https://sms4smile.com/quotes/david-ogilvy/the-worst-fault-a-salesman-can-commit-is-to-be-a-bore-foster-any/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind…](https://sms4smile.com/quotes/david-ogilvy/i-don-t-believe-in-tricky-advertising-i-don-t-believe-in-cute/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…](https://sms4smile.com/quotes/david-ogilvy/i-never-assign-a-product-to-a-writer-unless-i-know-that-he-is/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.](https://sms4smile.com/quotes/david-ogilvy/talent-i-believe-is-most-likely-to-be-found-among-nonconformists/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

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