---
title: "1 Consumers Want Quotes By Robert W. Bly"
description: "1 Consumers Want quotes by Robert W. Bly. Plus more from Robert W. Bly and more Consumers Want sayings from other authors."
image: "https://sms4smile.com/quotes/i/f13/robert-w-bly-39651_argument_instead-of-creating-aesthetically-pleasi_64569.jpg"
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> [Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy…](https://sms4smile.com/quotes/robert-w-bly/instead-of-creating-aesthetically-pleasing-prose-you-have-to-dig-into/)

[Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/)

[Image](https://sms4smile.com/quotes/i/f13/robert-w-bly-39651_argument_instead-of-creating-aesthetically-pleasi_64569.jpg)

## More by Robert W. Bly

> [Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy…](https://sms4smile.com/quotes/robert-w-bly/instead-of-creating-aesthetically-pleasing-prose-you-have-to-dig-into/)

[Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/)

> [“the surest way to arouse and hold the attention of the reader is by being specific, definite, and concrete. The greatest writers—Homer, Dante, Shakespeare—are…](https://sms4smile.com/quotes/robert-w-bly/the-surest-way-to-arouse-and-hold-the-attention-of-the-reader-is-by/)

[Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/)

> [“the words in your copy should be “like the windows in a storefront. The reader should be able to see right through them and…](https://sms4smile.com/quotes/robert-w-bly/the-words-in-your-copy-should-be-like-the-windows-in-a-storefront-the/)

[Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/)

> [Listen to your instincts, then do the opposite.](https://sms4smile.com/quotes/robert-w-bly/listen-to-your-instincts-then-do-the-opposite/)

[Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/)

> [Writers are interested in a diverse range of subjects, but prefer to move from field to field to satisfy intellectual curiosity, rather than devote…](https://sms4smile.com/quotes/robert-w-bly/writers-are-interested-in-a-diverse-range-of-subjects-but-prefer-to/)

[Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/)

> [We are not in the business of being original. We are in the business of reusing things that work.](https://sms4smile.com/quotes/robert-w-bly/we-are-not-in-the-business-of-being-original-we-are-in-the-business/)

[Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/)

> [“Copywriters are salespeople whose job is to convince people to buy products.”](https://sms4smile.com/quotes/robert-w-bly/copywriters-are-salespeople-whose-job-is-to-convince-people-to-buy/)

[Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/)

> [“Grade your performance as a copywriter on sales generated by your copy, not on originality.”](https://sms4smile.com/quotes/robert-w-bly/grade-your-performance-as-a-copywriter-on-sales-generated-by-your/)

[Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/)

> [“Avoid pompous words and fancy phrases.”](https://sms4smile.com/quotes/robert-w-bly/avoid-pompous-words-and-fancy-phrases/)

[Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/)

> [What you want to do as a living and get paid for, others want to do as a hobby and for free.](https://sms4smile.com/quotes/robert-w-bly/what-you-want-to-do-as-a-living-and-get-paid-for-others-want-to-do-as/)

[Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/)

> [“Clever advertising can convince people to try a bad product once. But it can’t convince them to buy a product they’ve already tried and…](https://sms4smile.com/quotes/robert-w-bly/clever-advertising-can-convince-people-to-try-a-bad-product-once-but/)

[Robert W. Bly](https://sms4smile.com/quotes/author/robert-w-bly/)

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