---
title: "2 Consistently Quotes By Theodore Levitt"
description: "2 Consistently quotes by Theodore Levitt. Plus more from Theodore Levitt and more Consistently sayings from other authors."
image: "https://sms4smile.com/quotes/i/08f/theodore-levitt-18792_be-creative_a-consistently-highly-creative-person-is_155507.jpg"
---

> [A consistently highly creative person is generally irresponsible.](https://sms4smile.com/quotes/theodore-levitt/a-consistently-highly-creative-person-is-generally-irresponsible/)

[Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/)

[Image](https://sms4smile.com/quotes/i/08f/theodore-levitt-18792_be-creative_a-consistently-highly-creative-person-is_155507.jpg)

> [The fact that a consistendy highly creative person is generally irresponsible in the sense that we have used this term is in part predictable from what is known about the freewheeling fantasies of very young children.](https://sms4smile.com/quotes/theodore-levitt/the-fact-that-a-consistendy-highly-creative-person-is-generally/)

[Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/)

[Image](https://sms4smile.com/quotes/i/104/theodore-levitt-18792_be-creative_the-fact-that-a-consistendy-highly-creat_1357484.jpg)

## Other authors on Consistently

## More by Theodore Levitt

> [Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".](https://sms4smile.com/quotes/theodore-levitt/ideation-is-not-a-synonym-for-innovation-conformity-is-not-its-simple/)

[Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/)

> [The true purpose of a business is to create and keep a customer, not to make you money.](https://sms4smile.com/quotes/theodore-levitt/the-true-purpose-of-a-business-is-to-create-and-keep-a-customer-not/)

[Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/)

> [An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill](https://sms4smile.com/quotes/theodore-levitt/an-industry-begins-with-the-customer-and-his-or-her-needs-not-with-a/)

[Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/)

> [A consistently highly creative person is generally irresponsible.](https://sms4smile.com/quotes/theodore-levitt/a-consistently-highly-creative-person-is-generally-irresponsible/)

[Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/)

> [A powerful force drives the world toward a converging commonality, and that force is technology. … Almost everyone everywhere wants all the things they…](https://sms4smile.com/quotes/theodore-levitt/a-powerful-force-drives-the-world-toward-a-converging-commonality-and/)

[Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/)

> [People don't want quarter-inch drills. They want quarter-inch holes.](https://sms4smile.com/quotes/theodore-levitt/people-don-t-want-quarter-inch-drills-they-want-quarter-inch-holes/)

[Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/)

> [Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.](https://sms4smile.com/quotes/theodore-levitt/organizations-by-their-very-nature-are-designed-to-promote-order-and/)

[Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/)

> [The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise…](https://sms4smile.com/quotes/theodore-levitt/the-purpose-of-a-business-is-to-get-and-keep-a-customer-without/)

[Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/)

> [Experience comes from what we have done. Wisdom comes from what we have done badly.](https://sms4smile.com/quotes/theodore-levitt/experience-comes-from-what-we-have-done-wisdom-comes-from-what-we/)

[Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/)

> [Creativity is thinking up new things. Innovation is doing new things.](https://sms4smile.com/quotes/theodore-levitt/creativity-is-thinking-up-new-things-innovation-is-doing-new-things/)

[Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/)

> [A product is not a product unless it sells. Otherwise it is merely a museum piece.](https://sms4smile.com/quotes/theodore-levitt/a-product-is-not-a-product-unless-it-sells-otherwise-it-is-merely-a/)

[Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/)

> [Ideas are useless unless used.](https://sms4smile.com/quotes/theodore-levitt/ideas-are-useless-unless-used/)

[Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/)

> [A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has…](https://sms4smile.com/quotes/theodore-levitt/a-powerful-new-idea-can-kick-around-unused-in-a-company-for-years-not/)

[Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/)

> [Organizations exist to enable ordinary people to do extraordinary things.](https://sms4smile.com/quotes/theodore-levitt/organizations-exist-to-enable-ordinary-people-to-do-extraordinary/)

[Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/)

> [Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the…](https://sms4smile.com/quotes/theodore-levitt/selling-concerns-itself-with-the-tricks-and-techniques-of-getting/)

[Theodore Levitt](https://sms4smile.com/quotes/author/theodore-levitt/)

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